Lemon Drops Company

What Lemon Drops Company does

Lemon Drops Company is a Mexican B2B corporate event management and experiential marketing firm headquartered in the Santa Fe business district of Mexico City (Cuajimalpa de Morelos). Founded approximately 40 years ago (around 1980-1984), the company operates as a subsidiary of VXT Capital, a Mexican strategic operating company, and employs 8 people. Its service portfolio is organized around six pillars: Strategic Alliances (matching brands with commercial partners), Corporate Events Organization (in-person, virtual, and hybrid formats), Communication and Marketing (digital tools, BTL stand production, content marketing), Talent and Conferences (speakers, hosts, and musical shows across sports, motivation, politics, economics, gastronomy, and business), Experiencias Lemonizadas (proprietary team-building offsites, tastings, and giveaways), and Hasbro character experiences (Musical Pocket Shows, Meet & Greets, and Photo Experiences delivered nationwide as an official licensee).

The company's core technology is operational rather than platform-based: event coordination processes, licensed IP execution for Hasbro characters, and curated talent networks. Digital marketing and BTL production capabilities extend the offering into campaign execution. Revenue is generated through project-based professional services fees across all six pillars, plus licensing/royalty arrangements tied to the Hasbro agreement. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, primarily targeting corporate clients across the Mexican Republic via direct outreach, website inquiries, and organic social media presence on Facebook, Instagram, X, and LinkedIn.

The company cumulatively claims 3,600+ brand collaborations over its history, though no specific named enterprise logos or revenue figures are disclosed. Customer segments are horizontal across corporate clients, with secondary segments in brand activation (Hasbro character events) and marketing/communications clients. The business model is service-intensive, asset-light, and dependent on human capital, supplier relationships, and the continuation of its Hasbro licensing agreement.

Name

Lemon Drops Company

Legal name

Lemon Drops Company

Website

https://lemondropscompany.mx

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemon Drops Company is a Mexico City-based B2B corporate event management and experiential marketing firm serving corporate clients across Mexico. It operates six service pillars including strategic alliances, corporate events, talent booking, team building, marketing services, and official Hasbro character experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Events Organization: Professional services for organizing corporate events including in-person, virtual and hybrid formats. Revenue generated through project-based fees for event coordination, expert team deployment, and technology implementation.
2. Strategic Alliances Facilitation: Connecting brands with strategic partners to share projects and goals. Revenue from consulting and facilitation services.
3. Communication and Marketing Services: Digital world tools, alternative media, digital planning, social engagement, graphic design, strategic planning, content marketing, and BTL stand production services.
4. Talent and Conferences Booking: Connecting clients with speakers, hosts, and musical shows for events. Commission or booking fees for talent matching services.
5. Hasbro Licensed Character Experiences: Official Hasbro licensee providing Musical Pocket Shows, Meet & Greets, and Photo Experiences with Hasbro characters throughout Mexican Republic.
6. Lemonized Experiences (Team Building): Offsite retreats, team building dynamics, tasting events, and promotional giveaways for corporate teams.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lemon Drops Company is a Mexico-based B2B event management and experiential marketing firm that organizes corporate events (in-person, virtual, and hybrid), facilitates strategic alliances between brands, books talent and conferences, runs team-building programs (Experiencias Lemonizadas), delivers communication and marketing services, and operates as an official Hasbro licensee providing Musical Pocket Shows, Meet & Greets, and Photo Experiences with Hasbro characters across the Mexican Republic.

Product overview

Lemon Drops Company is an event management and experiential marketing company offering a unified portfolio of services built around six core pillars. The core offerings include Strategic Alliances (business partner matching), Corporate Events Organization (in-person, virtual, and hybrid formats), Communication and Marketing (digital tools, content marketing, stand production), Talent and Conferences (speakers, hosts, musical shows), Experiencias Lemonizadas (team-building offsites, tastings, giveaways), and official Hasbro Licensing (Musical Pocket Shows, Meet & Greets, Photo Experiences). The portfolio functions as an integrated service offering where these pillars work together to create memorable brand experiences and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Alianzas Estratégicas (Strategic Alliances) Service that connects brands with strategic partners who share their vision and goals, identifies key allies, designs collaboration strategies, and facilitates connections to drive growth and generate new business opportunities. Targeted at corporate clients in Mexico seeking strategic commercial partnerships.
• Organización de eventos corporativos (Corporate Events Organization) Comprehensive event organization with expert team, impeccable coordination, and innovative technology. Offers in-person, virtual, and hybrid event formats for corporate clients in Mexico.
• Comunicación y Marketing (Communication and Marketing) Communication and marketing services including digital world strategies, alternative media, digital planning, social engagement, graphic design, content marketing, and BTL stand production. Targeted at corporate clients needing brand communication and marketing support.
• Talento y Conferencias (Talent and Conferences) Service that connects audiences with high-impact speakers and experts, with portfolio covering personalities in sports, motivation, politics, economics, gastronomy, and business, plus hosts and musical shows. Targeted at corporate clients organizing conferences and events.
• Experiencias Lemonizadas (Lemonized Experiences) Original team-building strategies including offsites, teambuilding activities, tastings (beer, coffee, mezcal), and personalized giveaways with nationwide shipping. Targeted at corporate teams seeking team-building experiences.
• Licenciatarios Hasbro (Hasbro Licensing) Official Hasbro licensee offering Musical Pocket Shows, Meet & Greets with characters, and Photo Experience productions throughout Mexico. Targeted at brand activation clients seeking licensed character experiences.

Quantifiable outcome

• 3,600+ collaborations with prestigious brands demonstrating trust and track record
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hasbro Inc.coreOEM/ Whitelabel/ Licensing PartnerOfficial Hasbro licensees enabling execution of Musical Pocket Shows, Meet & Greets, and Photo Experiences with Hasbro characters throughout Mexican Republic. Hasbro is a multinational entertainment company creating characters, toys, and multimedia content focused on making the world a better place for children and families.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Major event management technology platform providing event registration, venue sourcing and attendee engagement software; broader incumbent serving the same corporate event buyer as Lemon Drops, though via SaaS rather than services.

Direct peers

• Freeman: Global events and brand experiences company delivering corporate events, trade shows, and conferences, directly comparable to Lemon Drops' corporate event management and BTL production work.
• Grupo CIE: Mexican entertainment conglomerate producing live events, concerts and entertainment experiences — a relevant Mexican-market peer for Lemon Drops' Hasbro character shows and corporate entertainment offerings.
• BCD Meetings & Events: Global corporate meetings, events and incentives agency serving enterprise clients with full-service event management, very similar in offering structure to Lemon Drops' corporate events pillar.
• MCI Group: Worldwide meetings, events, and association management company providing corporate event organization, strategic engagement, and talent programming — a direct competitor across multiple Lemon Drops service pillars.
• Sparks: Experiential marketing agency producing brand experiences, exhibits, meetings and events for global brands, comparable to Lemon Drops' integrated corporate event and brand activation model.
• Jack Morton Worldwide: Global brand experience agency specializing in experiential marketing, events, and brand activations for large enterprises; comparable to Lemon Drops' Communication & Marketing and Experiencias Lemonizadas offerings.
• Momentum Worldwide: Global experiential marketing agency that designs and produces brand experiences, sponsorships and events, closely mirroring Lemon Drops' corporate event and brand activation services.
• Maritz Global Events: Long-established corporate meetings, incentives and events agency serving enterprise clients; comparable in target market and service mix to Lemon Drops' enterprise-focused event business.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency focused on events, exhibitions and brand experiences; comparable to Lemon Drops' events and brand-activation pillars at the enterprise level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/lemondropsco
• Facebookfacebook.com/lemondropsco
• LinkedInlinkedin.com/company/lemondrops
• Instagraminstagram.com/lemondropsco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon Drops Company