Le Olive
Le Olive is a Netherlands-based direct-to-consumer e-commerce brand selling personalized sleepwear, loungewear, and lifestyle accessories, with embroidery customization serving individual consumers, gift buyers, and bridal/wedding parties across European and US markets.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Olive does
Le Olive is a direct-to-consumer e-commerce brand founded in 2017 and headquartered in Beverwijk, Netherlands, that designs and sells personalized sleepwear and loungewear. Its core product line centers on robes, kimonos, and pyjamas in materials such as waffle, fleece, and teddy, organized into sub-brands including the Waffle Collection, Teddy Collection, Spa Collection, Bride Collection, Off-Duty (Jogging Suits) Collection, Love Lace, Baby Collection, and Kids Collection. The company extends the brand into adjacent lifestyle categories with personalizable accessories (make-up bags, toiletry bags, waffle pouches), home fragrance (Huisparfum), and cooking accessories (Kookaccessoires). Its primary differentiator is embroidery-based personalization accessible across most SKUs, positioning the brand around gifting and individualized self-purchase.
The business operates on a Shopify storefront with multi-language support (English, Dutch, Spanish, German, French) and a dedicated US storefront at us.le-olive.com. Goods are priced individually at pay-as-you-go unit pricing, with accessories ranging from $14.95 to $24.95, free shipping above $150, Klarna pay-later integration, and 2-day fulfillment. The company pursues an organic, influencer-led go-to-market motion, anchored by model Rose Bertram as brand ambassador and a network of Instagram creator partners, with secondary presence on TikTok, Facebook, YouTube, and Pinterest and an email newsletter funnel. Revenue is generated through one-time product sales and gift cards, with no subscription, wholesale, or B2B revenue disclosed. Ownership, headcount growth, funding history, and revenue figures are not disclosed in the source material.
Le Olive firmographics
Firmographics- Name
- Le Olive
- Legal name
- Le Olive
- Website
- https://le-olive.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Olive is a Netherlands-based direct-to-consumer e-commerce brand selling personalized sleepwear, loungewear, and lifestyle accessories, with embroidery customization serving individual consumers, gift buyers, and bridal/wedding parties across European and US markets.
- Ownership category
- akta.pro rank
Le Olive industry classification
Industry- Product category
- Personalized Sleepwear & Loungewear
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Sleepwear & Loungewear (Children) (CRAAAHAH)
Keywords
Le Olive business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time purchase model for sleepwear, loungewear, robes, kimonos, pyjamas, accessories, and related lifestyle products. Products are sold at fixed retail prices with no subscription component.
- Gift Cards: Digital and physical gift cards sold to customers for gifting purposes, providing flexible purchasing options for recipients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Make-up Pouch - Entry level accessory |
| Unit Pricing | Pay-as-you-go | Hair Tool Bag and Toilettas Teddy - Mid-range accessories |
| Unit Pricing | Pay-as-you-go | Make-up Box and Waffle Pouches - Premium accessories |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Le Olive product offering
Product offeringCore offering
Le Olive designs and sells personalized sleepwear and loungewear — robes, kimonos, pyjamas, and lifestyle accessories — directly to consumers through its own Shopify e-commerce store. Each product can be customized with embroidery of names or initials, and the catalog is organized into themed collections (Waffle, Teddy, Spa, Bride, Kids, Baby, Jogging Suits, Love Lace, Scent). Revenue is generated from one-time product sales plus gift cards, with no subscription component.
Product overview
Le Olive is a personalized sleepwear and loungewear brand offering a diverse portfolio of products across multiple sub-brands and categories. The core offering centers on robes, kimonos, and pyjamas in various materials (waffle, fleece/teddy, soft) with personalization/embroidery services. The product line includes sub-brands such as Waffle Collection, Teddy Collection, Spa Collection, Bride Collection, Jogging Suits Collection, Love Lace, Baby Collection, and Kids Collection. Accessories include slippers, make-up bags, towels, pillows, sleep masks, laptop pouches, straw hats, leather goods, and scrunchies. A Scent Collection (Huisparfum) extends the brand into home fragrances. All products feature personalization options, with embroidery services allowing customers to add names or initials. The brand operates primarily through Shopify e-commerce platform with multi-language support (English, Dutch, Spanish, German, French).
Differentiator
Problem solved
Functional benefit
Brands
- Maison Le Olive: Brand marketing name/designer collection descriptor used on homepage for premium product positioning.
Products and services
- Robes Main product category of personalized and non-personalized robes in waffle, spa, soft, and long styles, available in adult and kids sizes, with embroidery options for names and initials.
- Kimonos Lightweight robe-style outerwear available in bridal, long, and set variants, including feather and ruffle kimonos, designed for loungewear and bridal occasions.
- Pyjamas Sleepwear and loungewear available in long and short styles, including adult, kids, and bride collections, with personalization/embroidery capabilities.
- Bride Collection Wedding-themed collection including robes, kimonos, and accessories designed for brides, bridal parties, bachelorette events, and honeymoons, with bridal personalization options.
- Teddy Collection Cozy collection featuring teddy/fleece material robes, socks, and accessories with soft, plush texture.
- Spa Collection Curated collection of spa-themed robes and accessories designed for at-home spa experiences and relaxation.
- Kids Collection Child-sized versions of adult loungewear including robes, kimonos, pyjamas, backpacks, bucket hats, and straw hats in age-appropriate sizes.
- Baby Collection Collection of diapers, bibs, and infant accessories with mini versions of core robes, kimonos, and pyjamas designed for newborns and babies.
- Jogging Suits Collection (Off-Duty Collection) Casual loungewear collection featuring jogging suits and off-duty style pieces for relaxed, stylish at-home wear.
- Love Lace Collection Lace-themed collection featuring delicate lace detailing in robes and accessories for romantic, elegant loungewear.
- Waffle Collection Signature collection featuring waffle-textured fabric products including robes, towels, and accessories known for lightweight, breathable waffle weave material.
- Scent Collection (Huisparfum) Home fragrance collection including perfumes and scented products to complement the loungewear and home relaxation experience.
- Accessories Broader accessory category including slippers, sleep masks, laptop pouches, socks, headbands, scrunchies, and leather goods to complement the loungewear collection.
- Make-up Bags Collection Personalizable make-up bags and toiletries including boxes, pouches, and tool bags in various materials (waffle, teddy) and colors, all featuring personalization/embroidery options.
- Gift Cards Digital and physical gift cards available in various denominations for gifting occasions, including gift wrapping options.
Companies that use Le Olive
Customer profileSegments5 records
Ideal customer profiles5 records
Le Olive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Le Olive partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Rose BertramcoreRose Bertram, a model and influencer, serves as a Brand Ambassador for Le Olive. The company has a dedicated 'Rose Bertram Brand Ambassadors Collection' featuring curated loungewear and sleepwear products. This partnership leverages her public profile to enhance brand visibility and credibility among target consumers interested in luxury loungewear.
- KlarnacoreKlarna provides buy-now-pay-later payment services integrated into the checkout process, allowing customers to pay for purchases in installments rather than upfront.
- Instagram Influencers (@jadeanna, @irismittenaeremf, @carolinereceveur, @kaesutherland, @marielouduvillier, @starkellen)minorFriends of the brand - social media influencers and content creators who showcase Le Olive products on their Instagram profiles, providing authentic product promotion and social proof to their followers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Le Olive competitors and assessment
Company assessmentBroad incumbents
- Natori: Natori is an established intimates, sleepwear, and loungewear brand with broad distribution across DTC, department stores, and specialty wholesale. Its sleepwear and robe assortment directly competes with Le Olive's core offering while operating at significantly larger scale.
- SKIMS: SKIMS is a much larger celebrity-led loungewear, sleepwear, and intimates brand with broad DTC reach. While not a niche player, it competes for the same premium loungewear and robe occasions and validates the broader category Le Olive operates in.
- Aritzia: Aritzia is a multi-brand specialty apparel retailer with a growing loungewear and off-duty assortment (including the Wilfred and TNA labels). It competes with Le Olive in the premium loungewear category and is a relevant benchmark for European-origin brands scaling loungewear assortment.
Direct peers
- Lunya: Lunya is a premium DTC women's sleepwear and loungewear brand built on elevated fabrics and considered design, mirroring Le Olive's positioning around premium robes, pyjamas, and kimonos with lifestyle branding. Both brands target the same affluent, design-conscious woman shopping for personal use and gifting.
- Hill House Home: Hill House Home built a viral DTC lifestyle brand around the Nap Dress and has expanded into sleepwear, robes, and home textiles. Both brands use social-media-led acquisition, lifestyle storytelling, and personalized/gifting use cases to drive a premium DTC sleepwear business.
- Eberjey: Eberjey is a long-established premium sleepwear and loungewear brand selling robes, pyjamas, and intimates DTC and through specialty wholesale. The product mix, premium cotton/modals focus, and bridal-adjacent assortment overlap almost one-to-one with Le Olive's core range.
- Cozy Earth: Cozy Earth is a premium DTC sleepwear, bedding, and loungewear brand built around proprietary fabric (bamboo). Its premium positioning, gifting emphasis, and direct-to-consumer model closely parallel Le Olive's waffle/teddy fabric storytelling and personalized gifting angle.
- Lilysilk: Lilysilk is a DTC silk sleepwear, robe, and loungewear brand selling internationally with multi-language and global shipping capabilities. It overlaps with Le Olive on premium loungewear, gifting occasions, and cross-border DTC operations.
- Hanro: Hanro is a heritage European sleepwear and intimates brand offering premium robes, pyjamas, and loungewear through DTC and specialty wholesale. Its European heritage and premium positioning make it a direct comparable to Le Olive's category-leading loungewear assortment.
- Olivia Von Halle: Olivia Von Halle is a luxury loungewear and pyjama brand selling premium silk and printed sets DTC. The brand competes directly with Le Olive in the high-end personalized pyjama and robe category favored for gifting and bridal occasions.
Market position
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Olive social profiles
Digital presenceLe Olive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Olive leadership team
Management profileNumber of profiles
Le Olive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Olive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Olive
What does Le Olive do?
Le Olive designs and sells personalized sleepwear and loungewear — robes, kimonos, pyjamas, and lifestyle accessories — directly to consumers through its own Shopify e-commerce store. Each product can be customized with embroidery of names or initials, and the catalog is organized into themed collections (Waffle, Teddy, Spa, Bride, Kids, Baby, Jogging Suits, Love Lace, Scent). Revenue is generated from one-time product sales plus gift cards, with no subscription component.
Is Le Olive a public or private company?
Le Olive is a private company. It is classified as unknown and is currently operating.
When was Le Olive founded?
Le Olive was founded in -1. It employs 11 to 50 people.
How does Le Olive make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are gift Cards.
Who are Le Olive's main competitors?
Broad incumbents on record are Natori, SKIMS and Aritzia. Direct peers are Lunya, Hill House Home, Eberjey, Cozy Earth, Lilysilk, Hanro and Olivia Von Halle.
Does Le Olive have an API?
No public API is recorded for Le Olive.
What industry is Le Olive in?
Le Olive's product category is Personalized Sleepwear & Loungewear. Its primary akta.pro industry code is CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns), with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its SIC code is 5600.