RADEV & CO

What RADEV & CO does

RADEV & CO is associated with the operating entity Appify, which develops and publishes "lexify," a single-purpose Shopify App Store application. Lexify connects Shopify e-commerce stores to Lexware Office (a German accounting/bookkeeping platform) via API-based synchronization, automatically generating Lexware invoices and credit notes from new Shopify orders and refunds, synchronizing customers as Lexware contacts, and producing delivery notes, revenue entries, and payout reconciliations. The product is purpose-built for the DACH (Germany/Austria/Switzerland) market segment that uses Lexware for compliance-grade accounting, and adds B2B invoicing with VAT ID support, document translation in up to 37 languages, metafield read/write, Shopify Flow triggers/actions, and Shopify Plus-specific features. Underlying technology is integration-layer (no proprietary AI/ML disclosed): API connectivity into both Shopify and Lexware, with bidirectional status sync (mark orders as paid), event logs (14-90 day retention depending on tier), and JSON/CSV export.

The business model is SaaS subscription with usage-based overages, billed through Shopify's billing system. Five tiers are publicly listed — Free (10 transfers/mo), Basic €8.99 (100 transfers), Standard €18.99 (300 transfers), Premium €38.99 (1,000 transfers), Business €88.99 (3,000 transfers) — plus custom Enterprise pricing and one-time historical import fees ranging €89-€369. Go-to-market is product-led: the Shopify App Store listing at apps.shopify.com/lexoffice/install is the primary distribution and acquisition channel, supported by an owned help/documentation site (lexify.me), email support ([email protected]), and a feedback portal. The customer segment is Shopify merchants already using Lexware Office — primarily SMBs, with an upward segment push into Shopify Plus enterprises. No revenue, headcount, funding, or named customer data is publicly disclosed in the source material.

Name

RADEV & CO

Legal name

Appify

Website

https://lexify.me

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RADEV & CO operates as Appify, the developer of lexify — a Shopify App Store application that automates synchronization of Shopify orders with Lexware Office for German-speaking SMB merchants, generating invoices, credit notes, and contacts via API-based integration.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/App Store Revenue: Revenue is generated through tiered subscription plans billed monthly through Shopify's billing system. The app offers a free plan with limited transfers, and paid tiers (Basic, Standard, Premium, Business) with increasing monthly transfer allowances. Additional transfers beyond the tier limit can be purchased at per-unit rates. Billing is managed by Shopify with subscription cancellable anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RADEV & CO operates the lexify Shopify app, which synchronizes Shopify orders with Lexware Office accounting software to automatically create Lexware invoices, credit notes, contacts, and delivery notes for each Shopify order or refund. The app is targeted at Shopify merchants using Lexware Office for German accounting, offering B2B-compliant invoicing, multi-language document translation (up to 37 languages), Shopify Flow integration, and historical order import.

Product overview

lexify is a single Shopify app that connects Shopify stores to Lexware Office (a German accounting software). The app synchronizes orders, invoices, credit notes, and contacts between the two platforms, enabling automated accounting workflows for Shopify merchants using Lexware.

Differentiator

Problem solved

Functional benefit

Brands

• lexify: A Shopify app that synchronizes Shopify orders with Lexware Office for automatic invoice and credit note creation.

Products and services

• lexify A Shopify app that synchronizes Shopify orders with Lexware Office accounting software to automatically create invoices, credit notes, contacts, and delivery notes. Features include multi-language document translation (up to 37 languages), B2B invoice support with VAT ID, and integration with Shopify Flow. Designed for Shopify merchants using Lexware Office for accounting.

Quantifiable outcome

• Basic-Tax support can save up to 0.99 EUR per order in fees

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature18 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationLexify is a Shopify App Store application that integrates with the Shopify platform. The app uses Shopify APIs to access order data, customer information, and supports Shopify Flow automation. It is distributed through the Shopify App Store and integrates with Shopify Payments for payout tracking.
• Lexware OfficecoreTechnology or IntegrationLexify provides synchronization with Lexware Office accounting software. The app automatically creates invoices, credit notes, and contacts in Lexware Office based on Shopify orders. Lexify is not operated by Lexware but works as an independent integration partner.
• AppifycoreStrategic or Co-development PartnerAppify is the parent company and developer of lexify. They build Shopify Apps and operate the lexify.me website and help desk. Appify is listed as a partner in the Shopify App Store.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DATEV: DATEV is the dominant German tax-advisor and accounting infrastructure platform. Although not a direct Shopify app, it represents the broader DACH accounting ecosystem in which Lexify operates, and is the type of incumbent that could ship competing e-commerce connectors.
• Sage: Sage offers cloud accounting (Sage Business Cloud) with Shopify integrations and competes with Lexware for the same SMB merchant segment. It is a relevant incumbent peer because Sage could deepen native Shopify connections to disintermediate third-party middleware apps.
• Xero: Xero is a global cloud accounting platform with an established Shopify integration. As a broad incumbent in cloud accounting, it competes with Lexware for the merchant's accounting wallet and could ship a deeper first-party Shopify integration that crowds out Lexify-style middleware.
• QuickBooks (Intuit): QuickBooks is the dominant SMB accounting platform with an extensive Shopify App Store presence. While Lexify is Lexware-specific, QuickBooks represents the canonical example of a broad incumbent competing for the same Shopify-merchant-accounting workflow.

Regional players

• sevDesk: sevDesk is a German cloud accounting platform comparable to Lexware Office, serving the same DACH SMB market. It is a relevant peer because sevDesk (or similar DACH accounting tools) could become the alternative target for a Shopify integration similar to Lexify.

Direct peers

• Synder: Synder is a multi-channel-to-accounting synchronization app that consolidates Shopify (and other e-commerce/payment platform) transactions into accounting systems. It overlaps directly with Lexify in the Shopify↔accounting middleware category, though it targets a broader set of accounting ledgers rather than specializing in Lexware.
• A2X: A2X is a Shopify App Store application that automates the posting of Shopify sales, fees, refunds, and payouts into accounting ledgers (Xero, QuickBooks). Like Lexify, it sits as a Shopify-to-accounting middleware, targeting the same merchant pain point of eliminating manual bookkeeping entries — only Lexify is specialized to Lexware Office rather than Xero/QuickBooks.
• Link My Books: Link My Books automates transfer of Shopify sales, fees, and refunds into Xero and QuickBooks. It is a direct functional analog to Lexify for non-DACH accounting platforms, and is a relevant comp for product-led growth and tiered subscription pricing within the Shopify App Store ecosystem.
• Bookkeep: Bookkeep automates journal entries and payout reconciliation for Shopify merchants into QuickBooks and Xero. It competes for the same merchant use case as Lexify (automated accounting for Shopify orders) but addresses US-centric accounting platforms.

Emerging players

• TaxJar (Stripe Tax): TaxJar (now part of Stripe Tax) provides sales-tax automation for Shopify merchants. While focused on tax rather than full invoice/bookkeeping sync, it represents adjacent Shopify-integrated compliance automation that competes for the same merchant wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radev-&-co-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RADEV & CO