Mondovélo
Mondovélo is a French specialty bicycle retail chain operating 100+ stores under the Sport 2000 cooperative, selling classic and electric bikes, cycling apparel, and accessories to consumers across France.
- Company typePrivate
- Founded-
- HeadquartersFrance, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mondovélo does
Mondovélo is a French specialty bicycle retail chain operating more than 100 stores across France as an integral brand within the Sport 2000 cooperative network, itself owned by Céraclès Coopérative. The company sells a comprehensive cycling assortment organized into four product lines: classic bicycles (VTT, VTC, road, gravel/cyclocross, urban/trekking, folding, and children's), electric-assisted bicycles (VAE across the same categories plus cargo and folding), personal equipment (textiles, cycling shoes, helmets, glasses, and protective gear), and accessories (locks, lighting, tires, luggage, GPS/home trainers, transport accessories, and maintenance tools). The assortment spans roughly 150 brands including premium labels such as Orbea, Scott, Cube, Lapierre, Gitane, and electric specialists like Haibike and Winora, with pricing from €29.99 for accessories up to €8,034 for premium bikes.
Mondovélo firmographics
Firmographics- Name
- Mondovélo
- Legal name
- Mondovélo
- Website
- https://lemanssud.mondovelo.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mondovélo is a French specialty bicycle retail chain operating 100+ stores under the Sport 2000 cooperative, selling classic and electric bikes, cycling apparel, and accessories to consumers across France.
- Ownership category
- akta.pro rank
Mondovélo industry classification
Industry- Product category
- Cycling Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Mondovélo is headquartered
LocationHeadquarters
- HQ city
- France
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mondovélo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bicycle and accessory retail sales: One-time purchase sales of bicycles (classic, electric/VAE, children's), cycling equipment (textile, shoes, protection gear), and accessories. Products range from entry-level (€29.99) to premium (€8,034).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic bicycles (VTT, VTC, road bikes, urban, children's) |
| Unit Pricing | Pay-as-you-go | Electric bicycles (VAE) |
| Unit Pricing | Pay-as-you-go | Cycling equipment and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mondovélo product offering
Product offeringCore offering
Mondovélo is a French specialty bicycle retail chain selling classic bicycles, electric-assisted bicycles (VAE), children's bikes, cycling personal equipment (apparel, footwear, protection), and bicycle accessories through 100+ physical stores across France and an e-commerce platform. The brand carries approximately 150 bicycle and accessory brands and offers Click and Collect service linking online ordering with in-store pickup.
Product overview
Mondovélo is a French bicycle retailer operating as part of the Sport 2000 group, offering a comprehensive cycling product portfolio through more than 100 stores across France. The offering consists of four main product lines: (1) Vélos classiques – traditional non-electric bicycles spanning VTT/VTC (mountain and touring), road bikes (leisure to performance), gravel/cyclocross, urban/trekking, folding, and children's bikes; (2) Vélos Electriques (VAE) – electric-assisted versions of the same categories including cargo bikes; (3) Equipement de la personne – personal gear including textiles, cycling shoes, helmets, glasses, and body protection; and (4) Accessoires – bike equipment (locks, lights, tires), luggage, electronics (GPS, home trainers), transport accessories, and maintenance tools. The company also offers Click and Collect service for online orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Vélos classiques (Classic bicycles) Traditional non-electric bicycles for mountain biking (VTT semi-rigide, VTT tout suspendu), city/touring (VTC), road cycling (leisure and performance), gravel and cyclocross, urban and trekking, folding, and children's use. Carries brands including Orbea, Lapierre, Cube, Gitane, and Scott. Priced €499–€7,334.
- Vélos Électriques (VAE) (Electric bicycles) Electric-assisted bicycles (VAE) across categories including VTT (semi-rigide and full-suspension), VTC, road bikes, urban/trekking, cargo bikes, and folding electric bikes. Carries brands such as Cube, Orbea, Haibike, and Winora. Priced €2,749–€5,599.
- Equipement de la personne (Personal cycling equipment) Personal cycling apparel and protective gear including textiles (jerseys, shorts, jackets, gloves), cycling shoes for road and VTT/leisure, and protection equipment (helmets, glasses/goggles, body protection). Priced €29.99–€99.99.
- Accessoires (Bicycle accessories) Bicycle accessories including bike equipment (locks, lighting, hydration, racks, fenders, kickstands, tires/tubes), luggage (baskets, panniers, backpacks), electronics and performance (GPS/counters, home trainers), transport (bike racks, child seats, trailers), and maintenance/repair tools and products.
- Click and Collect service Omnichannel service allowing customers to order bicycles, apparel, or accessories online through the Mondovélo/Sport 2000 e-commerce site and pick up their purchase at a local Mondovélo retail store.
Companies that use Mondovélo
Customer profileSegments2 records
Ideal customer profiles1 record
Mondovélo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mondovélo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Sport 2000 FrancecoreMondovélo is an integral brand within the Sport 2000 cooperative network, operating as a specialized cycling retail concept. The partnership provides access to 625 stores, shared marketing, loyalty programs, and operational support.
- Céraclès CoopérativecoreParent cooperative that operates Sport 2000, Mondovélo, S2 Sneakers Specialist, and WAS We Are Select brands. Provides central governance, purchasing power, and shared services to member brands.
- Bicycle Brands (Orbea, Scott, Cube, Lapierre, Gitane, Winora, Haibike, and 143 others)coreMondovélo carries approximately 150 bicycle and accessory brands including premium brands like Orbea, Scott, Cube, and electric bike specialists like Haibike and Winora.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Mondovélo competitors and assessment
Company assessmentRegional players
- Halfords: UK-based cycling and motoring retailer with strong cycling service and accessory offering. Comparable in multi-store cycling retail model and service-led positioning, but operates in the UK rather than France.
- Bike24: Germany-headquartered online cycling retailer serving European markets. Direct comparable on multi-brand online cycling commerce, though primarily operates in Germany rather than France.
Broad incumbents
- Decathlon: World's largest sporting goods retailer with deep cycling assortment (own-brand B'Twin, Triban, Rockrider) and 300+ French stores. Competes directly with Mondovélo across all price points, but is a broader sporting goods generalist rather than a cycling specialist.
- Go Sport: French sporting goods retailer with cycling assortment across bikes, apparel, and accessories. Overlaps with Mondovélo on entry-to-mid range bicycles and accessories, primarily as a multi-sport generalist.
- Intersport: Major sporting goods retailer with significant cycling category presence in France. Competes with Mondovélo in mid-market bikes and accessories, but operates as a broader multi-sport retailer via franchise and corporate stores.
Emerging players
- Alltricks: French online sporting goods retailer (acquired by Decathlon) with strong cycling category. Competes with Mondovélo's e-commerce channel, particularly on accessories and apparel, without physical footprint.
- Probikeshop: France-based online-first multi-brand bicycle and cycling accessory retailer. Direct competitor on cycling accessories and online sales channel, but lacks Mondovélo's physical retail footprint.
Direct peers
- Culture Vélo: French cooperative of independent bicycle specialist shops with ~80+ stores, directly comparable to Mondovélo in cooperative structure, multi-brand cycling retail focus, and Click and Collect omnichannel services.
- Vélo & Oxygen: French cycling specialist retailer with multi-store presence focused on premium and enthusiast segments. Comparable to Mondovélo in dedicated cycling retail and brand portfolio depth, though typically smaller in store count.
Others
- Wheelsandmore: European specialty cycling retailer/distributor. Adjacent to Mondovélo's premium road and gravel cycling segment, though more focused on high-end performance and niche audiences.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mondovélo social profiles
Digital presenceMondovélo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mondovélo leadership team
Management profileNumber of profiles
Mondovélo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mondovélo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mondovélo
What does Mondovélo do?
Mondovélo is a French specialty bicycle retail chain selling classic bicycles, electric-assisted bicycles (VAE), children's bikes, cycling personal equipment (apparel, footwear, protection), and bicycle accessories through 100+ physical stores across France and an e-commerce platform. The brand carries approximately 150 bicycle and accessory brands and offers Click and Collect service linking online ordering with in-store pickup.
Is Mondovélo a public or private company?
Mondovélo is a private company. It is classified as corporate owned and is currently operating.
When was Mondovélo founded?
Mondovélo was founded in -1. It employs 11 to 50 people.
Where is Mondovélo based?
Mondovélo is headquartered in France, France, in the Europe region.
How does Mondovélo make money?
One revenue line is on record: bicycle and accessory retail sales.
Who are Mondovélo's main competitors?
Regional players on record are Halfords and Bike24. Broad incumbents are Decathlon, Go Sport and Intersport. Emerging players are Alltricks and Probikeshop. Direct peers are Culture Vélo and Vélo & Oxygen. Wheelsandmore is listed as an others.
Does Mondovélo have an API?
No public API is recorded for Mondovélo.
What industry is Mondovélo in?
Mondovélo's product category is Cycling Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAE, E-Bike Retail.