L'ExtrA - Restaurant Reims

What L'ExtrA - Restaurant Reims does

L'ExtrA is a single-site fine-dining restaurant operating at 23 Ter rue du Temple in the Boulingrin district of Reims, France, structured as a Société Coopérative d'Intérêt Collectif (SCIC SAS) with association Les Amis du RB22 as majority shareholder since June 2021. Officially opened on May 4, 2023, after a 9-month training program delivered by Greta de la Marne that certified the entire team in cooking and service, the restaurant employs 7 staff, including adults with mental disabilities in both kitchen and dining room roles. The culinary team is led by Chef Philippe Joly (former Second Chef at the Michelin-listed Foch restaurant in Reims for 20 years) and Pastry Chef François-Xavier Cormarie, with 3-star Michelin Chef Arnaud Lallement as project patron since April 2021.

The restaurant's core offering is a seasonal French gastronomic menu sourced from local Champenois producers, supported by an L'ExtrA Club corporate membership program (€300/year) that grants businesses access to privatizable event space, plus premium charity dinners priced at €225 per person that pair the menu with Champagne houses such as Charles Heidsieck. Booking infrastructure runs on TheFork's online reservation widget, gift vouchers are sold via Bonkdo, the digital menu is hosted on Eazee-Link, and a 360° virtual tour is available through VirtualPlanAdvantage. Reservations are complemented by event-driven demand through partnerships with cultural festivals (Reims Polar), the Reims Legend'R city brand, and the Taittinger-affiliated ArsNova foundation.

L'ExtrA's revenue model is a hybrid of per-cover dining sales, recurring corporate membership subscriptions, and one-off premium event tickets, all distributed across a long tail of individual diners and a smaller set of corporate members. The business has earned consecutive Michelin Guide selections (2023, 2024, 2025) and TheFork Awards 2024 Grand Prix du Public, positioning it as the first inclusive restaurant in France to be recognized by the Michelin Guide. There are no disclosed funding rounds, no AI/ML capabilities, and no proprietary technology platform; the technology stack consists entirely of third-party SaaS tools for reservations, menus, gifting, and virtual tours.

Name

L'ExtrA - Restaurant Reims

Legal name

ExtrA SCIC SAS

Website

https://lextra-reims.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

L'ExtrA is a single-site inclusive fine-dining restaurant in Reims, France, employing a majority of staff with mental disabilities and serving seasonal French gastronomy. It operates as a cooperative (SCIC SAS) and serves individual diners, Champagne-region tourists, and corporate members of its L'ExtrA Club.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)

Keywords

• Fine dining restaurant
• Inclusive hospitality
• French gastronomy
• Corporate event venue
• Charity dining

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dining sales: Revenue from food and beverage sales directly to consumers dining at the restaurant. Menu features seasonal French gastronomic cuisine with local Champenois products.
2. L'ExtrA Club membership: Annual membership program for businesses offering access to privatizable event space without rental fees. Members pay only for meals and services. Membership fee is 300 euros annually.
3. Special event dining: Premium charity dinners and special gastronomic events at higher price points (e.g., 225 euros per person for charity dinner with Champagne pairings).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

L'ExtrA operates a fine-dining gastronomic restaurant in Reims serving seasonal French cuisine made from local Champenois products. The restaurant's distinctive feature is that the majority of its kitchen and dining-room staff are adults with mental disabilities, who are fully trained and certified in cooking and service via Greta de la Marne. It operates as a Société Coopérative d'Intérêt Collectif (SCIC) with a cooperative ownership structure that opens capital to people with disabilities.

Product overview

L'ExtrA is an inclusive fine-dining restaurant in Reims operated as a Société Coopérative d'Intérêt Collectif (SCIC). Its core offering is a gastronomic restaurant employing a majority of people with mental disabilities. Supporting products and services include the L'ExtrA Club (corporate membership program for privatizable events), charity dinner events with Champagne pairings, digital seasonal menus via Eazee-Link, gift vouchers via Bonkdo, and an immersive virtual tour. Reservations are handled through TheFork's online booking widget.

Differentiator

Problem solved

Functional benefit

Products and services

• L'ExtrA Gastronomic Restaurant An inclusive fine-dining restaurant in the Boulingrin district of Reims serving contemporary French cuisine crafted from locally sourced seasonal products. The restaurant employs a majority of people with mental disabilities in kitchen and dining room, structured as a Société Coopérative d'Intérêt Collectif (SCIC).
• L'ExtrA Club

Quantifiable outcome

• Michelin Guide selection within first year of opening (October 2023)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Charles HeidsieckmajorStrategic or Co-development Partner · 20 November 2025Champagne house collaborated for charity dinner event on November 20, 2025. Provided 5 exceptional cuvées for food and Champagne pairings. Jeroboam signed by 14 Michelin-starred chefs auctioned with proceeds benefiting Les Amis du RB22 association supporting L'ExtrA.
• Arnaud LallementmajorStrategic or Co-development Partner · 1 April 20243-starred Michelin chef at L'Assiette Champenoise became project patron in April 2021. Key mentor and supporter who enabled participation in TheFork Awards 2024. Essential to the restaurant's gastronomic journey.
• Greta de la MarnecoreImplementation/ SI/ Consulting PartnerConducted 9-month training program starting October 2021 leading to full certification for entire ExtrA team in cooking and service professions.
• TheForkcoreChannel Partner/ Reseller/ DistributorLeading online restaurant reservation platform. TheFork visited restaurant in January 2025 to celebrate TheFork Awards victory. Platform provides booking infrastructure and visibility.
• Philanthropic ArsNova / TaittingerminorStrategic or Co-development PartnerTaittinger's philanthropic foundation organized gastronomic event in February 2025. L'ExtrA participated as one of the main actors, cooking for international culinary talents.
• Les Amis du RB22coreOthersAmicable association created February 2020 to build inclusive restaurant project. Became majority shareholder of ExtrA SCIC SAS in June 2021. Carries the inclusive restaurant vision and collects charitable donations.
• Reims PolarminorGTM or Marketing PartnerInternational crime film festival. L'ExtrA hosted official jury deliberation lunch in April 2025. Teams invited on stage during festival, creating visibility.
• Reims Legend'RminorGTM or Marketing PartnerCity cultural brand. Restaurant is proud ambassador, honoring Reims history and traditions through refined cuisine and innovative creations.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Groupe Alain Ducasse: Large French gastronomy group operating multiple Michelin-starred restaurants globally. Represents the established incumbent model L'ExtrA competes against for talent, media attention, and high-end gastronomy consumers.
• Big Mamma Group: Fast-growing French upscale restaurant group with strong brand-driven expansion. Comparable as a younger-generation premium French dining brand, though operating a different price point and concept.

Direct peers

• Refettorio Paris: Inclusive fine-dining concept founded with chef Massimo Bottura, employing and serving vulnerable populations. Closest comparable model combining social mission with gastronomy excellence in France.
• Le Foch: 1-star Michelin restaurant in Reims where Chef Philippe Joly worked as Second Chef for 20 years before joining L'ExtrA. Direct talent pipeline and same fine-dining market in Reims.
• L'Assiette Champenoise: 3-star Michelin restaurant in Reims owned by Chef Arnaud Lallement, who is L'ExtrA's project patron. Operates in the same city and gastronomic segment, with a direct mentor-protégé relationship.
• Café Joyeux: French chain of inclusive cafés/restaurants employing people with intellectual disabilities. Co-founder Gonzague Peugnet explicitly cited Café Joyeux as inspiration for L'ExtrA; both operate the same inclusive-employment model in French foodservice.
• Dans le Noir ?: International chain of restaurants dining in complete darkness, employing blind and visually impaired staff. Comparable social-inclusion concept in French hospitality, also combining mission with experiential dining.

Regional players

• Brasserie Les Halles du Boulingrin: Other independent dining operators in Reims' Boulingrin district surrounding L'ExtrA's location. Direct local competitive set for Reims diners and tourists in the same neighborhood.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lextrareims
• LinkedInlinkedin.com/company/lextrareims
• Instagraminstagram.com/lextrareims

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'ExtrA - Restaurant Reims