LES BULLES

What LES BULLES does

LES BULLES AG is a Swiss specialty wine retailer founded in 2021 and headquartered in Zollikerberg (with commercial operations centered on a tasting bar and retail space at Hirschengraben 20, 8001 Zürich). The company operates as the exclusive Swiss importer and direct-to-consumer distributor for 16 grower Champagne houses (Winzerchampagner) that are otherwise unavailable through mainstream Swiss retail channels; its curated portfolio spans producers such as A. Lamblot, A. Leconte, C.H. Piconnet, André Jacquart, Agrapart et fils, Douge, Amaury Beaufort, and Perrine Fresne. Core technology is a Shopify-based e-commerce storefront integrated with Stripe, Twint, and major card networks, layered with a Planzer exclusive logistics partnership for temperature-controlled Swiss delivery.

The business model combines five revenue streams: (i) transactional D2C bottle sales across standard 75cl (CHF 45–118), Magnum 150cl (CHF 96–595), and Jeroboam 300cl (CHF 455–1,212) formats; (ii) recurring Champagne subscriptions (Champagner-Abos) in four tiers — L'équilibre (3 bottles/2 months, CHF 221.80–246.50), L'extase (3–6 bottles/2–3 months, CHF 479.70–533), La rigidité (3 bottles/3 months, CHF 190.30–211.50), and Le prestige (1 bottle/3 months, CHF 205.20–228); (iii) curated tasting boxes (Degustationsboxen) in small/medium/large/single-producer SKUs (CHF 180–871) carrying 5–10% bundle discounts; (iv) physical gift vouchers (CHF 53.90) targeted at corporate and personal gifting; and (v) experiential revenue from the Zürich bar, the Savoir-boire Champagne course, and seasonal events including the Champagne Sommerbar at Tinguely-Garten, the oyster counter (Le comptoir d'huîtres), and the annual Champagne au Jardin tasting. The company is founder-owned (four co-owners: Dominik Betschart, Dirk Hany, Florian Schmidt-Gabain, Michael P. Sutter), with no disclosed external institutional investors, no M&A history, no patents, and no AI/ML capabilities beyond standard e-commerce tooling.

Name

LES BULLES

Legal name

LES BULLES AG

Website

https://lesbulles.wine

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LES BULLES AG is a Swiss direct-to-consumer specialty retailer founded in 2021, exclusively distributing 16 grower Champagne houses across Switzerland via a Shopify e-commerce store, a Zürich tasting bar, curated tasting boxes, four subscription tiers, and educational events for Swiss Champagne enthusiasts.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Grower champagne retail
• Champagne e-commerce
• Wine subscription boxes
• Champagne tasting boxes
• Artisanal wine sales

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Champagne Retail Sales: Direct online sales of grower Champagnes to Swiss consumers with home delivery. Products include individual bottles, Magnum formats, and Jeroboams from 16 exclusive Champagne producers.
2. Champagner-Abo (Subscription): Recurring Champagne subscription boxes delivered every 2-3 months with curated selections. Tiers include L'équilibre (3 bottles/2 months), L'extase (3-6 bottles/2-3 months), La rigidité (3 bottles/3 months), and Le prestige (1 bottle/3 months).
3. Degustationsboxen (Tasting Boxes): Curated tasting boxes offering cross-section tastings of Champagnes from multiple producers. Options include small (3 bottles, CHF 180-190), medium (6 bottles, CHF 391.50-441), and large (12 bottles, CHF 783.50-871) boxes, as well as single-producer tasting boxes.
4. Bar & Tasting Events: Physical tasting bar and events including Champagne tastings, courses (Savoir-boire), and seasonal events like Champagne au Jardin (summer tasting).
5. Champagne Gift Vouchers: Sale of physical Champagne gift vouchers for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LES BULLES imports and retails artisanal grower Champagnes (Winzerchampagner) from 16 exclusive producers that are otherwise unavailable in Switzerland, via a Shopify online store, curated tasting boxes (small/medium/large and single-producer), and four recurring subscription tiers. The business complements direct-to-consumer sales with a physical tasting bar in Zürich, the Savoir-boire Champagne education course, and seasonal events including the Champagne au Jardin summer tasting.

Product overview

LES BULLES is a Swiss online retailer specializing in grower champagnes (Winzerchampagner), offering a curated portfolio of 18 Champagne producers. The product portfolio centers on direct partnerships with small, quality-focused winemakers in Champagne, featuring wines from producers like A. Lamblot, A. Leconte, C.H. Piconnet, André Jacquart, Agrapart, Douge, and Perrine Fresne. The core offering consists of individual Champagne bottles across categories including blanc de blancs, blanc de noirs, rosé, and still wines (Coteaux champenois). Supporting products include curated tasting boxes (Degustationsboxen) in three sizes (Small, Medium, Large) offering multi-producer samplers, four Champagne subscription services (L'équilibre, L'extase, La rigidité, Le prestige) delivering bottles on regular schedules, physical gift vouchers, and event-based experiences such as the tasting bar in Zürich, the Champagne Summer Bar, and educational courses. The company positions itself as a gateway for Swiss consumers to discover the diversity of grower-produced Champagne through curated selection and educational content.

Differentiator

Problem solved

Functional benefit

Products and services

• Champagne A. Lamblot Collection Single-vineyard and terroir-driven Champagnes from Alexandre Lamblot in Vrigny, including expressions like Mouvance, Intuition, Frénésie, Amplitude, and Les Cochènes, produced using biodynamic farming and minimal-intervention winemaking. Sold to Swiss consumers via the online store.
• Champagne A. Leconte Collection Meunier-dominant Champagnes from Alexis Leconte in the Vallée de la Marne, including Totem, La Terre Mère, Arietis, and the Aria rosé expression, produced using biodynamic practices and sold through the LES BULLES online store.
• Champagne C.H. Piconnet Collection Organic Champagnes from Agathe and Clément Piconnet in Neuville-sur-Seine (Côte des Bar), featuring unique blends including the rare 3 Cépages with Pinot blanc and Les Vignes de Charles Rosé, available exclusively through LES BULLES in Switzerland.
• Champagne André Jacquart Collection Champagnes from Marie Doyard in Vertus (Côte des Blancs), including the Vertus Expérience, Mesnil Expérience, and Rosé Expérience, produced under HVE3 standards and sold through the LES BULLES online store.
• Champagne Agrapart et fils Collection Terroir-driven Champagnes from Pascal Agrapart in the Côte des Blancs, including the Terroirs Grand Cru blanc de blancs and 7 Crus, sourced from multiple Côte des Blancs villages and retailed exclusively via LES BULLES in Switzerland.
• Champagne Douge Collection Organic Champagnes from Florent Douge in the Côte des Bar, featuring extended lees aging with the Duodécim expression and the elegant Rose Margot rosé, sold through the LES BULLES online store.
• Champagne Amaury Beaufort Collection Collaborative and single-vineyard Champagnes from Amaury Beaufort, including a Blanc de noirs and the unique De Quoi Te Mêles Tu? Pinot Noir Champagne from a 0.32 hectare parcel, retailed through LES BULLES.
• Champagne Perrine Fresne Collection Naturnah (natural) Champagnes from Perrine Fresne in the Montagne de Reims, including the Les Noues Rosé de Saignée expression, available via the LES BULLES online store in Switzerland.
• Degustationsbox Small Curated tasting box containing 3 bottles (75 cl each) from 3 different winemakers, providing an introduction to three major Champagne regions and the three main grape varieties (Chardonnay, Pinot Noir, Meunier), priced at CHF 180.00 with 5% discount versus single bottle purchase.
• Degustationsbox Medium Comprehensive tasting box featuring 6 bottles (75 cl each) from 6 different winemakers, offering a broad overview of Champagne diversity, priced at CHF 391.50 with 10% discount versus single bottle purchase.
• Degustationsbox Large Extensive tasting box containing 12 bottles (75 cl each) from 12 different winemakers, providing the most comprehensive overview of Champagne diversity, priced at CHF 783.50 with 10% discount versus single bottle purchase.
• Degustationsbox Champagne A. Leconte Single-producer tasting box featuring 3 bottles (75 cl each) from Champagne Alexis Leconte, including La Terre Mère, Aria, and Arietis, priced at CHF 192.00 with 10% discount versus single bottle purchase.
• L'équilibre Champagner-Abo (Subscription) Recurring Champagne subscription delivering 3 bottles every 2 months, priced at CHF 221.80 with the subscription price (CHF 246.50 one-time), providing regular curated access to winemaker Champagnes.
• L'extase Champagner-Abo Paket 2 (Subscription) Champagne subscription delivering 6 bottles every 3 months, priced at CHF 479.70 with the subscription price (CHF 533.00 one-time), for enthusiasts seeking larger periodic deliveries.
• La rigidité Champagner-Abonnement (Subscription) Champagne subscription delivering 3 bottles every 3 months, priced at CHF 190.30 with the subscription price (CHF 211.50 one-time), offering a slower-paced tasting journey.
• Le prestige Champagner-Abo (Subscription) Champagne subscription delivering 1 bottle every 3 months, priced at CHF 205.20 with the subscription price (CHF 228.00 one-time), offering premium occasional selections.
• Champagner-Gutscheine (Gift Vouchers) Physical Champagne gift vouchers priced at CHF 53.90, available for gifting purposes and redeemable against Champagne purchases.
• LES BULLES Bar & Laden (Tasting Bar and Retail Store) In-store Champagne bar and tasting location at Hirschengraben 20, 8001 Zürich, offering Champagne by the glass, curated tasting experiences, and over-the-counter retail purchases.
• Savoir-boire Champagner-Kurs (Champagne Tasting Course) Educational Champagne course teaching proper Champagne tasting technique, appreciation, and producer knowledge, held at the LES BULLES location in Zürich.
• Champagne au Jardin (Grosse Sommerdegustation) Large summer tasting event (Grosse Sommerdegustation) featuring a curated selection of grower Champagnes from LES BULLES's producer portfolio, held as a ticketed in-person experience.

Quantifiable outcome

• 16 exclusive Champagne producers available only at LES BULLES in Switzerland

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Loïc NaudinotminorStrategic or Co-development PartnerLoïc Naudinot collaborated with Amaury Beaufort on the 'De Quoi Te Mêles Tu?' Champagne. Naudinot, who works for Agathe & Clément Piconnet, tends the vines while Beaufort handles vinification. This is a winemaker collaboration producing a unique Pinot noir Champagne from a 0.32 hectare parcel.
• PlanzercoreOthersLES BULLES ships all Champagnes exclusively through Planzer courier, a Swiss logistics partner known for highest and fastest Swiss transport quality. This ensures proper temperature-controlled delivery of Champagne.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Flaschenpost: Swiss online beverage delivery service (part of Migros Group) offering fast home delivery of beer, wine, and other drinks. Competes in Swiss DTC beverage delivery but with a mass-market rather than luxury-specialist focus.
• Mövenpick Wein: Large Swiss wine retail chain with multiple physical locations and online ordering, covering a broad wine portfolio including Champagne. Operates in the same Swiss market as LES BULLES but with mass-premium rather than niche-specialist positioning.

Direct peers

• Caves Augé: Paris-based fine wine retailer combining physical retail with online sales and curated producer selections including Champagne. Comparable boutique-style curation and DTC focus.
• Millesima: Major French online wine retailer offering curated fine wines with subscription/club programs and direct-to-consumer delivery across Europe. Closely comparable business model to LES BULLES' DTC + subscription approach, though at significantly greater scale and broader SKU range.
• Laithwaites: UK-based wine subscription and direct-to-consumer wine club with curated producer relationships. Highly comparable recurring-revenue model and emphasis on artisanal producer stories.
• Baur au Lac Vins: Swiss fine wine retailer with retail locations and online store specializing in premium wines, including Champagne. Direct Swiss competitor in the high-end wine retail segment that could also carry grower Champagne producers.

Broad incumbents

• Berry Bros. & Rudd: Historic UK fine wine merchant with curated producer relationships, retail shops, and direct-to-consumer sales including Champagne. Comparable in its emphasis on producer curation and content-driven brand building, but at much larger scale and broader portfolio.
• Wine.com: Largest US online wine retailer with broad assortment including Champagne. Shares the DTC e-commerce model but operates at much larger scale with mass-market positioning rather than grower-Champagne niche specialization.

Emerging players

• Cave de Paris / Le Petit Ballon: French wine subscription clubs offering curated monthly selections with producer storytelling. Shares the subscription-discovery model but with broader wine focus rather than grower Champagne specialization.
• Vivino: Global wine marketplace and discovery app with growing e-commerce functionality, including curated wine purchases. Overlaps with LES BULLES' discovery/education use case but operates as a broad marketplace rather than specialist Champagne retailer.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/lesbulles.wine/?hl=de
• LinkedInlinkedin.com/company/lesbulles

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES BULLES