Level Trust
Level Trust is a UK-registered Luton-based children's charity providing free school uniform, shoes, coats, learning resources, laptops, and holiday activities to children aged 3–16 experiencing poverty, delivered via schools and a physical Uniform Exchange in Luton Mall.
- Company typePrivate
- Founded2013
- HeadquartersLuton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Level Trust does
Level Trust is a UK-registered children's charity (charity number 1178223) founded in April 2013 and based in Luton, Bedfordshire. It provides material support to children aged 3–16 experiencing poverty in Luton, operating a portfolio of free services including a physical Uniform Exchange swap-shop in Luton Mall, shoe vouchers, winter coat gift cards, Learn@Home educational resource packs, the Learning Locker (laptops and ChromeBooks), and the SMASH summer holiday activity programme with meals. Service delivery relies on a network of family support professionals (Link Workers) embedded in Luton schools and nurseries who identify and refer eligible families, enabling targeted and dignified provision. The charity is governed by a Board of Trustees, led by CEO Jennie White, and supported by a small paid team of seven plus corporate volunteers.
The organisation does not develop proprietary technology; its infrastructure is a website, social media presence, and an online uniform ordering portal. Its underlying "platform" is the Link Worker referral ecosystem combined with the Luton Mall retail location, which together form the primary distribution channels. All services are provided free of charge to beneficiaries, so there is no pricing model.
The business model is a UK non-profit funding model. Revenue is generated from four streams: grants and charitable trusts (The National Lottery Community Fund, Garfield Weston Foundation, People's Postcode Trust, Bedfordshire & Luton Community Foundation, and others); corporate partnerships providing cash, volunteering, and in-kind support (Vauxhall Motors, Machins Solicitors LLP, Metro Bank, Costa Coffee, HSBC, Randstad); individual donations via PayPal and regular giving; and community fundraising events such as treks and the Luton School Run. The charity operates exclusively within Luton, where roughly 45.7% of children live in poverty (over 26,600 children), and reported annual outputs of 3,930 Learn@Home packs, 3,345 shoe pairs, 8,878 uniform items, 1,041 coats, and 665 SMASH holiday places, with estimated family savings of £170,726.
Level Trust firmographics
Firmographics- Name
- Level Trust
- Legal name
- Level Trust
- Website
- https://leveltrust.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Level Trust is a UK-registered Luton-based children's charity providing free school uniform, shoes, coats, learning resources, laptops, and holiday activities to children aged 3–16 experiencing poverty, delivered via schools and a physical Uniform Exchange in Luton Mall.
- Ownership category
- akta.pro rank
Level Trust industry classification
Industry- Product category
- Children's Charity Services
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Philanthropic & Charitable Trust Services (FSAAANAI)
Keywords
Where Level Trust is headquartered
LocationHeadquarters
- HQ city
- Luton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Level Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grants and Trusts Funding: Level Trust relies on funding from charitable trusts and grant-making bodies including The National Lottery Community Fund, Garfield Weston Foundation, People's Postcode Trust, and local community foundations. These grants fund specific programs and operational costs.
- Corporate Partnerships: Local businesses provide financial contributions, fundraising support, volunteering, and in-kind donations. Partners include Vauxhall Motors, Machins Solicitors LLP, Metro Bank, and others who sponsor events, fundraise, and provide pro-bono services.
- Individual Donations: The charity accepts monetary donations via PayPal, regular giving options, and physical uniform donations from individuals. Donated uniform is sorted, cleaned, and made available through the Uniform Exchange.
- Fundraising Activities: Community members organize and participate in fundraising challenges including treks, runs, and events. The charity benefits from individual fundraising efforts and corporate challenge events.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Level Trust product offering
Product offeringCore offering
Level Trust is a registered UK charity (charity number 1178223) providing free educational support services to children aged 3-16 experiencing poverty in Luton. Its core offerings include a free school uniform swap-shop (Uniform Exchange), Learn@Home resource packs, shoe vouchers, warm winter coats, laptops/ChromeBooks, and SMASH summer holiday activity schemes. Services are delivered through a physical retail location in Luton Mall, online ordering, direct school delivery, and a network of school-based Link Workers who identify eligible families.
Product overview
Level Trust is a children's charity (not a technology company) offering a portfolio of educational support services for disadvantaged children aged 3-16 in Luton. The core services include the Uniform Exchange (a free swap-shop for school uniform), Learn@Home Packs (drawstring bags with learning resources), Shoe Vouchers, Warm Winter Coats, Laptops/ChromeBooks, and SMASH Summer School (holiday activities). These services are delivered in partnership with schools, nurseries, and family support professionals (Link Workers) to ensure help reaches children most in need. The charity was founded in 2013 and operates from Luton Mall.
Differentiator
Problem solved
Functional benefit
Brands
- Uniform Exchange: A swap shop service located in The Mall, Luton, where families can exchange school uniform they have finished with for uniform they need, completely free of charge.
- Learn@Home
- SMASH Holiday Schemes
- Learning Locker
Quantifiable outcome
- Families saved an estimated £170,726 through free uniform and resource access
- +3 more outcomes
Companies that use Level Trust
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Level Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Level Trust partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Vauxhall MotorscoreMajor corporate partner providing employee volunteers, fundraising, and direct support for Learn@Home pack assembly and school delivery. 12 Vauxhall staff created and delivered 715 packs to 24 schools in June 2018.
- Costa CoffeeminorCorporate partner collaborating on Learn@Home pack distribution to children in Luton.
- Machins Solicitors LLPcoreCharity partner since 2017, providing fundraising (Walk for Shoes, Uniform Cycle Luton to Paris), volunteering, and significant donations. Managing Partner Mark Pelopida formalized the partnership.
- Metro Bank LutonminorCorporate team participated in Jurassic Coast Trek fundraising challenge, raising over £10,000.
- HSBCminorEmployee volunteers sanded and painted walls during Uniform Exchange stock room refurbishment.
- Luton Sixth Form CollegeminorStudents sorted PE kit by school for the Uniform Exchange during stock room refurbishment.
- RandstadminorEmployee volunteers painted walls and floor and conducted stock take of uniform inventory.
- CawleysminorLocal firm donated a skip for one week to help dispose of refurbishment waste.
- The Mall (Luton)coreHost venue for the Uniform Exchange retail location and provided team support for stock room completion.
- The Salvation ArmyminorListed as a partner organization.
Scale indicators19 records
Recent moves6 records
Expansion highlights5 records
Level Trust competitors and assessment
Company assessmentDirect peers
- Magic Breakfast: UK charity providing free school breakfasts and food to disadvantaged children; both charities share the school-channel distribution model and target child-poverty-related needs.
- Buttle UK: UK charity providing grants and essential items (beds, school uniform, laptops) to disadvantaged children. Closest parallel to Level Trust's model of meeting material needs for children in poverty.
- Turn2us: National UK anti-poverty charity helping people access welfare benefits and grants in financial hardship; comparable family/child poverty focus and reliance on grants and donations for funding.
- KidsOut: UK children's charity delivering positive experiences and essential items to vulnerable children, including Toy Boxes and Day Out experiences - operating model directly comparable to Level Trust's Uniform Exchange and SMASH programmes.
Broad incumbents
- Centrepoint: UK's leading youth homelessness charity serving disadvantaged young people; comparable target population of vulnerable young people and heavy reliance on corporate partnerships.
- BBC Children in Need: Major UK funder of projects working with disadvantaged children; serves as both a peer funder for similar children's charities and as a potential funding source for Level Trust.
- The Children's Society: Major UK national charity supporting disadvantaged children including those in care; broadly comparable mission and beneficiary focus though operating at much larger national scale.
- Place2Be: UK children's mental health charity with school-based service delivery. Comparable school-embedded service model and reliance on corporate partnerships and grants.
- Child Poverty Action Group (CPAG): UK charity focused on child poverty policy, research and family support; overlapping mission around child poverty in the UK though operating through policy advocacy and advice rather than direct material aid.
Regional players
- Children North East: Regional UK children's charity delivering child poverty services in North East England; directly comparable as a regional-scale children's poverty charity operating outside Luton.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Level Trust social profiles
Digital presenceLevel Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Trust leadership team
Management profileNumber of profiles
Profiles16 records
Level Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Trust
What does Level Trust do?
Level Trust is a registered UK charity (charity number 1178223) providing free educational support services to children aged 3-16 experiencing poverty in Luton. Its core offerings include a free school uniform swap-shop (Uniform Exchange), Learn@Home resource packs, shoe vouchers, warm winter coats, laptops/ChromeBooks, and SMASH summer holiday activity schemes. Services are delivered through a physical retail location in Luton Mall, online ordering, direct school delivery, and a network of school-based Link Workers who identify eligible families.
Is Level Trust a public or private company?
Level Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Level Trust founded?
Level Trust was founded in 2013. It employs 1 to 10 people.
Where is Level Trust based?
Level Trust is headquartered in Luton, United Kingdom, in the Europe region.
How does Level Trust make money?
Four revenue lines are on record. Grants and Trusts Funding is the primary driver. The others are corporate Partnerships, individual Donations and fundraising Activities.
Who are Level Trust's main competitors?
Direct peers on record are Magic Breakfast, Buttle UK, Turn2us and KidsOut. Broad incumbents are Centrepoint, BBC Children in Need, The Children's Society, Place2Be and Child Poverty Action Group (CPAG). Children North East is listed as a regional player.
Does Level Trust have an API?
No public API is recorded for Level Trust.
What industry is Level Trust in?
Level Trust's product category is Children's Charity Services. Its primary akta.pro industry code is FSAAANAI, Philanthropic & Charitable Trust Services. Its NAICS code is 62411 and its SIC code is 8300.