La Fruitière - le Terroir de Grégoire

What La Fruitière - le Terroir de Grégoire does

La Fruitière - le Terroir de Grégoire is a privately held French specialty food retailer ("épicerie fine, crèmerie, fromagerie, cave à vin") operating from a single storefront at 30 Grande rue in Morteau, Bourgogne-Franche-Comté, supplemented by an e-commerce boutique shipping nationwide via ChronoFresh temperature-controlled delivery. The company sells a curated range of regional Franche-Comté products — Label Rouge Saucisse de Morteau and other smoked charcuterie, an extensive Comté selection aged 4 to 30 months via affineur Marcel Petite, Morbier, Raclette Fermière, AOC cheeses (Munster, Époisses, Langres), Jura and other French wines, Bas-Armagnac vintages from Château de Laubade (1968–2010), plus artisan chocolates, jams, honeys, and Italian dairy additions such as mozzarella di bufala and burrata.

The business generates revenue through per-unit retail sales, both in-store and online, with prices displayed TTC in euros (e.g., Saucisse de Morteau Label Rouge 420g at €11.20, Comté doux 500g at €9.50, Comté +24 months 1kg at €36.50, Crémant du Jura at €21.90, Armagnac vintages up to €140). Distribution is hybrid: a physical retail location serving local residents and visitors in Haut-Doubs, paired with a national e-commerce storefront built on PrestaShop with secure SSL MERCANET payment processing. The channel mix is reinforced by organic social media on Instagram, Facebook, and Pinterest, a 360° virtual store tour, and a phone-based reservation system for made-to-order aperitif and custom raclette platters.

The company is independently owned with no disclosed shareholders, no funding history, no subsidiary or parent structure, and no M&A activity; operations are run by an 8-employee team and revenue, ownership details, and financials are not publicly disclosed. Year founded in firmographic data (1968) is not corroborated by the company's own website copy. There are no AI/ML capabilities, no APIs or developer resources, no patents or trademarks disclosed, and no certifications or compliance frameworks reported. Customer focus is on individual consumers seeking premium regional French products for personal use, gifting, or entertaining.

Name

La Fruitière - le Terroir de Grégoire

Legal name

Le Terroir de Grégoire

Website

https://leterroirdegregoire.fr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

La Fruitière - le Terroir de Grégoire is a privately held French specialty food retailer in Morteau, Haut-Doubs, selling Comté and AOC cheeses, Label Rouge Saucisse de Morteau, charcuterie, Jura wines, and Armagnac vintages via a single storefront and a national PrestaShop e-commerce boutique.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298), Meat Retailers (44524)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Cheese Shops & Fromageries (CRAHAGAD), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

Keywords

• Specialty food retail
• Artisanal cheese shop
• Regional French delicatessen
• Wine and spirits retail
• Gourmet grocery store

Headquarters

HQ city

Morteau, Bourgogne-Franche-Comté

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales of fine foods and regional products: Physical retail store sales and online ordering with delivery for artisanal cheeses, charcuterie, smoked meats (including Label Rouge Saucisse de Morteau), wines, spirits, and specialty grocery items. Customers can purchase in-store or through the e-commerce boutique.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

La Fruitière - le Terroir de Grégoire is a specialty French gourmet food retailer (épicerie fine, crèmerie, fromagerie, cave à vin) operating a physical store in Morteau and an online boutique. It sells regional Haut-Doubs and Franche-Comté products across smoked meats (including Label Rouge Saucisse de Morteau), artisan cheeses (Comté aged 4–30 months by Marcel Petite, Morbier, Raclette, AOC cheeses), charcuterie and terrines, gourmet groceries, dairy (Cancoillotte, butters), and a curated cellar of Jura wines and vintage spirits (Bas-Armagnac Château de Laubade, whiskeys, artisanal liqueurs). Custom aperitif and raclette platters are available by phone reservation.

Product overview

Le Terroir de Grégoire operates as a traditional French gourmet food emporium in Morteau, Haut-Doubs, offering a unified retail experience across multiple product categories. The core offering centers on regional specialty foods from Franche-Comté, including traditional Salaisons (smoked meats like Saucisse de Morteau Label Rouge), an extensive Fromagerie featuring Comté, Morbier, Raclette, and AOC-protected cheeses, an Épicerie Fine with artisanal chocolates, preserves, and specialty ingredients, and a Cave à Vins with wines from Jura, Bordeaux, and other French regions alongside spirits including Armagnac and local liqueurs. The business complements its physical retail operations with an online boutique (built on PrestaShop) featuring virtual 360° store tours, ChronoFresh delivery service, and special offerings like custom aperitif and raclette platters. The product portfolio reflects a unified terroir-focused positioning, where all categories connect to the regional food heritage of the Haut-Doubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Salaisons (Smoked Meats) Traditional smoked meats from the Haut-Doubs region, including Saucisse de Morteau Label Rouge, Jésu de Morteau, and various smoked sausages produced using traditional smoking methods; intended for retail consumers.
• Fromagerie (Cheese Selection) Extensive selection of French cheeses including Comté (aged 4–30 months), Morbier, Raclette, Munster AOC, Reblochon, Saint-Nectaire, Epoisses au Marc de Bourgogne AOC, and Langres, with Comté sourced from affineur Marcel Petite.
• Épicerie Fine (Gourmet Groceries) Fine food products including dried mushrooms (morilles, cèpes), artisanal chocolates and caramels from Klaus, jams and honeys (Mairot, Champlitte), specialty oils and vinegars, condiments, and seasonal produce.
• Vins et Alcools (Wines and Spirits) Wine and spirits selection featuring wines from Jura, Bordeaux, Loire, Provence, and Rhône regions; spirits include vintage Bas-Armagnac from Château de Laubade, whiskeys, digestifs, and artisanal liqueurs such as Pépère Menthe and Sapinette.
• Charcuteries et Terrines Selection of cured meats and terrines from the Franche-Comté region, prepared using traditional methods, for retail purchase.
• Crèmerie (Dairy Products) Dairy products including butter and Cancoillotte (a traditional melted cheese preparation from Franche-Comté), with selections from local farms.
• Plateaux Apéro (Aperitif Platters) Ready-to-order aperitif platters composed of cured meats and aged cheeses, designed for family gatherings and dinner parties, reserved by phone.
• Plateaux Raclette sur-mesure (Custom Raclette Platters) Custom raclette platters available for reservation, featuring raclette cheese options including natural, smoked, with mustard seeds, with wild garlic, and with pepper, ordered by phone for gatherings.
• Boutique en Ligne (Online Shop) E-commerce platform for online ordering of the full product assortment (salaisons, fromages, épicerie fine, vins et alcools, charcuteries, crèmerie) with ChronoFresh temperature-controlled delivery throughout France and in-store pickup options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Androuet: Historic French fromagerie chain with retail shops and a curated Comté/regional cheese assortment directly comparable to Le Terroir de Grégoire's cheese-led merchandising and affineur sourcing.
• Pierre Oteiza: Specialty French charcuterie and Basque regional food producer-retailer with e-commerce; comparable regional-terroir charcuterie positioning to the subject's Salaisons and Label Rouge Saucisse de Morteau emphasis.
• Vinatis: Large French online wine retailer covering Jura, Bordeaux, Loire and Rhône among other regions; directly comparable to the subject's wine cellar and online spirits/wine offering for national delivery.
• Marie-Anne Cantin: Paris-based specialty cheese retailer focused on affineur-sourced French and European AOP cheeses, mirroring the subject's depth-in-cheese, affineur-led curation and gift-driven retail model.
• BienManger.com: France's leading online specialty food retailer selling regional cheeses, charcuterie, wines and épicerie fine nationwide; direct competitor for the subject's e-commerce boutique and ChronoFresh delivery model.
• Caves Augé: Paris specialty wine merchant with deep regional French wine and spirits assortment plus an épicerie fine, mirroring the subject's 'cave à vin' combined with regional French food offering.

Broad incumbents

• Fauchon: Iconic French luxury gourmet food brand with multi-category épicerie fine, fromagerie, and wine/spirits assortment; competes on the same premium French specialty food positioning but at a much larger, more global scale.
• Hédiard: Long-established Parisian specialty food retailer covering épicerie fine, cheeses, charcuterie, wines and spirits; directly comparable multi-category gourmet model with broader geographic reach and brand recognition.
• La Grande Épicerie de Paris: Premium gourmet food hall inside Le Bon Marché offering an épicerie fine, fromagerie, crèmerie, and wine selection; comparable curated, premium French specialty food retail format, but anchored in a flagship Parisian department store.

Others

• Marcel Petite: Renowned Comté affineur and the subject's stated cheese partner; included as a key upstream player in the same specialty cheese value chain rather than as a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/La-Fruitière-Morteau-208307365880274
• Instagraminstagram.com/leterroirdegregoire
• Pinterestpinterest.com/leterroirdegregoire
• LinkedInlinkedin.com/company/leterroirdegregoire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fruitière - le Terroir de Grégoire