Telluride Express

What Telluride Express does

Telluride Express is a sub-brand of CO West Transportation, a privately held ground transportation company owned by the Ogilvie Family Companies and headquartered in Montrose, Colorado. Under the Telluride Express, Alpine Express, Steamboat Express, Roaring Fork Express, MAWS, CO West, and Go Alpine brands, the company provides shared and private airport shuttle services, wedding and event transportation, trailhead shuttles, and charter services across six mountain resort destinations in Western Colorado and the Eastern Sierra (Telluride, Crested Butte, Steamboat Springs, Aspen Snowmass, Eagle/Vail, and Mammoth Lakes). The company serves ski resort visitors, wedding and event guests, outdoor enthusiasts, and group event organizers, with notable partnerships spanning Telluride Film Festival, The Ride Festival, Telluride Foundation, CDOT, and various wedding venues.

The company operates a third-party online reservation platform (Groundtools) for booking, price quotes, and reservation management, alongside a Destination Systems App that provides location-based driver matching and SMS notifications for driver and vehicle assignment updates. Distribution channels include the company website, regional phone lines, physical airport counters at major regional airports, and hotel/resort referral partnerships. Marketing channels span Facebook, Instagram, SEO, email/SMS, and tourism partnerships.

Revenue is generated entirely through transaction fees on a pay-as-you-go basis. Shared ride pricing ranges from $47.50 to $130 per person depending on route, with private rides and charters quoted on a custom basis. Ancillary revenue includes $5 child safety seats, $35 oversized baggage fees, and a 3% credit card processing fee. The company claims to operate the region's largest fleet, ranging from luxury SUVs to full-size coaches, and positions itself as the longest-running transportation operator in its core markets.

Name

Telluride Express

Legal name

CoWest Transportation

Website

https://letsride.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Telluride Express, a sub-brand of CO West Transportation, provides shared and private airport shuttles, wedding transportation, trailhead shuttles, and charter services across six mountain resort destinations in Western Colorado and the Eastern Sierra, serving ski visitors, wedding groups, and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Taxi and Limousine Service (4853), Scenic and Sightseeing Transportation (487), Tour Operators (561520)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Airport Transfers & Meet-and-Greet Services (THACAIAE)

akta.pro secondary industries

Transportation Reservations (Car Service, Limo, Shuttle) (HSACALAH), Ground Transportation & Transfers Coordination (HSACAKAD), Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Airport shuttle services
• Mountain ground transportation
• Wedding event transportation
• Charter shuttle services
• Trailhead shuttle

Headquarters

HQ city

Montrose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Airport Shuttle Services: Shared and private airport transportation services from regional airports including Montrose, Telluride, Gunnison, Aspen, Eagle, Denver, Grand Junction, Cortez, Durango, and Mammoth airports. Revenue generated per ride with pricing based on distance and service type (shared vs private).
2. Wedding & Event Transportation: Private chauffeured transportation for weddings and special events. Pricing quoted per inquiry with 72-hour response for personalized quotes. Accommodates groups of all sizes.
3. Charter Services & Wine Tours: Custom charter services ranging from cars to luxury coaches for groups, wine tours, and special occasions. Revenue per charter booking.
4. Trailhead Shuttle Service: Scheduled drop-off and pick-up services to popular hiking trailheads. Revenue generated per ride.
5. Ancillary Fees: Additional revenue from child safety seats ($5 on shared rides, free on private), oversized baggage ($35), and 3% credit card processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Telluride Express provides shared and private ground transportation to mountain resort destinations across Western Colorado and the Eastern Sierra of California. Services include airport shuttle transfers from regional airports (Montrose, Telluride, Gunnison, Aspen, Eagle, Denver, Grand Junction, Cortez, Durango, Mammoth Yosemite, Bishop, Reno), private chauffeured wedding and event transportation, scheduled trailhead drop-off/pick-up shuttles, and private charter services including wine tours, with fleet ranging from SUVs to full-size luxury coaches.

Product overview

Telluride Express operates as a portfolio of mountain town ground transportation brands under CO West Transportation (Ogilvie Family Companies). The company's primary brands include Telluride Express serving Telluride and Mountain Village, Alpine Express serving Crested Butte, Steamboat Express, Roaring Fork Express serving Aspen Snowmass, Mammoth All Weather Shuttle (MAWS) serving Mammoth Lakes, and CO West serving Eagle/Vail. Core services across all brands include airport shuttle service (shared and private), wedding and event transportation, trailhead shuttle, and charter services including wine tours. The company also operates a late-night taxi partnership (Go Alpine) in Crested Butte with Mountain Express. All brands share a unified online booking platform and accept major credit cards for payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Shuttle Service Shared and private airport transportation (including Platinum upgrade) from all regional airports including Montrose (MTJ), Telluride (TEX), Gunnison (GUC), Aspen (ASE), Eagle (EGE), Denver (DEN), Grand Junction (GJT), Cortez, Durango, Reno (RNO), Mammoth Yosemite (MMH), and Bishop (BIH). Includes door-to-door service with flight-delay accommodation.
• Wedding and Event Transportation Private chauffeured transportation for weddings and special events across all venues in each service area, with customizable options for groups of any size, door-to-door pickup, and personalized coordination with 72-hour quote turnaround.
• Trailhead Shuttle Scheduled drop-off and pick-up service to popular hiking trailheads across all mountain town service areas including Telluride, Crested Butte, Steamboat, Aspen Snowmass, Mammoth Lakes, and Eagle/Vail.
• Charter Services / Wine Tours Private charter services ranging from cars to full-size coaches for custom events, group transportation, and wine tours in Colorado's Western Slope vineyards, with drivers serving as knowledgeable regional guides.
• Late-Night Shuttle (Go Alpine) Late-night shuttle service in downtown Crested Butte operated in partnership with Mountain Express and Go Alpine, providing safe late-night transportation in the resort town.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ogilvie Family CompaniescoreOthersParent company of CO West Transportation and its brands including Telluride Express, Alpine Express, Steamboat Express, Roaring Fork Express, and MAWS. CO WEST is a part of Ogilvie Family Companies.
• Bustang OutriderminorStrategic or Co-development PartnerPublic transportation partner providing inter-city bus services. Bustang Outrider extends connectivity for transportation needs in Colorado.
• RTA (Gunnison Valley RTA)minorStrategic or Co-development PartnerRegional Transportation Authority partner serving the Gunnison Valley area, supporting multimodal transportation options.
• SMART (Telluride)minorStrategic or Co-development PartnerLocal transportation services partnership in Telluride supporting community mobility needs.
• CDOT (Colorado Department of Transportation)minorStrategic or Co-development PartnerState transportation agency partnership for Colorado ground transportation coordination.
• Telluride FoundationminorGTM or Marketing PartnerLocal foundation supporting Telluride community initiatives. Partnership supports regional community development and tourism.
• Telluride Film FestivalminorGTM or Marketing PartnerMajor annual film festival partnership providing transportation services for festival attendees and events.
• The Ride FestivalminorGTM or Marketing PartnerAnnual music festival partnership providing transportation for festival attendees in Telluride.
• Ride the RockiesminorGTM or Marketing PartnerAnnual cycling tour event partnership supporting transportation for cyclists and equipment.
• Telluride School DistrictminorStrategic or Co-development PartnerLocal school district partnership for educational and community transportation needs.
• Mountain ExpressminorChannel Partner/ Reseller/ DistributorPartnership with Mountain Express for late-night shuttle service around downtown Crested Butte. Go Alpine vehicles operate in partnership with Mountain Express to provide safe late-night transportation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Peak 1 Express: Peak 1 Express operates shared and private shuttle services from Denver International and Eagle County airports to Aspen, Snowmass, Vail, and other Colorado mountain towns. Closely aligned in business model (airport-to-resort transfers), pricing structure, and customer profile.
• All Resort Express: All Resort Express operates airport-to-resort ground transportation serving Park City, Deer Valley, Salt Lake City airports, and surrounding Utah ski areas. Mirrors Telluride Express's multi-destination airport shuttle model in a different but comparable Western U.S. ski market.
• Big Sky Resort / Karst Stage: Karst Stage provides airport shuttle and charter ground transportation from Bozeman Yellowstone International Airport to Big Sky Resort and other Montana mountain destinations. Comparable destination-resort airport transfer business serving Western U.S. ski/leisure markets.
• Colorado Mountain Express: Colorado Mountain Express is a direct competitor providing private and shared airport shuttle services from Denver and Eagle County airports into Vail, Beaver Creek, and other Colorado mountain resorts. Comparable model: regional airport-to-resort ground transportation with multi-destination coverage and similar customer segment.
• Jackson Hole Alltrans: Jackson Hole Alltrans provides airport shuttle, charter, and group transportation from Jackson Hole Airport to Teton Village and surrounding resort areas. Highly comparable destination-resort ground transportation operator with airport-transfer, wedding/event, and charter services.
• Mountain Express (Crested Butte): Mountain Express is the local shuttle provider in Crested Butte and is explicitly named as a partner with Telluride Express's Go Alpine brand for late-night service. Operates in the same Gunnison-Crested Butte market with overlapping customer base and complementary rather than purely competing routes.
• Epic Mountain Express (ACE Express Coaches): Epic Mountain Express, part of ACE Express Coaches, runs airport shuttle and charter services to Vail, Beaver Creek, and surrounding resorts from Denver and Eagle County airports. Directly comparable airport-transfer offering, fleet model, and mountain-resort customer base to Telluride Express.

Emerging players

• Lyft: Lyft is a U.S. rideshare platform serving many of the same mountain resort towns Telluride Express covers. Competes on per-ride airport transfers and in-town rides, particularly for solo travelers seeking app-based convenience over scheduled shared shuttles.
• Uber: Uber operates rideshare services that have expanded into mountain resort markets including Aspen, Vail, Telluride, and Steamboat Springs. Competes with Telluride Express's shared shuttle and private rides via dynamic on-demand pricing and broad driver supply, particularly on shorter intra-resort corridors.
• High Valley Transit: High Valley Transit is a public regional transit authority serving Park City and surrounding Wasatch County in Utah, including in-resort and commuter services. Adjacent to but not directly competitive with Telluride Express's private airport-transfer model; competing for the same visitor transportation budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/COWestTransport
• Instagraminstagram.com/cowesttransportation
• LinkedInlinkedin.com/company/telluride-express

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telluride Express