Betterfly Tourism
Betterfly Tourism (FairMoove Solutions) is a French SaaS-and-services company providing the FairScore environmental scoring platform, ESG reporting, certification, and training for hotels, restaurants, and tourism destinations, with go-to-market led by direct sales and partner networks in France.
- Company typePrivate
- Founded2011
- HeadquartersNantes, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Betterfly Tourism does
Betterfly Tourism, now operating as FairMoove Solutions, is a French SaaS and services company that has been building vertical expertise in hospitality and tourism sustainability since 2011. Its core product, FairScore, applies a proprietary environmental-scoring methodology aligned with France's official Affichage Environnemental framework to estimate Scope 1-2-3 carbon footprints at the establishment level for hotels, campgrounds, thalassotherapy centers, and restaurants, and to produce dashboards, ROI calculations, and peer benchmarking. Around this core, the company sells an ESG extra-financial reporting module, a FairScore Évènementiel extension for events, a Bilan Carbone® restaurateur offering, a white-label e-learning Academy, certification, consulting, and physical FairScore communication supports.
The business model is a hybrid of recurring SaaS subscriptions (FairScore platform, ESG reporting module) and professional services (consulting, training, certification), with a sales-led go-to-market in which prospects request a free demo via a Tally form before being onboarded. Distribution runs through direct sales to independents and chains, partner/reseller deployment via nine+ named hotel and restaurant groups (Best Western, Brit Hotel, Groupe Bertrand, Maeva, Eklo, Ginto, Extendam, Groupe MyHotels, Atypio), and white-label digital academy deployments. The company operates exclusively in France, employs between 11 and 50 people, and rebranded from Betterfly Tourism to FairMoove Solutions in 2025-2026 to consolidate its 360° CSR positioning for hospitality and restaurants under a single identity.
Betterfly Tourism firmographics
Firmographics- Name
- Betterfly Tourism
- Legal name
- FairMoove Solutions
- Website
- https://betterfly-tourism.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betterfly Tourism (FairMoove Solutions) is a French SaaS-and-services company providing the FairScore environmental scoring platform, ESG reporting, certification, and training for hotels, restaurants, and tourism destinations, with go-to-market led by direct sales and partner networks in France.
- Ownership category
- akta.pro rank
Betterfly Tourism industry classification
Industry- Product category
- Sustainability SaaS for hospitality
- NAICS
- Tour Operators (56152), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)
- akta.pro secondary industry
- Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB)
Keywords
Where Betterfly Tourism is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Betterfly Tourism business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Platform Subscription (FairScore SaaS): Recurring access to the FairScore / Affichage Environnemental SaaS platform for measuring, piloting, and reporting on environmental impacts. Pricing is quote-based (demo request required).
- ESG Reporting Module Subscription: Subscription-based access to the ESG reporting module with custom indicators, Group and per-establishment interfaces.
- Training & Academy Services: Revenue from training programs for hoteliers, restaurateurs, tourist destinations, and travel agencies; includes bespoke digital academy offerings (e-learning in white label) and synchronous training (CPV Formations).
- Consulting & Support (Conseil et Accompagnement RSE): Fees from consulting engagements, FairScore support, Certification FairScore, and Destination d'Excellence (DEX) accompaniment.
- Certification: Revenue from FairScore Certification offerings for hospitality establishments.
- Physical Support Sales: Sale of physical FairScore supports/displays ("Commandez vos supports").
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based FairScore / Affichage Environnemental platform access |
| Subscription | Annual | Quote-based ESG reporting module |
| Other | Annual | Training programs and white-label digital academy |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Betterfly Tourism product offering
Product offeringCore offering
Betterfly Tourism (now operating as FairMoove Solutions) sells a 360° CSR/RSE SaaS platform for the hospitality and restaurant industry, anchored by its proprietary FairScore environmental scoring methodology aligned with the French Affichage Environnemental framework. The platform delivers Scope 1-2-3 carbon estimation at the establishment level, ESG extra-financial reporting, ROI calculation, and sector benchmarking, complemented by certification, consulting, and training/academy services including a white-label e-learning offering.
Product overview
Betterfly Tourism operates as FairMoove Solutions, a 360° CSR (RSE) platform-plus-services offering for the hospitality and restaurant industry, unified under the FairScore environmental-labeling methodology used since 2011. The architecture centers on the core FairScore product (per-establishment environmental scoring with full Scope 1-2-3 carbon estimation, a synthetic impact dashboard, ROI calculation, peer benchmarking, and personalized savings forecasts), then extends through complementary modules: FairScore Évènementiel (events), Bilan Carbone® restaurateur (restaurant carbon assessment), and the Reporting ESG / Module ESG (extra-financial reporting with group- and establishment-level interfaces). Around the platform sit accompanying services (Support FairScore, Certification FairScore, Conseil et accompagnement RSE, Accompagnement Destination d'Excellence, physical FairScore supports) and the training arm composed of L'Académie FairMoove Solutions (catalog training for hébergeurs, restaurateurs, destinations, and travel agencies) plus L'Académie Digitale (white-label e-learning).
Differentiator
Problem solved
Functional benefit
Brands
- FairScore: Branded environmental display and impact-measurement offering for hotels and tourism establishments, also extended to an "Évènementiel" (events) variant.
Products and services
- FairScore - Affichage Environnemental Foundational environmental-impact scoring SaaS product for tourism establishments (hotels, campgrounds, restaurants, thalassotherapy), performing full Scope 1-2-3 carbon estimation at the establishment level and synthesizing impacts and performance indicators into a dashboard for decision-making.
- FairScore Évènementiel Event-focused variant of FairScore that applies the same environmental labeling methodology to events held at hospitality and tourism venues, enabling event-level environmental scoring.
- Bilan Carbone® restaurateur Restaurant-tailored carbon footprint assessment module that uses operational data via a dedicated calculator to quantify and reduce restaurant-level emissions.
- Reporting ESG (Module ESG) Extra-financial ESG reporting module for hotels and restaurants, offering a customizable ESG grid based on official frameworks with optional proprietary indicators, a Group interface for consolidated reporting and a per-establishment interface for decentralized responses.
- Certification FairScore Formal third-party certification offering that validates hospitality establishments against the FairScore environmental-labeling criteria aligned with the French Affichage Environnemental framework.
- Conseil et accompagnement RSE Advisory and consulting engagement that helps hospitality operators structure their environmental and CSR strategy, drawing on methodologies proven across hotels, campsites, restaurants and thalassotherapy centers since 2011.
- Accompagnement Destination d'Excellence (DEX) Destination-level support service that helps tourist territories structure a coherent CSR and environmental strategy across multiple establishments within the destination to pursue Destination d'Excellence certification.
- L'Académie FairMoove Solutions Catalog of training courses (synchronous and asynchronous) for hospitality providers, restaurants, tourism destinations and travel agencies, delivered through a proprietary digital academy covering CSR, environmental best practice and team alignment.
- Académie Digitale (e-learning en marque blanche) White-label version of the digital academy that enables hospitality and tourism operators to deploy a fully branded e-learning environment for internal training, awareness-raising and partner enablement.
Quantifiable outcome
- Up to -20% reduction in environmental footprint / up to -10kg CO2 per night
- +4 more outcomes
Companies that use Betterfly Tourism
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Betterfly Tourism technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Betterfly Tourism partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Best WesternflagshipListed as a partner ("Nos Partenaires") on the FairMoove Solutions homepage. Best Western France deploys FairScore / Affichage Environnemental across its hotel network to measure and improve environmental performance.
- Brit HotelflagshipFeatured partner and case study customer. Publicly committed to obtaining the environmental label for 100% of its establishments by 2026 via FairMoove Solutions' FairScore tool. Provides testimonial on the homepage.
- Groupe BertrandcoreMajor French restaurant and hospitality group listed as a partner on the homepage. Engages on sustainability/ESG topics across its portfolio (restaurants, hotels).
- MaevacoreFrench holiday rentals/resorts brand listed as partner. Distributes FairScore methodology across its vacation residence network.
- Eklo HotelscoreFrench eco-friendly hotel chain listed as partner. Uses FairScore to measure and improve environmental impact across establishments.
- Ginto HotelscoreHotel group listed as partner on the FairMoove Solutions homepage, working with the platform on sustainability performance.
- Groupe MyHotels
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Betterfly Tourism competitors and assessment
Company assessmentDirect peers
- BeCause: Hospitality-focused sustainability SaaS helping hotels manage, measure, and communicate ESG performance. Closest direct peer in terms of vertical specialization in hospitality sustainability, though Denmark-based rather than French.
- Greenly: Paris-based carbon accounting SaaS platform serving SMEs and mid-market across multiple verticals including hospitality. Most direct competitor on French SMB carbon footprint measurement, sharing customer overlap and regulatory alignment.
- Traace: French carbon management SaaS targeting SMEs with carbon footprint measurement and reduction features. Overlaps directly on French SMB customer base and regulatory framework alignment, though less hospitality-specialized.
Broad incumbents
- Sweep: Enterprise carbon management platform with broader scope and larger capital base than FairMoove. Competes for ESG/carbon budgets at mid-market and enterprise hospitality groups; acquired Carbometrix (a French carbon specialist), demonstrating consolidation pressure on niche players.
- EcoVadis: Global sustainability ratings and ESG intelligence provider with significant penetration of hospitality supply chains. Adjacent offering (ratings vs. measurement) but competes for ESG budget allocation among hospitality groups.
- Persefoni: US-based climate management and carbon accounting platform serving enterprises across industries. Represents the scale-up competitor that could expand into hospitality verticals with greater R&D and international reach.
- Watershed: Enterprise climate platform offering carbon accounting, reduction, and reporting. Broader portfolio and significantly higher capital base than FairMoove; relevant competitive benchmark for enterprise hospitality RFPs.
- Diligent (ESG): Enterprise governance and ESG reporting platform with established hospitality accounts. Competes for ESG reporting module spend, particularly at large hotel groups already standardized on Diligent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Betterfly Tourism social profiles
Digital presenceBetterfly Tourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betterfly Tourism leadership team
Management profileNumber of profiles
Profiles1 record
Betterfly Tourism funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betterfly Tourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betterfly Tourism
What does Betterfly Tourism do?
Betterfly Tourism (now operating as FairMoove Solutions) sells a 360° CSR/RSE SaaS platform for the hospitality and restaurant industry, anchored by its proprietary FairScore environmental scoring methodology aligned with the French Affichage Environnemental framework. The platform delivers Scope 1-2-3 carbon estimation at the establishment level, ESG extra-financial reporting, ROI calculation, and sector benchmarking, complemented by certification, consulting, and training/academy services including a white-label e-learning offering.
Is Betterfly Tourism a public or private company?
Betterfly Tourism is a private company. It is classified as venture growth investor backed and is currently operating.
When was Betterfly Tourism founded?
Betterfly Tourism was founded in 2011. It employs 11 to 50 people.
Where is Betterfly Tourism based?
Betterfly Tourism is headquartered in Nantes, France, in the Europe region.
How does Betterfly Tourism make money?
Six revenue lines are on record. Platform Subscription (FairScore SaaS) is the primary driver. The others are ESG Reporting Module Subscription, training & Academy Services, consulting & Support (Conseil et Accompagnement RSE), certification and physical Support Sales.
Who are Betterfly Tourism's main competitors?
Direct peers on record are BeCause, Greenly and Traace. Broad incumbents are Sweep, EcoVadis, Persefoni, Watershed and Diligent (ESG).
Does Betterfly Tourism have an API?
No public API is recorded for Betterfly Tourism.
What industry is Betterfly Tourism in?
Betterfly Tourism's product category is Sustainability SaaS for hospitality. Its primary akta.pro industry code is THAAANAL, Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training), with a secondary code of THAAANAB, Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting). Its NAICS code is 56152 and its SIC code is 7900.