Look Good Feel Better NZ

What Look Good Feel Better NZ does

Cancer Support New Zealand, legally the Look Good Feel Better Trust (Charities Commission No. CC30693), is a New Zealand-registered charitable trust that delivers free, practical, non-medical support to people affected by cancer. Its core offering is a unified programme — branded as the Look Good Feel Better programme — combining in-person community classes across Aotearoa New Zealand with 20+ free online programmes covering skin, hair loss, mind, body, and Expert Q&A support, plus 24/7 on-demand videos and podcasts. Supporting resources extend the scope to workplace guidance, financial support, and tailored resources for friends/whānau, men, and teens, and the organization operates a single Auckland warehouse for operations and product-donation storage.

The organization is funded entirely through voluntary revenue streams — individual donations, charitable trust and grant funding, corporate sponsorships (most prominently Farmers and the Dry July New Zealand Campaign), and in-kind donations of beauty and self-care products. It uses Raisely to power its digital donation, fundraising, and gift-shop properties, and reaches participants via its website, Instagram, Facebook, YouTube, and email newsletter. All services are provided free of charge with no referral required.

Operationally, the trust is independently governed, privately held, and not listed on any exchange. The organization has rebranded its public-facing identity from Look Good Feel Better to Cancer Support New Zealand to reflect a broader remit beyond appearance-focused support, while maintaining the original trust structure and its connection to the international Look Good Feel Better programme network. No AI/ML capabilities, patents on technical IP, funding rounds, M&A activity, or management team bios were disclosed in the available data.

Name

Look Good Feel Better NZ

Legal name

Look Good Feel Better Trust

Website

https://lgfb.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cancer Support New Zealand (Look Good Feel Better Trust) is a New Zealand charity providing free, non-medical cancer support via community classes, 20+ online programmes, on-demand videos, and podcasts, funded by donations, grants, and corporate sponsorships including Farmers and Dry July NZ.

Ownership category

akta.pro rank

Product category

Cancer Patient Support Services

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health & Support Communities (BPAMABAL)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Cancer support services
• Patient support programs
• Community health services
• Peer support programs
• Nonprofit charity services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations from the public to support free cancer support programmes. Donations help keep services free for anyone affected by cancer across Aotearoa New Zealand.
2. Corporate Partnerships: Partnerships with organizations that provide sponsorship, workplace giving, fundraising support, or in-kind support. Includes major partners like Farmers and Dry July New Zealand Campaign.
3. Trusts and Grants: Funding from charitable trusts and grants to support ongoing programme delivery and operations.
4. Product Donations: Accepts bulk donations of new, in-date beauty and self-care products (skincare, nail care, hair care, make-up, wig stands) that support people experiencing changes to their skin, hair, and confidence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Provides free, practical, non-medical support for people affected by cancer in Aotearoa New Zealand through in-person community classes, 20+ online programmes (skin support, hair loss support, mind support, body support, Expert Q&A), on-demand videos, and podcasts. Delivered alongside clinical care to help people manage the visible, physical, and emotional effects of cancer, rebuild confidence, and connect with a peer-support community.

Product overview

Cancer Support New Zealand (formerly Look Good Feel Better) offers a unified charitable support programme for people affected by cancer. The core offering consists of Community Classes (in-person practical support) and Online Classes (20+ digital programmes including skin support, hair loss support, mind support, body support, and Expert Q&A sessions). On-demand content includes pre-recorded videos and podcasts available 24/7 via their YouTube channel and website. Supporting resources cover workplace support, financial guidance, and targeted support for friends/family, men, and teens. All services are completely free and available across Aotearoa New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Classes

Quantifiable outcome

• All services provided free of charge to participants

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• FarmerscoreGTM or Marketing PartnerMajor retail partner providing organisational support. Farmers is a well-known New Zealand department store chain that supports the charity's mission to keep cancer support programmes free.
• Dry July New Zealand CampaigncoreGTM or Marketing PartnerAnnual fundraising campaign where participants give up alcohol for July, with funds raised supporting Cancer Support NZ's free programmes. One of the key organisational supporters mentioned.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Cancer Council Australia: Australia's leading cancer-control nonprofit, providing support, information, and research funding. Comparable in mission and nonprofit delivery model, though operating at substantially larger scale across a different (but geographically adjacent) market.
• Macmillan Cancer Support: Major UK cancer charity providing practical, emotional, and financial support to people affected by cancer. Comparable as a large, established nonprofit offering holistic non-clinical cancer support funded by donations and corporate partnerships.
• American Cancer Society: The largest US cancer nonprofit, offering patient support, information, and community programmes. Comparable in offering free, non-medical support and community connection to cancer-affected individuals, though at vastly greater scale.
• Look Good Feel Better (United States / Global): The US/global originator of the Look Good Feel Better programme brand that NZ operates under. Highly comparable as the parent programme offering the same appearance-related cancer-support model, with broader international reach and resources.

Direct peers

• Cancer Society of New Zealand: The largest and most established cancer charity in New Zealand, providing community-based support, information, and accommodation services to people affected by cancer. Directly comparable as a fellow NZ cancer-support nonprofit competing for the same donor pool.
• Leukaemia & Blood Cancer New Zealand: NZ nonprofit supporting patients and families affected by blood cancers through education, advocacy, and support services. Directly comparable in mission, nonprofit funding model, and NZ geographic focus on cancer-affected populations.
• Camp Quality New Zealand: NZ charity supporting children and families facing cancer through recreation programmes, education, and peer connection. Directly comparable in mission (non-medical, community-based cancer support) and NZ nonprofit funding model.
• Sweet Louise: NZ charity providing practical and emotional support to women living with secondary breast cancer. Directly comparable as a smaller, mission-specific NZ cancer-support charity offering peer connection and non-medical support services.
• Canteen Aotearoa: NZ charity supporting young people aged 13-24 affected by cancer (their own diagnosis or that of a family member). Comparable as a NZ nonprofit providing peer-support community and non-medical programmes to a defined cancer-affected population.

Emerging players

• Shine NZ: New Zealand charity providing support for people with experiences of cancer in their 20s, 30s, and 40s. Comparable as a NZ nonprofit offering peer connection and tailored programmes to a defined cancer-affected demographic segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lookgoodfeelbetternz1001
• Facebookfacebook.com/cancersupportnz
• Instagraminstagram.com/cancersupportnz
• LinkedInlinkedin.com/company/look-good-feel-better-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Look Good Feel Better NZ