What LF & Cia Comunicação Integrada does

LF & Cia Comunicação Integrada is a privately held Brazilian integrated communication agency founded in 2002 by Lucia Faria and headquartered in the Aclimação neighborhood of São Paulo. The firm operates as a boutique professional services provider with 9 employees and three equity partners (Lucia Faria, Claudio Garcia since 2017, and Tatiane Oliveira since 2022), delivering a broad service portfolio that includes strategic communication consulting, media relations and press office, crisis prevention and management, internal communications and employer branding, branded content, media training, digital positioning, social media management, leadership reputation building, influencer marketing, and audiovisual production.

The agency's core technology footprint is minimal: no proprietary platform, no public API, no AI/ML capabilities, and no software products are disclosed. Service delivery relies on human expertise, supported by standard social media integrations (Meta, YouTube, LinkedIn, WhatsApp Business) for content distribution. In May 2024 the firm established a strategic partnership with Instituto Envolverde to launch a dedicated ESG communications practice covering sustainability reporting (GRI standards), ESG consulting, leadership training, workshops, and specialized ESG press relations.

Revenue is generated through custom project-based engagements and ongoing retainer contracts priced per client scope, with no standard tiers publicly disclosed. Customers span enterprise and nonprofit segments including John Deere, Estadão, Canal Rural, OTerra, Grupo A, Kallas, Prêmio Caio, and Associação Viva e Deixe Viver. The firm holds no external institutional investment, has no disclosed funding rounds, and reports no M&A activity, operating as a founder-led boutique with stable ownership and incremental capability expansion (most notably the 2023 launch of an in-house Digital Media department).

Name

LF & Cia Comunicação Integrada

Legal name

LFCIA Comunicação

Website

https://lfciacomunicacao.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

LF & Cia Comunicação Integrada is a privately held Brazilian boutique communication agency founded in 2002 and based in São Paulo, serving enterprise and nonprofit clients with integrated PR, media relations, crisis management, digital, and ESG communications services through 9 employees and three partners.

Ownership category

akta.pro rank

Product category

Corporate Communications and Public Relations

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN), Cause, ESG & Sustainability Communications (MPAAADAL)

Keywords

• Integrated communication services
• Corporate public relations
• Media relations consulting
• Crisis communication management
• ESG reporting services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication Consulting Services: Professional services revenue derived from providing integrated communication services including strategic planning, media relations, crisis management, internal communications, employer branding, digital positioning, social media management, and audiovisual production. Services are delivered through project-based engagements and ongoing retainer contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LF & Cia Comunicação Integrada is a boutique Brazilian integrated communication agency that provides strategic communication consulting, press and media relations, internal communications and employer branding, branded content, media training, crisis prevention and management, digital positioning, social media management, and audiovisual production to corporate clients. The agency also operates a dedicated ESG practice in partnership with Instituto Envolverde, offering sustainability reporting, ESG consulting, leadership training, workshops, and editorial products. Services are delivered through project-based engagements and ongoing retainer contracts.

Product overview

LF & Cia Comunicação Integrada is an integrated communication agency with 22 years of market experience offering a comprehensive suite of communication and marketing services. The core offering comprises strategic communication consulting, press and media relations, internal communication and employer branding, branded content, media training, crisis prevention and management, corporate memory services, digital positioning, social media management, leadership reputation building, influencer marketing, and audiovisual production. The agency operates a dedicated ESG practice in partnership with Instituto Envolverde, providing ESG strategic consulting, sustainability reporting using GRI standards, specialized ESG press relations, leadership training, workshops, ESG hackathons, and editorial products focused on sustainability themes.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria de Comunicação (Communication Consulting) Strategic communication consulting including audience mapping, channel strategy definition, and messaging development for organizations.
• Relacionamento com Imprensa e Demais Públicos (Press Relations and Stakeholder Communication) Press relations and stakeholder communication services including media outreach, influencer engagement, and relationship management with various audiences.
• Comunicação Interna e Employer Branding (Internal Communication and Employer Branding) Internal communication strategy and employer branding solutions to engage employees and build organizational reputation as an employer of choice.
• Branded Content Content marketing and storytelling services across owned, paid, and earned media channels to build strong brand narratives.
• Media Training Training programs to prepare spokespersons and leaders for media interactions, press conferences, and public appearances.
• Prevenção e Gerenciamento de Crises (Crisis Prevention and Management) Crisis communication planning, prevention strategies, and reactive communication management to protect organizational reputation.
• Memória Empresarial (Corporate Memory) Corporate memory and historical documentation services, including custom publications such as newspapers, magazines, newsletters, and books.
• Posicionamento Digital (Digital Positioning) Digital presence strategy and management including online reputation monitoring and optimization across digital channels.
• Gestão de Mídias Sociais (Social Media Management) Social media management services including content creation, community engagement, and platform optimization for various social networks.
• Construção de Reputação para Lideranças (Leadership Reputation Building) Leadership positioning and reputation management to establish executives and founders as thought leaders in their respective industries.
• Marketing de Influência (Influencer Marketing) Influencer identification, partnership development, and campaign management to leverage key opinion leaders for brand amplification.
• Produção de Audiovisual (Audiovisual Production) Video and podcast production including institutional videos, interviews, event coverage, from concept development through post-production and performance analysis.
• Relatórios de Sustentabilidade (Sustainability Reporting) Sustainability reporting services using GRI standards and ODS framework to communicate environmental, social, and governance performance.
• Consultoria Estratégica ESG (ESG Strategic Consulting) ESG strategy development and implementation support for organizations integrating environmental, social, and governance practices into their business model.
• Capacitação de Lideranças ESG (ESG Leadership Training) Leadership development programs focused on ESG culture and ODS integration to equip executives with sustainability knowledge.
• Workshops ESG (ESG Workshops) Customized sustainability workshops with interactive exercises and industry-specific case studies to build organizational ESG capabilities.
• Hackaton ESG (ESG Hackathon) Innovation methodology services to engage teams and stakeholders in developing ESG solutions integrated into the business model.
• Cartilhas e E-books ESG (ESG Guides and E-books) Educational content development on sustainability and ESG topics, including guides and digital publications for internal and external audiences.
• Assessoria de Imprensa Especializada ESG (Specialized ESG Media Relations) Specialized media relations focused on ESG and sustainability topics, including release writing, opinion articles, and media briefings.
• Produtos Editoriais ESG (ESG Editorial Products) Editorial product creation including reports, books, magazines, websites, and e-books showcasing corporate sustainability initiatives.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Instituto EnvolverdecoreStrategic or Co-development Partner · 1 May 2024LF & Cia operates in partnership with Instituto Envolverde, a reference organization in ESG with 30 years of experience. The partnership enables delivery of comprehensive ESG services including strategic consulting, leadership training, editorial products, sustainability reports, specialized press office, ESG hackathons, and educational materials. Instituto Envolverde maintains Envolverde portal, recognized for specialized journalism in environmental and sustainability topics.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ketchum Brazil: Global PR network's Brazilian operation offering corporate communications, brand marketing, and ESG advisory; competes for the same enterprise clients but as part of a much larger global network.
• Weber Shandwick Brazil: Global integrated communications agency's Brazilian office offering PR, brand marketing, and corporate affairs; competes for similar enterprise mandates with network-scale resources.
• FleishmanHillard Brazil: Global integrated communications network with Brazilian operations covering corporate comms, public affairs, and purpose/ESG work; competes for the same enterprise accounts with broader global resources.
• BCW Brazil (Burson Cohn & Wolfe): Global communications agency network with presence in Brazil offering PR, public affairs, and corporate communications; comparable services but operates from a much larger global platform.

Direct peers

• JeffreyGroup: Latin America-focused PR and integrated communications firm with offices across the region; comparable as a corporate comms and ESG/sustainability communications peer serving multinational clients.
• InPress Porter Novelli: Brazilian public relations and integrated communications agency with deep corporate and ESG comms practices; competes for the same enterprise and B2B clients in São Paulo.
• FSB Comunicação: One of Brazil's largest independent integrated communication agencies offering PR, public affairs, content, and digital services; directly comparable as a full-service Brazilian comms peer with broader scale.
• Máquina Comunicação: Brazilian integrated communication and PR agency serving corporate clients; comparable scope of services and target market in Brazil's mid-to-large enterprise segment.

Others

• Abracom (Brazilian Association of Communication Agencies): Industry association of Brazilian communication agencies of which LF & Cia is a member; relevant ecosystem participant setting professional standards and providing industry context for the firm's positioning.
• Edelman Brazil:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lfeciacomunicacao
• Facebookfacebook.com/LFCiaComunicacaoIntegrada
• LinkedInlinkedin.com/company/lf-comunicacao-corporativa
• Instagraminstagram.com/lfciacomunicacao

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LF & Cia Comunicação Integrada