What Château Léoube does

Château Léoube is a family-owned organic wine estate located at Cap Bénat in Bormes-les-Mimosas, Provence-Alpes-Côte d'Azur, France, acquired by the Bamford family in 1997 and operated through two French entities (SCAV Domaine de Léoube for production and SCAV Léoube Distribution for online sales). The estate spans approximately 20 hectares of vineyards producing AOC Côtes de Provence wines across rosé, white, red, and sparkling varieties, plus a 20-hectare olive grove with over 4,700 trees yielding cold-pressed extra virgin olive oils. Winemaking relies on manual harvesting, direct pressing for rosé, gravity flow (no crushing/oxidation), indigenous yeast fermentation, and malolactic fermentation; the estate holds ECOCERT (2011), VIN BIO (2012), AB, and HVE Level 4 (2020) certifications.

The commercial portfolio spans four wine sub-brands (Love by Léoube entry-level, Château Léoube core, Secret de Léoube premium, Collector/Singulier limited editions), two olive oils (Premium and Azur), Mediterranean Gin, non-alcoholic Forever Love range, syrups, Provençal specialties, and accessories. Beyond beverages, the estate operates a beachfront restaurant (Café Léoube) and Lounge, kayak/paddle rentals, estate privatization for weddings and corporate events, and an educational escape game (ESCAP'VIGNE). The 49-person team sells primarily through a DTC e-commerce platform, an estate boutique, the seasonal beach venue, and exports to the United Kingdom since 2007-2008, with sister-brand Bamford body-care products cross-sold on the same storefront.

Name

Château Léoube

Legal name

SCAV Domaine de Léoube

Website

https://leoube.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Château Léoube is a family-owned organic wine estate in coastal Provence producing AOC Côtes de Provence wines, olive oils, gin, and Provençal specialties, selling primarily through DTC e-commerce, an estate restaurant, and UK exports to premium lifestyle consumers.

Ownership category

akta.pro rank

Product category

Organic Wine Production

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Organic wine production
• Provençal rosé wines
• Extra virgin olive oil
• Estate hospitality services
• Organic estate spirits

Headquarters

HQ city

Bormes-les-Mimosas

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales (Online): Direct-to-consumer sales of organic rosé, white, and red wines across multiple cuvées (Love by Léoube, Château Léoube, Secret de Léoube, Collector, Singulier) and sparkling wines through e-commerce platform.
2. Olive Oil Sales: Sales of extra virgin olive oils (Azur and Premium varieties) in 25cl and 50cl formats.
3. Gin Sales: Mediterranean Gin By Léoube produced from estate olives.
4. Restaurant Services: Café Léoube seaside restaurant and Lounge offering seasonal Mediterranean cuisine with organic ingredients from estate kitchen garden. Lunch and dinner services during spring/summer season.
5. Events and Privatization: Estate privatization for weddings, banquets, corporate seminars. Event hosting including harvest festivals and summer parties.
6. Nautical Activities: Kayak and paddleboard rentals at Pellegrin beach during bathing season (May-August).
7. Gift Boxes and Accessories: Gift boxes (coffrets) containing wines and gourmet products. Accessories including tasting glasses, corkscrews, wine tanks, olive oil soap, syrups, and Provençal specialities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Château Léoube is a family-owned organic wine estate in Provence producing certified organic wines (rosé, white, red, sparkling), extra virgin olive oils, gin, beer, syrups, and grape juices. The estate also operates an on-site restaurant (Café Léoube), a beach lounge, kayak and paddle rentals, wine-themed escape game (ESCAP'VIGNE), and event privatization services. Products are sold direct-to-consumer via the estate boutique and online store, and exported internationally through distributors such as Armit Wines.

Product overview

Château Léoube is a coastal Provence wine estate producing organic AOC Côtes de Provence wines across three colors (rosé, blanc, rouge) and sparkling varieties, along with extra virgin olive oils, spirits, and non-alcoholic products. The estate operates under the Love by Léoube (entry-level), Château Léoube (core), Secret de Léoube (premium limited edition), and Collector de Léoube (high-end vintage) wine sub-brands. Beyond wines, the portfolio includes two olive oil expressions (Premium and Azur), Mediterranean Gin By Léoube, syrups, and Provençal specialty foods. Hospitality services include Café Léoube restaurant, The Lounge, beach activities (kayaks/paddles), and event privatization. The Bamford sister brand offers organic body care products. The estate holds multiple environmental certifications (AB, HVE, ECOCERT, VIN BIO) and exports internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Love by Léoube: Entry-level wine range available in rosé, white, red, and sparkling varieties. Positioned as accessible and easy-to-drink wines.
• Secret de Léoube
• Collector de Léoube
• Singulier de Léoube
• Gin By Léoube

Products and services

• Love by Léoube Organic rosé wine from the Château Léoube estate, positioned as a core Provençal rosé for individual consumers and trade buyers.
• Château Léoube Rosé, White and Red wines Flagship range of organic Côtes de Provence wines produced by Château Léoube, covering the three classic Provençal color categories. Targeted at individual consumers and wine distribution.
• Secret de Léoube Premium cuvée from the Château Léoube estate, positioned as a higher-tier wine within the estate's portfolio.
• Collector de Léoube Collector / limited-edition cuvée from Château Léoube, targeted at wine enthusiasts and gift purchases.
• Singulier de Léoube Distinctive cuvée from Château Léoube, positioned as a unique or singular expression of the estate's terroir.
• Château Léoube Sparkling wines (Blanc de Blancs, Brut de Léoube) Sparkling wines from Château Léoube, including Blanc de Blancs and Brut de Léoube, extending the estate's organic wine portfolio to bubbles.
• Premium Olive Oil (Huile d'Olive Premium) Premium organic extra virgin olive oil produced from Château Léoube's 20-hectare olive grove with 4,700 trees, cold-pressed and sold direct to consumers and through trade.
• Azur Olive Oil Second olive oil reference from Château Léoube, branded Azur, offering a differentiated organic olive oil option to consumers.
• Mediterranean Gin By Léoube Estate-produced gin from Château Léoube, extending the estate's organic spirits portfolio to consumers.
• Bière de Léoube Beer produced by or branded for Château Léoube, offering an additional alcoholic beverage option to consumers.
• Forever Love (non-alcoholic) Non-alcoholic beverage from Château Léoube, providing a soft-drink option under the Forever Love brand.
• Syrups By Léoube Estate-produced syrups from Château Léoube, sold as gourmet accompaniments and mixers.
• Grape Juices (Nos jus de raisins) Grape juices by Château Léoube, offering a non-alcoholic alternative bottled from estate grapes.
• Provençal Specialties Provençal specialty food products from Château Léoube, complementing the wine and olive oil offerings.
• Gift Boxes (Coffrets) Curated gift boxes (coffrets) combining Château Léoube wines, olive oils, and gourmet products, targeted at the gifting and holiday market.
• Wine Accessories Accessories related to wine service and consumption, sold by Château Léoube as complementary items to its wine range.
• Bamford Sister Brand products Organic skincare, scented products, and lifestyle goods from the Bamford sister brand, offered alongside Château Léoube's wine and food products.
• Café Léoube Restaurant On-site restaurant at Château Léoube, offering Mediterranean cuisine and estate wines to visitors, tourists, and diners during the season.
• The Lounge at Café Léoube Beach-side lounge and bar at Café Léoube, serving drinks, snacks, and estate wines to beach visitors.
• Kayak and Paddle Rentals Kayak and stand-up paddleboard rentals offered at the estate's beach, providing leisure activities for visitors to the estate.
• ESCAP'VIGNE Wine-themed escape game (ESCAP'VIGNE) hosted at Château Léoube, offering an immersive experience combining puzzles with wine discovery.
• Event Privatization at Château Léoube Full or partial privatization of the Château Léoube estate for private events, weddings, corporate seminars, and seminars, with dedicated hospitality services.

Quantifiable outcome

• 500 sheep graze in vineyards annually for natural weed control without chemical products
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Bamford FamilycoreStrategic or Co-development Partner · 1 January 1997The Bamford family acquired the Léoube estate in 1997 and owns it to this day. Carole Bamford created the Bamford brand (face and body care products) which is sold alongside Léoube products. The family also founded Daylesford Organic farm. Both families share commitment to organic and sustainable farming practices.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Maison Sainte-Marguerite: Family-owned Provence rosé estate in La Londe (same sub-AOC as Léoube's Collector) with organic and biodynamic certification. Direct peer on premium Côtes de Provence La Londe positioning and organic certification.
• Château d'Esclans: Provence rosé specialist (Whispering Angel, Rock Angel) and the most-recognized premium Provence rosé brand, with extensive US and global distribution. Direct peer on product category (Côtes de Provence rosé), premium positioning, and DTC + wholesale model.
• Château Miraval: Provence rosé estate in Correns owned by the Jolie-Pitt family and subsequently distributed by LVMH/Parducci. Direct competitor on premium Provence rosé with celebrity brand association and global distribution leverage.
• Château d'Estoublon: Provence estate in Les Baux-de-Provence producing both AOC wines and olive oils, with a tourism and table d'hôte offering. Most direct comparator on the wine + olive oil estate diversification and agrotourism positioning.
• Château de Berne: Provence wine estate (Côtes de Provence) operating an integrated hospitality model with hotel, restaurant, spa, and wine tourism. Highly comparable on the combination of organic/biodynamic wine production, estate restaurant, and event hosting.
• Domaines Ott: Iconic historic Provence rosé producer (founded 1896) with multiple estates including Château de Selle and Château Romassan. Closest comparator on heritage, premium rosé focus, and Chateau-branded estate experience.
• Château Minuty: Leading premium Provence rosé estate (Minuty, Prestige, 281 cuvées) operating from Gassin near Saint-Tropez. Comparable on Côtes de Provence AOC, premium pricing, and family-owned multi-generational operation.

Others

• Daylesford Organic: UK-based organic farm shop and lifestyle brand owned by the Bamford family, the same family that owns Château Léoube. Comparable on organic certification, premium-positioned DTC, and the family portfolio cross-sell between food/wine and lifestyle.

Regional players

• Chapel Down: UK-listed English sparkling wine producer with DTC, hospitality, and tourism at Tenterden, Kent. Comparable on the integrated vineyard-estate experiential model and on being Léoube's primary export market peer.
• Estandon Vignerons: Provence cooperative representing 384 winegrowers across the Var region with broad mass-market and premium SKU portfolio. Comparable regional Provence wine producer but at a different scale and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChateauLeoubeBormeslesMimosas
• Facebookfacebook.com/leoube
• LinkedInlinkedin.com/company/ch%C3%A2teau-l%C3%A9oube
• Instagraminstagram.com/leoube
• Pinterestpinterest.fr/chateauleoube

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Léoube