Leroy's Auto Care

What Leroy's Auto Care does

Leroy's Auto Care is an independent, single-location automotive maintenance and repair center based at 20 Oriole Parkway E in Elmira, Ontario, Canada, serving individual vehicle owners and local business fleets in the Waterloo Region. The shop employs 9 people and operates extended hours — including a night shift Monday through Thursday until midnight — supported by a fleet of 8 courtesy vehicles, free local pickup and delivery, and a complimentary shuttle service designed to eliminate customer downtime.

The core service offering covers vehicle repair, scheduled maintenance, tire and rim sales with included alignment inspection, brake service, air conditioning diagnostics, trailer brake service, and new vehicle warranty management (including handling dealership warranty work and recalls on the customer's behalf). A 3-year / 60,000 km North America-wide repair and parts warranty, a tire road hazard warranty, and a roadside assistance program for regular customers are bundled into the relationship. Underlying technical capability is sourced through the Elunity network of independent shops, which provides access to original manufacturer information, software, and electronic diagnostic tools for modern vehicles, and supplies the customer-facing maintenance tracking portal.

The business model is direct-to-consumer service revenue plus hardware sales (tires and rims), augmented by a financing partnership with FinanceIt.ca that allows customers to spread repair costs into monthly installments. Marketing relies on the company website with blog content, organic social (Facebook), a post-sale customer survey program offering a $10 coupon for feedback, and community involvement including a student award at Elmira District Secondary School. Pricing is not publicly disclosed, and the company is privately held with no external investors identified.

Name

Leroy's Auto Care

Website

https://leroysautocare.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Leroy's Auto Care is an independent, single-location automotive repair and maintenance shop in Elmira, Ontario, serving individual vehicle owners and small local business fleets with extended night-shift hours, pickup and delivery, courtesy vehicles, and warranties backed by the Elunity network.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAKAAAL

Mobile Auto Repair & Roadside Assistance

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKACAB

Trailer Suspension, Axles & Alignment Services

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Trailer, Container & Chassis Repair & Maintenance

Keywords

• Automotive repair services
• Vehicle maintenance plans
• Tire and rim sales
• Fleet maintenance services
• Auto warranty programs

Headquarters

HQ city

Elmira

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Repair and Maintenance Services: Core revenue from vehicle repair, maintenance, and servicing including brake service, tire replacement, alignment inspections, and general automotive repairs.
2. Tire Sales: Sales of tires and rims with included alignment inspection and vehicle inspection services.
3. Financing Services: Payment plan financing through FinanceIt.ca allowing customers to divide repair costs into affordable monthly installments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Leroy's Auto Care is a full-service automotive maintenance and repair center that provides mechanical repair, scheduled maintenance, tire and rim sales, air conditioning service, trailer brake service, and warranty/roadside assistance programs to individual vehicle owners and local business fleet customers. The shop supplements its repair work with convenience offerings such as night-shift service, free local pickup and delivery, eight courtesy vehicles, and shuttle service to minimize disruption to customers' schedules.

Product overview

Leroy's Auto Care operates as a complete automotive maintenance and repair center offering a unified suite of services. The core offerings include New Vehicle Warranty Management, Roadside Assistance, Tire Road Hazard Warranty, and a 3-year/60,000 km Repair & Parts Warranty. Convenience services include Night Shift (extended hours until midnight), Vehicle Pickup & Delivery, six Loaner Vehicles, Complimentary Shuttle Service, and a Comfortable Waiting Lounge with cafe. The company also provides Financing Options and a Customer Portal for online maintenance tracking. Additional services encompass Tire & Rim Sales, Air Conditioning Service, and Trailer Brake Service. The shop is part of the Elunity network of independent automotive shops, providing access to manufacturers' information, software, and electronic tools.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Warranty Management Qualified warranty management service that informs customers of all required maintenance and handles warranty work or recalls on their behalf while maintaining the manufacturer's warranty.
• Roadside Assistance North America-wide warranty and roadside assistance program for regular customers, providing fast and dependable help across Canada and the United States, with a 24/7 emergency line.
• Tire Road Hazard Warranty Tire warranty covering flat repair, road hazard damage, and tire rotation for three years or until tread wear reaches 2/32, with alignment inspection included with every tire purchase.
• 3 Years/60,000 km Repair & Parts Warranty North America-wide repair warranty covering 36 months or 60,000 km, whichever comes first, for all vehicles serviced at the shop.
• Customized Maintenance Plans Tailored automotive maintenance plans built around each vehicle's manufacturer recommendations and driving conditions to avoid unexpected repairs and extend vehicle lifespan.
• Night Shift Service Extended evening hours service available Monday through Thursday with the office open until midnight, including vehicle pickup and delivery during night shift hours for businesses and busy individuals.
• Vehicle Pickup & Delivery Free local pickup and delivery service for customers who live or work in town, available during both regular hours and night shift.
• Courtesy Loaner Vehicles Six courtesy vehicles available for customer use during service appointments, including electric cars, minivans, and a pickup truck, to minimize disruption to the customer's daily routine.
• Complimentary Shuttle Service Local complimentary shuttle service providing safe and reliable transportation to help customers maintain their daily schedule while their vehicle is being serviced.
• Financing Options Flexible financing options through FinanceIt.ca allowing customers to divide costly repair bills into affordable monthly installments with no penalty for additional payments.
• Customer Portal Online portal for tracking vehicle maintenance plans, accessing a vehicle cost calculator, reviewing maintenance records, and viewing detailed inspection reports with video tutorials.
• Tire & Rim Sales Sales of tires and rims with included alignment inspection and visual vehicle inspection to ensure optimal tire longevity and value.
• Air Conditioning Service Diagnostic and repair services for vehicle air conditioning systems to restore full cooling capacity.
• Trailer Brake Service Inspection and servicing for trailer brakes to ensure safe operation and extend brake life on tow vehicles.

Quantifiable outcome

• 3 years/60,000 km North America-wide repair and parts warranty
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ElunitycoreTechnology or IntegrationElunity is a network of local independent automotive shops dedicated to learning, collaborating, and growing together. Through this network, Leroy's Auto Care gains access to original manufacturers' information, software, and electronic tools necessary to service modern advanced vehicles with sophisticated electronic systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Midas: North American auto service franchise chain specializing in brakes, tires, alignment, and exhaust. Comparable service mix to Leroy's, but franchise-driven and much broader geographic footprint.
• Jiffy Lube: North American quick-service maintenance chain focused on oil changes and fluid services. Comparable at the routine-maintenance end but does not perform broader mechanical or diagnostic work that Leroy's offers.
• Canadian Tire Auto Service: Auto service department within Canadian Tire's national retail footprint. Overlaps with Leroy's on tires, alignments, and general repairs but operates as part of a much larger retail and parts ecosystem rather than as a service specialist.

Direct peers

• Fountain Tire: Western-Canadian-headquartered tire and automotive service retailer expanding into Ontario. Comparable for the same combined tire + light mechanical service model with warranty programs aimed at retail customers.
• Kal Tire: Canadian tire retailer and auto service chain with stores across Ontario. Comparable because they combine tire sales, installation, alignment, and mechanical service under one roof — directly overlapping Leroy's tire and general repair offering.
• Mr. Lube: Canada's largest quick-service automotive maintenance chain offering oil changes, tire services, and basic repairs. Directly comparable as a Canadian automotive maintenance brand competing for the same Elmira/Waterloo consumer with similar core services.
• Speedy Auto Service: Canadian franchise chain of independent auto repair shops offering mechanical, tire, and maintenance services. Comparable as a similar franchise-style model for independent auto service operators across Canada.
• OK Tire: Canadian tire dealer and auto service franchise network with member stores across the country. Comparable as a network of independent service centers offering tires, alignments, and mechanical repairs.

Emerging players

• YourMechanic: On-demand mobile auto repair platform sending mechanics to customer locations. Comparable to the mobile/concierge portion of Leroy's offering (pickup, delivery, roadside) but operates without a fixed shop.
• Wrench: Mobile auto repair and maintenance service operating in select Canadian and US markets. Comparable to Leroy's convenience-driven offering but delivers the work at the customer's location rather than at a shop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leroy's-auto-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leroy's Auto Care