LEMMON AVENUE Plastic Surgery
- Company typePrivate
- Founded-
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LEMMON AVENUE Plastic Surgery does
Lemmon Avenue Plastic Surgery & Laser Center is a privately held, founder-led medical aesthetics practice headquartered at 2801 Lemmon Avenue in Dallas, Texas, with a second clinic in Frisco. Founded by board-certified plastic surgeon Dr. Mark Deuber and Cary Deuber (BSN, RN, CRNFA, CANS), the practice operates as a luxury medical spa combining surgical procedures (facelifts, rhinoplasty, breast augmentation, the MobileDeepPlane Composite Facelift technique, and a 24-hour breast augmentation recovery protocol) with non-invasive aesthetic services including injectables (Botox, Xeomin, Dysport, Daxxify, and a full suite of dermal fillers and biostimulators), laser and light-based treatments (BBL HERO, Halo Fractional, PiQo4, ProFractional, Splendor X, Ultra Glo), body contouring (Emsculpt NEO, Emsella, diVa, WonderTouch), and skin rejuvenation (HydraFacial, RF and PRF microneedling, Breeze, WiQo PRX). All clinical technology is third-party devices rather than proprietary systems.
The practice generates revenue primarily through pay-as-you-go fee-for-service aesthetic procedures priced individually via consultation, supplemented by retail skincare product sales through shoplemmonavenue.com and gift cards. Distribution is direct-to-consumer across two physical clinics, with phone, SMS, online booking, and a virtual consultation tool (treatment-builder.com) supporting acquisition. Go-to-market is sales-led and consultation-driven, anchored by Dr. Deuber's board-certified surgical credentials and Cary Deuber's certifications. Marketing spans organic social media (Facebook, Instagram, Twitter, YouTube, Pinterest), a content blog, email newsletter, before/after galleries, and significant earned media across People Magazine, Bravo TV, USA Today, NBC, CBS, HuffPost, and others. Customers are individual elective aesthetic patients (predominantly female, with a growing male segment) in the Dallas-Fort Worth metroplex; there is no enterprise, B2B, or recurring-contract revenue. The business is family-owned with no external investors, parent company, or disclosed funding.
LEMMON AVENUE Plastic Surgery firmographics
Firmographics- Name
- LEMMON AVENUE Plastic Surgery
- Legal name
- Lemmon Avenue Plastic Surgery & Laser Center
- Website
- https://lemmonavenueplasticsurgery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LEMMON AVENUE Plastic Surgery industry classification
Industry- Product category
- Cosmetic Surgery and Medical Aesthetics
- NAICS
- Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)
- akta.pro secondary industries
- Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Laser Hair Removal Clinics (HSALAGAE)
Keywords
Where LEMMON AVENUE Plastic Surgery is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LEMMON AVENUE Plastic Surgery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Medical Aesthetics Services: One-time and recurring cosmetic procedures including injectables, laser treatments, and body contouring services. Services include Botox, dermal fillers, HydraFacials, laser hair removal, skin resurfacing, and body sculpting.
- Plastic Surgery: Surgical procedures performed by board-certified plastic surgeon Dr. Mark Deuber including facelifts, rhinoplasty, and breast augmentation with 24-hour recovery protocol.
- Skincare Products: Retail skincare products sold through the company's online shop (shoplemmonavenue.com) and gift cards for services.
- Gift Cards: Lemmon Avenue gift cards available for purchase for aesthetic services and treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation-based pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
LEMMON AVENUE Plastic Surgery product offering
Product offeringCore offering
Lemmon Avenue Plastic Surgery & Laser Center is a luxury medical aesthetics practice providing cosmetic surgical procedures (facelifts, rhinoplasty, breast augmentation) and a broad menu of non-invasive treatments including injectables (Botox, dermal fillers, Kybella, PDO thread lifts), laser and light therapies (BBL HERO, Halo, PiQo4, Splendor X), skin rejuvenation (HydraFacial, RF microneedling, chemical peels), body contouring (Emsculpt NEO, Emsella, WonderTouch), and specialty services (diVa vaginal rejuvenation, urinary incontinence treatment). Services are delivered by a board-certified plastic surgeon and certified nurse injectors and laser specialists across two Texas clinic locations.
Product overview
Lemmon Avenue Plastic Surgery is a luxury medical aesthetics practice offering a comprehensive portfolio of aesthetic treatments spanning body contouring, skin rejuvenation, laser therapies, and injectable procedures. The practice operates as a multi-service medical spa combining advanced laser technology (including BBL HERO, Halo Fractional Laser, Picosecond Laser, ProFractional, Ultra Glo, and Splendor X) with injectable treatments (neurotoxins like Botox/Xeomin/Dysport/Daxxify, dermal fillers including Sculptra, Radiesse, and hyaluronic acid fillers, plus PDO thread lifts). Their skin treatments include HydraFacial, WiQo PRX peel, PRF/RF microneedling, and innovative technologies like Breeze and WonderTouch by XOD. The practice also offers body treatments including Emsculpt NEO for muscle building and fat reduction, Emsella for urinary incontinence, and diVa laser for vaginal rejuvenation. All services are performed by board-certified plastic surgeon Dr. Mark Deuber, registered nurses, nurse injectors, and certified laser technicians across two Dallas and Frisco locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Emsculpt NEO Body Sculpting Non-invasive body sculpting treatment combining radiofrequency for fat reduction and high-intensity focused electromagnetic (HIFEM) energy for muscle toning and strengthening in a single session, for individual patients seeking body contouring.
- Emsella Urinary Incontinence Treatment Noninvasive treatment for stress urinary incontinence using the Emsella chair with HIFEM technology to strengthen pelvic floor muscles in adult patients.
- diVa Vaginal Rejuvenation Vaginal rejuvenation treatment using the diVa laser with HPA (High Precision Automation) technology addressing vaginal health concerns in women.
- Splendor X Laser Hair Removal Laser hair removal using the Splendor X system with BLEND X technology combining Nd:YAG and Alexandrite wavelengths to treat all skin tones for individual patients.
- HydraFacial Patented 30-minute 3-step facial combining cleanse, extract, and hydrate to rejuvenate skin for individual patients.
- WiQo PRX No-Peel Peel Advanced chemical peel treatment combining PRX-T33 serum with a patented application technique that delivers immediate aesthetic improvement without peeling or visible downtime.
- PRF Microneedling Microneedling treatment enhanced with platelet-rich fibrin (PRF) injections to stimulate collagen production and skin rejuvenation for individual patients.
- Sylfirm X RF Microneedling Radiofrequency microneedling using Sylfirm X system that delivers heat energy into skin for collagen stimulation, skin tightening, and rejuvenation with minimal downtime.
- Breeze by XOD Needle-Free Treatment Needle-free skincare treatment using pressurized air and cryo-technology to deliver serums, promote lymphatic drainage, and increase collagen production for individual patients.
- WonderTouch by XOD RF Treatment Radiofrequency-based treatment using 448 kHz monopolar RF technology for skin tightening, collagen stimulation, fat reduction, and muscle relaxation for individual patients.
- Botox and Neurotoxin Injections Neurotoxin injections using Botox, Xeomin, Dysport, or Daxxify for wrinkle smoothing and prevention by temporarily freezing facial muscle movement in individual patients.
- Chin Filler Dermal filler treatment for chin enhancement, projection improvement, facial symmetry, and jawline contouring in individual patients.
- Facial Balancing Fillers Nonsurgical facial contouring using dermal fillers to achieve comprehensive facial balance and symmetry in individual patients.
- HD Radiesse Filler Hyperdiluted Radiesse filler for collagen stimulation, cheek enhancement, jawline contouring, and neck and hand restoration in individual patients.
- Jawline Contouring Nonsurgical jawline sculpting using dermal fillers to add definition, structure, or volume to the jawline in individual patients.
- Kybella Injectable Fat Reduction FDA-approved injectable treatment for eliminating excess submental fat beneath the chin and jowls in individual patients.
- Lip Filler Hyaluronic acid dermal filler treatment for lip augmentation to correct thin lips, uneven lips, and wrinkles around the lips in individual patients.
- Non-Surgical Nose Job Nonsurgical rhinoplasty using dermal fillers to alter nose shape, smooth bumps and curves for a more balanced appearance in individual patients.
- PRF Injections Platelet-rich fibrin injections for under-eye rejuvenation and hair restoration, including EZ PRF advancement, in individual patients.
- Sculptra for Cellulite Biostimulator injectable treatment that stimulates collagen production to reduce mild to moderate cellulite on the buttocks in individual patients.
- Body Filler (Sculptra) Sculptra filler treatment for body enhancement including butt augmentation, knee skin laxity, and décolleté improvement in individual patients.
- Temple Filler Dermal filler treatment to restore volume to the temple area, addressing gaunt appearance and creating balanced facial shape in individual patients.
- Thread Lift (MINT PDO) PDO thread lift using MINT dissolvable sutures to reposition tissue, elevate skin, and stimulate collagen for facial rejuvenation in individual patients.
- Under Eye Filler Mid-cheek filler treatment using Restylane or Juvederm to address under-eye bags, hollows, and signs of aging in individual patients.
- BBL HERO Photofacial Broadband Light High Energy Rapid Output treatment for sun damage, age spots, and various skin conditions using IPL-based technology with 9 wavelength filters for individual patients.
- Ethnic Skin Laser Treatments Laser treatments specifically customized for melanin-rich skin using Fitzpatrick scale knowledge to safely treat all skin types and tones in individual patients.
- Halo Fractional Laser First hybrid fractional laser combining ablative and non-ablative wavelengths simultaneously for skin rejuvenation with minimal downtime in individual patients.
- Laser Skin Resurfacing Laser combination treatments for skin repair, restoration, and full resurfacing using Laser Fusion technology for individual patients.
- Picosecond Laser Hyperpigmentation Treatment (PiQo4) Hyperpigmentation treatment using Lumenis PiQo4 picosecond laser with extremely short optical pulses to target unwanted pigmentation, birthmarks, sun spots, and freckles in individual patients.
- ProFractional Laser Resurfacing Deep resurfacing laser creating microscopic channels to stimulate natural collagen production for acne scars, laxity, and pigment problems in individual patients.
- Ultra Glo Laser Lutronic Ultra (Lase MD) treatment for age spots, freckles, sun spots, and pigment problems with minimal recovery time in individual patients.
- Plastic Surgery Procedures Surgical cosmetic procedures performed by board-certified plastic surgeon Dr. Mark Deuber, including facelifts (MobileDeepPlane Composite Facelift), rhinoplasty, and breast augmentation with 24-hour recovery protocol, for individual patients.
- Skincare Products Retail medical-grade skincare products sold through the practice's online shop (shoplemmonavenue.com) for individual patients and consumers.
- Lemmon Avenue Gift Cards Prepaid gift cards redeemable for aesthetic services and treatments at Lemmon Avenue, available for purchase online for individual consumers.
Companies that use LEMMON AVENUE Plastic Surgery
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
LEMMON AVENUE Plastic Surgery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
LEMMON AVENUE Plastic Surgery partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
LEMMON AVENUE Plastic Surgery competitors and assessment
Company assessmentDirect peers
- LaserAway: Specialty med spa chain focused on laser hair removal, skin rejuvenation, body contouring, and injectables with strong digital marketing and same-store expansion model. Overlaps heavily with Lemmon Avenue's non-surgical service mix.
- American Laser Skincare (now Therapie Clinic in U.S. footprint): Multi-location aesthetic clinic chain offering laser hair removal, skin rejuvenation, and injectables. Comparable on the laser-and-injectable med spa model, though more value-tier.
- SkinSpirit: Premium medical spa brand offering injectables, laser treatments, body sculpting, and skin care with a physician-led model. Closely comparable premium positioning and service breadth.
- Ideal Image: Largest U.S. med spa chain offering Botox, fillers, laser hair removal, body contouring, and skin rejuvenation across many states. Directly comparable multi-modality, cash-pay aesthetic offering and consultative sales motion.
- Beverly Hills Rejuvenation Center: Multi-location med spa offering injectables, laser services, hormone therapy, and body contouring at a premium price point. Closely comparable on service menu and luxury positioning.
Others
- Sciton (technology vendor, e.g., Halo, BBL HERO): Manufacturer of the Halo, BBL HERO, ProFractional, and other laser platforms used by Lemmon Avenue. Ecosystem enabler rather than competitor; shapes the device roadmap the practice depends on.
- Allergan Aesthetics (AbbVie): Manufacturer of Botox, CoolSculpting, and the Juvederm/Sculptra/Kybella injectable franchises used in the practice. Key supplier that influences product availability, pricing, and the innovation pipeline.
Regional players
- MDPHD Medspa Practices (Galen Healthcare / individual physician-led med spas): Many board-certified plastic surgeons operate single or small-group med spas combining surgery and aesthetics. Lemmon Avenue competes most directly with these local DFW physician-owned practices for the same surgeon-led, premium patient cohort.
Broad incumbents
- Sono Bello: National cosmetic surgery center chain specializing in body contouring and facial rejuvenation procedures. Comparable on the surgical and body-contouring side though it does not replicate Lemmon Avenue's med-spa breadth.
- Cleveland Clinic Cosmetic & Plastic Surgery Center: Hospital-affiliated cosmetic surgery and aesthetics service offering surgical and non-surgical treatments. Comparable on the surgical side; less so on the med-spa retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LEMMON AVENUE Plastic Surgery social profiles
Digital presenceLEMMON AVENUE Plastic Surgery financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEMMON AVENUE Plastic Surgery leadership team
Management profileNumber of profiles
Profiles2 records
LEMMON AVENUE Plastic Surgery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEMMON AVENUE Plastic Surgery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEMMON AVENUE Plastic Surgery
What does LEMMON AVENUE Plastic Surgery do?
Lemmon Avenue Plastic Surgery & Laser Center is a luxury medical aesthetics practice providing cosmetic surgical procedures (facelifts, rhinoplasty, breast augmentation) and a broad menu of non-invasive treatments including injectables (Botox, dermal fillers, Kybella, PDO thread lifts), laser and light therapies (BBL HERO, Halo, PiQo4, Splendor X), skin rejuvenation (HydraFacial, RF microneedling, chemical peels), body contouring (Emsculpt NEO, Emsella, WonderTouch), and specialty services (diVa vaginal rejuvenation, urinary incontinence treatment). Services are delivered by a board-certified plastic surgeon and certified nurse injectors and laser specialists across two Texas clinic locations.
Is LEMMON AVENUE Plastic Surgery a public or private company?
LEMMON AVENUE Plastic Surgery is a private company. It is classified as family owned and is currently operating.
When was LEMMON AVENUE Plastic Surgery founded?
LEMMON AVENUE Plastic Surgery was founded in -1. It employs 1 to 10 people.
Where is LEMMON AVENUE Plastic Surgery based?
LEMMON AVENUE Plastic Surgery is headquartered in Dallas, United States, in the North America region.
How does LEMMON AVENUE Plastic Surgery make money?
Four revenue lines are on record. Medical Aesthetics Services are the primary driver. The others are plastic Surgery, skincare Products and gift Cards.
Who are LEMMON AVENUE Plastic Surgery's main competitors?
Direct peers on record are LaserAway, American Laser Skincare (now Therapie Clinic in U.S. footprint), SkinSpirit, Ideal Image and Beverly Hills Rejuvenation Center. Others are Sciton (technology vendor, e.g., Halo, BBL HERO) and Allergan Aesthetics (AbbVie). MDPHD Medspa Practices (Galen Healthcare / individual physician-led med spas) is listed as a regional player. Broad incumbents are Sono Bello and Cleveland Clinic Cosmetic & Plastic Surgery Center.
Does LEMMON AVENUE Plastic Surgery have an API?
No public API is recorded for LEMMON AVENUE Plastic Surgery.
What industry is LEMMON AVENUE Plastic Surgery in?
LEMMON AVENUE Plastic Surgery's product category is Cosmetic Surgery and Medical Aesthetics. Its primary akta.pro industry code is HLAFAIAK, Plastics / Cosmetic & Dermatologic Surgery Centers, with a secondary code of HLAKACAG, Procedural Dermatology (Office-Based Surgery). Its NAICS code is 81219 and its SIC code is 8011.