Foire de Châlons
Foire de Châlons is a regional exhibition fair in Châlons-en-Champagne, France, organized by the UCIA trade association since 1946. It serves exhibitors, general public visitors, agricultural professionals, and corporate sponsors across an annual 11-day event, the Foire en Scène festival, and digital platforms.
- Company typePrivate
- Founded1946
- HeadquartersChâlons-en-champagne, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Foire de Châlons does
Foire de Châlons is an annual regional exhibition fair organized by UCIA (Union des Commerçants et Industriels de l'Arrondissement), a local trade and commerce association headquartered at 42 rue Grande Etape in Châlons-en-Champagne, France. The fair has operated continuously since 1946, with its 80th edition scheduled for August 28 to September 7, 2026, at the Le Capitole en Champagne venue. Spanning 11 days and positioned as the second-largest agricultural rendezvous in France, the event combines a multi-sector exhibition floor, an agricultural programming track (Equip'Agro, Village de la Bioéconomie, L'Agenda Agricole), and cultural programming via the Foire en Scène festival. A digital extension, Foire en Ligne, runs the platform year-round, and a Salon de l'habitat housing exhibition operates as a separate sub-event each spring.
The organization runs a conventional event-management technology stack: an interactive exhibitor directory and floor plan (plan-interactif.com), dematerialized ticketing through ticketevent.fr with digital invitation management for exhibitors, a Foire TV video platform, an official magazine distributed via Issuu, and a Shopify-hosted merchandise boutique. No proprietary AI, data, or machine-learning capabilities are present; the digital infrastructure serves logistics, ticketing, and communications rather than intelligence. The organization operates with 11-50 employees under Commissaire Général Bruno Forget, with no disclosed external investors, parent company, or private equity ownership.
Revenue is generated across five streams: exhibitor booth fees, visitor admission tickets (individual, group, and CE/comité d'entreprise tariffs), partner sponsorships (Malakoff Humanis, Carrefour, RTL, AG2R La Mondiale, Crédit Agricole Nord Est, Orange), official boutique merchandise, and festival ticketing through Foire en Scène. Customers span B2B exhibitors (manufacturers, artisans, agricultural cooperatives), general public visitors, agricultural sector professionals, and corporate sponsors. Go-to-market combines direct exhibitor relationship management via the Espace Exposants portal, self-serve online ticketing, and multi-channel marketing across social media, partner media networks (RTL, Le Parisien, ICI Radio-TV-Digital, L'Union), and institutional channels anchored by Région Grand Est and Châlons Agglo.
Foire de Châlons firmographics
Firmographics- Name
- Foire de Châlons
- Legal name
- UCIA/Foire de Châlons
- Website
- https://foiredechalons.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foire de Châlons is a regional exhibition fair in Châlons-en-Champagne, France, organized by the UCIA trade association since 1946. It serves exhibitors, general public visitors, agricultural professionals, and corporate sponsors across an annual 11-day event, the Foire en Scène festival, and digital platforms.
- Ownership category
- akta.pro rank
Foire de Châlons industry classification
Industry- Product category
- Exhibition and Trade Fair Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)
- akta.pro secondary industries
- General Consumer Expos & Trade Shows (MPAGAFAA), Lifestyle, Home & Garden Shows (MPAGAFAB), Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where Foire de Châlons is headquartered
LocationHeadquarters
- HQ city
- Châlons-en-champagne
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Foire de Châlons business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Exhibitor booth fees: Revenue from companies and artisans renting exhibition space at the fair
- Visitor admission tickets: Entry ticket sales to fair visitors through online ticketing platform
- Partner sponsorships: Sponsorship arrangements with corporate partners including Malakoff Humanis, Carrefour, RTL, AG2R, and regional organizations
- Official boutique merchandise: Online shop selling official fair merchandise through boutiquefoiredechalons.myshopify.com
- Festival Foire en Scène: Separate festival event with its own programming and potentially separate ticketing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General public entry tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Foire de Châlons product offering
Product offeringCore offering
Foire de Châlons organizes and operates an annual multi-sector exhibition fair held at Le Capitole en Champagne in Châlons-en-Champagne, France. The event combines agricultural showcases (positioned as the 2nd agricultural rendezvous in France), a habitat/home improvement exhibition, general retail commerce, conferences, and entertainment programming. The fair is complemented by a parallel festival (Foire en Scène) and supported by digital ticketing, an interactive exhibitor plan, and a year-round online platform (Foire en Ligne).
Product overview
Foire de Châlons operates a multi-component fair ecosystem centered around its annual physical event. The core offering is the Foire de Châlons fair itself (80th edition in 2026), supplemented by the Foire en Scène entertainment festival and the Foire en Ligne digital platform. The event provides exhibitor services including digital ticketing, storage rentals, and professional mediation. Specialized sub-events include the Salon de l'habitat (housing exhibition) and the Village de la Bioéconomie (bioeconomy village).
Differentiator
Problem solved
Functional benefit
Brands
- Foire en Scène: Festival component of the Foire de Châlons, featuring cultural performances and entertainment alongside the traditional fair exhibitions
- Ma Foire Responsable
- Le 2e rendez-vous agricole de France
Products and services
- Foire de Châlons (Annual Exhibition Fair) Main annual multi-sector exhibition fair held in Châlons-en-Champagne, France, featuring themed spaces, exhibitors, conferences, and agricultural showcases including Equip'Agro and Village de la Bioéconomie. Targeted at exhibitors (businesses and artisans) and general public visitors.
- Foire en Scène (Festival Component) A festival component of the Foire de Châlons featuring entertainment, performances, and cultural events integrated within the fair period. Targeted at fair visitors and general public.
- Salon de l'habitat (Housing Exhibition) A dedicated housing and home improvement exhibition within the Foire de Châlons ecosystem, scheduled as a standalone event in March 2026. Targeted at housing industry professionals and consumers seeking home improvement products and services.
- Foire en Ligne (Online Platform) An online version of the fair allowing exhibitors to publish offers digitally and visitors to access exhibitor offerings virtually year-round. Targeted at exhibitors and visitors seeking online access to fair participants.
Quantifiable outcome
- 11-day event duration with 80th edition milestone
- +1 more outcomes
Companies that use Foire de Châlons
Customer profileSegments4 records
Ideal customer profiles4 records
Foire de Châlons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Foire de Châlons partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Malakoff HumaniscoreMajor sponsor providing insurance and employee benefits branding visibility across fair communications and venue
- CarrefourcoreRetail partner sponsor with logo visibility on official communications and venue branding
- RTLcoreMajor media partner providing radio broadcast coverage and promotional support, with Les Grosses Têtes opening the fair in 2026
- AG2R La MondialecoreInsurance and social protection sponsor with branding presence in fair communications
- Le ParisienminorMedia partner providing press coverage and editorial visibility for the event
- OrangeminorTelecommunications sponsor with branding visibility in partner section
- ICI Radio-TV-Digital (France 3 Grand Est)coreRegional broadcaster partner providing television and digital media coverage of fair events
- VivesciacoreAgricultural cooperative and cereal union partner, central to the agricultural rendezvous programming and bioeconomy village
- La Marne AgricolecoreAgricultural media partner specializing in Marne region farming news and industry coverage
- Terroirs et Vignerons de ChampagneminorChampagne wine producers association partner, linked to Nicolas Feuillatte, promoting regional wine heritage
- Crédit Agricole Nord EstcoreRegional banking partner providing financial services sponsorship and visitor financial advisory services
- Châlons en ChampagnecoreCity municipality as key institutional partner and host city, co-promoting regional identity
- Cristal UnionminorSugar beet and cereal cooperative partner, representing regional agricultural industry
- Région Grand EstcoreRegional council as institutional partner, supporting fair as flagship regional economic and cultural event
- Châlons AgglocoreAgglomeration community partner, supporting fair as regional economic development initiative
- ANM (Association Nationale des Médiateurs)minorNational mediators association present at the fair to promote mediation services and professional mediation
- Coop de FrancecoreFrench agricultural cooperative federation, supporting agricultural programming and cooperative networking
- CCI Marne ArdennesminorChamber of commerce and industry providing business support and exhibitor development services
- L'UnionminorRegional newspaper providing press coverage and editorial visibility for the fair
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Foire de Châlons competitors and assessment
Company assessmentEmerging players
- Vinitech-Sifel: Bordeaux-based biennial trade fair for wine, vine and fruit/arboriculture professionals. Adjacent agricultural show that overlaps with Foire de Châlons' Terroirs et Vignerons de Champagne and regional cooperative audience.
Broad incumbents
- Comexposium: France's largest privately-owned trade show and event organizer running dozens of professional exhibitions across agriculture, food, retail and more. Sets the strategic benchmark for a French exhibition portfolio operator and competes for the same corporate sponsor pool.
- RX Global (Reed Exhibitions): Global trade show organizer operating major French events including the Paris International Agricultural Show alongside the Foire de Paris. Represents the scaled private-capital model that Foire de Châlons competes against for top-tier exhibitor accounts.
- Messe München (Munich Trade Fairs): Major European exhibition venue and organizer (including Drinktec, Bauma, IFAT). Illustrates the upside of regional venue consolidation into recurring multi-format event ecosystems comparable to Le Capitole en Champagne.
Regional players
- Fiera Milano: Italy's leading exhibition center operator with a comparable mix of consumer fairs and B2B trade shows. Useful benchmark for venue-anchored multi-format fair economics in a neighboring European region.
Direct peers
- Foire de Bordeaux: Another major regional French general fair combining consumer, agricultural and habitat themes. Closely mirrors Foire de Châlons' multi-format regional expo positioning in a different regional market.
- Foire de Paris: Major multi-sector French consumer fair organized in Paris. Closely comparable model combining retail exhibitors, themed pavilions, entertainment programming, and a parallel ticketed festival under one venue.
- Salon International de l'Agriculture (Paris): France's flagship agricultural exhibition held annually in Paris. Foire de Châlons explicitly positions itself as the country's 2nd agricultural rendezvous, making this the most direct competitor for ag-exhibitor mindshare and sponsorship budgets.
- Foire de Lyon: Large regional French general-interest fair held in Lyon. Comparable model with multi-sector exhibitors, themed pavilions, and parallel entertainment programming, competing for national sponsor attention.
- Sommet de l'Élevage: Leading European livestock show held annually in Clermont-Ferrand. Direct competitor for French ag-exhibitor attention, particularly in livestock, equipment and cooperative networking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Foire de Châlons social profiles
Digital presenceFoire de Châlons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foire de Châlons leadership team
Management profileNumber of profiles
Profiles1 record
Foire de Châlons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foire de Châlons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foire de Châlons
What does Foire de Châlons do?
Foire de Châlons organizes and operates an annual multi-sector exhibition fair held at Le Capitole en Champagne in Châlons-en-Champagne, France. The event combines agricultural showcases (positioned as the 2nd agricultural rendezvous in France), a habitat/home improvement exhibition, general retail commerce, conferences, and entertainment programming. The fair is complemented by a parallel festival (Foire en Scène) and supported by digital ticketing, an interactive exhibitor plan, and a year-round online platform (Foire en Ligne).
Is Foire de Châlons a public or private company?
Foire de Châlons is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Foire de Châlons founded?
Foire de Châlons was founded in 1946. It employs 11 to 50 people.
Where is Foire de Châlons based?
Foire de Châlons is headquartered in Châlons-en-champagne, France, in the Europe region.
How does Foire de Châlons make money?
Five revenue lines are on record. Exhibitor booth fees are the primary driver. The others are visitor admission tickets, partner sponsorships, official boutique merchandise and festival Foire en Scène.
Who are Foire de Châlons's main competitors?
Vinitech-Sifel is listed as an emerging player. Broad incumbents are Comexposium, RX Global (Reed Exhibitions) and Messe München (Munich Trade Fairs). Fiera Milano is listed as a regional player. Direct peers are Foire de Bordeaux, Foire de Paris, Salon International de l'Agriculture (Paris), Foire de Lyon and Sommet de l'Élevage.
Does Foire de Châlons have an API?
No public API is recorded for Foire de Châlons.
What industry is Foire de Châlons in?
Foire de Châlons's product category is Exhibition and Trade Fair Services. Its primary akta.pro industry code is THAHABAM, Agriculture, Farming & AgriTech Shows Organizers, with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 71131 and its SIC code is 7900.