Lets Leap Sports Academy

What Lets Leap Sports Academy does

Let's Leap Sports Academy is a UK-based, founder-owned childcare and activity provider founded in 2019 by Chris Kelly and Reece Elbourn, headquartered in Brentford, London. The company operates three integrated service lines: multi-activity holiday camps during UK school breaks, Ofsted-registered wraparound care (breakfast clubs and after-school care up to 6pm), and PE/PPA cover delivered by qualified coaches to partner schools. Programs are segmented by age into Mini Hoppers (pre-school), Hoppers (Reception–Year 1), Skippers (Years 2–3), and Jumpers (Years 4–8), with a stated activity slate of 20+ sports and enrichment options including go-karting, kayaking, fencing, archery, and swimming. All activities are included in the headline price.

The business is deeply distribution-led: services are delivered at 20+ partner school venues spanning Greater London, Berkshire, Hertfordshire, Kent, Nottinghamshire, Oxfordshire, Surrey, West Sussex, and Windsor & Maidenhead. Host institutions include Eton College, South Hampstead High School, Devonshire House, Brighton College Prep Handcross, and St George's School Windsor Castle, giving Let's Leap access to premium facilities (sports halls, swimming pools, playing fields) without owning real estate. Each venue is individually Ofsted-registered, providing a regulatory moat and underscoring compliance rigor. Revenue mechanics are per-day/per-session unit pricing (e.g., £18 per after-school session), with parents booking through the Magic Booking online platform and able to pay via 11+ childcare voucher schemes (Edenred, Sodexo, Computershare, Bravo, etc.) and the UK Government's Tax-Free Childcare scheme. The technology surface is intentionally lean: Magic Booking for reservations, organic social (Facebook, Instagram), TrustPilot reviews, and a content blog drive demand, with no proprietary mobile app or AI/ML systems in evidence.

The customer base is structurally diversified: the demand side is a long tail of working parents (B2C, low concentration), while the supply side is a portfolio of independent school partnerships (B2B, diversified across 20+ venues). The company is privately held with no institutional funding on record, suggesting growth has been self-funded and reinvested. Operational scale is modest at 29 employees supporting multi-region delivery, which provides margin headroom but also indicates execution capacity constraints as the network expands.

Name

Lets Leap Sports Academy

Legal name

Let's Leap Sports Academy

Website

https://letsleapsportsacademy.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Leap Sports Academy is a UK founder-owned provider of Ofsted-registered multi-activity holiday camps, wraparound care, and PE/PPA cover for children aged 2–13, delivered at 20+ partner schools across London and the South East and booked through the Magic Booking platform.

Ownership category

akta.pro rank

Product category

Children's Holiday Camps and Wraparound Childcare

NAICS

Child Care Services (62441), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• Children's holiday camps
• Wraparound childcare services
• School PE and PPA cover
• Multi-activity sports camps
• Ofsted registered childcare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Holiday Camp Sessions: Full-day and extended-day childcare sessions during UK school holidays (Summer, Easter, Half Term breaks). Parents book individual days or full weeks. Pricing varies by session length (standard day, extended day, extra slice late pickup).
2. Wraparound Care Services: Before school (Breakfast Club) and after-school care services during term time. Full session pricing at £18 per child for after-school care. Provides recurring revenue during school term.
3. PE/PPA Cover for Schools: Qualified teachers and coaches provide PE lessons and PPA cover directly to partner schools. Schools purchase these professional services as a B2B offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lets Leap Sports Academy delivers Ofsted-registered multi-activity children's holiday camps and wraparound (before- and after-school) care for children typically aged 3–13, plus PE lesson delivery and PPA cover sold directly to primary schools. Camps and wraparound care are sold directly to parents at 20+ UK partner school venues, with 20+ activities included in the daily programme.

Product overview

Let's Leap Sports Academy operates as a unified childcare and activity platform offering three interconnected core services: Holiday Camps (multi-activity camps during school holidays), Wraparound Care (breakfast clubs and after-school care), and PE/PPA Cover for schools. The company's offerings are organized by age-specific programmes (Mini Hoppers for ages 3+, Hoppers for Reception-Year 1, Skippers for Years 2-3, and Jumpers for Years 4-8), with activities including multi-sports, go-karting, kayaking, fencing, archery, swimming, animal shows, and more. Bookings are managed through the Magic Booking online platform, and the company accepts various childcare voucher providers and Tax-Free Childcare payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Activity Holiday Camps Ofsted-registered, full-day children's holiday camps delivered at UK partner primary school venues for children aged roughly 3–13, with 20+ activities included in each day. Sold directly to parents.
• Wraparound Care (Before- and After-School Childcare) Term-time before- and after-school childcare provision delivered at UK partner primary school venues, supporting working parents around the school day.
• PE Lessons and PPA Cover for Schools Qualified-coach delivery of PE curriculum lessons and PPA (Planning, Preparation and Assessment) cover sold directly to UK primary schools.

Quantifiable outcome

• All inspected camp locations have met Ofsted requirements
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Magic BookingcoreTechnology or IntegrationOnline booking and reservation management platform used by Let's Leap for customer bookings, session management, and payment processing. Parents access camp booking through magicbooking.co.uk.
• Partner Schools (20+ locations)coreChannel Partner/ Reseller/ DistributorSchools provide venues for Let's Leap holiday camps and wraparound care services. Schools include South Hampstead High School, Eton College, Devonshire House Preparatory School, Three Bridges Primary School, Heath Mount School, and others. Schools benefit from providing childcare services to their families.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fit For Sport: Fit For Sport runs Ofsted-registered multi-activity holiday camps and after-school clubs at UK schools focused on sport and active play for primary-age children. Direct competitor in the active-multi-activity holiday camp niche.
• Super Camps: Super Camps is one of the UK's largest multi-activity holiday camp operators running Ofsted-registered programmes at independent school venues for children aged 4-14. Direct competitor to Let's Leap in the school-holiday camp category with overlapping product, age range, and venue model.
• Premier Education: Premier Education delivers PE, sport, and holiday activity programmes to primary schools across the UK, including wraparound care and holiday clubs. Comparable business model intersecting Let's Leap's PE/PPA cover and wraparound care lines.
• Camp Beaumont: Camp Beaumont operates day camps for children aged 3-16 at schools across the UK during school holidays with multi-activity programming and wraparound care options. Closest like-for-like competitor to Let's Leap's multi-activity school-holiday camp model.
• Jigsaw Arts: Jigsaw Arts runs performing-arts and multi-activity holiday camps at schools across the UK for children aged 3-16. Overlaps with Let's Leap on multi-activity school-holiday camps, particularly in arts-led activity offerings.
• Barracudas Activity Day Camps: Barracudas operates Ofsted-registered activity day camps at school venues across the South East and beyond for children aged 4.5-16, offering sports, arts and adventure activities. Direct competitor with similar age segmentation and activity breadth to Let's Leap.
• XUK Active Day Camps: XUK runs multi-activity day camps at independent schools for children aged 3-16 with holiday and wraparound offerings in the South East. Comparable venue model, age groups and activity mix to Let's Leap.
• King's Camps: King's Camps runs multi-activity holiday camps and sports-specific programmes at UK schools and universities for children aged 4-17. Competes head-to-head with Let's Leap on school-holiday multi-sport camps and shared venue model.

Others

• Magic Booking: Magic Booking is the online reservation and management platform Lets Leap uses for camp and wraparound bookings; included as a technology / enabling partner rather than a competitor.

Broad incumbents

• Junior Adventures Group (OSHClub): Junior Adventures Group is one of Australia's largest before/after-school and holiday programme operators with multi-site school partnerships, comparable to Let's Leap's wraparound care and camp model at scale in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/letsleapsportsacademy
• Instagraminstagram.com/letsleapholidaycamps
• LinkedInlinkedin.com/company/lets-leap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lets Leap Sports Academy