Le Mas de la Rose

What Le Mas de la Rose does

Le Mas de la Rose is a privately held boutique hotel and event venue operating from a 17th-century mas (traditional Provençal farmhouse) on a 20-hectare estate in Orgon, in the Alpilles region of Provence, France, between Saint-Rémy-de-Provence and Eygalières. The property comprises 12 individually decorated rooms and suites, an on-site farm-to-table restaurant called Le Potager du Mas (which draws ingredients from the property's own kitchen garden), and dedicated event facilities in converted bergeries used for weddings, anniversaries, baptisms, and corporate seminars. Target customers are affluent leisure travelers and couples seeking authentic Provençal hospitality, wedding and private event celebrants, and — to a lesser extent — corporate groups hosting seminars and retreats.

The business model is multi-stream and direct-to-consumer: revenue is generated through (i) room and suite accommodation bookings, (ii) on-site restaurant service to both guests and external diners, and (iii) venue rental and event coordination services for celebrations and corporate off-sites. Pricing is not publicly disclosed; standard packages (Escapade raffinée, Restez Zen, Séjour V.I.P, Saveurs Provençales) are promoted but require direct inquiry for rates. Distribution is handled primarily through the property's website (using Synaesis as the booking engine), phone and email for group/event bookings, Zenchef for restaurant table reservations, and the WhatsApp, Instagram, and Facebook channels for direct customer engagement. The team is small (8 employees), consistent with an independent boutique operation rather than a chain.

The company is privately held with no disclosed ownership, parent, or external investors, and no M&A, funding, or restructuring activity on record. Marketing relies on visual content emphasizing the historic stone architecture, lavender fields, olive groves, and surrounding Provençal villages (Les Baux-de-Provence, Saint-Rémy-de-Provence, Eygalières, L'Isle-sur-la-Sorgue, Fontaine-de-Vaucluse, and the Luberon regional park). No proprietary technology platform, patents, certifications, app, or AI/ML capability is associated with the business; technology is limited to standard third-party booking and reservation integrations.

Name

Le Mas de la Rose

Legal name

Le Mas de la Rose

Website

https://lemasdelarose.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Mas de la Rose is a privately held Provençal boutique hotel and event venue in Orgon, France, offering 12 rooms/suites, an on-site farm-to-table restaurant, and wedding and private event hosting on a 20-hectare 17th-century estate for leisure travelers, celebrants, and corporate groups.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Luxury & Estate Rentals (THAGANAF), Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique hotel hospitality
• Luxury accommodation services
• Wedding event venue
• Provençal fine dining
• Farm-to-table restaurant

Headquarters

HQ city

Orgon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation: Revenue from renting 12 rooms and suites to leisure travelers, families, and groups seeking luxury Provençal hospitality experiences
2. Restaurant: On-site restaurant serving Provençal cuisine featuring ingredients from the property's own kitchen garden (Le Potager du Mas), open to hotel guests and external diners
3. Events and Weddings: Venue rental and event coordination services for weddings, anniversaries, baptisms, seminars, and other private celebrations in the historic 17th-century bergeries setting

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Le Mas de la Rose operates an exclusive luxury boutique hotel with 12 individually decorated rooms and suites within a 17th-century Provençal farmhouse estate set on 20 hectares of parkland in Orgon, Alpilles region. The property also runs an on-site restaurant, Le Potager du Mas, serving Provençal cuisine made with produce from the property's kitchen garden, and hosts weddings, anniversaries, baptisms, seminars, and other private events in its converted historic bergeries.

Product overview

Le Mas de la Rose is a luxury boutique hotel and event venue offering a unified hospitality experience centered around a 17th-century mas (traditional Provençal farmhouse) set within a 20-hectare park. The property comprises four integrated offerings: accommodation in 12 individually decorated rooms and suites, an on-site restaurant (Le Potager du Mas) utilizing the property's kitchen garden, wedding and event hosting services in historic converted barns, and curated local activities and excursions. The property is located in Orgon, near Saint-Rémy-de-Provence in the Alpilles region of Provence, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Chambres & Suites (Accommodation) 12 individually decorated rooms and suites combining modern comfort with period charm, featuring natural wood, traditional terracotta tiles, noble materials, and calming natural tones. Offered to leisure travelers, couples, families, and groups seeking an authentic Provençal stay.
• Le Potager du Mas (Restaurant) On-site restaurant applying a 'beau, bon et sain' (beautiful, good, and healthy) culinary philosophy, serving dishes prepared with produce from the property's own kitchen garden. Open to hotel guests and external diners, with table reservations available via the Zenchef platform.
• Mariages & Événements (Weddings & Private Events) Venue rental and event coordination for weddings, anniversaries, baptisms, seminars, and other private celebrations in the converted 17th-century bergeries. Includes inquiry-based sales follow-up for event type, date, guest count, and budget, targeting couples, families, and corporate groups seeking an exclusive Provençal setting.
• Special Stay Packages (Escapade raffinée, Restez Zen, Séjour V.I.P, Saveurs Provençales)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Le Couvent des Minimes Hôtel & Spa: Luxury Relais & Châteaux hotel near Manosque in Provence combining historic architecture, gastronomy, and spa — comparable luxury heritage hospitality positioning.
• Domaine de la Baume: Historic luxury estate in the Alpilles/Provence region offering accommodation, restaurant, and event hosting — directly comparable setting and operating model.
• Domaine de Fontenille: Luxury boutique hotel and wine estate in the Luberon region of Provence offering accommodation, restaurant, and event hosting on a historic Provençal estate — directly comparable operating model to Le Mas de la Rose.
• Villa Gallici: Luxury boutique hotel near Saint-Rémy-de-Provence offering Provençal charm, gastronomy, and intimate accommodation — overlapping with Le Mas de la Rose's target leisure clientele.
• La Coquillade: Luxury 5-star hotel and wine estate in Provence (Luberon/Gordes area) combining accommodation, gastronomy, and wellness — a comparable luxury Provençal countryside retreat.
• Le Mas des Herbes Blanches: Luxury Relais & Châteaux property in Joucas, Luberon, offering Provençal hospitality, restaurant, and event hosting in a historic mas — closely comparable in scale and positioning.
• Bastide de Marie: Luxury boutique hotel with restaurant and event venue set within a Provençal estate near Ménerbes in the Luberon, serving the same affluent leisure and wedding clientele.
• Château d'Estoublon: Historic Provençal château and estate near Les Baux-de-Provence offering accommodation, gastronomy, olive oil and wine experiences, and event hosting in a heritage setting.
• La Bastide de Gordes: Iconic luxury hotel in a restored Provençal village with restaurant, spa, and wedding hosting — a top-tier comparable in the luxury Provence boutique segment.
• Hôtel Crillon le Brave: Luxury Relais & Châteaux property in a historic village in Provence offering countryside hospitality and wedding venues — comparable luxury boutique positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lemasdelarose
• Instagrammas-rose.com/social/instagram
• LinkedInlinkedin.com/company/le-mas-de-la-rose

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Mas de la Rose