LE POINT COMMUNICATION
Le Point Communication is the commercial and branded-content arm of Le Point magazine, selling print/digital advertising and 360° branded-content campaigns to enterprise advertisers targeting affluent French CSP+ readers and decision-makers.
- Company typePrivate
- Founded1974
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LE POINT COMMUNICATION does
Le Point Communication is the commercial and branded-content division of Le Point magazine, one of France's leading weekly news publications founded in 1974. Headquartered at 1 Boulevard Victor in Paris's 15th arrondissement, the company sells advertising, branded content, and special-operations campaigns to enterprise advertisers seeking access to affluent, decision-making French readers.
The company's core product, Le Point Stories, is a branded-content and special-operations (OPS) service that delivers integrated 360° campaigns combining print advertising in Le Point magazine, digital activations on lepoint.fr, video production, social media, and bespoke events. A second product, Saisons, is a quarterly lifestyle supplement focused on nature, sustainability, and long-term thinking, targeting environmentally conscious high-income readers. Themed supplements (Vins, IA, Excellence Française, Horlogerie, Mondial de l'Auto, Spiritueux, Gastronomie) provide vertical-specific advertising vehicles. Underlying technology consists of editorial platforms (print magazine, lepoint.fr digital site) supported by a dedicated in-house creative and production team including graphic designers and OPS production managers.
The business operates three revenue streams: print and digital advertising, paid subscriptions to Le Point magazine, and professional services revenue from branded-content campaigns. Pricing is published in annual 2026 rate cards with placement-tiered structures. The go-to-market is sales-led, executed through a team of more than 15 Directeurs Conseil organized by industry vertical (Automobile, Banque/Assurance, Horlogerie/Joaillerie, Mode/Beauté, Boissons, Culture, International, Régions). The company serves three primary segments: CSP+ (upper social class) readers consuming premium journalism, an elite cohort of approximately 100,000 top executives and high-income professionals, and corporate advertisers seeking access to this audience. Notable enterprise clients include La Banque Postale, La Poste, Carrefour, Citroën, Seiko, Jura, Universal Pictures, Deloitte, Santéclair, and Se Loger. Le Point ranks #1 among CSP+ readers per One Next Global Brand 2026 S1 and ACPM PV 2025.
LE POINT COMMUNICATION firmographics
Firmographics- Name
- LE POINT COMMUNICATION
- Legal name
- Le Point Communication
- Website
- https://lepointcommunication.fr
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Point Communication is the commercial and branded-content arm of Le Point magazine, selling print/digital advertising and 360° branded-content campaigns to enterprise advertisers targeting affluent French CSP+ readers and decision-makers.
- Ownership category
- akta.pro rank
Where LE POINT COMMUNICATION is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LE POINT COMMUNICATION business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising & Sponsorship: Revenue generated from print and digital advertising placements in Le Point magazine and on lepoint.fr, including display ads, sponsored content, and branded editorial integrations.
- Subscription Revenue: Revenue from paid print and digital subscriptions to Le Point magazine, with weekly paid circulation and millions of weekly readers.
- Le Point Stories - Branded Content Operations: Special operations division creating branded content campaigns, video productions, event activations, and 360° marketing partnerships with major brands. Revenue from creative services and content partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Print advertising rates based on placement type and page position |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
LE POINT COMMUNICATION product offering
Product offeringCore offering
Le Point Communication sells advertising space and branded content services in Le Point magazine (print) and on lepoint.fr (digital), reaching a CSP+ audience of approximately 100,000 top executives and high-income professionals weekly plus millions of digital visitors. The Le Point Stories division creates bespoke 360° campaigns combining editorial integration, video production, webstory formats, partner supplements, and event activations for enterprise brands. The company also publishes themed special issues and the quarterly SAISONS lifestyle supplement.
Product overview
Le Point Communication is the commercial and advertising division of Le Point magazine, offering a portfolio of branded content and advertising solutions. The core offering includes Le Point Stories, a 360° branded content service creating integrated campaigns across print, digital, video, and social media for major brands. Additionally, Saisons is a seasonal lifestyle supplement targeting environmentally-conscious decision-makers. The company delivers specialized campaigns across diverse sectors including automotive, luxury goods, finance, retail, healthcare, and entertainment, featuring various formats such as gatefold inserts, video content, webstories, and partner supplements.
Differentiator
Problem solved
Functional benefit
Brands
- Le Point Stories: Branded content and special operations (OPS) division offering 360° marketing solutions including video production, partner editions, digital activations, and event marketing for corporate clients.
Products and services
- Le Point Stories (Branded Content & Special Operations) Bespoke 360° branded content service creating integrated advertising campaigns for enterprise brands, combining editorial integration, video production, partner editions, digital activations (webstories), social video, and live event activations distributed across Le Point's print and digital ecosystem.
- Saisons (Quarterly Lifestyle Supplement) Quarterly lifestyle supplement of Le Point targeting decision-makers conscious of climate issues, covering nature, sustainable living, travel and the long term; offered as a privileged advertising space for brands targeting affluent, environmentally-conscious audiences.
- Print Advertising in Le Point Magazine (2026 Rate Card) Print advertising placements sold in the weekly Le Point magazine, priced via the annual TARIFS-ET-CGV-2026-PRINT rate card across tiers such as Simple Page, Double Page, Ouverture de Rubrique, Face Sommaire, Double avant Sommaire and special-edition formats, distributed nationally in France.
- Digital Advertising on lepoint.fr Display advertising and digital content partnerships on the lepoint.fr website and associated digital properties, reaching millions of unique monthly visitors and detailed in the published media kit (kit-media-juillet-2026).
- Themed Special Dossiers (Vins, IA, Excellence Française, Mondial de l'Auto, Horlogerie, Spiritueux, Montagne, Gastronomie) Sector-specific themed issues and dossiers published in Le Point according to the annual editorial calendar (Calendrier Rédactionnel 2026), sold as targeted advertising environments aligned to each sector's editorial context (wine, AI, French excellence, automotive, watches, spirits, mountain, gastronomy).
Companies that use LE POINT COMMUNICATION
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
LE POINT COMMUNICATION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LE POINT COMMUNICATION partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Le Point Stories PartnerscoreLe Point Communication works with major brands as marketing and branded content partners through its Le Point Stories division. These partnerships create integrated campaigns combining editorial context with brand messaging, delivered across print, digital, video, and event channels.
- SAISONS AdvertiserscoreThe SAISONS quarterly supplement serves as a privileged advertising space for brands targeting affluent, environmentally-conscious decision-makers. Brands partner with SAISONS to integrate into editorial content around nature, sustainable living, and lifestyle topics.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
LE POINT COMMUNICATION competitors and assessment
Company assessmentDirect peers
- L'Obs (commercial operations): L'Obs is a French weekly news magazine with similar format and audience to Le Point. Its commercial operations sell advertising and branded content to enterprise advertisers in France, directly competing for premium advertising budgets.
- Le Monde (commercial operations): Le Monde's commercial operations sell print and digital advertising plus branded content campaigns to enterprise advertisers seeking credibility and elite French audience reach. Direct competitor for premium advertising budgets and editorial-style brand partnerships.
- Challenges (commercial operations): Challenges is a French weekly business and economic news magazine competing for the same CSP+ readership and enterprise advertising budgets as Le Point. Its commercial arm offers display advertising and content partnerships with comparable positioning.
- Le Figaro Publicité: Le Figaro is France's leading national newspaper, with a commercial arm selling display advertising and branded content partnerships to enterprise advertisers across luxury, finance, and consumer sectors. Direct competitor for premium French advertising budgets with similar CSP+ audience targeting.
- L'Express (commercial operations): L'Express is a French weekly news magazine with similar audience (educated professionals, decision-makers) and advertiser base. Its commercial operations offer branded content and advertising sales, directly comparable to Le Point Communication's offerings.
- Les Echos Le Parisien (commercial division): Les Echos Le Parisien is the commercial arm of LVMH-affiliated Les Echos and Le Parisien newspapers, offering branded content, advertising, and event activations to enterprise advertisers targeting French CSP+ and executive audiences — directly comparable business model to Le Point Communication.
- Capital (Groupe Prisma Media): Capital is a French monthly business magazine from Prisma Media, targeting executive readers with economic and financial content. Its commercial operations sell advertising and branded content to enterprise advertisers in the same premium French market segment.
Broad incumbents
- Lagardère News (Paris Match, Le Journal du Dimanche): Lagardère's news division includes Paris Match and Le Journal du Dimanche, with commercial arms selling advertising and branded content. Broader media portfolio but overlapping advertiser targets (luxury, premium consumer brands) in the French market.
- Financial Times (commercial division): Financial Times operates a global commercial division selling advertising and branded content (FT Studios) to enterprise advertisers targeting elite business audiences. Comparable business model with international reach and premium positioning, though broader geographic scope.
- Prisma Media (commercial operations): Prisma Media is France's leading magazine publisher (Capital, Voici, Femme Actuelle), with a large commercial operation selling advertising across multiple titles. Broader incumbent offering portfolio scale advantages versus Le Point's single-brand focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LE POINT COMMUNICATION social profiles
Digital presenceLE POINT COMMUNICATION financial estimates
Financial estimateRevenue estimate
Valuation estimate
LE POINT COMMUNICATION leadership team
Management profileNumber of profiles
Profiles16 records
LE POINT COMMUNICATION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LE POINT COMMUNICATION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LE POINT COMMUNICATION
What does LE POINT COMMUNICATION do?
Le Point Communication sells advertising space and branded content services in Le Point magazine (print) and on lepoint.fr (digital), reaching a CSP+ audience of approximately 100,000 top executives and high-income professionals weekly plus millions of digital visitors. The Le Point Stories division creates bespoke 360° campaigns combining editorial integration, video production, webstory formats, partner supplements, and event activations for enterprise brands. The company also publishes themed special issues and the quarterly SAISONS lifestyle supplement.
Is LE POINT COMMUNICATION a public or private company?
LE POINT COMMUNICATION is a private company. It is classified as corporate owned and is currently operating.
When was LE POINT COMMUNICATION founded?
LE POINT COMMUNICATION was founded in 1974. It employs 11 to 50 people.
Where is LE POINT COMMUNICATION based?
LE POINT COMMUNICATION is headquartered in Paris, France, in the Europe region.
How does LE POINT COMMUNICATION make money?
Three revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are subscription Revenue and le Point Stories - Branded Content Operations.
Who are LE POINT COMMUNICATION's main competitors?
Direct peers on record are L'Obs (commercial operations), Le Monde (commercial operations), Challenges (commercial operations), Le Figaro Publicité, L'Express (commercial operations), Les Echos Le Parisien (commercial division) and Capital (Groupe Prisma Media). Broad incumbents are Lagardère News (Paris Match, Le Journal du Dimanche), Financial Times (commercial division) and Prisma Media (commercial operations).
Does LE POINT COMMUNICATION have an API?
No public API is recorded for LE POINT COMMUNICATION.