Lekofe
Lekofe is a Vietnamese coffee company founded in 2022 in Ho Chi Minh City, producing and selling pure Robusta and Arabica coffee blends under multiple formats (whole bean, ground, instant) via e-commerce, B2B wholesale (Lekofemart), franchise cafes, and partner cafes.
- Company typePrivate
- Founded2022
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lekofe does
Lekofe (legal name: Công Ty TNHH Nước Giải Khát Cà Phê Lekofe) is a Vietnamese coffee company registered in Ho Chi Minh City on January 13, 2022, operating as a member of the diversified Lê Thành Group conglomerate. The company produces and sells 100% pure coffee across three proprietary blends — Bình Minh (100% Robusta), Đặc Biệt (80% Robusta/20% Arabica), and Sức Mạnh (70% Robusta/30% Culi) — in whole bean, ground, and instant formats, with beans sourced from Đắk Lắk and Lâm Đồng provinces and processed at a manufacturing facility in Ho Chi Minh City's Bình Tân district. Its product portfolio also includes instant coffee variants with localized flavors (coconut, durian, black iced, 3in1 milk coffee). Core production relies on modern roasting technology preserved alongside ISO 9001:2015, HACCP Codex 2022, ISO 22000:2018, and TCVN 5250/5251 certifications.
The business operates across four revenue streams: direct-to-consumer e-commerce via lekofe.com, B2B wholesale through the Lekofemart ingredient supermarket serving cafe and milk tea operators, franchise fees from three formats (full Quán cafe, Kiosk, Take Away), and a partner cafe model (Quán Liên Kết) that adds Lekofe-branded outlets without capital outlay. Distribution also extends to Shopee marketplace and small retail points (Điểm Bán Lẻ). Customer segments span individual Vietnamese consumers, SMB cafe and milk tea shop operators (described as numbering in the hundreds via Lekofemart), and franchise investors, with unit pricing in the 69,000–490,000 VND range and 15–17% promotional discounts across SKUs. The company is privately held with 12 employees and no disclosed funding or revenue.
Lekofe firmographics
Firmographics- Name
- Lekofe
- Legal name
- Công Ty TNHH Nước Giải Khát Cà Phê Lekofe
- Website
- https://lekofe.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lekofe is a Vietnamese coffee company founded in 2022 in Ho Chi Minh City, producing and selling pure Robusta and Arabica coffee blends under multiple formats (whole bean, ground, instant) via e-commerce, B2B wholesale (Lekofemart), franchise cafes, and partner cafes.
- Ownership category
- akta.pro rank
Lekofe industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
Keywords
Where Lekofe is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
Lekofe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales of coffee products (whole bean, ground, instant) directly to consumers through lekofe.com website with home delivery in Ho Chi Minh City (1-3 days) and other provinces (3-5 days)
- Wholesale/B2B Coffee Supply: Bulk coffee sales to cafe shop owners, distributors, and partners with volume discounts starting from 10kg purchases. Offers competitive pricing for regular wholesale customers.
- Franchise Fees: Franchise revenue from three models: full cafe (Quán), kiosk, and take-away. Franchisees receive brand usage, store design, equipment, operational support, and marketing assistance.
- LekofeMart - Ingredient Supply: Wholesale supply of brewing ingredients and supplies to cafe and milk tea shops through LekofeMart supermarket concept
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee - Bình Minh 100% Robusta |
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee - Đặc Biệt 80% Robusta/20% Arabica |
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee - Sức Mạnh 70% Robusta/30% Culi |
| Unit Pricing | Pay-as-you-go | Instant Coffee 4in1 - Coconut Flavor |
| Unit Pricing | Pay-as-you-go | Instant Coffee 2in1 - Black Ice |
| Unit Pricing | Pay-as-you-go | Instant Coffee 3in1 |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Lekofe product offering
Product offeringCore offering
Lekofe manufactures and sells 100% pure Vietnamese coffee products (roasted ground, whole bean, and instant coffee in 2in1/3in1/4in1 formats) direct to consumers via its own e-commerce store and Shopee. It also operates a multi-format coffee shop franchise and partner-cafe network (full cafe, kiosk, take-away, and linked-cafe partners) and runs Lekofemart, a B2B wholesale ingredient supermarket supplying cafes and milk tea shops.
Product overview
Lekofe is a Vietnamese coffee company offering a portfolio of retail coffee products and cafe franchise services. The core product lines include three main coffee blends: Bình Minh (100% Robusta), Đặc Biệt (80% Robusta/20% Arabica), and Sức Mạnh (70% Robusta/30% Culi), available as roasted ground coffee and whole bean formats. Instant coffee products include 3in1 and 4in1 variants in flavors like coconut and durian, plus a 2in1 black iced coffee. Lekofe also operates Lekofemart, a wholesale ingredients supermarket serving cafe and beverage businesses, and offers four franchise models: Quán (full cafe), Kiosk (small format), Take Away (grab-and-go cart), and Quán Liên Kết (partner cafe network). The company is part of Lê Thành Group and sources coffee from Đắk Lắk and Lâm Đồng regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Cà phê Bình Minh (Bình Minh Robusta coffee) Roasted ground and whole bean coffee made from 100% Robusta beans, bold and strong flavor profile, available in 250g, 500g, and 1000g packaging for individual consumers who brew Vietnamese coffee at home.
- Cà phê Đặc Biệt (Đặc Biệt blended coffee) Premium coffee blend combining 80% Robusta and 20% Arabica beans, delivering bold flavor with subtle acidity and aromatic notes, available in roasted ground and whole bean formats for individual consumers.
- Cà phê Sức Mạnh (Sức Mạnh blended coffee) Robust coffee blend of 70% Robusta and 30% Culi beans with strong flavor, rich aftertaste, and captivating aroma, available in roasted ground and whole bean formats for individual consumers.
- Cà Phê Hòa Tan 4in1 vị dừa (Coconut Instant Coffee 4in1) Instant coffee 4in1 with coconut flavor combining milk powder, sugar, instant coffee, and coconut powder for a sweet and creamy taste, packaged as 10 sachets x 17g per box for individual consumers.
- Cà Phê Hòa Tan 4in1 vị sầu riêng (Durian Instant Coffee 4in1) Instant coffee 4in1 with durian flavor combining coffee, milk, and durian for an exotic taste, packaged as 10 sachets x 17g per box for individual consumers.
- Cà Phê Hòa Tan Đen Đá 2in1 (Black Ice Instant Coffee 2in1) Black iced instant coffee 2in1 made with 18% instant coffee and maltodextrin, designed for cold preparation with ice, packaged as 10 sachets x 17g per box for individual consumers.
- Cà Phê Hòa Tan 3in1 (Milk Instant Coffee 3in1) Milk instant coffee 3in1 combining coffee, milk powder, and sugar in a single-serve format with 15.5% instant coffee content, packaged as 10 sachets x 17g per box for individual consumers.
- Lekofemart wholesale ingredient supermarket B2B wholesale supply of coffee, tea, syrups, toppings and brewing equipment to cafe and milk tea shop operators at competitive prices with bulk orders starting from 10kg.
- Nhượng Quyền Quán (Full Cafe Franchise) Franchise service allowing partners to open branded Lekofe full coffee shops with complete brand standards, store design, equipment, and operational support, targeted at entrepreneurs and investors.
- Nhượng Quyền Kiosk (Kiosk Franchise) Small-format kiosk franchise for retail spaces in shopping centers and high-traffic areas requiring minimal footprint and investment, targeted at entrepreneurs.
- Nhượng Quyền Take Away (Take-away Franchise) Mobile coffee cart franchise for grab-and-go service targeting office workers and students, with low investment requirements, targeted at entrepreneurs.
- Quán Liên Kết (Partner Linked Cafe) Channel partner model enabling independent coffee shop owners to join the Lekofe brand network while maintaining some operational autonomy, with Lekofe supplying coffee and brand standards.
Quantifiable outcome
- 15-17% discount on retail pricing for standard products
- +1 more outcomes
Companies that use Lekofe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Lekofe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lekofe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- P&P CoffeeminorPartner cafe operating under the Quán Liên Kết (Linked Cafe) model. Located at 4387 Nguyễn Cửu Phú, Phường Tân Tạo, HCMC. Phone: 0923456739. P&P Coffee operates as a partner cafe using the Lekofe brand and purchasing coffee supplies from Lekofe.
- Lê Thành GroupcoreLekofe is a member/brand under Lê Thành Group, a diversified hospitality and F&B group operating multiple brands including ABBW (beauty/wellness), LADALAT (hotels), LACHATEAU (beauty), ABT (travel), ABDW (dental), LT (general), LAMUINE (food/beverage). The group provides corporate umbrella and shared resources across its portfolio.
- Thiên Kim CoffeeminorPartner cafe operating under the Quán Liên Kết (Linked Cafe) model. Located at 61 Đỗ Thị Lời, Phường Nhiêu Lộc, HCMC. Phone: 0901 332 347. Thiên Kim Coffee operates as a partner cafe using the Lekofe brand and purchasing coffee supplies from Lekofe.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Lekofe competitors and assessment
Company assessmentDirect peers
- Highlands Coffee: Vietnam's largest homegrown cafe chain with hundreds of outlets and a packaged coffee retail line. Directly comparable to Lekofe across both cafe operations and packaged coffee production in the Vietnamese market.
- The Coffee House: Fast-growing Vietnamese specialty coffee chain with hundreds of outlets. Competes with Lekofe's cafe formats for franchisees and consumer share, though its primary business is cafe retail rather than packaged coffee manufacturing.
- Phúc Long Heritage: Vietnamese tea-and-coffee chain with retail stores and packaged products. Comparable to Lekofe's cafe and instant coffee segments, with overlap in wholesale ingredient supply to milk tea shops.
- King Coffee: Vietnamese coffee brand founded by Le Hoang Diep Thao, producing premium roasted, ground, and instant coffee for domestic and export markets. Direct comparable in packaged coffee manufacturing, distribution, and branding.
- Trung Nguyên Legend: Iconic Vietnamese coffee brand producing roasted, ground, and instant coffee and operating its own cafe chain (Trung Nguyên E-Coffee). Comparable to Lekofe's combined manufacturer-plus-franchise model with stronger brand equity.
Emerging players
- Katinat Saigon Kafe: Emerging Vietnamese coffee chain growing rapidly in HCMC and other cities with distinctive store formats. Comparable to Lekofe's cafe franchise model in segment and scale, but focused purely on cafe retail.
Regional players
- L'AMANT CAFÉ: Vietnamese coffee brand with packaged products and small cafe presence. Comparable to Lekofe's combination of retail packaged coffee and limited cafe footprint, with similar target consumer.
Broad incumbents
- Nestlé Vietnam: Dominant multinational in Vietnamese instant coffee with Nescafé and stronger 3in1. Competes directly with Lekofe's instant coffee portfolio at much greater scale and shelf share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lekofe social profiles
Digital presenceLekofe compliance and trust
Trust signalCompliance5 records
Lekofe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lekofe leadership team
Management profileNumber of profiles
Lekofe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lekofe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lekofe
What does Lekofe do?
Lekofe manufactures and sells 100% pure Vietnamese coffee products (roasted ground, whole bean, and instant coffee in 2in1/3in1/4in1 formats) direct to consumers via its own e-commerce store and Shopee. It also operates a multi-format coffee shop franchise and partner-cafe network (full cafe, kiosk, take-away, and linked-cafe partners) and runs Lekofemart, a B2B wholesale ingredient supermarket supplying cafes and milk tea shops.
Is Lekofe a public or private company?
Lekofe is a private company. It is classified as corporate owned and is currently operating.
When was Lekofe founded?
Lekofe was founded in 2022. It employs 11 to 50 people.
Where is Lekofe based?
Lekofe is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Lekofe make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Coffee Supply, franchise Fees and lekofeMart - Ingredient Supply.
Who are Lekofe's main competitors?
Direct peers on record are Highlands Coffee, The Coffee House, Phúc Long Heritage, King Coffee and Trung Nguyên Legend. Katinat Saigon Kafe is listed as an emerging player. L'AMANT CAFÉ is listed as a regional player. Nestlé Vietnam is listed as a broad incumbent.
Does Lekofe have an API?
No public API is recorded for Lekofe.
What industry is Lekofe in?
Lekofe's product category is Specialty Coffee. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAFADAD, Instant Coffee & Coffee Extract Manufacturing. Its NAICS code is 31192 and its SIC code is 2080.