Currie Technologies

What Currie Technologies does

Currie Technologies is a privately-held American consumer-products company founded in 1997 and headquartered in Simi Valley, California. According to the firmographic record, the firm develops and distributes hybrid electrically powered bicycles and step products, marketing to a broad consumer demographic spanning "all ages." The product portfolio is centered on personal light-electric-mobility hardware, an addressable market that overlaps with consumer e-bikes, recreational step-exercise equipment, and last-mile personal transport.

A material data-integrity caveat must be flagged for any investor. The company's primary registered web domain, currietech.com, currently resolves to "LawFlog," a personal legal blog maintained by Texas attorney Ty Clevenger and focused on FOIA litigation, FBI accountability, and political investigations. The data aggregators explicitly confirm that no Currie Technologies content was found at that domain during crawl — the canonical firmographic entry does not appear to map to an active first-party web presence. This is consistent with one of three scenarios: (i) Currie Technologies has wound down operations and the domain was dropped or repurposed, (ii) Currie Technologies has rebranded and no longer uses currietech.com, or (iii) the aggregator's crawl produced a false match. Without additional corroborating sources (active retailer listings, current distributor agreements, headcount data, trade-press coverage), the operational status of the firm cannot be verified from the input alone.

No further business-model mechanics are disclosed: pricing models, channel mix (direct-to-consumer vs. retail vs. wholesale), customer segmentation beyond the unspecified "all ages" descriptor, geographic footprint, headcount, supplier relationships, intellectual property, or revenue figures are absent from the input. Business-model characterization here is limited to the firmographic claim that Currie Technologies is a developer and distributor of hybrid electric bikes and step products for a broad consumer base.

Name

Currie Technologies

Website

https://currietech.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Currie Technologies is a privately-held developer and distributor of hybrid electric bicycles and step products for consumers of all ages, headquartered in Simi Valley, California, and founded in 1997.

Ownership category

akta.pro rank

Product category

Electric Bicycles and Scooters

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE)

Keywords

• Electric bicycles
• Hybrid e-bikes
• Electric scooters
• Personal electric mobility
• E-bike distribution

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales

Core offering

Currie Technologies develops and distributes high-quality hybrid electrically powered bicycles and scooters (steps) for riders of all ages. The company's portfolio centers on personal electric mobility vehicles, combining human-powered pedaling with electric motor assistance. Operations are based in Simi Valley, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid Electric Bicycles

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Giant Bicycles: Giant is one of the world's largest bicycle manufacturers with a strong e-bike range (Quick-E, Road-E, Trance-E). It is comparable to Currie in selling hybrid e-bikes for consumer use but operates at significantly larger global scale.
• Accell Group: Accell Group is a major European bicycle conglomerate owning brands such as Haibike, Raleigh, and Lapierre — historical acquirer of U.S. e-bike brands including IZIP/eZip (Currie's legacy brands). It is a relevant comparable for both product portfolio and as a likely acquirer.
• Specialized Bicycle Components: Specialized markets the Turbo line of e-bikes (commuter, road, mountain) and competes with Currie in the premium hybrid e-bike segment, with broader brand portfolio and proprietary motor integrations.
• Trek Bicycle Corporation: Trek is a major U.S. bicycle manufacturer with a sizable e-bike lineup (Domane+, Rail+, Allant+). It overlaps with Currie in the hybrid and commuter e-bike category but at vastly larger scale and with global dealer reach.

Emerging players

• Lectric eBikes: Lectric eBikes is a fast-growing DTC e-bike brand focused on affordable folding and commuter e-bikes. It overlaps with Currie's mass-market hybrid e-bike positioning and represents the modern low-cost distribution model.
• Yuba Bicycles: Yuba specializes in electric cargo and family bikes, sharing Currie's broad-age, family-oriented hybrid e-bike positioning. It is a niche but direct competitor in the utility/hybrid electric bicycle subcategory.
• Riese & Müller: Riese & Müller is a premium German e-bike manufacturer known for full-suspension and cargo e-bikes. It is comparable to Currie in the high-quality developer-distributor segment, particularly in premium hybrid and urban electric bicycles.

Direct peers

• Pedego Electric Bikes: Pedego is a U.S.-based e-bike brand selling a wide range of electric bicycles across multiple use cases (commuter, cruiser, mountain, cargo). Like Currie Technologies, it focuses on the U.S. consumer market with dealer-led distribution.
• Aventon: Aventon designs and distributes hybrid and commuter e-bikes in the U.S. through both DTC and dealer channels, mirroring Currie's developer-distributor hybrid model across multiple consumer segments.
• Rad Power Bikes: Rad Power is one of the largest U.S. e-bike brands, offering affordable hybrid and commuter electric bikes. It directly competes with Currie Technologies' positioning in the affordable, broad-demographic consumer e-bike segment.

Market position

Strengths3 records

Weaknesses4 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xtwitter.com/Ty_Clevenger
• Facebookfacebook.com/lawflog
• LinkedInlinkedin.com/company/currie-technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Currie Technologies