Hôtel Le Grimaldi

What Hôtel Le Grimaldi does

Hôtel Le Grimaldi is a 4-star boutique hotel located at 15 Rue Grimaldi in the Golden Square (Carré d'Or) of Nice, France, operating as part of the HappyCulture hotel group managed by Honotel Développement SAS (Paris). The property comprises 47 rooms across six categories — Classic (18 m²), Superior (23 m²), Deluxe (30 m²), Triple, Family, and Junior Suite (35 m², with one of two suites offering a terrace) — alongside a daily buffet breakfast (€10–16/adult), an express breakfast (€4), all-day coffee/tea service, 24/7 room service, pet-friendly accommodations, and packaged offers for extended stays and family travel. The hotel's technology footprint is limited to a standard property management stack and a multi-language direct-booking website (built and maintained by Cendyn France SAS) supporting seven languages, with an ADEME Grade C environmental certification audited by Betterfly Tourism and a 2025 Bronze "Nice Hôtel Historique" heritage label.

The hotel serves a B2C mix of leisure travelers (primary), business travelers, and families, with no enterprise or contracted-account revenue disclosed. Revenue is generated through per-night room rentals at seasonally variable, quote-based pricing (flexible or non-refundable rates), with a 10% direct-booking discount versus OTA channels, plus ancillary streams from breakfast, pet fees (€15/night), late-checkout extensions (€25/hour), and laundry services. Distribution combines direct website bookings, third-party OTAs, and cross-referrals from the broader HappyCulture portfolio of 36 hotels across France. The company is privately held under the legal entity HOTELIERE GRIMALDI (SIRET 528856206, share capital €324,000), with Laurent Lapouille serving as Director of Publication. The competitive position rests on the prime Carré d'Or location, Belle Epoque aesthetic, heritage designation, and parent-group network distribution rather than on technology differentiation, and the property operates as a mature, single-asset boutique hotel within a multi-property brand ecosystem.

Name

Hôtel Le Grimaldi

Legal name

HOTELIERE GRIMALDI

Website

https://le-grimaldi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel Le Grimaldi is a 4-star, 47-room boutique hotel in Nice's Carré d'Or, operating under the HappyCulture group. It serves leisure, business, and family travelers through direct and OTA bookings, with heritage and environmental certifications as differentiators.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodation
• Hotel room rentals
• Hotel breakfast services
• Pet friendly accommodation
• Heritage hotel experience

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Room Rentals (Core Hospitality): The primary revenue stream is hotel room rentals across 47 rooms of varying categories (Classic, Superior, Deluxe, Triple, Family, Junior Suite). Revenue is generated on a per-night basis with seasonal pricing variations. The hotel offers two rate types: flexible (free cancellation up to 24 hours before arrival) and non-refundable (100% charged at booking).
2. Breakfast and Food & Beverage: Buffet breakfast served daily (07:00-10:30) at €10-16 per adult depending on season. Express breakfast option at €4. Children under 4 eat free; ages 4-11 pay €5-8 depending on season. All-day tea and coffee service. Room service available 24/7.
3. Ancillary Services and Extras: Additional revenue from pet accommodation (€15/night), late checkout/hourly room extension (€25/hour), laundry and dry cleaning services, and in-room breakfast delivery.
4. HappyCulture Group Cross-Selling: Revenue supported by the HappyCulture portfolio of 36 hotels, which drives referrals across the hotel group network and enables group bookings across multiple properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hôtel Le Grimaldi operates a 4-star boutique hotel with 47 rooms in six categories (Classic, Superior, Deluxe, Triple, Family, Junior Suite) in Nice's Golden Square. The core offering is overnight accommodation sold on flexible or non-refundable nightly rates, complemented by paid buffet and express breakfast, in-room dining, pet accommodation, laundry, and late checkout. The hotel is operated under the HappyCulture brand by Honotel Développement SAS and cross-sells within a 36-property French hotel portfolio.

Product overview

Hôtel Le Grimaldi is a 4-star boutique hotel comprising 47 colorful, flower-filled rooms located in the heart of Nice's Golden Square. The property offers six distinct room categories ranging from the 18 m² Classic Room to the 35 m² Junior Suite, with the latter featuring two suites including one with a terrace. The hotel operates as part of the HappyCulture hotel group and provides services including a daily breakfast buffet, express breakfast option, all-day coffee and tea service, and three specialized packages (Pet Friendly, Wake Up Gently, and Extended Stay). Additional offerings encompass a heritage experience celebrating Belle Epoque history and environmental sustainability certification. The hotel's core offering centers on accommodation, with food and beverage services, special packages, and experiential offerings serving as complementary modules.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• HappyCulturecoreOthersParent hotel brand and management company. Hôtel Le Grimaldi operates as 'Hôtel Grimaldi by HappyCulture™'. HappyCulture manages a portfolio of 36 hotels across France, providing brand identity, marketing support, central reservations, and operational standards.
• Honotel (Honotel Développement SAS)coreOthersThe legal entity responsible for personal data management for the hotel. Honotel Développement SAS, headquartered at 20 Rue Treilhard, 75008 Paris, operates the hotel network and service programme 'Happyculture', managing guest data and bookings.
• Betterfly TourismsupportingStrategic or Co-development PartnerSustainability partner that accompanied the hotel in its environmental audit and measurement process under the ADEME environmental display system. Provides solutions for tourism stakeholders committed to sustainable development.
• Cendyn France SASsupportingTechnology or IntegrationWeb development, hosting, and digital marketing partner responsible for website development, photography, hosting, webmaster services, artistic direction, and website maintenance. President: Michael Bennett.
• Office de Tourisme Métropolitain Nice Côte d'AzurminorGTM or Marketing PartnerLocal tourism board that certified the hotel as 'Pet Friendly'. Provides official recognition and marketing support for qualified establishments in the Nice metropolitan area.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hyatt Regency Nice Palais de la Méditerranée: Upscale international-brand hotel on the Promenade des Anglais. Larger, broader-amenity competitor in the same micro-location; comparable on customer base (international leisure + corporate) and ADR band, but with significantly more infrastructure and group capability.
• Boscolo Nice Hôtel & Spa (Autograph Collection): Upscale design-led hotel in central Nice, now part of Marriott's Autograph Collection. Comparable on heritage-meets-modern positioning and international leisure guest, with broader spa / F&B infrastructure.

Direct peers

• Hôtel West End Nice: 4-star full-service hotel directly on the Promenade des Anglais with similar seafront leisure / bleisure positioning. Closest direct comp on micro-location, view, and target customer mix.
• Mercure Nice Centre Grimaldi: 4-star Accor-brand hotel on the same Rue Grimaldi / Carré d'Or corridor. Direct comp on star rating, micro-location, and target guest (international leisure + business); differs as a chain-affiliated full-service hotel rather than boutique.
• Hôtel Windsor Nice: Independent 4-star boutique hotel in central Nice with art-driven interiors and similar Mediterranean positioning. Comparable on product, category, and target audience in the same micro-market.
• Villa Bougainville by HappyCulture: Sister 4-star HappyCulture boutique hotel in Nice with similar Mediterranean / heritage positioning. Same brand standards, distribution, and target guest; key portfolio comp for rate-setting and demand pacing.
• Hotel La Pérouse Nice: 4-star boutique heritage hotel in central Nice steps from the Promenade des Anglais and Old Town. Directly comparable on product (boutique 4-star, heritage positioning), customer (international leisure and bleisure), and micro-location.
• The Jay Hôtel by HappyCulture: Sister property under the same HappyCulture brand in Nice, 4-star boutique offering. Directly comparable on operating model, distribution, and brand; serves as the most relevant internal cannibalization / comp set within the parent portfolio.
• Best Western Plus Hotel Massena Nice: 4-star branded hotel near Place Masséna, in the same Carré d'Or catchment. Comparable on star rating, location tier, and target audience; provides benchmark for branded vs. independent ADR in central Nice.
• The Deck Hôtel by HappyCulture: 4-star HappyCulture boutique property in Nice. Operates under identical brand, central reservations, and marketing infrastructure; directly comparable on product, pricing architecture, and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotel.LE.GRIMALDI.NICE
• Instagraminstagram.com/happyculture
• LinkedInlinkedin.com/company/h%C3%B4tel-le-grimaldi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel Le Grimaldi