What Lichtblick Digital GmbH does

Lichtblick Digital GmbH is a Hamburg-based, owner-managed digital agency founded in 2013 that builds integrated digital ecosystems for B2B companies with complex sales processes. Its service portfolio is organized around five core capabilities — Digital Strategy, Visual Branding, UX Design, Technology, and Lead Management / Digital Sales — delivered through fixed-scope packages ranging from a 3-day Digital Readiness Analysis to a 150-day Rebranding, Corporate Website & Leadgen engagement. Technically, the firm builds primarily on WordPress with ACF Pro for content management, HubSpot for CRM and marketing automation, and standard performance marketing channels (Google Ads, Meta Ads), with AI capabilities layered on through AI avatars (deployed for client ZAG) and an AI Assistant Optimized Website View for LLM-based search systems.

The firm is registered as a German GmbH (HRB 145607) headquartered at Am Sandtorkai 27 in Hamburg's Speicherstadt district, with a secondary office in Hamburg-Eppendorf, and is led by co-founders and managing directors André Spee (Strategy & Consulting) and Alexander Rübsaamen (Digital & Technology). Its go-to-market is consultative direct sales, with founders actively involved in both client acquisition and project delivery, supported by a self-service Calendly booking flow and a structured qualification process. Revenue is entirely project-based professional services, billed hourly for consulting and as fixed packages for defined deliverables, with no publicly disclosed pricing, no external funding, and no parent company.

Lichtblick's client base spans at least seven verticals, with named references including ZAG (5000+ employees), expertum (2000 employees), Timepartner (8000 employees), Engel & Völkers, Punica Invest, GISA GmbH, Risk.Ident (Otto Group), Mast-Jägermeister, Behrendt Gruppe, and Voya GmbH. The firm positions itself not as a generalist web agency but as a specialist for B2B companies with explanation-intensive offerings, multi-stakeholder buying committees, and a need to reduce dependency on third-party platforms (e.g., Indeed/Google for Jobs for staffing clients). Its forward-looking bets include Generative Engine Optimization and AI-search visibility services launched in 2026.

Name

Lichtblick Digital GmbH

Legal name

Lichtblick Digital GmbH

Website

https://lichtblick.digital

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lichtblick Digital GmbH is a Hamburg-based, owner-managed B2B digital agency that builds integrated digital ecosystems — combining strategy, branding, web development, and HubSpot-powered lead management — for mid-sized and enterprise B2B clients with complex sales cycles.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• Web development agency
• B2B lead generation
• Marketing automation services
• Brand strategy consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Project-based: Digital agency services billed on time/honorary basis for consulting, plus fixed-price packaged solutions (3-day analysis, 30-day sprint, 60-150 day comprehensive projects). Revenue is entirely project-based professional services.
2. Webdesign, Programming & Marketing: Web development, design, and ongoing marketing services following the agency's project methodology with defined phases and deliverables

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Lichtblick Digital GmbH is a Hamburg-based B2B digital agency that builds integrated digital ecosystems combining digital strategy, visual branding, UX design, web development, and automated lead management into unified systems for B2B clients. The agency delivers packaged project solutions ranging from a 3-day Digital Readiness Analysis to 150-day comprehensive rebranding engagements, primarily using WordPress with ACF Pro for web development and HubSpot for CRM and marketing automation. They focus on B2B companies with complex sales processes and multiple decision-makers in industrial, financial, staffing, technology, and real estate sectors.

Product overview

Lichtblick Digital GmbH is a Hamburg-based digital agency specializing in building integrated digital ecosystems for B2B companies. The company offers a unified portfolio of services organized into five core areas: Digitalstrategie (Digital Strategy), Visuelles Branding, UX Design, Technologie (Technology), and Lead Management/Digitaler Vertrieb. These services are delivered through structured service packages with defined timelines (3 to 150 days): Digitale Reifegradanalyse (3 days), Leadgen Sprint (30 days), Corporate Website & Leadgen Sprint (60 days), Brandupdate, Corporate Website & Leadgen (120 days), and Rebranding, Corporate Website & Leadgen (150 days). The agency primarily works with WordPress/ACF Pro for web development and HubSpot for CRM and marketing automation. Their approach focuses on companies with complex sales processes, multiple decision-makers, and explanatory needs, serving industries including Industry & Production, Finance, Personnel Services, and Technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy (Digitalstrategie) Strategic consulting service that creates an integrated ecosystem for B2B client growth, covering positioning, brand strategy, web platform development, and automated lead management. Designed for B2B companies with complex sales processes requiring alignment of digital touchpoints.
• Visual Branding (Visuelles Branding) Visual branding service that creates brand identity functional across all digital touchpoints, combining aesthetic appeal with functional excellence for an unmistakable digital brand presence. Targeted at B2B companies undergoing rebranding or brand refresh initiatives.
• UX Design User experience design service that transforms web presence into logical user journeys, guiding visitors through digital experiences to build long-term valuable contacts and convert passive visitors into qualified B2B inquiries.
• Technology (Web Development) Web development service building high-performance websites and platforms combining technological excellence with strategic conception, creating scalable sales and marketing tools. Built primarily on WordPress with ACF Pro and integrated with HubSpot for marketing automation.
• Lead Management Lead management service seamlessly connecting campaigns, web conversion, and automation, qualifying leads through modern marketing technology (HubSpot) until digital contacts become B2B partnerships. Includes automated funnel management and CRM integration.
• Digital Sales (Digitaler Vertrieb) Digital sales service helping clients win new customers through targeted incentives and tailored content, operating with a long-term, targeted, and continuous approach. Focuses on converting digital contacts into qualified B2B partnerships.
• Digital Maturity Analysis (Digitale Reifegradanalyse) A 3-day assessment package that identifies digital potentials and growth opportunities for B2B companies, serving as an entry-level diagnostic and roadmap development engagement before larger digital ecosystem projects.

Quantifiable outcome

• Website relaunch success measured by active use of new inquiry forms, lead flow into company systems, and platform adoption as central touchpoint
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationHubSpot is used as the primary CRM and marketing automation platform in the lead management stack. Lichtblick integrates HubSpot for their clients' marketing automation, CRM integration, and funnel optimization.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• dmc: Hamburg-based digital and content agency serving B2B clients with strategy, web platforms and marketing. Comparable in Hamburg location, integrated B2B service offering and project-based engagement structure.
• denkwerk: Hamburg-based digital agency offering strategy, design, technology and digital marketing for B2B brands. Comparable to Lichtblick in city, agency model, service portfolio and mid-market/enterprise B2B client focus.
• Scholz & Volkmer: Hamburg creative/digital agency providing brand strategy, UX design and digital platform development for B2B and B2C clients. Comparable in geographic base, integrated brand-to-technology methodology and enterprise client caliber.
• nexum: Cologne-based digital agency with strong B2B focus spanning strategy, web platforms, CRM/marketing automation and lead generation. Comparable in B2B vertical depth, CRM/marketing-automation integration and project-based engagement model.
• UEBERBIT: Düsseldorf-based digital agency focused on B2B brands, offering strategy, design, web platforms and marketing automation. Comparable in B2B vertical specialization, technology-led delivery and mid-to-enterprise client base.
• Kolle Rebbe: Hamburg-based creative and digital agency delivering brand strategy, campaigns and digital experiences for enterprise clients. Comparable in Hamburg location, integrated strategy/creative/tech positioning and B2B enterprise client roster.
• TWT Digital Group: German digital agency offering strategy, UX, technology and digital marketing for B2B brands. Comparable in integrated service portfolio, B2B enterprise targeting and use of HubSpot/MarTech stacks.
• web-netz: Northern German digital agency specializing in websites, online marketing and HubSpot implementations for B2B clients. Closely comparable on HubSpot partnership, B2B lead-gen focus and project-based service model.

Broad incumbents

• SinnerSchrader (Accenture Song): Hamburg-rooted digital agency now part of Accenture Song, offering end-to-end digital transformation for enterprise B2B and B2C clients. Comparable in Hamburg heritage and integrated digital/UX/tech offering, but operates as part of a global network with vastly greater scale.
• SYZYGY: Publicly listed German digital agency group with much broader scale and service portfolio spanning strategy, creative, technology and media across multiple European markets. Comparable in B2B enterprise focus and integrated agency model but materially larger.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lichtblick-digital
• Instagraminstagram.com/lichtblick.digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lichtblick Digital GmbH