Les Terres de Jim

What Les Terres de Jim does

Les Terres de Jim is the largest open-air agricultural festival in Europe, organized annually since 2014 by the Jeunes Agriculteurs (Young Farmers) union, a French nonprofit headquartered at 14 rue la Boetie, 75008 Paris. The event is the modern continuation of France's 65+ year national plowing competition tradition and rotates annually across different French departments, with each edition hosted by a local departmental branch of the union. The 12th edition is planned for September 11-13, 2026 at Metz-Magny in Moselle. The festival serves a dual audience: French families and the general public attending for entertainment and agricultural education, and agricultural professionals networking and showcasing innovations. Typical editions span 100 hectares over three days, attract approximately 100,000 visitors, mobilize 1,200 volunteers, and feature around 50 animations including motorsport competitions (Moiss'Bat Cross, Traîne-culs, Garden Cross), live concerts, livestock exhibitions, crop displays, and educational activities for school groups.

The organization operates with a small core staff of 8 employees and is volunteer-driven, with the parent union providing the institutional backbone. Revenue is generated through three primary streams: consumer ticket sales (€6-€24 per pass via the See Tickets online platform and on-site), exhibitor and partner fees from commercial sponsors and agricultural businesses, and on-site food, beverage, and catering services. The commercial ecosystem is structured in tiered partnership levels (Flagship, Core, Minor) with premium sponsors including TotalEnergies, Crédit Agricole, and Groupama, alongside regional government and municipal support from host territories. Distribution is event-driven with direct-to-consumer ticketing, multi-channel social media marketing (Facebook, Instagram, YouTube, TikTok), and earned media through regional press partnerships.

Name

Les Terres de Jim

Legal name

Jeunes Agriculteurs

Website

https://lesterresdejim.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Terres de Jim is a nonprofit agricultural festival organized annually since 2014 by the Jeunes Agriculteurs union across rotating French departments, serving general public families and agricultural professionals with three-day events featuring competitions, exhibitions, and concerts for approximately 100,000 visitors per edition.

Ownership category

akta.pro rank

Product category

Agricultural Festival and Event Services

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

akta.pro secondary industries

Family, Kids & Education Fairs (MPAGAFAH), Fairgrounds & Expo Parks (THAHAAAH), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Agricultural festivals
• Outdoor event management
• Plowing competitions
• Agricultural exhibitions
• Rural community events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales: General admission tickets sold online via See Tickets platform and on-site. Free entry for children under 12. Concert access included with evening tickets.
2. Exhibitor and partner fees: Companies pay to become exhibitors or partners at the event, gaining visibility and access to 100,000 visitors over 3 days.
3. Food, beverage and on-site services: Buvette (refreshment bar) and local catering services generate revenue during the 3-day event.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Les Terres de Jim is the largest open-air agricultural festival in Europe, organized annually by the Jeunes Agriculteurs (Young Farmers) national union and hosted by a rotating departmental branch. Held over 3 days on a 100-hectare site, it features the National Ploughing Finals, livestock exhibitions, mechanical sports, concerts, educational animations, and regional product markets, attracting 100,000+ visitors per edition.

Product overview

Les Terres de Jim is a single unified product — an annual agricultural festival — organized by the Jeunes Agriculteurs (Young Farmers) syndicate. The event serves as the largest outdoor agricultural celebration in Europe, featuring the National Ploughing Finals, livestock exhibitions, crop displays, motorsport competitions (Moiss'Bat Cross, Traîne-culs, Garden Cross), live concerts, educational activities for schools, and regional product markets. The festival operates as a comprehensive event management platform offering ticketing, volunteer coordination, exhibitor participation, and sponsorship opportunities. The product is not a software platform but rather an event experience with associated services for attendees, partners, and exhibitors.

Differentiator

Problem solved

Functional benefit

Brands

• Jim Bataille: Mascot character of Les Terres de Jim - a character with golden curls and wheat stalks, created to bridge agricultural sectors with the general public.

Products and services

• Les Terres de Jim Agricultural Festival

Quantifiable outcome

• 100,000+ visitors per edition
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Jeunes Agrateurs MosellecoreStrategic or Co-development PartnerHost department organization responsible for 2026 edition. Part of national Young Farmers network organizing the event annually.
• Département de la MosellecoreGTM or Marketing PartnerRegional council providing support and promotion for the agricultural festival in their territory.
• Eurometropole MetzcoreGTM or Marketing PartnerMetropolitan area organization supporting the event hosted in Metz region.
• Ville de MetzcoreGTM or Marketing PartnerCity of Metz hosting the 2026 edition of Les Terres de Jim.
• Région Grand EstcoreGTM or Marketing PartnerRegional council of Grand Est supporting agricultural events and rural development.
• TotalEnergiesflagshipGTM or Marketing PartnerPremium partner providing sponsorship and visibility at the event.
• Crédit AgricoleflagshipGTM or Marketing PartnerPremium banking partner supporting agricultural events and rural communities.
• GroupamaflagshipGTM or Marketing PartnerPremium insurance partner specializing in agricultural coverage.
• Chambres d'agriculture MosellecoreStrategic or Co-development PartnerAgricultural chambers providing expertise and agricultural professional network.
• LorcaminorGTM or Marketing PartnerRegional business network partner.
• LidlminorGTM or Marketing PartnerRetail partner providing product visibility.
• AvrilminorGTM or Marketing PartnerAgricultural group partner.
• MSA Haute-NormandieminorGTM or Marketing PartnerAgricultural social mutual insurance organization.
• FNSAFERminorGTM or Marketing PartnerLand development organization.
• MutualiaminorGTM or Marketing PartnerHealth insurance mutual organization.
• Coopérative UminorGTM or Marketing PartnerRetail cooperative with regional product offerings.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Fête de la Moisson / Harvest Festivals: Traditional European harvest festival events held across France and other European countries. Comparable in combining agricultural heritage celebration with general-public entertainment, though typically smaller and historically/culturally focused rather than innovation-focused.
• Foire de Libramont: Belgium's largest outdoor agricultural fair, held annually in Libramont. Directly comparable as a large open-air European agricultural festival with livestock exhibitions, machinery demos, and a strong general-public orientation, though serving the Belgian market rather than French departments.
• National Ploughing Championships (Ireland): Ireland's largest outdoor agricultural event, organized annually by the National Ploughing Association and rotating across Irish counties. Closely comparable to Les Terres de Jim's rotating-locations model and its origins as a national plowing competition.

Direct peers

• Festival de la Terre (Jeunes Agriculteurs): Local departmental editions of the agricultural festival organized by Jeunes Agriculteurs branches across France. Sister events to Les Terres de Jim within the same union network, organized at smaller departmental scale with similar general-public farmer engagement focus.
• Comice Agricole (France): The traditional French agricultural competition and fair held at departmental level across France. Comparable as the historical French model of departmental agricultural gatherings, which Les Terres de Jim effectively superseded at national scale.
• Salon des Agricultures de Provence: A regional French agricultural festival in Provence. Comparable as a general-public-oriented agricultural exhibition combining farmer showcases, product tastings, and entertainment, though smaller in scale than Les Terres de Jim.
• Foire de Châlons: One of France's largest outdoor agricultural fairs, held annually in the Marne department. Comparable as a regional outdoor agricultural event with strong institutional and farmer-union backing that draws 200,000+ visitors over multiple days.
• Open Farm Weekend (Northern Ireland): An annual initiative by the Ulster Farmers' Union opening multiple farms to the public simultaneously. Comparable in mission (bridging urban populations with farming communities) though structurally different (multi-site rather than single-venue).
• Salon International de l'Agriculture: The major annual indoor agricultural exhibition held in Paris, attracting around 600,000 visitors over 9 days. Directly comparable as a flagship French agricultural event focused on showcasing farming to the general public, though larger in scale and held in a permanent venue (Porte de Versailles).

Others

• Chambres d'Agriculture (network): The French national network of agricultural chambers that supports farm promotion and farmer-business engagement. Comparable as an institutional partner ecosystem, though they operate year-round advisory services rather than consumer-facing events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jimbataille
• YouTubeyoutube.com/@lesterresdejim5533
• Facebookfacebook.com/lesterresdejim
• Instagraminstagram.com/lesterresdejim
• TikToktiktok.com/@lesterresdejim
• LinkedInlinkedin.com/company/les-terres-de-jim

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Terres de Jim