Royal LePage Performance Realty - Ottawa Real Estate

What Royal LePage Performance Realty - Ottawa Real Estate does

Royal LePage Performance Realty is a full-service residential and commercial real estate brokerage operating as a franchisee of Royal LePage Canada across Ottawa and Eastern Ontario. Founded in 2002 by Pierre de Varennes and currently led by Broker/Owner Mark Rashotte, the firm runs eight physical branch offices (Ottawa Bank Street, Ottawa Pretoria Avenue, Orléans, Cornwall, Hawkesbury, Alexandria, Embrun, and Russell) and serves both new and experienced REALTORs, team leaders, commercial agents, and prospective agents. Its core differentiation is a high-touch coaching model supported by a non-competing management bench of eight broker/managers and a dedicated Manager of Training and Business Development, rather than transaction volume alone.

Name

Royal LePage Performance Realty - Ottawa Real Estate

Legal name

Performance Realty

Website

https://letstalkperformance.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Royal LePage Performance Realty is a full-service real estate brokerage and coaching firm in Ottawa and Eastern Ontario, serving REALTORs with training, management support, and the rlpSPHERE CRM across eight branch offices.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Office Brokerage (BPAJABAA)

Keywords

• Real estate brokerage
• Realtor coaching services
• Residential real estate
• Commercial real estate
• Real estate crm platform

Headquarters

HQ city

Ottawa, Ontario

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Commission Sharing: Brokerage operates on commission-based model where agents share commissions with the brokerage. Commissions are paid out immediately upon receipt of funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Royal LePage Performance Realty is a full-service real estate brokerage and coaching service in Ottawa and Eastern Ontario that recruits and supports REALTORS with proven training curricula, personalized coaching, the proprietary rlpSPHERE CRM platform, and in-house administrative/accounting services. The brokerage earns revenue by sharing in commissions from residential and commercial real estate transactions closed by its affiliated agents, paid out immediately upon receipt of funds.

Product overview

Royal LePage Performance Realty offers a multi-product real estate service portfolio centered around its proprietary rlpSPHERE CRM platform, complemented by full-service brokerage operations and comprehensive coaching/training programs. The core offering combines rlpSPHERE (an all-in-one tech ecosystem for lead generation, automated marketing, and mobile transaction management) with brokerage services, administrative support, and structured training programs for agents at all career stages (new agents, experienced agents, and team leaders). The products work together as an integrated ecosystem where rlpSPHERE serves as the technology backbone, while the coaching services and training programs provide the knowledge foundation, and brokerage/administrative services deliver operational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service real estate brokerage providing residential and commercial real estate services, transaction management, and administrative support for REALTORS in Ottawa and Eastern Ontario.
• Real Estate Coaching Services Comprehensive training and coaching programs for new agents, experienced agents, and team leaders, including curriculum modules on buyer representation, listing presentations, CMA completion, and Matrix Dashboard resources.
• Administrative Support Services Specialized support services including in-house accounting with EFT/direct deposits, payroll management, cash advances on deals, commission payouts, and HR legal contract support.
• New Agent Training Program Proprietary training curriculum for new REALTORS including courses on How to Sign Your Buyers, Matrix Dashboard Resources, Listing Presentations, and CMA completion.
• Experienced Agent Development Programs Development programs and personalized coaching for experienced REALTORS including FINTRAC Training, Matrix Beyond the Basics, and rlpSPHERE Lead Generation courses.
• Team Leader Coaching Customized coaching and support for team leaders including organizational tools, motivational programs, and team management guidance.
• rlpSPHERE CRM Platform A proprietary all-in-one tech ecosystem and real estate CRM platform that provides lead generation, automated marketing campaigns, transaction management, and mobile access for real estate professionals. Performance Realty agents gain access to this Royal LePage Canada platform.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Royal LePage Shelter FoundationcoreStrategic or Co-development Partner · 1 January 1998Performance Realty actively supports The Royal LePage Shelter Foundation, Canada's largest public foundation dedicated exclusively to funding shelters for abused women and children. Supports 6 local women and children's shelters in Ottawa and Eastern Ontario. 100% of proceeds go toward the cause with Royal LePage paying all administrative expenses.
• Royal LePage CanadacoreChannel Partner/ Reseller/ DistributorPerformance Realty operates as a Royal LePage franchise, benefiting from the brand's 100+ years of experience and network of over 18,000 real estate professionals across Canada. Provides agents with access to brand reputation, technology platforms (rlpSPHERE), and national marketing resources.
• Humber CollegeminorStrategic or Co-development PartnerReferral partnership for real estate licensing education. Humber College offers the licensing program that prospective agents need to complete to become licensed in Ontario.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Zillow (U.S. comparison for portal/disruption dynamics): Zillow is not a direct brokerage competitor in Canada, but as the leading residential real estate portal and iBuyer, it shapes consumer expectations around technology, lead generation, and agent value—directly affecting how Performance Realty's rlpSPHERE investment and agent-coaching model is valued by recruits.

Broad incumbents

• Coldwell Banker Canada: Coldwell Banker is another national Canadian real estate franchise network with overlapping agent-recruiting and residential brokerage offerings, competing for share of voice and agent talent in Eastern Ontario.
• Century 21 Canada: Century 21 is one of the largest national real estate franchise networks in Canada and competes for agents and listings across Ontario. Its full-service brokerage model and agent-recruiting focus directly overlap with Performance Realty's offering in the Ottawa region.
• Sotheby's International Realty Canada: Sotheby's International Realty Canada competes in the Ottawa luxury and premium residential segment. While serving a different price band, it competes for the same experienced high-producing agents and shared buyer/seller pool.
• Royal LePage Canada: Royal LePage Canada is the parent franchisor and national brand under which Performance Realty operates. While Performance Realty is a single regional franchisee, Royal LePage Canada sets the brand, technology (rlpSPHERE), and franchise economics across18,000+ agents nationwide, making it the most directly comparable benchmark for unit economics and platform strategy.
• Engel & Völkers Canada: Engel & Völkers is an international real estate franchise with Canadian operations that competes in premium residential brokerage, agent recruitment, and brand-led service positioning—adjacent to Performance Realty's full-service residential focus.

Emerging players

• eXp Realty Canada: eXp Realty operates a cloud-based, low-overhead brokerage model that has been rapidly recruiting Canadian agents away from traditional firms like Performance Realty by offering higher commission splits and a virtual operating model.

Direct peers

• RE/MAX Ottawa: RE/MAX Ottawa is a competing franchise real estate brokerage operating in the same Ottawa and Eastern Ontario market as Performance Realty, recruiting agents under a competing brand with similar commission-split economics and a comparable full-service brokerage model.

Regional players

• Bosley Real Estate: Bosley Real Estate is a Toronto-based independent brokerage with a strong brand in Ontario urban centres. While primarily GTA-focused, it is comparable as a regional, agent-driven brokerage operating outside the largest national franchise networks.
• Right at Home Realty: Right at Home Realty is an Ontario-focused independent brokerage brand with presence in the Ottawa-adjacent GTA market. It competes for experienced agents seeking alternative commission structures outside the large national franchise systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rlpperformance?lang=en
• YouTubevimeo.com/user125475705
• Facebookfacebook.com/RoyalLePagePerformanceRealty
• LinkedInlinkedin.com/company/royal-lepage-performance-realty
• Instagraminstagram.com/royallepage_ottawa/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal LePage Performance Realty - Ottawa Real Estate