Leilomaster Leilões

What Leilomaster Leilões does

Leilo (formerly Leilomaster Leilões) is a Brazilian hybrid auction platform founded in 1990 and headquartered in Goiânia, operating a national network of 18 physical pátios (auction yards) across all five major regions of Brazil. The company runs an online auction platform at leilo.com.br combined with live, in-person bidding, offering more than 364 active lots at any given time across seven product categories: cars, motorcycles, real estate, equipment, heavy vehicles, salvage vehicles, and utility vehicles. Core technology consists of an online auction portal with live streaming and real-time bid tracking, complemented by physical yard operations for in-person vehicle inspection.

Leilo monetizes primarily through transaction commissions on goods sold through its auction platform, with additional revenue routed through a dedicated seller portal (LeiloShop) and a partnership with Caixa Econômica Federal to liquidate government-owned and foreclosed assets ("Leilões Caixa"). Its customer base spans individual vehicle buyers, private sellers and businesses consigning vehicles or equipment, and government/financial institutions disposing of regulated assets. Marketing channels include the website, the physical pátio network, a referral incentive program ("Indique e ganhe"), and partnerships with logistics provider CF Logística and auction platform Hastapublica.

In 2023, the company rebranded from "Leilomaster" to "Leilo," modernized its visual identity, and expanded its operational and product footprint nationally. Leilo remains privately held, with no disclosed funding rounds, institutional investors, or public market presence, and the management team is not publicly identified in available data. No AI/ML capabilities, mobile app, or public API are evidenced.

Name

Leilomaster Leilões

Legal name

Leilo

Website

https://leilomaster.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Leilo is a Brazilian hybrid auction platform, operating since 1990, that runs online live auctions and 18 physical pátios across Brazil to serve individual vehicle buyers, private sellers, and government partners including Caixa Econômica Federal.

Ownership category

akta.pro rank

Product category

Online Auction Services

NAICS

Motor Vehicle and Parts Dealers (441), Used Merchandise Retailers (459510)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industries

Commercial Real Estate Auctions (BPAJAEAB), Residential Real Estate Auctions (BPAJAEAA)

Keywords

• Online auction services
• Vehicle auctions
• Live auction bidding
• Real estate auctions
• Government asset auctions

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices18 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Auction Commission: The company earns revenue by charging commissions on goods sold through their auction platform. Sellers list vehicles and other assets, and the company takes a transaction fee from successful sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Leilo operates a hybrid online and in-person auction platform across Brazil since 1990, enabling individuals, businesses, and government entities to buy and sell vehicles (cars, motorcycles, heavy vehicles, utility vehicles, salvage), real estate, and equipment through live real-time bidding. The platform aggregates hundreds of lots across seven categories and supplements online bidding with 18 physical pátios for vehicle inspection and in-person bidding, including nationwide vehicle delivery and a dedicated seller portal (LeiloShop).

Product overview

Leilo operates as a unified auction platform with multiple product categories and service features. The core platform (Leilo) provides an integrated online and in-person auction experience, supported by the LeiloShop seller service for those wanting to sell vehicles. The platform organizes auctions across seven distinct product categories: Cars, Motorcycles, Real Estate, Equipment, Heavy Vehicles, Salvage Vehicles, and Utility Vehicles. Key features include live auctions (Leilões ao Vivo) for real-time bidding, a network of 18 physical yards (Pátios) for vehicle inspection across Brazil, and specialized Leilões Caixa events featuring bank-owned properties. The platform positions itself as a comprehensive auction marketplace operating since 1990, primarily serving the Brazilian market.

Differentiator

Problem solved

Functional benefit

Brands

• LeiloShop: Platform for sellers to list vehicles and other goods for auction on the Leilo website.

Products and services

• Leilo Auction Platform Online and in-person auction platform operating across Brazil since 1990, enabling users to buy vehicles, real estate, equipment, and heavy machinery through live real-time bidding. Aggregates 300+ active lots across seven categories (cars, motorcycles, real estate, equipment, heavy vehicles, salvage, utility vehicles) and serves individual consumers, sellers, and government entities nationwide.
• LeiloShop Seller Portal Dedicated seller portal and service for individuals and businesses that want to list and sell vehicles and other goods through the Leilo auction system. Features seller dashboard and listing tools for asset liquidation across Brazil.
• Pátios (Physical Auction Yards) Network of 18 physical auction yards distributed across Brazil, enabling in-person vehicle inspection, viewing, and live bidding. Locations include Aparecida de Goiânia/GO, São Paulo/SP, Manaus/AM, Recife/PE, Salvador/BA, Belo Horizonte/MG, Brasília/DF, Curitiba/PR, Fortaleza/CE, Porto Alegre/RS, Rio de Janeiro/RJ, Belém/PA, Maceió/AL, Natal/RN, Aracaju/SE, João Pessoa/PB, Teresina/PI, Campo Grande/MS, and Palmas/TO.
• Leilões Caixa (Government Auction Channel) Specialized auction channel featuring properties and assets from Caixa Econômica Federal, including foreclosed and seized bank-owned assets. Operated under official partnership with the Brazilian federal savings bank for government-owned property and asset auctions.
• Nationwide Vehicle Delivery Service Logistics service that delivers purchased vehicles to any location in Brazil, launched to remove geographic barriers for auction buyers and supported by logistics partner CF Logística.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Caixa Econômica FederalcoreChannel Partner/ Reseller/ DistributorOfficial partnership for conducting government property and asset auctions. The company operates a dedicated 'Leilões Caixa' section on their platform for Caixa-owned properties and foreclosed assets.
• CF LogísticaminorOthersListed as an official partner on the website. CF Logística appears to be a logistics partner potentially supporting vehicle transportation and delivery services.
• HastapublicaminorOthersListed as an official partner. Hastapublica appears to be a public auction or bidding platform partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lance Certo: Online auction platform in Brazil focused on vehicles, real estate, and judicial assets. Similar hybrid online model with comparable regional auction market positioning.
• Mega Leilões: Brazilian auction company specializing in judicial and extrajudicial vehicles, real estate, and seized assets. Competes directly for government and bank consignments, including assets from Caixa and other public institutions.
• Sodré Santoro Leilões: Major Brazilian auction house operating in vehicles, real estate, and judicial assets with hybrid online and physical auction capabilities. Comparable in asset scope, online platform maturity, and nationwide service coverage.
• Zuk Leilões: Brazilian auction house operating online and in-person auctions for vehicles, machinery, and real estate. Overlapping target market and asset categories, with national coverage and a comparable small-to-mid regional operator profile.
• Superbid: Brazil's largest online auction platform, offering vehicles, real estate, and equipment across B2B and B2C segments. Direct competitor in the wholesale vehicle and asset auction space, with a more advanced digital platform and broader national footprint.

Broad incumbents

• Copart: Global leader in vehicle remarketing with operations in Brazil. While broader in scale and international, competes directly in the wholesale vehicle auction space with greater technology investment and insurance/fleet relationships.

Others

• IBC (Instituto Brasileiro de Ciências): Brazilian auction platform affiliated with institutional and judicial asset disposal. Adjacent rather than directly competing, but draws from the same seller pool of seized and judicial assets.

Emerging players

• Pátio Leilões: Brazilian auction house focused primarily on vehicles with a smaller physical and online footprint. Competes in the same vehicle auction space but with a narrower geographic and category reach than Leilo.
• Salles Leilões: Brazilian auctioneer handling judicial and extrajudicial vehicles and real estate. Comparable in the use of online bidding and partnerships with public institutions, though smaller in scale.

Regional players

• Brasília Leilões: Regional auction house operating primarily in the Federal District and surrounding Centro-Oeste region. Directly competes for the same regional bidder base and seller relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/leilomaster-leil%C3%B5es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leilomaster Leilões