LES HERBES DU ROUSSILLON

What LES HERBES DU ROUSSILLON does

Les Herbes du Roussillon is a French agricultural producer and packager of fresh and dried aromatic herbs, headquartered in Argelès-sur-Mer in the Roussillon region of southern France. Founded in 2009 as a SAS (Société par Actions Simplifiée) under director Marc Semhoun, the company operates 40 hectares of cultivation across two sites — 25 hectares at Argelès-sur-Mer including 5 hectares under cover, and 15 hectares of open-field production at Alénya — with 900 m² of processing facilities comprising a 500 m² refrigerated room (built 2013) and a 400 m² drying facility (built 2024). The company offers more than 20 varieties of fresh herbs in formats spanning zip bags, flowpack, cardboard trays, bouquets, and bulk, alongside dried herbs (thyme, bay laurel, rosemary) and potted herbs in conventional and organic variants.

The company sells to four customer segments — restaurants and food service, wholesalers and distributors, food industry/industrial customers, and individual consumers — through a mix of direct sales with three daily departures from Perpignan, same-day delivery to Saint-Charles, the company's own e-commerce site, and the Pourdebon online marketplace. Revenue mechanics are transaction-based across fresh, dried, and potted herbs, plus custom packaging services for B2B clients. The company holds IFS Food certification (since May 2019), GLOBALG.A.P., and Organic (Bio) certification, which position it for European retail and industrial supply. No external funding, M&A, or public listing is disclosed.

The business is small and founder-led, with 7 employees recorded, no disclosed revenue, and growth driven by reinvestment in capacity (notably the 2024 drying facility) rather than external capital or acquisitions. The principal value proposition is consistent, year-round supply of fresh herbs supported by Mediterranean terroir, zero-delay harvest-to-packaging logistics, and a 100% delivery rate regardless of forecasting discipline.

Name

LES HERBES DU ROUSSILLON

Legal name

Les Herbes du Roussillon SAS

Website

https://lesherbesduroussillon.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Herbes du Roussillon is a French producer and packager of fresh, dried, and potted aromatic herbs operating across 40 hectares in southern France, supplying restaurants, wholesalers, food industry, and consumers across Europe under IFS Food, GLOBALG.A.P., and Organic certifications.

Ownership category

akta.pro rank

Product category

Aromatic Herb Production and Packaging

NAICS

Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Culinary Herb Farming (Basil, Oregano, Thyme, Mint, Parsley) (AFAGAGAD)

akta.pro secondary industry

Dried Herbs & Herb Blends (AFAJANAC)

Keywords

• Aromatic herbs production
• Fresh herbs supply
• Dried herbs packaging
• Potted herbs cultivation
• Agricultural processing

Headquarters

HQ city

Argelès-sur-Mer

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh herbs sales: Sale of more than 20 varieties of fresh aromatic herbs available year-round in various formats including zip bags, flowpack, cardboard trays, bouquets, and bulk. Products are harvested daily and shipped immediately to ensure ultra-freshness.
2. Dried herbs sales: Sale of dried herbs including thyme, laurel, rosemary, and other varieties. Products are dried in-house using gentle drying technology and offered in branch or bouquet formats to merchants, restaurants, and industry.
3. Potted herbs sales: Sale of 100% French aromatic herbs in pots available year-round, in both organic and conventional cultivation, in diameters 9-10-11 cm.
4. Custom packaging services: Personalized packaging solutions for B2B clients, including daily cutting of more than 20 different products, custom branded packaging development, and promotional materials for point-of-sale including posters and display stands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Les Herbes du Roussillon is an agricultural producer and packager of aromatic herbs based in Argelès-sur-Mer, France. The company cultivates fresh, dried, and potted aromatic herbs on 40 hectares across two sites, then processes and packages them in two specialized facilities (a 500 m² refrigerated room and a 400 m² drying room) for sale to wholesalers, restaurants, food industry buyers, and end consumers through direct professional sales, its own e-commerce site, and the Pourdebon marketplace.

Product overview

Les Herbes du Roussillon is an agricultural producer specializing in fresh, dried, and potted aromatic herbs cultivated in southern France. The company operates three core product lines: Herbes fraîches (fresh cut herbs in over 20 varieties with multiple B2B packaging formats), Herbes séchées (dried herbs including thyme, bay laurel, and rosemary with plastic-free packaging innovations), and Herbes en pots (potted herbs in conventional or organic, diameters 9-10-11 cm). The company supplies professionals including wholesalers, restaurants, and food industry through its B2B services.

Differentiator

Problem solved

Functional benefit

Products and services

• Herbes fraîches (Fresh aromatic herbs) Fresh cut aromatic herbs available year-round in more than 20 varieties. Offered in multiple packaging formats including zip sachets (30g, 150g, 500g), flowpack (5g, 30g, 100g), cardboard punnets (15g, 20g, 30g), and bouquets/bulk (20-30 bouquets, 5kg, 1kg) for B2B customers. Products are harvested daily and shipped immediately to ensure ultra-freshness.
• Herbes séchées (Dried aromatic herbs) Dried aromatic herbs including thyme, bay laurel, and rosemary, dried gently in the company's own dryer to preserve aromas and colors. Available for commercial, restaurant, and industrial segments with plastic-free packaging concepts.
• Herbes en pots (Potted aromatic herbs) 100% French potted aromatic herbs available year-round in conventional or organic farming. Offered in diameters 9-10-11 cm with a wide range adaptable to customer requests.
• Custom packaging and B2B services Personalized packaging solutions for B2B clients, including daily cutting of more than 20 different products, custom branded packaging development, and promotional materials for point-of-sale including posters and display stands.

Quantifiable outcome

• 100% delivery rate on orders even without forecasting
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Agrial: Large French agricultural cooperative producing fresh produce (vegetables, salads, herbs) under the Priméale brand. Competes on the same GMS shelves but at significantly larger scale and broader portfolio breadth.
• Bonduelle: Global French leader in plant-based foods including fresh and processed vegetables. Overlaps with Les Herbes du Roussillon in fresh produce supply to retailers and food service but operates at vastly larger scale across multiple categories.

Regional players

• Prince de Bretagne: French vegetable cooperative from Brittany producing a wide range of fresh produce including herbs. Comparable in targeting French GMS and food service but operates in a different region and cooperative structure.
• Nadal Verd: Spanish specialized herb producer supplying fresh and dried aromatic herbs to European markets. Comparable in product focus and Mediterranean production model, but serves from Spain rather than southern France.

Direct peers

• Tendriade: French specialist producer of fresh aromatics and condiments, supplying retail and food service in France. Closely comparable in scale, product mix (fresh and dried herbs), and target B2B customers.
• Vitacress: One of Europe's largest growers and packers of fresh herbs, watercress, and salads, with operations in the UK, Portugal, and Spain. Direct competitor on fresh-cut aromatic herbs for retail and food service across European markets.
• Pierre César: French family-run producer of dried herbs and aromatic plants based in Provence. Directly comparable in dried-herb product line, craft-style positioning, and French B2B focus.

Emerging players

• Maison de l'Aromatique: French producer of fresh and dried aromatic herbs with similar Mediterranean positioning. Comparable in product mix and artisanal B2B orientation, though smaller in scale and footprint.
• Terre de Provence: Brands and producers of Provence-grown herbs and aromatic products. Overlaps with Les Herbes du Roussillon on terroir-driven fresh and dried herb offerings for French retail and gourmet channels.

Others

• Plantaforce / ERBA VITA: European producer of botanical and herbal ingredient products. Adjacent rather than directly competitive, sharing a Mediterranean/European botanical supply chain but focused on supplement ingredients rather than fresh culinary herbs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=fbl24LlmiQU
• Facebookfacebook.com/Lesherbesduroussillon
• Instagraminstagram.com/les_herbes_du_roussillon
• LinkedInlinkedin.com/company/les-herbes-du-roussillon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES HERBES DU ROUSSILLON