SECMH - Domaine skiable des Contamines

What SECMH - Domaine skiable des Contamines does

SECMH (Société d'Équipement des Contamines-Montjoie Hauteluce) is a privately held French corporation founded in 1997 that operates the Domaine skiable des Contamines, a mid-sized Alpine ski resort in Les Contamines-Montjoie, Haute-Savoie, France. The resort spans altitudes of 1,200m to 2,500m across two French departments (Haute-Savoie and Savoie) and offers 120 km of ski runs across 48 pistes served by 25 ski lifts, with 215 snowguns supplementing natural snowfall. It is a member of the Evasion Mont-Blanc multi-resort alliance, which collectively offers 445 km of pistes across six stations (Les Contamines, Saint-Gervais, Megève, Saint-Nicolas de Véroce, Combloux, La Giettaz).

The company's core product is ski area access, monetised through day passes, multi-day packages, season passes, and summer lift access (Montjoie and Signal cable cars), priced per-transaction with a mandatory €2 reusable hands-free card. Revenue is generated primarily through its direct e-commerce platform (skipass.lescontamines.net, powered by e-liberty and the Redpill framework) and supplemented by on-site ticket booths, partner ski rental retailers (Intersport, Skiset Tasmania, Skimium, Au Virage Mermoud Sport), partner hotels, the tourist office, and an external shopping centre (Val Thoiry near Geneva). Two loyalty programmes deepen repeat engagement: Fideloski awards 10% credit on net online purchases, and the Fideloski Owner Programme rewards local furnished-rental property owners with 3% credit on guest pass purchases. Operational technology includes GPS-connected grooming equipment and automated water-consumption monitoring for snow production, and a collaborative mobile application co-developed with the tourist office, town hall, and technology partner Bevouak.

Summer operations (27 June – 30 August 2026) extend the resort's monetisation window into hiking, mountain biking, paragliding (via recommended partner Itinér'air), and Étape lake recreation (pedalos, brassalos). The company is currently undertaking a major infrastructure upgrade with the replacement of the Gorge cable car (G2), scheduled to open December 2026 with larger cabins and ground-level access for bike transport. The resort received the Flocon Vert sustainability label from Mountain Riders on 20 July 2023 and maintains an avian collision prevention programme (since 2011) in partnership with Observatoire des Galliformes de Montagne and ASTER. Customer segments are predominantly individual ski and outdoor tourists, with B2B2C channels through furnished holiday rental owners and group organisers (minimum 20 persons).

Name

SECMH - Domaine skiable des Contamines

Legal name

SECMH (Société d'Équipement des Contamines-Montjoie Hauteluce)

Website

https://lescontamines.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SECMH is a privately held French corporation operating the Les Contamines-Montjoie Alpine ski resort in Haute-Savoie, France, offering 120 km of pistes, 25 lifts, and seasonal summer activities to individual ski tourists, families, and property-owner referral networks across the Mont-Blanc tourism corridor.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)

Keywords

• Ski resort operations
• Alpine ski passes
• Mountain recreation services
• Ski lift access
• Snow sports tourism

Headquarters

HQ city

Les Contamines-Montjoie

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ski lift passes (forfaits): Primary revenue stream from sale of ski lift passes (day tickets, multi-day packages, season passes, pedestrian passes, mountain bike passes, and Evasion Mont-Blanc extension passes). Sold online, at on-site ticket booths, and through partner outlets. Revenue is per-transaction and varies by duration, age category, and zone access. A reusable card (2€) is required for all pass types.
2. Loyalty programme income (Fideloski): Fideloski loyalty programme: customers accumulate 10% credit on net purchases (excluding season/annual passes) applied to future purchases. The programme incentivises repeat online purchases and drives recurring revenue from the same customer base.
3. Retail food & beverage: Revenue from on-mountain dining at high-altitude restaurants (restaurant l'Étape, Snack du Signal, Chez Gaston, Refuge de La Roselette, Le Réché, and others) accessible via ski lifts.
4. Partner rental income: Owner property programme (Programme Propriétaires): owners earn 3% credit on guest pass purchases made online, creating a referral revenue stream that drives pass sales through local vacation rental network.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

SECMH operates the Les Contamines-Montjoie ski resort, providing access to 48 slopes (120 km) across altitudes of 1200m–2500m, served by 25 ski lifts. The core product is the ski lift pass sold via a direct online e-commerce store, on-site ticket booths, and partner retail and hotel outlets, complemented in summer by gondola access, mountain biking, paragliding, hiking, and Étape Lake recreation activities.

Product overview

SECMH operates the Les Contamines-Montjoie ski resort as a single unified resort destination combining ski area access, e-commerce ticketing, and outdoor activities. The core offering is ski area access (48 slopes, 25 lifts, 120 km) via the online ski pass store (skipass.lescontamines.net), supplemented by the Fideloski loyalty program (10% credit on online purchases) and the Owner Program (3% credit for rental property owners). Summer operations span gondola access, Étape Lake recreation, paragliding, mountain biking, and hiking. Supporting digital services include a mobile application, live webcams, panoramic photography, and an SOS positioning tool. The resort is undergoing a major infrastructure upgrade with the Gorge cable car replacement (G2) opening December 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Fideloski: Loyalty program rewarding ski pass purchases with discounts on future orders (10% cashback on online purchases).
• Fideloski Owner Program

Products and services

• Domaine Skiable (Ski Area Access) Core ski resort operation offering access to 48 slopes (120 km of pistes) served by 25 ski lifts, spanning altitudes from 1200m to 2500m across Haute-Savoie and Savoie. Part of the Evasion Mont-Blanc federation providing access to 445 km across 6 stations. For ski tourists of all skill levels.
• Online Ski Pass Store (Boutique en Ligne) E-commerce platform at skipass.lescontamines.net for purchasing and reloading ski passes online: day passes, multi-day passes, season passes, pedestrian passes, mountain bike transport passes, and Evasion Mont-Blanc extension passes. Powered by Redpill / e-liberty software; supports credit card and Alma multi-installment payments (2x or 3x). Open 24/7.
• Summer Gondola Access Summer operation offering access via gondola lifts (Montjoie and Signal) from 27 June to 30 August 2026. Provides access to hiking trails, Étape Lake activities, mountain bike trails, and paragliding launch areas. In summer 2026, access routed via Montjoie cable car due to Gorge cable car replacement works.
• Fideloski Loyalty Program Customer loyalty programme rewarding online ski pass purchases with 10% credit accumulation toward future purchases. Automatically enrols online buyers; credits redeemable on subsequent orders. Excludes season/annual passes.
• Fideloski Owner Program (Programme Loueur) Loyalty programme for furnished holiday rental property owners. Owners earn 3% credit on ski pass purchases made by their tenants via personal referral codes. Tenants receive 3% immediate discount on 2–15 day passes. Drives B2B2C referrals from local rental networks.
• Les Contamines Mobile Application Native mobile application offering ski pass reloading, live webcams, weather and snow conditions, real-time slope/lift status, interactive ski map, event calendar, service directory, Memories photo-sharing feature, and shuttle schedules. Push notifications for avalanche risk and weather alerts. Co-developed with tourist office, town hall, and Bevouak.
• Étape Lake Activities Summer recreational area at 1470m featuring pedalos, brassalos (balloon boats), playground, small beach, and relaxation zone with hammocks and picnic tables. Accessible via Montjoie gondola.
• Paragliding Paragliding activity with take-off area at Signal station (1900m). Flights over Beaufortain and Val Montjoie massifs. Recommended commercial operator is Itinérair professional school; live webcam streaming of paragliding conditions available.
• Mountain Bike / Bike Park Downhill mountain bike trail (Les Clarines): 3 km blue-level descent from Signal to Étape with 430m vertical drop, 4 fun zones with wooden modules, and initiation area at Étape. Summer 2026: bikes transported only via Signal cable car from Étape; Montjoie transport unavailable due to cable car works.
• Hiking Hiking trails accessible via gondola lifts, spanning Contamines and Beaufortain sides. Features mountain lakes, pastures, and views of Mont Blanc. PDF trail guide available for download.
• Fun Zones (Zones Ludiques) Winter recreational zones: Écureuils-Park playground and sledding area at Étape, Ludo-Park with blue and red obstacle courses between Coins and Tierces slopes, La Beaufortine beginner area at Hauteluce, and two photo spots at Col du Joly and Olympic chairlift arrival.
• Mountain Restaurants High-altitude dining at Étape (Restaurant l'Étape Chalet Hôtel, Auberge de Colombaz) and Signal (Snack du Signal, Chez Gaston, Refuge de La Roselette, Le Réché, L'Alpage des Besoens, La Bûche Croisée). Accessible via ski lifts.
• SOS / Rescue Positioning On-mountain emergency positioning tool allowing users to call rescue services, send position via SMS or email, and display location on Google Maps. Accessed via lescontamines.net/sos/.
• Live Webcam Streaming Real-time webcam feeds covering multiple resort sectors (Village, Montjoie, Roselette, Tierces, Hauteluce) with temperature, wind speed, and humidity readings. Includes Col du Joly 270° and Ruelle 180° panoramic views. Includes dedicated live streams for Étape and paragliding conditions.
• Panoramic Views Interactive panoramic photography featuring Col du Joly (270°), La Ruelle (180°), Montjoie, and Signal HD views with time-lapse playback.
• Partner Discounts Programme Reciprocal commercial partnerships offering season pass holders discounts at external businesses: Thermes de Saint-Gervais (20% off access + 10% off ski passes), SPA Eaux Ma Biche (€25 entry), Au Vieux Campeur (20% on adult day passes), MGM Chalets Laska (10% spa treatments), Val Thoiry shopping centre (skipass services), and ATMB toll badge (€15.50 + €30 toll credit).

Quantifiable outcome

• 120 km of ski runs across 48 slopes served by 25 ski lifts, with 215 snowguns supplementing natural snowfall for reliable season coverage.
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Mountain Riders / Observatoire des Galliformes de Montagne / ASTERcoreStrategic or Co-development PartnerCollaboration on avian protection: since 2011, a pluriannual programme visualises dangerous aerial cables for mountain birds. Red oval floats are installed on the most hazardous cables. Studies on fauna and flora are regularly conducted by experts. This partnership produces environmental compliance reports and drives prevention measures for soil, water, and natural habitat protection.
• Électricité de la Girotte (hydroelectric power)minorOthersThe ski area is positioned near the Girotte hydroelectric dam, which provides green energy supply to the resort. This proximity to a renewable energy source is cited as part of the resort's sustainable energy strategy.
• E-liberty (e-commerce / online ticketing platform provider)coreTechnology or IntegrationThe skipass.lescontamines.net online sales platform is powered by e-liberty software (eliberty.fr). This is the core technology stack for online ski pass sales, reloads, loyalty programmes, and the owner referral programme. All customer-facing commerce passes through this platform.
• Les Bains du Mont-Blanc – Saint-Gervais (Thermal Baths)coreGTM or Marketing PartnerReciprocal cross-promotion: season/year pass holders of Les Contamines receive 20% discount on access to the Saint-Gervais thermal baths and 10% off 1–15 consecutive-day ski passes purchased at the baths. The partnership targets ski resort visitors for wellness extensions and thermal bath guests for ski pass upsell.
• SPA Eaux Ma BicheminorGTM or Marketing PartnerOn-resort SPA partner. Offers a 1.5-hour SPA pass (sauna, hammam, relaxation pool, massage jets, showers, herbal tea room) at the reduced rate of €25 for entries between 10:00 and 15:00, valid winter 2025/2026 and summer 2026, upon presentation of the season/year ski pass purchased on the Les Contamines online store.
• Au Vieux CampeurminorChannel Partner/ Reseller/ DistributorSki and outdoor equipment specialist with multiple retail locations. Club Card holders receive 20% discount on adult day ski passes at Les Contamines. Au Vieux Campeur actively promotes Les Contamines ski passes to its retail customer base, generating referral sales.
• MGM Résidence Chalets LaskaminorGTM or Marketing PartnerMountain wellness residence offering Montagnes du Monde© spa treatments. Presents a 10% discount on 50-minute spa treatments or massages upon presentation of the season/year ski pass purchased on the Les Contamines online store. Attracts ski resort guests seeking post-skiing relaxation.
• La Rosée CosmeticsminorOthersNatural skincare brand (up to 100% natural ingredients). Provides skincare products for the resort's operational teams, protecting them from sun and snow conditions. A brand partnership focused on team care and shared sustainability values.
• Val Thoiry Shopping CentreminorChannel Partner/ Reseller/ DistributorLarge shopping centre near Geneva (70 shops, FASHION/SPORT/LIFESTYLE/FOOD). Hosts a reception kiosk where visitors can reload or purchase ski passes at preferential rates. Targets Geneva-area shoppers with a pre-arrival ski pass purchasing option.
• ATMB (Autoroutes et Tunnel du Mont-Blanc)minorGTM or Marketing PartnerHighway toll operator. Partnership offers ATMB toll badge holders a saving of €15.50 and €30 in toll credit for use on ATMB highways, facilitating easier resort access for car-borne visitors.
• Itinér'air (paragliding operator)minorChannel Partner/ Reseller/ DistributorRecommended professional paragliding operator for tandem flights from the Signal take-off area. Paragliding activity is accessible via ski lifts; Itinér'air is the primary recommended commercial provider operating on the resort's infrastructure.
• Les Contamines Tourist OfficecoreStrategic or Co-development PartnerCollaborative development of the Les Contamines mobile application and joint tourism promotion. The tourist office is a co-creator of the app alongside the town hall, Bevouak, and SECMH. It also acts as an on-site ski pass point of sale.
• Les Contamines Town Hall (Mairie des Contamines)coreStrategic or Co-development PartnerJoint co-developer of the Les Contamines mobile application. The town hall is also referenced as a co-owner of the Memories feature (souvenirmagique) and a collaborator on sustainable development initiatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• STGM (Tignes ski area): Operates Tignes ski lifts, a major independent French alpine ski area. Closely comparable independent operator model with lift-and-snowmaking infrastructure of similar order of magnitude.
• SATA (Société d'Aménagement de Chamonix): Operates the Chamonix-Mont-Blanc ski lifts in the same Haute-Savoie department with similar summer/winter multi-activity positioning. Comparable independent French alpine resort operator with comparable scale and tourist base.
• Compagnie du Mont-Blanc: Operates the Megève cable car system in the same Evasion Mont-Blanc alliance as Les Contamines, with overlapping 6-resort ski pass integration. Same business model (independent lift operator, alliance partner) and similar French alpine scale.
• SEVABEL (Chamrousse): Independent French ski lift operating company for Chamrousse resort in Isère. Comparable regional ski lift operating model with multi-channel distribution and similar scale of infrastructure.
• SETAM (Val Thorens): Operates Val Thorens, the largest French ski area and a member of the Three Valleys. Same independent French ski lift operating model with multi-channel sales and similar infrastructure profile.
• DSV (Val d'Isère ski area): Independent operator of the Val d'Isère ski area, a premium French alpine resort. Closely comparable independent-operator model with similar infrastructure scope and multi-channel pass distribution.
• Saint-Gervais ski area (SATELC): Operates the Saint-Gervais ski lifts, the second lead member of the Evasion Mont-Blanc alliance alongside Les Contamines. Direct partner for the joint ski pass with shared lift products.

Broad incumbents

• Compagnie des Alpes: Listed French group operating Paradiski (La Plagne/Les Arcs), Avoriaz, and other major French resorts under the 'Mountain' division. Largest French ski resort operator; competing indirectly for alpine tourist demand across multiple regions.
• Club Med (mountain resorts): Operates all-inclusive mountain resorts (e.g., Club Med Valmorel, Club Med Arcs Extreme). Competes for the same alpine vacation customer base, though with an integrated lodging model that is structurally different from a lift-only operator.

Others

• Domaines Skiables de France: Trade association representing French ski lift operators including Les Contamines. Industry body that provides benchmarking, lobbying, and best-practice sharing for operators of Les Contamines' profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/domaineskiable
• Facebookfacebook.com/SECMH
• LinkedInlinkedin.com/company/societe-d'equipement-des-contamines-montjoie-hauteluce-secmh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECMH - Domaine skiable des Contamines