Lekker Fit!
Lekker Fit!, a curriculum brand of Kenmerk Educatief (Nieuwegein, Netherlands), sells an officially recognized healthy-lifestyle curriculum package to Dutch elementary schools, reaching over 350,000 students across groups 1-8.
- Company typePrivate
- Founded-
- HeadquartersNieuwegein, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lekker Fit! does
Lekker Fit! is a Dutch educational curriculum product developed and distributed by Kenmerk Educatief, headquartered in Nieuwegein, Netherlands. The program targets primary school students in groups 1 through 8 (ages 4-12) with structured lessons on nutrition, movement, and healthy choices, organized around a proprietary four-step behavioral change framework: IK DOE (I do), IK WEET (I know), IK GA DOEN (I will do), and IK BLIJF DOEN (I keep doing). The full curriculum package consists of a basic teacher manual, an agreement poster, two workbooks per group per year across four age bands, four movement cards per group per year, and mini manuals accompanying each workbook, supported by a free online portal of home recipes and activities.
The business operates a B2B/B2B2C sales model in which Dutch elementary schools purchase curriculum packages on multi-year contracts directly from Kenmerk Educatief or through public-sector channel partners including GGD municipal health services, municipalities, and sports service organizations. Distribution is reinforced by alignment with the Dutch Gezonde School (Healthy School) framework and official recognition by the Centrum Gezond Leven, with co-development support from the Hartstichting (Heart Foundation) and NOC*NSF. The company has reportedly reached more than 350,000 students and their teachers and parents.
The company is a private, privately-held operating subsidiary of Kenmerk Educatief with no external investment, funding rounds, or acquisition activity disclosed. An 8-person team supports operations. Pricing is not publicly listed for the core curriculum; a separately priced parent workshop is offered at €60 per school, with the Heart Foundation subsidizing the remaining cost. Operating geographies are restricted to the Netherlands, with no international expansion signals present in the available data.
Lekker Fit! firmographics
Firmographics- Name
- Lekker Fit!
- Legal name
- Kenmerk Educatief
- Website
- https://lekkerfitopschool.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lekker Fit!, a curriculum brand of Kenmerk Educatief (Nieuwegein, Netherlands), sells an officially recognized healthy-lifestyle curriculum package to Dutch elementary schools, reaching over 350,000 students across groups 1-8.
- Ownership category
- akta.pro rank
Lekker Fit! industry classification
Industry- Product category
- Primary Education Curriculum
- NAICS
- Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Physical Education (PE) & Fitness Programs (EDAJAJAC)
- akta.pro secondary industry
- Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)
Keywords
Where Lekker Fit! is headquartered
LocationHeadquarters
- HQ city
- Nieuwegein
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Lekker Fit! business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Curriculum Package Sales: Lekker Fit! sells educational curriculum packages to elementary schools. The package includes basic manual with background information, agreement poster, workbooks (2 per group per year for groups 1-2, 3-4, 5-6, 7-8), movement cards (4 per group per year), and mini manuals per workbook.
- Parent Workshop: Heart Foundation offers Lekker Fit! parent workshop for approximately one hour at a cost of €60 for the school. Heart Foundation covers the remaining costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Parent Workshop - €60 per session |
| Other | Multi-year contract | Curriculum Package - pricing not publicly listed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lekker Fit! product offering
Product offeringCore offering
Lekker Fit! is a primary school curriculum package for Dutch elementary schools (groep 1-8) that teaches children about healthy lifestyles through nutrition, movement, and making healthy choices, using a four-step behavioral change methodology. The package includes a basic manual, agreement poster, workbooks (2 per group per year across four age bands), movement cards (4 per group per year), and mini manuals, supported by free online home recipes and activities and an optional parent workshop.
Product overview
Lekker Fit! is a single unified educational curriculum product for Dutch primary schools (groups 1-8) focused on healthy lifestyle education. The core product consists of a complete lesson package including: a Basishandleiding (basic manual) with background information, Afsprakenposter (agreement poster) for classroom behavioral commitments, Werkboekjes (workbooks - 2 per group per year across 4 age bands), Beweegkaarten (activity cards - 4 per group per year), and Minihandleidingen (mini manuals) per workbook. Additional offerings include an online portal with free recipes and activities for home use, and a Parent Information Brochure. The curriculum addresses three main themes: nutrition, movement, and making healthy choices, using a four-step behavioral change methodology that involves group and individual agreements. Lekker Fit! is recognized by Centrum Gezond Leven and developed with support from Hartstichting and NOC*NSF.
Differentiator
Problem solved
Functional benefit
Products and services
- Lekker Fit! Lespakket (Curriculum Package) A comprehensive primary school curriculum package covering groep 1-8 (ages 4-12) that teaches healthy lifestyle through nutrition, movement, and making healthy choices using a four-step behavioral change methodology. Includes basic manual, agreement poster, workbooks (2 per group per year), movement cards (4 per group per year), and mini manuals. Sold to Dutch elementary schools via Kenmerk Educatief.
- Lekker Fit! Ouderbijeenkomst (Parent Workshop) An approximately one-hour parent workshop associated with the Lekker Fit! curriculum, offered to schools at €60 per session (remaining costs covered by the Hartstichting). Designed to engage parents in their children's healthy lifestyle education.
Quantifiable outcome
- Participating schools report good results: students move more, eat healthier, and plan to continue doing so.
Companies that use Lekker Fit!
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Lekker Fit! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lekker Fit! partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Centrum Gezond LevencoreCentrum Gezond Leven has recognized Lekker Fit! as a well-substantiated curriculum package. This recognition allows Lekker Fit! to be part of the Gezonde School approach and provides official credibility for Dutch elementary schools.
- Hartstichting (Heart Foundation)coreLekker Fit! was developed with support from the Heart Foundation. The Hartstichting also offers a Lekker Fit! workshop for parents at €60 per school (Heart Foundation covers remaining costs).
- NOC*NSFcoreLekker Fit! was developed with support from NOC*NSF, the Dutch Olympic Committee/Netherlands Sports Federation.
- GGD/Gemeente/SportservicecoreGGD (municipal health services), municipalities, and sports service organizations support schools in implementing Lekker Fit!. They help map current school situations, choose activities, write action plans, and support kick-offs, monitoring, and evaluation.
- PO-raad (Primary Education Council)minorGGD/Gemeente/Sportservice organizations, including PO-raad, can guide schools toward obtaining theme certificates and ultimately the Gezonde School vignette.
- Voedingscentrum (Nutrition Center)minorCollaborated with DNL Theatercollectief, Hartstichting, and Nederlands Instituut voor Sport en Bewegen to develop the interactive parent meeting 'Voor je het weet zijn ze groot' (Before you know it they're grown up).
- Nederlands Instituut voor Sport en Bewegen (Dutch Institute for Sport and Movement)minorCollaborated on the interactive parent meeting initiative alongside GGD Amsterdam, DNL Theatercollectief, Hartstichting, and Voedingscentrum.
- GGD AmsterdamminorDeveloped the interactive parent meeting initiative 'Voor je het weet zijn ze groot' in close collaboration with DNL Theatercollectief, Hartstichting, Voedingscentrum, and Nederlands Instituut voor Sport en Bewegen.
- DNL TheatercollectiefminorCollaborated on the interactive parent meeting with theater and interactive group discussions, developed in partnership with GGD Amsterdam, Hartstichting, Voedingscentrum, and NISB.
- JOGG (Jongeren Op Gezond Gewicht)minorLekker Fit! aligns with the JOGG lifestyle program (Youth at a Healthy Weight), connecting it to broader Dutch public health initiatives.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Lekker Fit! competitors and assessment
Company assessmentDirect peers
- GoNoodle: US K-8 platform delivering movement, mindfulness and health content to schools. Comparable as a curriculum-style, school-purchased, behavior-change product targeting primary school children, though delivered digitally rather than as printed workbooks.
- The Daily Mile Foundation: International school-based initiative that gets children running/walking 15 minutes daily. Comparable as a structured, school-adopted, behavior-change program targeting physical activity in primary schools, with country-specific implementations including in the Netherlands.
- Action for Healthy Kids: US nonprofit that develops school-based healthy eating and physical activity programs for K-12. Comparable mission and target audience (schools) to Lekker Fit!, though operating at nonprofit scale in a different geography.
Broad incumbents
- Zwijsen: Major Dutch educational publisher offering a broad curriculum portfolio across subjects. A larger incumbent that could enter or expand in the health/lifestyle curriculum space where Lekker Fit! currently operates.
- Sanoma Learning (Malmberg): Sanoma's Dutch learning division (formerly Malmberg) is a leading K-12 publisher in the Netherlands with the resources to develop competing health and lifestyle curriculum packages and the school relationships to distribute them at scale.
- ThiemeMeulenhoff: Established Dutch educational publisher covering primary and secondary curricula. Represents the broader Dutch publishing incumbent set against which Lekker Fit! competes for school curriculum budgets.
Others
- JOGG (Jongeren Op Gezond Gewicht): Dutch national program (Youth at a Healthy Weight) that Lekker Fit! explicitly aligns with. Operates in the same childhood-overweight prevention space and acts as both a partner channel and an adjacent initiative schools can choose instead.
- Voedingscentrum (Netherlands Nutrition Centre): Dutch national nutrition information authority and Lekker Fit! partner on the parent workshop initiative. An adjacent authority that shapes school nutrition guidance and could alternatively develop or endorse competing curriculum content.
- Alliance for a Healthier Generation: US K-12 health initiative backed by the Clinton Foundation and American Heart Association. Operates in the same school-based child-health prevention category and represents a comparable institutionalized model of health-curriculum delivery to schools.
- Gezonde School: The Dutch national 'Healthy School' umbrella program operated by RIVM/CGL that lists Lekker Fit! in its educational materials database. It is an enabling ecosystem rather than a competitor, but sets the framework within which Lekker Fit! competes for school adoption.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lekker Fit! social profiles
Digital presenceLekker Fit! compliance and trust
Trust signalCompliance1 record
Lekker Fit! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lekker Fit! leadership team
Management profileNumber of profiles
Lekker Fit! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lekker Fit! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lekker Fit!
What does Lekker Fit! do?
Lekker Fit! is a primary school curriculum package for Dutch elementary schools (groep 1-8) that teaches children about healthy lifestyles through nutrition, movement, and making healthy choices, using a four-step behavioral change methodology. The package includes a basic manual, agreement poster, workbooks (2 per group per year across four age bands), movement cards (4 per group per year), and mini manuals, supported by free online home recipes and activities and an optional parent workshop.
Is Lekker Fit! a public or private company?
Lekker Fit! is a private company. It is classified as unknown and is currently operating.
When was Lekker Fit! founded?
Lekker Fit! was founded in -1. It employs 1 to 10 people.
Where is Lekker Fit! based?
Lekker Fit! is headquartered in Nieuwegein, Netherlands, in the Europe region.
How does Lekker Fit! make money?
Two revenue lines are on record. Curriculum Package Sales are the primary driver. The others are parent Workshop.
Who are Lekker Fit!'s main competitors?
Direct peers on record are GoNoodle, The Daily Mile Foundation and Action for Healthy Kids. Broad incumbents are Zwijsen, Sanoma Learning (Malmberg) and ThiemeMeulenhoff. Others are JOGG (Jongeren Op Gezond Gewicht), Voedingscentrum (Netherlands Nutrition Centre), Alliance for a Healthier Generation and Gezonde School.
Does Lekker Fit! have an API?
No public API is recorded for Lekker Fit!.
What industry is Lekker Fit! in?
Lekker Fit!'s product category is Primary Education Curriculum. Its primary akta.pro industry code is EDAJAJAC, Physical Education (PE) & Fitness Programs, with a secondary code of EDACAMAA, Child Nutrition & Meal Programs (CACFP/Snack Programs). Its NAICS code is 6117 and its SIC code is 8200.