Web-netz Gmbh
Web-netz GmbH is a full-service digital marketing agency in Lüneburg, Germany, serving DACH-region mid-market and enterprise clients with integrated performance marketing, web development, content production, and a specialized Bundesliga-focused sports marketing unit.
- Company typePrivate
- Founded-
- HeadquartersLüneburg, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What Web-netz Gmbh does
Web-netz GmbH is a full-service digital marketing agency headquartered in Lüneburg, Germany, offering integrated online marketing, content production, design/video, and web development services to mid-market and enterprise clients across the DACH region. The agency is approaching 200 employees and maintains specialized internal units including a dedicated Sport-Unit, a Webanalyse team, and a new AI consulting practice. Its service portfolio spans strategy and consulting, performance marketing (SEA, SEO, Social Media, Display, Video, Affiliate, Amazon/Marketplace, TikTok Shop), content and campaign production, UX/UI design, and web development using platforms including Typo3, Statamic (with its proprietary 'webnetz Wenora' product), WordPress, Shopware, Shopify, and Novomind iShop. The firm is founder-owned and led by four managing directors (Sebastian Loock, Patrick Pietruck, Robert Pietruck, Felix Benckendorff), with no disclosed institutional investors.
The agency operates on a project-and-retainer professional services model with no publicly disclosed pricing, acquiring clients through enterprise field sales, direct outreach, LinkedIn Lead Gen Forms, and a sustained thought-leadership engine comprising the 'webnetz Snacks' podcast (117+ episodes), free practitioner webinars, and an active blog. Its client roster spans multiple Bundesliga football clubs (Eintracht Frankfurt, Bayer 04 Leverkusen, 1. FC Köln, VfB Stuttgart, BVB, Hamburger SV, FC Union Berlin, FSV Mainz 05, VfL Bochum, DFB, Handball-Bundesliga), major German consumer brands (VELUX, Aldiana, tegut..., edding, Heinz von Heiden, simply v, Char-Broil), B2B/industrial clients (Kühne+Nagel, Grossmann & Berger), and educational institutions (Leuphana Universität Lüneburg). The agency differentiates through BVDW certifications across four disciplines (SEA, SEO, Social Media Marketing, Affiliate Marketing, valid 2025-26), editorial recognition in W&V (Werben & Verkaufen), and a data-driven social media performance check recognized by the Verband Deutscher Sportjournalisten for WM 2026. It is also actively expanding an AI consulting offering (KI-Consulting) targeted at the German Mittelstand.
Web-netz Gmbh firmographics
Firmographics- Name
- Web-netz Gmbh
- Legal name
- web-netz GmbH
- Website
- https://webnetz.de
- Company type
- Private
- Operating status
- Operating
- Short description
- Web-netz GmbH is a full-service digital marketing agency in Lüneburg, Germany, serving DACH-region mid-market and enterprise clients with integrated performance marketing, web development, content production, and a specialized Bundesliga-focused sports marketing unit.
- Ownership category
- akta.pro rank
Web-netz Gmbh industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Computer Systems Design Services (541512)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Web-netz Gmbh is headquartered
LocationHeadquarters
- HQ city
- Lüneburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Web-netz Gmbh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Marketing Agency Services: webnetz generates revenue primarily through professional services delivered as a full-service online agency. Services span strategy & consulting, online marketing (SEA, SEO, Social Media, Display, Video, Affiliate, Amazon/Marketplace, TikTok), content & campaigns, design & video, and web development. Revenue is project- and retainer-based, with clients including named sports clubs, travel brands, e-commerce companies, and B2B enterprises across Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based and retainer engagements — no public pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
Web-netz Gmbh product offering
Product offeringCore offering
Web-netz GmbH is a full-service German digital marketing agency (Online-Agentur) based in Lüneburg that delivers interdisciplinary online marketing and web development services. Its offerings span strategy and consulting, performance marketing (SEA, display, video, native, affiliate, Amazon/marketplace, TikTok Shop), social media marketing, SEO, content and campaigns (including influencer and email marketing), design and video production, and web development across CMS and e-commerce platforms (Typo3, Statamic, WordPress, Shopware, Shopify, Novomind iShop). The agency also operates a dedicated AI consulting practice for German Mittelstand companies and a specialized Sport-Unit serving Bundesliga football clubs and sports associations.
Product overview
Web-netz GmbH is an interdisciplinary digital marketing agency based in Lüneburg, Germany, offering a comprehensive suite of digital services. The agency operates a platform-plus-services model combining core marketing disciplines (Strategy & Consulting, Online Marketing, Social Media, SEO, Content & Campaigns, Design & Video) with specialized Web Development capabilities using platforms like Shopware, Shopify, WordPress, Typo3, and Statamic. The agency is organized into practice areas including Paid Media Marketing (SEA, Display, Video, Native, Affiliate), Social Media Marketing, SEO, Content Marketing, Influencer Marketing, E-Recruiting, and E-Mail Marketing, complemented by UX/UI Design and Video Production. A dedicated Sport-Unit serves major German sports clubs, while Knowledge Hub (webnetz Snacks Podcast, Webinars, Blog) provides thought leadership content. The agency emphasizes AI integration consulting to help mid-market companies leverage artificial intelligence in their marketing operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategie & Beratung (Strategy & Consulting) Strategic consulting including performance audits, web analytics, potential analysis, online marketing strategy, social search, project management, monitoring & controlling, and AI consulting for businesses.
- Online Marketing / Performance Marketing Performance marketing services including search engine advertising (SEA), display advertising, video advertising, native advertising, affiliate marketing, Amazon marketplace marketing, and TikTok Shop management for brands and e-commerce operators.
- Social Media Marketing Social media management including organic content strategy, social media advertising, LinkedIn Ads campaigns, and brand-building programs for enterprise and mid-market clients.
- Suchmaschinenoptimierung (SEO) Search engine optimization services designed to improve organic search visibility and rankings for client websites.
- Content & Kampagnen (Content & Campaigns) Content marketing, influencer marketing, e-recruiting, email marketing, brand building campaigns, and personal branding / corporate influencer programs for clients.
- Design & Video Digital brand communication including corporate identity, HTML5 animated banners, social media ads, UX/UI design for websites and online shops, and video production for social media and corporate image films.
- Webentwicklung (Web Development) Website and e-commerce development across Typo3, Statamic (including webnetz Wenora), WordPress, Shopware (including Shopware 5 to 6 migration), Shopify, and Novomind iShop platforms, with accessible (barrierefrei) web design.
- KI-Consulting (AI Consulting) AI consulting services helping German mid-market (Mittelstand) companies integrate AI into their operations and marketing workflows, including generative AI integration and process automation.
- webnetz Wenora A proprietary CMS-based product built on the Statamic framework, representing webnetz's own software/branding layer for clients requiring a customized CMS solution.
Quantifiable outcome
- +102% traffic increase and +35% search queries for Char-Broil Europe case study
- +1 more outcomes
Companies that use Web-netz Gmbh
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles2 records
Web-netz Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability9 records
Feature2 records
Web-netz Gmbh partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Zoho (Zoho Corporation)corewebnetz uses multiple Zoho products for its operations: Zoho CRM for customer relationship management, Zoho Sales IQ for live chat and visitor tracking on the website, Zoho Campaigns for newsletter/email marketing, and Zoho Sales IQ for sales intelligence. These are integral operational tools underpinning client engagement and internal CRM processes.
- Google (Google Ireland Limited / Google LLC)corewebnetz leverages Google's marketing technology stack including Google Analytics 4 for web analytics, Google Ads for search and display advertising, Google Ads Remarketing and DoubleClick Floodlight for retargeting, Google Conversion Linker, Google Maps for location features, YouTube for video embedding and marketing, and Google Search Console data for blog content insights. Google tools are central to the agency's performance marketing service offering.
- Meta (Facebook / Instagram)corewebnetz uses Meta Pixel for website tracking and conversion measurement, Facebook Custom Audiences for retargeting, and Meta Ads (Facebook and Instagram advertising) as core channels in its social media marketing services. The agency also operates a Facebook fan page under a joint controller arrangement with Meta.
- LinkedIn (LinkedIn Ireland Unlimited Company)corewebnetz uses LinkedIn Ads for B2B advertising, LinkedIn Insight Tag for conversion tracking on its website, and LinkedIn Lead Gen Forms for new customer acquisition. LinkedIn is a key channel for the agency's B2B marketing services.
- TikTok (TikTok Technology Limited)corewebnetz offers dedicated TikTok Shop Agency services and runs TikTok Ads campaigns for clients. The agency also maintains its own TikTok channel for content marketing and uses TikTok pixel for tracking. TikTok is positioned as a core service offering in the performance marketing portfolio.
- Statamic (Stapleton & Co)corewebnetz uses Statamic as one of its primary web development CMS platforms and has built its proprietary 'webnetz Wenora' product on top of the Statamic framework. The agency is an experienced Statamic implementer.
- Shopwarecorewebnetz specializes in Shopware web development and e-commerce implementation, including Shopware 5 to Shopware 6 migration services. Shopware is listed as a primary technology platform alongside WordPress, Statamic, Typo3, Shopify, and Novomind iShop.
- PROLIANCE GmbH / datenschutzexperte.deminorwebnetz has appointed PROLIANCE GmbH / datenschutzexperte.de as its external Data Protection Officer (Datenschutzbeauftragter), as required under GDPR. Located in Munich, they serve as the formal DPO for the agency.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Web-netz Gmbh competitors and assessment
Company assessmentBroad incumbents
- Scholz & Friends: Scholz & Friends is a major German creative and advertising agency with several hundred employees, serving enterprise clients across brand, digital, and content. A broad incumbent with overlapping digital services for German mid-market and enterprise customers.
- Serviceplan Group: Serviceplan Group is Europe's largest independent agency group, headquartered in Munich with 5,000+ employees across multiple specialist brands. A broad incumbent competing for the same enterprise digital accounts as webnetz, but at far greater scale and global reach.
- Jung von Matt: Jung von Matt is a Hamburg-headquartered leading German creative and digital agency with 1,000+ employees across multiple offices. A broad incumbent offering creative advertising, digital, and brand services to enterprise clients — overlaps with webnetz in digital and content services but at a much larger scale.
- Dept: Dept is a large international digital agency (5,000+ employees globally) with significant German operations. It serves enterprise clients across creative, technology, and digital marketing — a broad incumbent that competes for digital mandates from the same enterprise buyers as webnetz.
Direct peers
- AMS Media: AMS Media is a Hamburg-based digital agency specializing in performance marketing, SEO, and content marketing for German mid-market and enterprise clients. A direct peer comparable to webnetz in service mix and DACH focus.
- Syssy Group: Syzygy is a Frankfurt-based publicly listed digital agency (~250+ employees) offering performance marketing, SEO, digital experience design, and technology services. Comparable to webnetz for DACH mid-market enterprise digital services, with a similar consultancy-meets-creative positioning.
- FAKTOR 3: FAKTOR 3 is a Hamburg-based PR and digital agency with strong corporate communications and content marketing capabilities. Comparable to webnetz in the content/communications discipline and similar DACH mid-market positioning.
- achtung!: achtung! is a Hamburg-based digital agency with similar headcount providing brand, marketing, and digital services including performance and content. Direct peer with overlapping sports and consumer client base in the German market.
- denkwerk: denkwerk is a Cologne-based full-service digital agency with ~250+ employees delivering digital strategy, performance marketing, content, and technology services. It is a direct peer to webnetz in size, services, and DACH mid-market focus.
- nexum: nexum is a Cologne-based integrated digital agency with ~300+ employees offering strategy, performance marketing, content, design, and web development. It's the closest German mid-market digital agency comparable to webnetz in size, service breadth, and DACH-only geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Web-netz Gmbh social profiles
Digital presenceWeb-netz Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web-netz Gmbh leadership team
Management profileNumber of profiles
Profiles12 records
Web-netz Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web-netz Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web-netz Gmbh
What does Web-netz Gmbh do?
Web-netz GmbH is a full-service German digital marketing agency (Online-Agentur) based in Lüneburg that delivers interdisciplinary online marketing and web development services. Its offerings span strategy and consulting, performance marketing (SEA, display, video, native, affiliate, Amazon/marketplace, TikTok Shop), social media marketing, SEO, content and campaigns (including influencer and email marketing), design and video production, and web development across CMS and e-commerce platforms (Typo3, Statamic, WordPress, Shopware, Shopify, Novomind iShop). The agency also operates a dedicated AI consulting practice for German Mittelstand companies and a specialized Sport-Unit serving Bundesliga football clubs and sports associations.
Is Web-netz Gmbh a public or private company?
Web-netz Gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Web-netz Gmbh founded?
Web-netz Gmbh was founded in -1.
Where is Web-netz Gmbh based?
Web-netz Gmbh is headquartered in Lüneburg, Germany, in the Europe region.
How does Web-netz Gmbh make money?
One revenue line is on record: digital Marketing Agency Services.
Who are Web-netz Gmbh's main competitors?
Broad incumbents on record are Scholz & Friends, Serviceplan Group, Jung von Matt and Dept. Direct peers are AMS Media, Syssy Group, FAKTOR 3, achtung!, denkwerk and nexum.
Does Web-netz Gmbh have an API?
No public API is recorded for Web-netz Gmbh.
What industry is Web-netz Gmbh in?
Web-netz Gmbh's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541810 and its SIC code is 7311.