Liana Collection
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Liana Collection firmographics
Firmographics- Name
- Liana Collection
- Legal name
- Liana Collection
- Website
- https://lianacollection.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Liana Collection industry classification
Industry- Product category
- Premium Drinks Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Liana Collection is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Liana Collection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Premium Drinks Distribution: Revenue generated through distribution margins on imported premium alcoholic beverages including spirits, liqueurs, ciders, and ready-to-drink products to hospitality sector customers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Liana Collection product offering
Product offeringCore offering
Liana Collection is a UK-based premium drinks importer and distributor that builds and supplies a curated portfolio of independent, sustainable alcoholic beverage brands—including spirits, amaro, liqueurs, grappa, port, cider, vermouth and ready-to-drink cocktails—to the UK hospitality sector (restaurants, bars, pubs, bottle shops, supermarkets). The company complements its distribution business with Liana Collection Studios, an in-house creative studio offering videography and photography services tailored to independent drinks brands.
Product overview
Liana Collection is a premium drinks importer and distributor based in the United Kingdom that operates as a portfolio-based platform featuring independent, sustainable spirits, wines, ciders, and ready-to-drink brands from inspiring founders worldwide. The core offering consists of distributed premium alcoholic beverage brands including Asterley Bros, Elders, Hepple Spirits, Kaveri, Sandford Orchards Cider, Tayēr RTDs, Amaro Santoni, Cockburn's Port, Muyu Liqueurs, Grappa Nonino, and Acqua Bianca. Additionally, the company operates Liana Collection Studios, a creative studio service that provides videography and photography services specifically for independent drinks brands, creating a complementary offering that supports the marketing and brand-building needs of their portfolio brands.
Differentiator
Problem solved
Functional benefit
Brands
- Liana Collection Studios: A creative studio that provides videographers and photographers for independent drinks brands, offering bespoke creative content services backed by industry talent.
Products and services
- Asterley Bros Premium independent spirits brand distributed by Liana Collection in the UK, sourced from founders with sustainable practices. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Elders Premium independent spirits brand distributed by Liana Collection in the UK, representing sustainable distillers. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Hepple Spirits Premium gin/spirits brand featuring juniper sourced from the remote eastern edge of Northumberland National Park, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Kaveri Premium independent spirits brand from sustainable founders, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Sandford Orchards Cider Cider brand from the Creedy Valley in Devon, made with fruit grown on fertile red soil, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Tayēr RTDs Ready-to-drink cocktails from independent brand Tayēr, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Amaro Santoni Italian amaro liqueur brand featuring citrus fruits from the Amalfi Coast, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Cockburn's Port Prestigious port wine brand from the Douro Valley in Portugal, featuring grapes grown on steep hillsides, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Muyu Liqueurs Liqueur brand founded by Monica Berg, featuring ingredients from Peru including organic ginger and perfume extraction from farms in Grasse, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Grappa Nonino Italian grappa brand from Friuli, featuring Picolit grapes grown on rolling hills, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Acqua Bianca Vermouth/aperitif brand featuring botanicals from the Tuscan hills, with botanical steeping carried out in London, distributed by Liana Collection in the UK. Sold to hospitality venues, bars, restaurants, bottle shops and supermarkets.
- Liana Collection Studios Creative studio service providing videography and photography for independent drinks brands, staffed by industry professionals with 10 years of drinks brand experience, offering bespoke, affordable creative content services to support partner brands' marketing.
Companies that use Liana Collection
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
Liana Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liana Collection partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Asterley BroscoreUK distribution partner for Asterley Bros premium spirits brand
- ElderscoreUK distribution partner for Elders spirits brand
- Hepple SpiritscoreUK distribution partner for Hepple Spirits, including products sourced from Northumberland National Park
- KavericoreUK distribution partner for Kaveri spirits brand
- Sandford Orchards CidercoreUK distribution partner for Sandford Orchards cider from Devon, using fruit from Creedy Valley
- Tayēr RTDscoreUK distribution partner for Tayēr ready-to-drink products
- Amaro SantonicoreUK distribution partner for Amaro Santoni Italian liqueur brand
- Cockburn's PortcoreUK distribution partner for Cockburn's Port, Portuguese fortified wine from Douro Valley
- Muyu LiqueurscoreUK distribution partner for Muyu liqueurs, founded by Monica Berg
- Grappa NoninocoreUK distribution partner for Grappa Nonino Italian spirit
- Acqua BiancacoreUK distribution partner for Acqua Bianca premium mixer
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Liana Collection competitors and assessment
Company assessmentBroad incumbents
- Diageo: Global premium spirits major with extensive UK on-trade distribution capabilities across its owned and partner brand portfolio. Comparable end customer (UK hospitality) and product overlap, but operates as a broad incumbent across the entire spirits category rather than a curator of independents.
- Pernod Ricard: Global premium wines and spirits group with broad UK on-trade distribution. Overlaps with Liana in the spirits and liqueur space, particularly in amaro and premium cocktail-relevant categories, but competes as a broad incumbent rather than as an independent-brand curator.
- Brown-Forman: US-listed premium spirits major with a significant UK on-trade presence and growing premium cocktail-ingredient focus. Overlaps with Liana's premium spirits portfolio at the hospitality end, but as a broad multi-brand incumbent rather than a curated distributor of independents.
Direct peers
- Hallgarten Wines: UK premium wine merchant and distributor supplying independent on-trade and off-trade customers. Comparable B2B distribution to hospitality and specialist retailers with a curated premium portfolio.
- Amathus Drinks: UK specialist drinks wholesaler and distributor of premium wines and spirits to the on-trade. Comparable B2B model, hospitality customer focus, and curated portfolio of premium and craft producers.
- Enotria & Coe: One of the UK's largest premium wine and spirits wholesalers, supplying independent on-trade and retail customers across the country. Comparable B2B distribution model, premium positioning, and focus on hospitality and specialist retail customers.
- Berry Bros. & Rudd: Historic London-based wine and spirits merchant with a wholesale and distribution arm serving UK hospitality and trade customers. Comparable premium-B2B model, London base, and curated independent-and-classic brand portfolio.
- Bibendum PLB Group: UK premium drinks wholesaler distributing wines, spirits, and craft beverages to restaurants, bars, and independent retailers. Directly comparable B2B distribution model and curated premium-portfolio approach.
- Speciality Brands: UK premium spirits and cocktail ingredient distributor serving the on-trade. Closely comparable in customer base (bars, restaurants, hotels), premium-only positioning, and curated portfolio of independent and craft brands.
- Maverick Drinks: UK-based premium independent drinks distributor curating craft and artisan spirits, wines, and cocktails for the on-trade. Directly comparable B2B model, target customers (bartenders, sommeliers, restaurants), and premium independent-brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Liana Collection social profiles
Digital presenceLiana Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liana Collection leadership team
Management profileNumber of profiles
Liana Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liana Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liana Collection
What does Liana Collection do?
Liana Collection is a UK-based premium drinks importer and distributor that builds and supplies a curated portfolio of independent, sustainable alcoholic beverage brands—including spirits, amaro, liqueurs, grappa, port, cider, vermouth and ready-to-drink cocktails—to the UK hospitality sector (restaurants, bars, pubs, bottle shops, supermarkets). The company complements its distribution business with Liana Collection Studios, an in-house creative studio offering videography and photography services tailored to independent drinks brands.
Is Liana Collection a public or private company?
Liana Collection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liana Collection founded?
Liana Collection was founded in -1. It employs 1 to 10 people.
Where is Liana Collection based?
Liana Collection is headquartered in London, United Kingdom, in the Europe region.
How does Liana Collection make money?
One revenue line is on record: premium Drinks Distribution.
Who are Liana Collection's main competitors?
Broad incumbents on record are Diageo, Pernod Ricard and Brown-Forman. Direct peers are Hallgarten Wines, Amathus Drinks, Enotria & Coe, Berry Bros. & Rudd, Bibendum PLB Group, Speciality Brands and Maverick Drinks.
Does Liana Collection have an API?
No public API is recorded for Liana Collection.
What industry is Liana Collection in?
Liana Collection's product category is Premium Drinks Distribution. Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale. Its NAICS code is 42482 and its SIC code is 5180.