Yelloh! Village Le Serignan-Plage

What Yelloh! Village Le Serignan-Plage does

Yelloh! Village Le Sérignan-Plage is a privately held, family-owned 5-star beachfront camping resort operated by SAS AMAT & Cie (RCS Béziers n° 652 920 844) under Jean-Guy and Cathy AMAT, located on the Mediterranean coast in Sérignan, Hérault, France. The property offers direct access to a fine sandy beach and operates seasonally, typically from late April through early October. It is a founding member of the Yelloh! Village premium campsite chain, which comprises 100+ luxury campsites across France, Spain, and Portugal, and has accumulated 35+ European industry awards including the 2018 Palme d'Or Best European Camping (ANWB), 2022 Best Camping in France (Caravaning), and sustained ADAC and ANWB top designations through 2025, alongside a 9.1/10 average guest rating across 3,638+ reviews.

The product portfolio spans five accommodation tiers: themed Premium Cabins (Pêcheur, Canardière, Jardin, Robinson) in car-free landscaped zones; 4-star air-conditioned cottages and chalets (including Cottage Balnéo with private spa); 3-star cottages; 2-star glamping tents; and traditional camping pitches up to 130 m². On-site infrastructure includes a 1,500 m² heated aquatic park with lagoon and slides, a 2,800 m² adult-only balneotherapy spa, two restaurants (Le Patio, La Villa), an integrated 'Rue du Commerce' with bakery, fishmonger, butcher, grocery, and hairdresser, age-specific mini-clubs, evening entertainment programming, and a Cowoliday-operated coworking space (open 7am-10pm). Multilingual staff cover French, English, German, Dutch, and Danish.

Revenue is generated through direct-to-consumer bookings via a proprietary online engine, with accommodation rentals as the primary stream, complemented by on-site F&B, retail, spa, equipment rental, mini-club enrollment, and coworking access. Distribution relies on the company's own website, the Yelloh! Village network, regional tourism-board partnerships (Béziers Méditerranée, CRT Occitanie, Hérault Tourisme), SEO, social channels, and reputation-driven conversion via customer review platforms. The target customer base is primarily families with children, with secondary segments in couples, groups/friends, and an emerging digital-nomad cohort.

Name

Yelloh! Village Le Serignan-Plage

Legal name

SAS AMAT & Cie

Website

https://leserignanplage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yelloh! Village Le Sérignan-Plage is a privately held, family-owned 5-star beachfront camping resort in Sérignan, Hérault, France, operated by SAS AMAT & Cie as part of the Yelloh! Village premium chain. It serves European family, couple, and digital-nomad travelers with themed Premium cabins, multi-tier cottages and pitches, a 1,500 m² water park, a 2,800 m² adult spa, and on-site dining and coworking facilities, operating seasonally from late April to early October.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Resort

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

KOA/Chain & Franchise Campgrounds (THAMAJAG)

Keywords

• Beachfront camping resort
• Holiday accommodations
• Family camping holidays
• Glamping experiences
• Outdoor hospitality services

Headquarters

HQ city

Sérignan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Holiday Accommodation Rentals: Primary revenue stream from renting mobile homes, Premium cabins, cottages, chalets, glamping tents, and traditional camping pitches. Accommodations range from budget tents to luxury lakeside Premium cabins with private Nordic baths. Revenue is seasonal, concentrated during April-October operating season.
2. On-site Services and Retail: Revenue from restaurants (Le Patio, La Villa), bar services, mini-club enrollments, equipment rentals (bicycles, paddle boards), and retail establishments including bakery, fishmonger, butcher shop, and grocery.
3. Spa and Wellness Services: Balneotherapy and wellness services for adult guests, generating additional revenue from spa treatments and premium relaxation experiences.
4. Coworking Space Access: Professional workspace rental through Cowoliday partnership, offering daily and extended access to facilities including sound-proof cabins and meeting rooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Yelloh! Village Le Sérignan-Plage operates a 5-star beachfront camping resort offering tiered holiday accommodations — Premium themed cabins, 4-star cottages and chalets, 3-star cottages, glamping tents, and traditional camping pitches — alongside an integrated resort complex featuring a 1,500 m² heated water park, a 2,800 m² adult-only balneotherapy spa, on-site restaurants, an integrated commerce street with bakery, fishmonger, butcher and grocery, age-specific children's mini-clubs, evening entertainment programming, and a coworking space operated via Cowoliday. The resort operates seasonally from late April through early October and serves families, couples, groups, and remote workers seeking premium outdoor holiday experiences on France's Mediterranean coast.

Product overview

Yelloh! Village Le Serignan-Plage is a 5-star seaside campsite offering a diverse portfolio of accommodations and amenities. The product portfolio includes Premium Cabins (Cabane Canardière, Pêcheur, Jardin, Robinson) and 4-star Cottages/Chalets for luxury stays, 3-star Cottages for comfort, 2-star Lodge Tents for glamping experiences, and traditional Pitches for tents and campervans. On-site amenities include a 1,500 m² water park with heated pools and slides, an adult-only 2,800 m² balneotherapy spa, two restaurants (Le Patio and La Villa), age-specific mini clubs for children and teenagers, evening entertainment programming, and a Cowoliday-operated coworking space. The campsite operates from April 23 to October 5 annually.

Differentiator

Problem solved

Functional benefit

Brands

• Cabanes Premium: Premium cabin accommodations located in landscaped traffic-free areas by the sea, featuring designer décor and contemporary furnishings.
• Cottage Balnéo
• Yelloh! Village

Products and services

• Premium Cabins (Cabanes Premium) High-end themed cabins located in landscaped car-free zones near the sea or under trees, including Cabane Canardière (40 m², 6 persons), Cabane Pêcheur (38 m² or 33 m²), Cabane Jardin, and Cabane Robinson (37 m², 5 persons). Cabins feature authentic regional décor, designer furnishings, and private outdoor spaces, targeting families and couples seeking luxury outdoor stays.
• 4-star Cottages and Chalets Air-conditioned luxury mobile homes and chalets in wooded peaceful areas, including Cottage Lagon (33 m², 7 persons, 3 bedrooms), Cottage Patio, Chalet Orpellière (32 m², 5 persons), and Cottage Balnéo (28 m², 5 persons) with wheelchair-accessible options. Target guests seeking contemporary comfort accommodations.
• 3-star Cottages Comfortable mobile homes in peaceful, shaded areas, including Cottage Occitanie (34 m², 6 persons, 3 bedrooms or 30 m², 4-6 persons, 2 bedrooms), Cottage Languedoc (26 m², 4 persons), and wheelchair-accessible cottages. Each unit includes equipped kitchen, bathroom, and terrace with garden furniture.
• Glamping Tents (Tents **) Nature-immersive wooden glamping tents including Tent Séoune (25 m², 5 persons, 2 bedrooms) and Tent Tennis (27 m², 4 persons), featuring master bedroom, children's bedroom, kitchen, and wooden terrace with hammock. Target guests seeking unusual outdoor experiences.
• Camping Pitches (Emplacements) Traditional camping pitches up to 130 m² with 10A electricity connection and wastewater disposal, including Pitch Forfait Plage (80 m² for tents), Pitch Forfait Plage Campervan (100 m²), and Pitch Phare Ouest. Access to modern sanitary facilities cleaned multiple times daily.
• Water Park (Parc Aquatique / Aquaparc Le Lagon) 1,500 m² aquatic park featuring three heated pools including a paddling pool for young children, swimming lanes for sports, and aquatic play areas with water games and slides. Available to resort guests during the seasonal operating period.
• Balneotherapy Spa (Espace Balnéo) Approximately 2,800 m² adult-only balneotherapy area reserved for guests aged 16 and above, featuring hot tubs, massage jets, and outdoor relaxation spaces for premium wellness experiences.
• Le Patio Restaurant Main on-site restaurant with Provençal décor functioning as a central gathering place for guests, featuring bakery, grocery, fishmonger, butcher, and pizzeria services.
• La Villa Restaurant Second on-site restaurant offering Mediterranean cuisine with terrace seating and sea views, providing intimate dining options for couples and adult guests.
• Mini Clubs and Children's Activities Age-specific clubs for children and teenagers with multilingual staff (French, English, German, Dutch, Danish), offering creative workshops, sports, beach games, and supervised activities for family guests.
• Coworking Space (Cowoliday Partnership) Professional coworking facility open 7am-10pm featuring sound-proof pods, ergonomic seating, meeting tables, 27-inch screens, private secure Wi-Fi, and outdoor workspace areas. Targets digital nomads and remote workers seeking workation accommodations.
• Evening Entertainment Program Seasonal evening entertainment from May to September including musicals, cabarets, magic shows, jazz performances, concerts, and children's disco, with discotheque open 11pm-1:30am during July-August.

Quantifiable outcome

• 9.1/10 average guest satisfaction rating across 3,638+ reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Yelloh! VillageflagshipChannel Partner/ Reseller/ DistributorLe Sérignan Plage is a founding member of the Yelloh! Village premium campsite chain, which includes 100+ luxury campings across France, Spain, and Portugal. The partnership provides cross-referrals, shared booking platform, brand marketing, and quality standards certification.
• Béziers MéditerranéecoreGTM or Marketing PartnerOfficial tourism office partnership promoting Sérignan Plage as part of the Béziers Méditerranée destination. Provides regional marketing exposure, event co-promotion, and visitor referral services.
• CRT OccitanieminorGTM or Marketing PartnerRegional tourism board partnership for Occitanie region, providing promotional visibility on official tourism channels and cross-regional marketing initiatives.
• Hérault TourismecoreGTM or Marketing PartnerDepartmental tourism committee partnership promoting the Hérault destination including Sérignan Plage listings on official tourism websites and promotional materials.
• Les Orpellières Nature ReserveminorStrategic or Co-development PartnerPartnership with protected natural area adjacent to campsite for nature-based activities. Nearby location enables organized excursions and environmental education programs for guests.
• Nearby Activity ProvidersminorStrategic or Co-development PartnerPartnerships with local outdoor activity providers including Béziers Aventure (Accrobranche, paintball, canyoning), Azimut Aventures (treetop adventure, electric scooters), Bayou Canoë (kayaking on Orb river), Canoë Roquebrun, EcoCanal (Canal du Midi boat rentals), La Compagnie des Bateaux du Midi, and Réserve Africaine de Sigean.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camping La Sirène (Argelès-sur-Mer): High-end 5-star Mediterranean campsite in southern France with extensive aquatic park and family entertainment programming. Closely comparable product and target customer to Le Sérignan-Plage.
• Domaine de la Dragonnière (Yelloh!): Sibling Yelloh! Village property in Cap d'Agde offering a similar 5-star Mediterranean family resort experience. Same chain brand, overlapping amenities and customer mix.
• Yelloh! Village (network): Parent premium camping network of 100+ properties across France, Spain, and Portugal. Le Sérignan-Plage is a flagship member; sibling properties (e.g., Domaine de la Dragonnière, Les Tournels, Les Grands Pins) compete for the same family and couples segments with similar 4–5 star amenity positioning.
• Sunêlia (Sunélia): French network of premium 4–5 star campsites with strong Mediterranean presence. Comparable family-focused product, quality certifications, and pan-European marketing footprint.
• Homair / European Camping Group: Large European operator of premium campsites (Homair, Eurocamp, Al Fresco, ECG brands) with multiple 4–5 star properties on the French Mediterranean coast. Comparable accommodation mix, family positioning, and award-driven reputation.
• Sandaya: Major French premium camping chain operating multiple 4–5 star resort-style campsites, including Mediterranean coastal properties. Direct competitor for family and couples holidays with overlapping water-park and spa amenities.
• Camping Les Méditerranées (Beach Garden / Charlemagne): Group of 5-star Mediterranean coastal campsites in Marseillan with extensive water parks and family entertainment. Direct regional competitor in the Hérault/Gulf of Lion catchment.
• Vacanceselect: European camping-village operator offering mobile homes and lodges at premium 4–5 star campsites, including Mediterranean France. Competes for similar family and multi-generational segments with comparable accommodation variety.
• Huttopia: French outdoor hospitality chain specializing in glamping tents, chalets, and canvas cabins in natural settings. Overlaps with Sérignan-Plage on glamping and nature-immersed family stays, though more tent-focused than full-resort.

Broad incumbents

• Marvilla Parks (formerly Tohapi): Large multi-brand European campsite operator (part of Pierre & Vacances group) running 4–5 star family resorts across France. Competes in the same family Mediterranean segment with broader portfolio scale and institutional backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCGVVY3zEiicVAPZv7X2vow
• Facebookfacebook.com/leserignanplage
• Instagraminstagram.com/leserignanplage
• LinkedInlinkedin.com/company/yelloh-village-le-serignan-plage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yelloh! Village Le Serignan-Plage