Estandon
Estandon is a French cooperative wine producer founded in 1947, owned by 300 winegrowers across 3,000+ hectares in the Var region of Provence, producing and selling rosé, white, and red wines through D2C e-commerce, supermarkets, hospitality, and export channels in over 50 countries.
- Company typePrivate
- Founded1947
- HeadquartersBrignoles, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Estandon firmographics
Firmographics- Name
- Estandon
- Legal name
- ESTANDON COOPÉRATIVE EN PROVENCE
- Website
- https://estandon.fr
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Estandon is a French cooperative wine producer founded in 1947, owned by 300 winegrowers across 3,000+ hectares in the Var region of Provence, producing and selling rosé, white, and red wines through D2C e-commerce, supermarkets, hospitality, and export channels in over 50 countries.
- Ownership category
- akta.pro rank
Estandon industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where Estandon is headquartered
LocationHeadquarters
- HQ city
- Brignoles
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Estandon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine Sales: Estandon bottles and commercializes Provence wines (rosé, white, red) through direct e-commerce, Grande Distribution (supermarkets), and export channels. The cooperative model aggregates production from 300 winegrowers across the Var region.
- E-commerce Direct Sales: Online boutique selling wines directly to consumers with shipping across France and international markets. Unit pricing per bottle with bulk discounts and free shipping thresholds.
- Low/No Alcohol Wine Line: Specialty products including dealcoholized wines (Virgin 0.5%, Zéro sur Vin 0.0%) and sparkling alternatives (Blossom) targeting health-conscious consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Estandon Virgin dealcoholized rosé (0.5% ABV), 75cl |
| Unit Pricing | Pay-as-you-go | Estandon Virgin dealcoholized blanc (0.0% ABV), 75cl |
| Unit Pricing | Pay-as-you-go | Estandon Blossom effervescent non-alcoholic rosé, 75cl |
| Unit Pricing | Pay-as-you-go | Estandon Insolence IGP Méditerranée rosé, 75cl |
| Unit Pricing | Pay-as-you-go | Estandon Héritage Côtes de Provence rosé, 75cl (2025) |
| Unit Pricing | Pay-as-you-go | Estandon Héritage Côtes de Provence rosé, 150cl (2025) |
| Unit Pricing | Pay-as-you-go | Estandon Héritage Côtes de Provence rouge/blanc, 75cl (2025) |
| Unit Pricing | Pay-as-you-go | Estandon Reflet AOP Coteaux Varois en Provence rosé, 2025 |
| Unit Pricing | Pay-as-you-go | Estandon Légende AOC Côtes de Provence rosé, 2020 |
| Unit Pricing | Pay-as-you-go | Pour La Vie IGP Var rosé/blanc/rouge, 75cl |
| Unit Pricing | Pay-as-you-go | Gris d'Argens Souvenir du Var IGP VAR Argens rosé, 75cl |
| Unit Pricing | Pay-as-you-go | Gris d'Argens Souvenir du Var IGP VAR Argens rosé, 150cl |
| Unit Pricing | Pay-as-you-go | Rosé Chill IGP Méditerranée, 75cl |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Estandon product offering
Product offeringCore offering
Estandon is a Provençal wine cooperative founded in 1947 that unites approximately 300 winegrowers cultivating roughly 2,600 hectares across the Var and Provence regions of France. The cooperative produces, blends, and markets AOC wines including rosé, red, and white ranges, organic and in-conversion organic wines (representing 45%+ of volumes), dealcoholized wines under the Vinéa 0% brand, sparkling wines, and bulk/bIB (bag-in-box) wines. Annual production reaches approximately 140,000 hectoliters, distributed through its own e-commerce boutique, French supermarkets (Grande Distribution), HORECA/CHD channels, and export to more than 50 countries.
Product overview
Estandon is a cooperative wine producer from Provence, France, founded in 1947, producing wines across AOC designations (Côtes de Provence, Coteaux Varois en Provence, Coteaux d'Aix-en-Provence, Bandol) and IGP classifications (Var, Alpilles, Méditerranée). The product portfolio centers on rosé wines organized into collections: the Audace collection (Virgin, Zéro sur Vin, Insolence, Farniente) for bold and innovative profiles including dealcoholized options; the Tradition collection (Héritage, Reflet, Depuis 1947) as reliable iconic standards; the Émotion collection (Lumière, Les Cercles, X) for multi-sensory experiences; the Harmonie collection (Révélation, Terre Nouvelle, Génération) featuring certified organic/bio wines; and the Terroir collection (Zénith, Impressions, Gris Sublime) exploring specific terroir attributes. The Exception collection (Ceux de 1906, Légende) offers extraordinary experiences, while the e-shop also features Pour La Vie romantic wines, Gris d'Argens Souvenir du Var with artistic labels, and Estandon Blossom non-alcoholic sparkling. Estandon also produces still wines in blanc and rouge alongside their flagship rosé offerings, distributed in France and exported to over 50 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Estandon Rosé Wines
- Estandon Red and White Wines
- Organic and In-Conversion Organic Wines
- Vinéa 0% Dealcoholized Wines
Quantifiable outcome
- Gender Equality Index: 88/100 in 2025 (35/40 pay gap, 35/35 raise rates)
- +3 more outcomes
Companies that use Estandon
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Estandon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Estandon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OVH SASminorWebsite hosting provider for estandon.fr domain. OVH SAS is located at 2 rue Kellermann, 59100 Roubaix, France.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Estandon competitors and assessment
Company assessmentDirect peers
- Gérard Bertrand: Leading Languedoc and South-of-France wine producer-operator with a heavy emphasis on organic and biodynamic viticulture, multi-AOC coverage, and an export-driven GTM across 100+ countries. Closely comparable to Estandon on geographic sourcing, organic leadership, and a broad portfolio spanning rosé, reds, and whites.
- Château Minuty: Family-owned Côtes de Provence rosé producer with strong global prestige positioning and extensive international distribution. Competes with Estandon across the same on-premise and travel-retail channels, particularly in the US and UK where Provence rosé premiumization has been strongest.
- Château d'Esclans: Producer of Whispering Angel and other Provence rosés from vineyards in the heart of the Côtes de Provence AOC. Most direct competitor to Estandon in premium and mid-tier Provence rosé for global export, sharing the same appellation system, export-led GTM, and rosé-led portfolio mix.
- Miraval: Provence rosé estate in the Correns valley (Côtes de Provence) backed by the Perrin family and formerly the Jolie-Pitt venture, distributed globally through premium on-premise and retail. Direct rival to Estandon's premium rosé SKUs in the US and UK celebrity-driven prestige segment.
- Domaine Ott: Iconic Provence rosé estate producing premium AOC Côtes de Provence wines from coastal and inland terroirs. Direct competitor to Estandon's premium tiers (Légende, Zénith, Ceux de 1906) in fine dining and luxury retail channels, with overlapping grape varieties (Grenache, Cinsault, Rolle) and export-led commercialization.
- Château Sainte-Marguerite: Cru Classé Côtes de Provence estate concentrated exclusively on rosé and red wines, certified organic and biodynamic. Closely comparable to Estandon on AOC Côtes de Provence focus, organic certification, and rosé-only portfolio strategy in the premium segment.
Broad incumbents
- Pernod Ricard: Global wine and spirits group whose wine division includes Mumm, Jacob's Creek, and Kenwood, with growing interest in Provence rosé brands. Competes with Estandon primarily through scale economics, retailer negotiating leverage, and global route-to-market, rather than direct product overlap at the cooperative level.
- Castel Group: One of the largest French wine producers and distributors, with deep roots in cooperative-style operations, multi-AOC sourcing, and an extensive wholesale/export network reaching 130+ countries. Comparable to Estandon on cooperative/aggregator heritage, multi-region sourcing, and export-led scaling.
- Vranken-Pommery Monopole: Major French wine group spanning Champagne (Pommery), Provence rosé (Listel, Domaine La Croix), and Camargue IGPs with international distribution networks. Overlaps Estandon on Provence rosé, multi-channel GTM, and export, but operates at a much larger scale and across multiple beverage categories.
- Les Grands Chais de France: Largest French wine exporter, producing across multiple French regions and price tiers under both proprietary and retailer brands. Overlaps with Estandon on the Grande Distribution channel, multi-region sourcing strategy, and large-scale export to supermarket chains across Europe and beyond.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Estandon social profiles
Digital presenceEstandon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estandon leadership team
Management profileNumber of profiles
Profiles8 records
Estandon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estandon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estandon
What does Estandon do?
Estandon is a Provençal wine cooperative founded in 1947 that unites approximately 300 winegrowers cultivating roughly 2,600 hectares across the Var and Provence regions of France. The cooperative produces, blends, and markets AOC wines including rosé, red, and white ranges, organic and in-conversion organic wines (representing 45%+ of volumes), dealcoholized wines under the Vinéa 0% brand, sparkling wines, and bulk/bIB (bag-in-box) wines. Annual production reaches approximately 140,000 hectoliters, distributed through its own e-commerce boutique, French supermarkets (Grande Distribution), HORECA/CHD channels, and export to more than 50 countries.
Is Estandon a public or private company?
Estandon is a private company. It is classified as management employee owned and is currently operating.
When was Estandon founded?
Estandon was founded in 1947. It employs 51 to 100 people.
Where is Estandon based?
Estandon is headquartered in Brignoles, France, in the Europe region.
How does Estandon make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are E-commerce Direct Sales and low/No Alcohol Wine Line.
Who are Estandon's main competitors?
Direct peers on record are Gérard Bertrand, Château Minuty, Château d'Esclans, Miraval, Domaine Ott and Château Sainte-Marguerite. Broad incumbents are Pernod Ricard, Castel Group, Vranken-Pommery Monopole and Les Grands Chais de France.
Does Estandon have an API?
No public API is recorded for Estandon.
What industry is Estandon in?
Estandon's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.