LessonUp
LessonUp is a Dutch EdTech platform serving 200,000+ teachers and 3,000+ schools globally with interactive online lessons, the Maia AI assistant, a 19,000+ lesson library, and LMS integrations, monetized via per-teacher freemium subscriptions for individuals and institutions.
- Company typePrivate
- Founded2015
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What LessonUp does
LessonUp is a Dutch EdTech company founded in 2015 and headquartered in The Hague, Netherlands, that operates a cloud-based online teaching platform used by more than 200,000 teachers and 3,000+ schools worldwide. The platform enables teachers to find, create, and deliver interactive lessons that drive real-time student engagement through a suite of purpose-built interactive features — quizzes, polls, word clouds, drag-and-drop, hotspots, spinners, and open questions — and captures formative assessment data shown to lift student participation from the typical 70–80% baseline toward 100%. LessonUp also provides a library of 19,000+ ready-made lessons contributed by educators and 70+ content partners (including the Van Gogh Museum, Anne Frank House, and National Museums NI), an AI assistant called Maia that generates lesson plans, quizzes, rubrics, glossaries, translations, summaries, and images, PowerPoint import with interactive overlays, and native integrations with Canvas, Google Classroom, Microsoft Teams for Education, itslearning, and SURFconext SSO. All data is stored in a GDPR-compliant environment.
The business runs a freemium, subscription-based model with three paid tiers: Start (£7 / €8 / $7 per month) and Pro (£7.49 / €8.99 / $7.99 per month) for individual teachers, and a School tier starting at £6.66 / €8.49 / $7.50 per teacher per month with a 10-teacher minimum that adds admin accounts, shared lesson libraries, real-time co-creation, and LMS integrations. Go-to-market combines product-led growth (self-serve sign-up, 30-day Pro trial) for individual teachers, a sales-assisted motion with demos, onboarding, and CPD sessions for schools and multi-academy trusts, and a channel-partner program through which museums, publishers, and NGOs distribute branded interactive lessons to their teacher networks. Total external funding is modest at ~$503K across two Peak-led rounds in 2018 and 2019, indicating a capital-efficient, revenue-funded growth posture with a 11–50-person team.
LessonUp firmographics
Firmographics- Name
- LessonUp
- Legal name
- LessonUp
- Website
- https://lessonup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LessonUp is a Dutch EdTech platform serving 200,000+ teachers and 3,000+ schools globally with interactive online lessons, the Maia AI assistant, a 19,000+ lesson library, and LMS integrations, monetized via per-teacher freemium subscriptions for individuals and institutions.
- Ownership category
- akta.pro rank
LessonUp industry classification
Industry- Product category
- Educational Technology / Online Teaching Platform
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)
Keywords
Where LessonUp is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
LessonUp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Teacher Subscriptions (Start & Pro): Teachers pay monthly or annual subscriptions for access to interactive features, AI tools, and lesson library. Start tier offers limited lessons (10/month) and AI usage (20x/month). Pro tier offers unlimited lessons and increased AI usage (50x/month). Pricing: £7-7.49/€8-8.99/$7-7.99 per month.
- School/Institutional Subscriptions: Schools purchase bulk licenses starting from 10 teachers. Includes all Pro features plus school admin accounts, insight into account usage, shared lesson folders, real-time co-creation, SURFconext SSO, and LMS integrations. Pricing is quote-based starting at £6.66/€8.49/$7.50 per teacher per month.
- Content Partner Channels: Publishers, museums, and educational organizations create partner channels on LessonUp to distribute interactive lessons. Partners gain access to teacher network and analytics on lesson usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Start - Basic subscription for individual teachers |
| Subscription | Annual | Pro - Unlimited access for individual teachers |
| Subscription | Annual | School - Team license for institutions (minimum 10 teachers) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
LessonUp product offering
Product offeringCore offering
LessonUp is an online teaching platform that enables educators to find, create, and deliver interactive lessons in-person or online with real-time student engagement tracking. The platform bundles interactive features (quizzes, polls, word clouds, drag-and-drop), an AI assistant (Maia) for content creation, a library of 19,000+ ready-made lessons, LMS integrations, and formative assessment analytics. It is sold via individual teacher subscriptions (Start and Pro tiers) and institutional School subscriptions for teams of 10+ educators.
Product overview
LessonUp is a unified online teaching platform consisting of a core interactive lesson creation and delivery system, enhanced by AI-powered assistant Maia, a library of 19,000+ pre-made lessons, and various subscription tiers (Start, Pro, School) offering escalating features. The platform integrates with major LMS systems (Canvas, Google Classroom, Microsoft Teams, itslearning) and supports partner channels for educational content distributors. Teachers access interactive engagement tools (quizzes, polls, word clouds, drag-and-drop, etc.) while gaining real-time formative assessment insights into student participation and understanding.
Differentiator
Problem solved
Functional benefit
Products and services
- LessonUp Core Platform Online teaching platform that allows teachers to find, create, and deliver interactive lessons both in-person and online, with real-time student engagement tracking and formative assessment reports. Targeted at individual teachers and educational institutions.
- Maia AI Assistant AI-powered assistant that helps teachers create pedagogically-sound lesson plans, quizzes, rubrics, glossaries, copyright-free images, and content summaries. Reduces repetitive workload while keeping teachers in creative control.
- Lesson Library Repository of 19,000+ ready-made interactive lessons created by educators and content partners, covering subjects across primary, secondary, and vocational education. Searchable and adaptable for classroom use.
- LessonUp Academy Self-paced learning platform offering step-by-step guidance across Beginner, Advanced, and Expert levels to help teachers develop digital teaching skills and adopt LessonUp.
- Partner Channels Platform for publishers, museums, and educational organizations to create, brand, and distribute interactive lessons to tens of thousands of teachers, with analytics on lesson engagement and usage.
Quantifiable outcome
- 100% student participation rate with interactive features vs 70-80% without
- +3 more outcomes
Companies that use LessonUp
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
LessonUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature5 records
LessonUp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Canvas (by Instructure)coreLMS integration allowing teachers to access LessonUp lessons directly within Canvas. Students and teachers can access interactive lessons without leaving the Canvas environment.
- Google ClassroomcoreIntegration allowing teachers to share LessonUp lessons seamlessly with their classes through Google Classroom.
- Microsoft Teams for EducationcoreIntegration with Microsoft Teams allows teachers to insert and access LessonUp lessons within their Teams environment with single sign-on.
- SURFconextcoreSingle sign-on integration for Dutch education institutions through SURFconext, enabling easy authentication for schools using the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
LessonUp competitors and assessment
Company assessmentDirect peers
- Edpuzzle: Edpuzzle enables teachers to add interactive questions and analytics to video lessons for formative assessment. It shares LessonUp's teacher-first interactive lesson model and per-teacher subscription economics.
- Mentimeter: Mentimeter is an interactive presentation platform with polls, word clouds, and quizzes used heavily in education and corporate training. Its front-of-class interactive engagement model closely parallels LessonUp's core product positioning.
- Pear Deck: Pear Deck transforms Google Slides and PowerPoint presentations into interactive lessons with formative assessment, mirroring LessonUp's PowerPoint integration and interactive question model. Acquired by GoGuardian, it targets the same teacher workflow with overlapping features.
- ClassDojo: ClassDojo is a classroom communication and engagement platform used by tens of millions of teachers and students. While its core is communication rather than interactive lessons, it occupies adjacent teacher workflow territory with overlapping K-12 buyers.
- Kahoot!: Kahoot! is a game-based learning platform with quizzes, polls, and interactive challenges widely used by K-12 teachers. It overlaps with LessonUp's engagement features and serves the same teacher buyer with a freemium subscription model.
- Nearpod: Nearpod is an interactive lesson platform for K-12 teachers with quizzes, polls, and real-time student engagement features, very similar to LessonUp's core offering. Acquired by Renaissance in 2021, it serves as a direct functional and category competitor.
- Blooket: Blooket is a quiz and game-based learning platform for K-12 teachers with a freemium model and teacher-centric subscription tiers. It competes for the same teacher engagement and formative assessment use cases as LessonUp.
Broad incumbents
- Canva for Education: Canva for Education is a free tier of the Canva design platform built for teachers and students, offering presentations, worksheets, and interactive content creation. It overlaps with LessonUp's presentation and lesson creation use cases as a free, broadly adopted alternative.
- Google Classroom: Google Classroom is a free LMS that serves as both an integration partner and a broad incumbent competitor. As Google adds interactive features and AI tools natively, it represents both a distribution channel and a long-term competitive threat to LessonUp's paid value proposition.
- Microsoft Teams for Education: Microsoft Teams for Education bundles communication, LMS, and increasingly interactive lesson features into the Microsoft 365 Education suite. As a LessonUp integration partner and broad incumbent, it competes on price (free with existing licenses) and feature breadth.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LessonUp social profiles
Digital presenceLessonUp compliance and trust
Trust signalCompliance1 record
LessonUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LessonUp leadership team
Management profileNumber of profiles
Profiles3 records
LessonUp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LessonUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LessonUp
What does LessonUp do?
LessonUp is an online teaching platform that enables educators to find, create, and deliver interactive lessons in-person or online with real-time student engagement tracking. The platform bundles interactive features (quizzes, polls, word clouds, drag-and-drop), an AI assistant (Maia) for content creation, a library of 19,000+ ready-made lessons, LMS integrations, and formative assessment analytics. It is sold via individual teacher subscriptions (Start and Pro tiers) and institutional School subscriptions for teams of 10+ educators.
Is LessonUp a public or private company?
LessonUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was LessonUp founded?
LessonUp was founded in 2015. It employs 11 to 50 people.
Where is LessonUp based?
LessonUp is headquartered in The Hague, Netherlands, in the Europe region.
How does LessonUp make money?
Three revenue lines are on record. Individual Teacher Subscriptions (Start & Pro) is the primary driver. The others are school/Institutional Subscriptions and content Partner Channels.
Who are LessonUp's main competitors?
Direct peers on record are Edpuzzle, Mentimeter, Pear Deck, ClassDojo, Kahoot!, Nearpod and Blooket. Broad incumbents are Canva for Education, Google Classroom and Microsoft Teams for Education.
Does LessonUp have an API?
No public API is recorded for LessonUp.
What industry is LessonUp in?
LessonUp's product category is Educational Technology / Online Teaching Platform. Its primary akta.pro industry code is EDAFAGAJ, Interactive Presentation & Lesson Delivery Engagement Tools, with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 8200.