Le Refuge des Gourmands

What Le Refuge des Gourmands does

Le Refuge des Gourmands is a privately-held French artisanal bakery and pâtisserie business headquartered in Saint Félix, Haute-Savoie, operating two physical boutiques in the Annecy lake region — one in Saint Félix (261 route d'Annecy) and one in Cusy (20 route des Bauges) under a separate SAS, Cusy Gourmand SAS. The company produces traditional French baked goods using pur beurre puff pastry, levain (sourdough) fermentation, Label Rouge flours, and heritage wheat varieties such as Rouge de Bordeaux ancient wheat, with a catalogue organised into seven categories: Panettone, Viennoiseries, Pâtisseries, Pains, Biscuits, Snacking, and Boissons, plus made-to-order entremets for 6–12 persons and custom 'Haute Couture' cakes.

The business runs a Click & Collect model in which customers order through the lerefugedesgourmands.fr storefront and collect at either boutique; both locations also serve walk-in retail, with Cusy additionally offering take-away restauration and daily plat du jour menus published on Facebook. Pricing is entirely à la carte with no subscription or volume tiers, ranging from roughly €0.70 for basic viennoiseries up to €70 for custom entremets, inclusive of French VAT. Payment is processed in-house via CB/Visa/Mastercard, and an in-store loyalty card programme drives repeat visits.

Revenue diversification comes from a B2B 'Entreprises' line offering personalised corporate gifts, event catering, and bespoke recipe creation handled by a dedicated commercial team. The company is founder- or family-controlled, with no institutional investors, no public listing, no disclosed funding rounds, and no headcount data in the source material. Marketing relies on the e-commerce site, organic Facebook activity, and an email newsletter, with no third-party retail, wholesale, or marketplace distribution.

Name

Le Refuge des Gourmands

Legal name

Le Refuge des Gourmands SAS

Website

https://lerefugedesgourmands.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Refuge des Gourmands is a privately-held French artisanal bakery operating two Click & Collect boutiques in Haute-Savoie (Saint Félix and Cusy), selling traditional viennoiseries, breads, pâtisseries, snacks, and made-to-order celebratory cakes to local residents and corporate clients.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Pâtisserie Retail

NAICS

Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cake Shops & Custom Celebration Cakes (THAFAFAC), Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

Keywords

• Artisan bakery
• French viennoiseries
• Sourdough breads
• Click and collect
• Custom celebration cakes

Headquarters

HQ city

Saint Félix

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Retail bakery and pâtisserie products: On-site sale of freshly prepared pastries, breads, snacks, and cakes across both boutique locations. Products are available for same-day pickup (J+0) or advance order (J+1 to J+7 for larger made-to-order items).
2. Click & Collect e-commerce: Online ordering via the company's storefront with in-store pickup at either Saint Félix or Cusy location. This is the primary digital revenue channel.
3. Corporate gifting: Bespoke business gift solutions for companies, ranging from personalized corporate gifts to Haute Couture recipe creation for corporate events.
4. Take-away restauration: Cold snacking items (sandwiches, salads, pizzas, quiches) and formule meals for lunch-time take-away, available Tuesday through Saturday at Cusy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Le Refuge des Gourmands operates a traditional French artisanal bakery and pâtisserie producing handmade breads, viennoiseries, individual pastries, sharing cakes, snacking items, biscuits and beverages. Products are sold via two physical boutique locations (Saint Félix and Cusy) and an online Click & Collect storefront, with made-to-order ('sur mesure') cake customization and a corporate gifting service for business clients.

Product overview

Le Refuge des Gourmands operates as a traditional French bakery and pastry shop with two retail locations (Saint Félix and Cusy) offering a comprehensive range of artisan baked goods and prepared foods. The product portfolio is organized into six core categories: Panettone (seasonal Italian festive breads), Viennoiseries (croissants, brioches, and morning pastries), Pâtisseries (individual and shareable cakes and tarts), Pains (artisan breads), Biscuits (cookies, muffins, and sweet treats), and Snacking (ready-to-eat sandwiches, pizzas, and salads). The business operates a Click & Collect e-commerce platform allowing customers to order online and pick up in-store. Additional services include a loyalty program and corporate/business gifting solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Panettone Seasonal Italian-style festive bread available in five varieties (Trois chocolats, Gianduja poires vanille Madagascar, Citron intense, Marrons glacés vanille Madagascar, and Fruits confits), priced at €35 each and restocked seasonally from December 2026.
• Snacking / Restauration à emporter Ready-to-eat savory items for take-away, including sandwiches (Tradition, Italien, Jambon beurre), pizzas (4 fromages, Royale, Savoyarde, chorizo, thon), quiches (Lorraine), salads (César, Piémontaise, composed varieties), wraps and lunch formules (Parmelan, Semnoz, Revard), available Tuesday through Saturday at Cusy.
• Viennoiseries French morning pastries including Croissants (plain, aux amandes, Framboise), Brioches (au sucre, aux pépites, tête, Briochette Saint Genix), Pain au chocolat, Pain au chocolat aux amandes, Choco Suisse, Croix de Savoie, Pastel de nata, Brioche feuilletée, Saint-Genix and Tourte Auvergnate. Prices from €0.70.
• Pâtisseries Individual and shareable French pastries including Éclairs (café, chocolat, vanille), Mille-feuilles, Saint Honoré, Fraisier, Framboisier, Forêt noire, Tartes (citron, aux noix, fraise-basilic, aux fruits frais, Pêche amandine, Abricots amandine, Mirabelles, Poires amandine, Fine aux pommes), Crème brûlée, Flan pâtissier, Carrément chocolat, Carrément caramel, Opéra, Paris Brest, Tropezienne, Pavlova, Succès praliné, Saveur des anges, Nuage vanillé, Petit Félix and seasonal entremets. Individual items from €1.80; sharing cakes from €19.20 (6 pers.) up to €70.
• Pains Artisan breads including Baguette de tradition, Baguette aux céréales, Baguette lardons emmental, Baguette Viennoise, Pain burger, Campagne, Complet, Pain aux noix, Pain au Gianduja, Ciabatta varieties, Boule épinards chèvre, Grosse boule, Bucheron, Nivolet, Tourte Auvergnate, Croquise, Tournette aux céréales, Petit/Gros Grain, and Couronne de tradition. Includes slow-fermented levain (sourdough) varieties and heritage Rouge de Bordeaux ancient wheat (low-gluten). Prices from €0.45.
• Biscuits Assorted sweet biscuits and treats including Sablés (Nature, Chocolat), Cookies (Classique, Chocolat, Pralines, Choco pécan, noisettes), Muffins (Framboise, Nocciolata banane, Tout choco, caramel, citron pavot), Beignets (plain, Framboise, Nocciolata), Lunettes (Framboise, Nocciolata), Macarons framboise (6/8/10 pers.), Cannelé Bordelais, Madeleines, Chouquettes (par 3), Drakard, Alpage, parts de brownie and Roulé aux raisins. Prices from €1.20.
• Boissons Beverages including Coca-Cola, Sprite, Ice Tea, May Tea, Minute Maid (Orange, Pomme), Oasis (Orange, Pomme Cassis), A.C.E., Badoit and still water, all priced at €1.90 each.
• Click & Collect Online ordering service (lerefugedesgourmands.fr) allowing customers to order products for in-store pickup at either the Saint Félix or Cusy boutique, with 100% secure online payment (CB, Visa, Mastercard) and made-to-order scheduling (J+0 to J+7 lead times).
• Corporate Gifting (Entreprises) Bespoke business gift solutions for companies, ranging from personalized corporate gifts to 'Haute Couture' recipe creation for corporate events, handled by a dedicated commercial team.

Quantifiable outcome

• Loyalty card program with points accumulation for in-boutique customers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Facebook (via Le Refuge des Gourmands page)minorGTM or Marketing PartnerDaily menus and plats du jour for the Cusy location are published on the Le Refuge des Gourmands Facebook page. Facebook serves as a channel for local marketing and daily customer engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Paul: Iconic French bakery-pâtisserie chain operating retail boutiques selling breads, viennoiseries, pâtisseries, and shareable celebration cakes at comparable price points and customization depth.
• Poilâne: Artisan French bakery renowned for sourdough (levain) breads and heritage-grain positioning, directly comparable to Le Refuge des Gourmands' levain and Rouge de Bordeaux heritage-wheat identity.
• Banette: French bakery brand/franchise supplying independent artisan bakeries with branded flours and breads; conceptually adjacent to Le Refuge des Gourmands' small-scale, craft bakery model anchored on quality flour inputs.
• Ladurée: French pâtisserie boutique chain with a multi-product retail model (viennoiseries, pâtisseries, macarons, celebration cakes) and an online ordering channel similar in spirit to Le Refuge des Gourmands' Click & Collect.
• Pierre Hermé: Luxury French pâtisserie with boutique retail locations selling individual and shareable pastries and celebration cakes; a scaled-up analogue of Le Refuge des Gourmands' Haute Couture cake line.
• Brioche Dorée: French bakery-restaurant chain offering viennoiseries, breads, pâtisseries, and savory snacking in a multi-location retail format — a more mass-market analogue of Le Refuge des Gourmands' seven-category model.
• Maison Kayser: Multi-location artisanal French bakery chain built on levain, Label Rouge-style flours, and handmade viennoiserie, with a Click & Collect ordering flow comparable to Le Refuge des Gourmands' model.

Broad incumbents

• Starbucks France: Large multi-location retailer combining bakery/pastry offerings with a digital ordering flow and a mature loyalty program — a useful structural analogue for the Click & Collect + loyalty mechanics Le Refuge des Gourmands is building.
• Délifrance: Established French bakery chain with broad viennoiserie, bread, and snacking offerings; comparable in product taxonomy but operates at a much larger scale with wholesale and foodservice channels Le Refuge des Gourmands does not currently serve.

Regional players

• La Mère Poulard: Historic artisanal French bakery/restaurant in a French tourism catchment (Mont-Saint-Michel) with comparable reliance on heritage craftsmanship and tourist footfall, though operating in a different region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lerefugedesgourmands
• LinkedInlinkedin.com/company/le-refuge-des-gourmands

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Refuge des Gourmands