GO! Geïntegreerd Onderwijs

What GO! Geïntegreerd Onderwijs does

GO! Geïntegreerd Onderwijs B.V. is a Dutch education technology company that operates a digital thematic learning environment for primary schools (basisscholen, groep 1–8). The platform organizes all knowledge subjects—world orientation, citizenship, digital literacy, science, arts, and English—alongside language and reading into eight school-wide themes of eight weeks each, with each educational stage (bouw) following its own differentiated learning path. The platform combines a web-based LMS with digital whiteboard presentations, digital books, a portfolio module, and print-on-demand processing materials, and is built around a proprietary 7-phase didactic methodology grounded in cognitive psychology research. The company launched GO! Easy in January 2024 as a simplified version, and integrated ChatGPT in 2022 to assist in writing success criteria for formative assessment.

GO! generates revenue primarily through biennial per-student school license subscriptions priced at €29.50 (groep 1–2), €34.50 (groep 3–8 excluding language and reading), and €39.50 (groep 3–8 including language and reading) per student per year, exclusive of VAT. A 6-month trial license (proeflicentie) with two themes and two free team training sessions serves as a conversion tool, and a mandatory €3,000 one-time implementation trajectory (3 coordinator training days plus 2 hours of online support per theme) accompanies the 2-year license. Additional revenue comes from standalone training workshops (storytelling, vocabulary, inquiry-based learning, refresher, digital environment), single-theme trials (€795), and physical materials (XL theme posters, history timeline). Channels include direct digital sales, inside sales (30-minute online demos, on-site team presentations), webinars, ambassador school observation days (Kijkdagen at Kindercampus Mokum Amsterdam and CBS Ichthus Lemele), and reseller partnerships with Educatieve Dienstverleners.

The company is privately held, incorporated as a B.V. in Amersfoort, Netherlands, and operates exclusively in the Dutch market. It is sized at approximately 7 employees (13 listed on the team page including a vacancy), with no disclosed external funding, no public revenue figures, and no parent company. The platform is GDPR-compliant via the Dutch Convenant Digitale Onderwijsmiddelen en Privacy, with schools acting as data controllers and GO! as processor.

Name

GO! Geïntegreerd Onderwijs

Legal name

GO! Geïntegreerd Onderwijs B.V.

Website

https://lesgevenmetgo.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GO! Geïntegreerd Onderwijs is a Dutch education technology company that provides a digital thematic learning environment for Dutch primary schools (groep 1–8), integrating language, reading, and world-orientation subjects into eight school-wide themes on a biennial per-student subscription basis.

Ownership category

akta.pro rank

Product category

K-12 Educational Software

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

Keywords

• Thematic primary education
• Integrated curriculum platform
• Dutch primary schools
• Digital learning environment
• Teacher curriculum software

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. School License - Groep 1-2: Annual per-student subscription for groups 1-2 covering language, reading, and mathematics. Materials are printable on-demand from the learning environment. Billed biennially with automatic renewal.
2. School License - Groep 3-8 (excluding Language and Reading): Annual per-student subscription for groups 3-8 covering world orientation, citizenship, digital literacy, arts, science, and English, but excluding dedicated language and reading lessons, digital books, and rich texts. Processing materials printable on demand.
3. School License - Groep 3-8 (including Language and Reading): Full annual per-student subscription for groups 3-8 covering all integrated subjects including language and reading lessons, digital books, and rich texts. Processing materials printable on demand. This is the premium tier covering the complete GO! curriculum.
4. Trial License (Proeflicentie): 6-month trial license allowing schools to explore 2 themes with 2 free team training sessions included. Serves as a conversion tool from trial to paid subscription.
5. Implementation Services: Mandatory implementation trajectory for 2-year license subscribers: 3 training days for GO!-coordinators (one teacher per educational stage/bouw) plus 2 hours of online support per theme. One-time setup fee.
6. Team Training and Coaching: Separate training offerings including Storytelling, 7-Phase Didactics, Theme Inspiration Workshop, Vocabulary Workshop, Refresh Workshop, Digital Environment Training, Inquiry-Based Learning, Language in GO!, and Reading with GO!. Sold as individual workshops or included in trial/pro license packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GO! provides a complete digital thematic learning environment for Dutch primary schools (groep 1-8), integrating all subjects—language, reading, world orientation, citizenship, arts, science, and digital literacy—into eight school-wide themes of eight weeks each. The offering combines a web-based LMS with print-on-demand materials, teacher training workshops, and implementation services, sold as biennial per-student school licenses.

Product overview

GO! Geïntegreerd Onderwijs is a unified thematic learning platform for Dutch primary education (groep 1-8) that integrates all subjects—language, reading, world orientation, citizenship, art, culture, and digital literacy—within eight school-wide themes. The platform consists of the core GO! platform (offered in tiered licenses: Groep 1-2 at €29.50, Groep 3-8 excl. Taal/Lezen at €34.50, and Groep 3-8 incl. Taal/Lezen at €39.50 per student per year), supplemented by GO! Easy (simplified version launched 2024), a digital portfolio feature, and physical materials including XL themaposters and a geschiedenistijdlijn. The company also offers diverse training services (Storytelling, Didactiek van de 7 fasen, Woordenschat workshop, Opfris workshop, Knoppen training, Onderzoekend leren, Taal in GO!, Lezen met GO!), trial licenses (proeflicentie: 6 months, 2 themes), and implementation services (implementatietraject: €3000 one-time). The platform operates on a 2-year license cycle with automatic renewal.

Differentiator

Problem solved

Functional benefit

Brands

• GO! Easy: A simplified version of the GO! platform launched in January 2024 to make education even more accessible.

Products and services

• GO! Geïntegreerd Onderwijs Platform A complete thematic digital learning environment for Dutch primary schools (groep 1-8) that integrates language, reading, world orientation, citizenship, arts, science, and digital literacy within eight school-wide themes of eight weeks each. Sold via tiered biennial per-student licenses, with digital whiteboard presentations, processing assignments, and print-on-demand materials.
• GO! Easy A simplified version of the GO! platform launched in January 2024 to make thematic integrated education more accessible to Dutch primary schools.
• GO! Groep 1-2 Licentie Biennial per-student license for grades 1-2 (ages 4-6) covering language, reading, and mathematics within the GO! thematic learning environment. Materials are freely printable on demand. Priced at €29.50 per student per year (excl. 9% VAT).
• GO! Groep 3-8 Licentie (excl. Taal en Lezen) Biennial per-student license for grades 3-8 covering world orientation, citizenship, digital literacy, science, arts, and English, excluding dedicated language and reading lessons, digital books, and rich texts. Priced at €34.50 per student per year (excl. 9% VAT).
• GO! Groep 3-8 Licentie (incl. Taal en Lezen) Premium biennial per-student license for grades 3-8 covering the complete GO! curriculum including all integrated subjects plus dedicated language and reading lessons, digital books, and rich texts. Priced at €39.50 per student per year (excl. 9% VAT).
• Proeflicentie (Trial License) A 6-month trial license allowing schools to explore 2 themes within the GO! platform, with 2 free team training sessions included. Designed as a conversion tool toward a full 2-year subscription.
• Implementatietraject (Implementation Trajectory) A mandatory implementation service for 2-year license subscribers consisting of 3 training days for GO!-coordinators (one per educational stage/bouw) and 2 hours of online support per theme. One-time fee of €3,000 (excl. 21% VAT).
• Team Training Workshops A portfolio of teacher training workshops covering Storytelling, 7-Phase Didactics, Theme Inspiration, Vocabulary, Refresh Workshop, Digital Environment (Knoppen), Inquiry-Based Learning, Language in GO!, and Reading with GO!. Sold individually or included in trial/pro packages.
• Fysiek Themapakket (Trial Package) A physical trial package including a theme inspiration book, rich texts per group, language and reading line per learning path, language and reading lessons, processing sheets, practical help cards, and a compact manual, supplied for trial weeks.
• XL-themaposters & Geschiedenistijdlijn A set of 8 XL theme posters and a large history timeline poster provided physically at the start of a license, forming the basis of the rich learning environment in the classroom.

Quantifiable outcome

• Schools report greater peace and structure in the classroom (rust en ruimte) as integrated learning reduces fragmented lessons
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Educatieve Dienstverleners (Educational Service Providers)minorChannel Partner/ Reseller/ DistributorGO!'s general terms define 'Educatieve Dienstverlener' as parties that purchase services from GO! for their own account and risk and resell to schools. These channel partners buy GO! licenses and services at scale, distributing them alongside other educational products to schools they serve. The exact number and names of these partners are not publicly disclosed on the website.

Scale indicators1 record

Recent moves9 records

Expansion highlights5 records

Direct peers

• Snappet: Dutch adaptive learning platform for primary schools covering core subjects including language and math. Overlaps with GO! on digital primary school curriculum delivery, though Snappet focuses on adaptive practice rather than thematic integration.
• Malmberg: Long-established Dutch educational publisher (part of Sanoma Learning) producing integrated methods and digital learning materials for primary education. Directly competes with GO! in the Dutch basisschool market, with broader subject coverage and deeper school relationships.
• Bureau ICE: Dutch developer of primary education methods including thematisch onderwijs approaches (e.g., 'Natuniek' for science). Direct competitor in the niche of integrated thematic primary education, with comparable content philosophy.
• Noordhoff Uitgevers: Dutch educational publisher providing curriculum and digital learning methods for primary and secondary education. Overlaps with GO! on thematic teaching resources and Dutch language curriculum.
• Gynzy: Dutch K-12 digital learning platform providing interactive whiteboard tools, curriculum content, and adaptive exercises. Comparable to GO! as a digital primary school platform delivering curriculum-aligned content.
• Zwijsen: Major Dutch primary education publisher (part of Sanoma Learning) offering language, reading, and integrated curriculum methods. Directly competes with GO! on language and reading curriculum and full basisschool method sales.
• ThiemeMeulenhoff: Dutch educational publisher with primary education methods including integrated thematic approaches. Comparable to GO! as a curriculum provider serving Dutch primary schools with digital and print materials.

Broad incumbents

• Heutink: Largest Dutch educational supplier and distributor, providing schools with methods, materials, and curriculum resources from multiple publishers. Comparable to GO! as a channel-level peer in the Dutch primary education procurement ecosystem.
• Kinderen leren lezen (Malmberg)'s 'Veilig Leren Lezen': The dominant Dutch reading method (Kim-versie/maan-versie) used in most primary schools. Directly competes with GO!'s language and reading modules and is the de facto incumbent GO! must displace to grow.

Emerging players

• LessonUp: Dutch interactive lesson platform used by teachers for primary and secondary education. Comparable to GO! as a digital delivery layer for primary school content, though more lesson-creation tool than curated integrated curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leerplatformgo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO! Geïntegreerd Onderwijs