Level Reps
Level Reps is an independent manufacturers' representative group founded in 2012 that represents 14 commercial furniture, healthcare, and architectural brands exclusively across Illinois and Wisconsin, earning commissions by facilitating specifications and orders from dealers, designers, and architects.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Level Reps does
Level Reps is an independent manufacturers' representative group founded in 2012 and headquartered in Chicago, Illinois, that operates exclusively in the Illinois and Wisconsin commercial interiors market. The company represents a curated portfolio of approximately 14 brand manufacturers across three vertical markets: contract furniture, healthcare furniture, and architectural products. Represented brands include 9to5 Seating | HÅG, Arcadia | Encore, Enwork, Fellowes, Hightower, JSI, Source International, Venue Industries, ModuForm, Skyline, Muraflex, Turf, and Andalusia — covering seating, casegoods, architectural glass, walls, acoustic solutions, and specialty ceiling systems.
Level Reps earns revenue through sales commissions from the brand manufacturers it represents, generated by facilitating specifications and orders from dealers, interior designers, architects, and end users in its two-state territory. The go-to-market motion is enterprise field sales organized by vertical and geography: VPs for Illinois and Wisconsin, Market Managers (Chicagoland and A&D in IL/WI), plus specialists for healthcare and architectural categories. The firm maintains showroom presence at the Merchandise Mart and Fulton Market in Chicago and participates in anchor industry events NeoCon and DesignDays. Distribution reaches customers through furniture dealers, direct A&D engagement, and physical showroom consultations.
The company has built a lightweight digital layer through EyeDee (eyedee.levelreps.com), a product lookup and resource tool for browsing the represented brand portfolio, alongside a presence on MyResourceLibrary. There is no proprietary AI/ML, software platform, or recurring SaaS component to the offering — Level Reps is fundamentally a specialized sales and relationship organization rather than a technology company. Pricing is not publicly disclosed and is set by individual brand manufacturers and project specifications.
Level Reps firmographics
Firmographics- Name
- Level Reps
- Legal name
- Level Reps
- Website
- https://levelreps.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Level Reps is an independent manufacturers' representative group founded in 2012 that represents 14 commercial furniture, healthcare, and architectural brands exclusively across Illinois and Wisconsin, earning commissions by facilitating specifications and orders from dealers, designers, and architects.
- Ownership category
- akta.pro rank
Where Level Reps is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Level Reps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Manufacturer Representative Commissions: As a manufacturers' representative group, Level Reps earns commissions from brand manufacturers for representing their products to dealers, designers, and end users in Illinois and Wisconsin.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Level Reps product offering
Product offeringCore offering
Level Reps is an independent manufacturers' representative group that represents commercial furniture, healthcare, and architectural product brands across Illinois and Wisconsin. The company connects manufacturer brands with dealers, interior designers, architects, and end users through showroom experiences at Chicago's Merchandise Mart, dedicated vertical-market sales teams, product specification support, and the EyeDee digital product lookup tool. Since 2012, Level Reps has served as a regional sales partner for brands in Furniture, Healthcare, and Architectural categories.
Product overview
Level Reps is an independent manufacturers' representative group operating since 2012, representing a curated portfolio of leading commercial furniture, healthcare, and architectural brands exclusively for Illinois and Wisconsin. Their portfolio is organized across three vertical markets: Furniture (9to5 Seating | HÅG, Arcadia | Encore, Enwork, Fellowes, Hightower, JSI, Source, Venue Industries), Healthcare (9to5 Seating | HÅG, Arcadia | Encore, JSI, Moduform, Skyline Healthcare), and Architectural (Andalusia, Fellowes Architectural Solutions, Muraflex, Skyline, Turf). They support their dealer and design partners through product expertise, showroom experiences, and a digital tool called EyeDee. Rather than a unified software product, Level Reps functions as a specialized sales and relationship organization connecting manufacturer brands with commercial interior design professionals.
Differentiator
Problem solved
Functional benefit
Brands
- EyeDee: A tool or resource provided by Level Reps, accessible at eyedee.levelreps.com
Products and services
- 9to5 Seating | HÅG Contract seating brand manufactured in Hawthorne, California, offering versatile and comfortable chairs with top-tier warranties for workplaces, available through Level Reps across Illinois and Wisconsin for both furniture and healthcare environments.
- Arcadia | Encore Leading supplier of seating and table options manufactured in La Palma, California, serving corporate offices, educational institutions, hospitality spaces, and healthcare facilities.
- Enwork Workspace furniture brand manufactured in Lowell, Michigan, specializing in space optimization and adaptive product design for future-proofing commercial environments.
- Fellowes Contract interiors brand manufactured in Itasca, Illinois, offering products that improve productivity, well-being, and performance for office, home, and on-the-go use, alongside Fellowes Architectural Solutions for walls, interiors, and architectural glass.
- Hightower Certified B-Corp furniture brand manufactured in High Point, North Carolina, distributing products from international brands including Four Design, Swedese, +Halle, and Ondarreta.
- JSI Midwest-rooted furniture brand from Jasper, Indiana, practicing the craft since 1876, offering broad product offerings across multiple commercial industries including healthcare.
- Source Contract seating brand manufactured in Sutton, Massachusetts, specializing in sophisticated design, environmental responsibility, and realistic pricing with innovative international product designers.
- Venue Industries Furniture brand manufactured in Tampa, Florida, offering product design, furniture layouts, built-to-order domestic products, and a diverse product mix for all commercial industries.
- Moduform Healthcare furniture brand specializing in safe, durable, and design-focused furniture, including modular upholstered, bedroom, molded, and correctional furniture that enables improved living spaces.
- Skyline Glass fabrication brand from Chicago creating architectural glass for the widest range of applications, including architectural glass, smart glass, and laminated glass products, plus Skyline Healthcare for healthcare environments.
- Turf Acoustic solutions brand headquartered in Chicago and manufactured in Gilberts, Illinois, guiding architects and designers from inspiration to reality with effortless-to-adopt acoustic products.
- Muraflex Architectural brand manufactured in Montreal, Canada, specializing in high-performing and sophisticated wall and architectural systems including Fino, Expo, and Mimo product lines.
- Andalusia Architectural brand from Austin, Texas, developing specialty wall and ceiling systems tailored to space and design vision, with patterns, textures, and materials unique to each project.
- EyeDee Digital product lookup and resource tool from Level Reps for browsing and exploring the brands and products represented across Furniture, Healthcare, and Architectural categories in Illinois and Wisconsin.
Companies that use Level Reps
Customer profileSegments4 records
Ideal customer profiles4 records
Level Reps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Level Reps partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- 9to5 Seatingcore9to5 Seating is a contract furniture manufacturer represented by Level Reps in Illinois and Wisconsin. They manufacture seating products in Hawthorne, California and offer versatile, comfortable chairs with top-tier warranties.
- Arcadia | EncorecoreArcadia | Encore manufactures seating and table options in La Palma, California. They are a leading supplier for corporate offices, educational institutions, hospitality spaces, and healthcare facilities.
- EnworkcoreEnwork is a contract furniture manufacturer located in Lowell, Michigan. They stay ahead of trends and design products with creative forethought for space optimization and adaptability.
- FellowescoreFellowes is a contract furniture and architectural solutions manufacturer in Itasca, Illinois. They provide solutions for productivity, well-being, and performance at office, home, or on the go.
- HightowercoreHightower is a Certified B-Corp offering workspace designs manufactured in High Point, North Carolina. They also distribute products from international brands including Four Design, Swedese, +Halle, and Ondarreta.
- JSIcoreJSI (Jasper Specialties Inc.) is a furniture manufacturer rooted in Jasper, Indiana, with manufacturing heritage dating back to 1876. They offer broad furniture offerings for commercial environments.
- Source InternationalcoreSource International specializes in creating contract seating in Sutton, Massachusetts. They focus on sophisticated design, environmental responsibility, and realistic pricing.
- Venue IndustriescoreVenue Industries manufactures furniture in Tampa, Florida. They offer product design, furniture layouts, built-to-order domestic products, and diverse product mix for all commercial industries.
- ModuFormcoreModuForm manufactures healthcare furniture focused on safe, durable, and design-focused products. They enable people to live in spaces that can improve their lives.
- SkylinecoreSkyline is a glass fabrication company in Chicago, Illinois. They create architectural glass for the widest range of applications, including smart glass and laminated glass products.
- MuraflexcoreMuraflex manufactures architectural walls in Montreal, Canada. Their products are high-performing and emblematic of sophistication and refinement, with engineers and representatives dedicated to exceeding client expectations.
- TurfcoreTurf is an acoustic solutions manufacturer headquartered in Chicago, Illinois with manufacturing in Gilberts, Illinois. They guide architects and designers from inspiration to reality with effortless acoustic solutions.
- AndalusiacoreAndalusia develops specialty wall and ceiling systems in Austin, Texas. Their team works with designers to create unique patterns, textures, and materials for each project.
- HÅGminorHÅG is a Scandinavian seating brand (part of Flokk) represented by Level Reps alongside 9to5 Seating. Products include the Capisco Puls, Sofi, and Tion chairs.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Level Reps competitors and assessment
Company assessmentBroad incumbents
- National Office Furniture: Mid-market office furniture brand (part of Kimball International) sold through contract dealers and designers. Operates in adjacent price points and channels to Level Reps' represented manufacturers.
- Kimball International: Diversified commercial and hospitality furniture manufacturer selling through contract dealers and designers. Overlaps with Level Reps' Furniture and Healthcare verticals (Kimball-owned National Office Furniture and other brands).
- Steelcase: Largest U.S. office furniture manufacturer selling through dealer/designer channels that Level Reps' represented brands compete with. Comparable customer base (designers, dealers, corporate end users) and parallel go-to-market motion make it a relevant broader-market benchmark.
- Haworth: Major office furniture manufacturer with deep dealer and designer channel relationships. Comparable in targeting the same A&D and corporate end-user customers that Level Reps serves in IL/WI.
- MillerKnoll: Contract furniture conglomerate (Herman Miller + Knoll + Colebrook Bosson Saunders). Operates a similar manufacturer-to-designer/dealer channel and serves overlapping healthcare, corporate, and architectural markets.
- Teknion: Office furniture manufacturer with a strong North American dealer network and Designer/Architect channel focus, comparable to how Level Reps engages the A&D community.
- HNI Corporation: Office furniture manufacturer (HON, Allsteel, HBF) operating with a broad dealer-designer channel model that parallels the manufacturers Level Reps represents, particularly in mid-market commercial furniture.
- Global Furniture Group: Office and healthcare furniture manufacturer serving commercial and institutional markets through dealers, with comparable product breadth to several of Level Reps' represented lines.
Emerging players
- DIRTT Environmental Solutions: Architectural wall systems manufacturer serving commercial interiors projects. Directly comparable to Level Reps' architectural product portfolio (Muraflex, Andalusia, Skyline architectural glass) and competes for specification on the same commercial fit-out projects.
- Humanscale: Specialized ergonomic office furniture manufacturer with strong designer/specifier relationships. Comparable to several of Level Reps' represented brands in targeting the contract interiors specification community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Level Reps social profiles
Digital presenceLevel Reps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Reps leadership team
Management profileNumber of profiles
Profiles11 records
Level Reps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Reps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Reps
What does Level Reps do?
Level Reps is an independent manufacturers' representative group that represents commercial furniture, healthcare, and architectural product brands across Illinois and Wisconsin. The company connects manufacturer brands with dealers, interior designers, architects, and end users through showroom experiences at Chicago's Merchandise Mart, dedicated vertical-market sales teams, product specification support, and the EyeDee digital product lookup tool. Since 2012, Level Reps has served as a regional sales partner for brands in Furniture, Healthcare, and Architectural categories.
Is Level Reps a public or private company?
Level Reps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Level Reps founded?
Level Reps was founded in 2012. It employs 1 to 10 people.
Where is Level Reps based?
Level Reps is headquartered in Chicago, United States, in the North America region.
How does Level Reps make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Level Reps's main competitors?
Broad incumbents on record are National Office Furniture, Kimball International, Steelcase, Haworth, MillerKnoll, Teknion, HNI Corporation and Global Furniture Group. Emerging players are DIRTT Environmental Solutions and Humanscale.
Does Level Reps have an API?
No public API is recorded for Level Reps.