Líderes en Servicio

What Líderes en Servicio does

Líderes en Servicio (legally Sotto Tempo Advertising S.L.) is a Barcelona-based B2B certification and awards organization that operates the annual Certamen de los Líderes en Servicio, recognizing companies across 30 activity sectors for excellence in customer service. The program, which originated in France approximately 19 years ago and has been running in Spain for 15 editions, evaluates participants through a methodology combining 220 mystery shopper tests across phone, email, web, social media, and chat/WhatsApp channels with a 2,000-respondent customer satisfaction survey conducted by Netquest. Winners receive the right to use the "Elegido Servicio de Atención al Cliente del Año" trademark for one year in their marketing communications.

The underlying evaluation infrastructure is the proprietary eAlicia quality measurement platform, which processes and validates all mystery shopper data and survey results. The organization also publishes the Observatorio Europeo de Atención al Cliente, an annual cross-country research study covering Spain, France, Italy, Germany, and the UK. The offering is structured as a single integrated certification program rather than a modular product platform, with no public API, SDK, or mobile application.

The business model is sales-led B2B. Revenue is generated primarily through corporate participation and certification fees paid by companies across 30 industry sectors, with the annual gala at venues such as Teatro Eslava in Madrid serving as a major distribution and brand-building event. With 8 employees, no external funding, and a private limited company structure, the organization operates as a lean, independently held Spanish professional services business targeting enterprise customers across Spain and selected European markets.

Name

Líderes en Servicio

Legal name

SOTTO TEMPO ADVERTISING, S.L.

Website

https://lideresenservicio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Líderes en Servicio (Sotto Tempo Advertising S.L.) is a Barcelona-based B2B organization operating the annual Certamen de los Líderes en Servicio, a customer service certification covering 30 industry sectors in Spain and 6+ European countries, with winners receiving the "Elegido Servicio de Atención al Cliente del Año" trademark.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Certification and Award Services: The organization generates revenue through company participation and certification fees in the Certamen de los Líderes en Servicio. Companies pay to be evaluated and, if awarded, receive the right to use the 'Elegido Servicio de Atención al Cliente del Año' trademark in their communications for one year. Additionally, the European Customer Service Observatory report is available for download, suggesting data/research monetization.
2. eAlicia Quality Measurement Program: Sotto Tempo Advertising operates the eAlicia quality measurement program used to process and validate all evaluations for the Líderes en Servicio awards. This proprietary measurement system likely forms part of their service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Líderes en Servicio runs the Certamen de los Líderes en Servicio, an annual B2B customer service award competition that evaluates companies across 30 sectors through mystery shopper tests and a 2,000-person satisfaction survey. Companies pay to participate and, if awarded, receive the right to use the "Elegido Servicio de Atención al Cliente del Año" trademark for one year. The program is supported by the proprietary eAlicia quality measurement system and complemented by the annual European Customer Service Observatory research report.

Product overview

Líderes en Servicio operates a single unified product: the Certamen de los Líderes en Servicio award competition. The core offering is a customer service quality certification program where companies are evaluated through mystery shopper methodology (220 tests across phone, email, web, social media, and chat channels) plus satisfaction surveys conducted with 2,000 representative respondents. Winning companies receive the 'Elegido Servicio de Atención al Cliente del Año' certification logo valid for one year. The company also publishes the European Customer Service Observatory research report annually. The eAlicia quality measurement program processes and validates all evaluations. There is no modular or platform-plus-modules architecture; the offering is a single award/certification program.

Differentiator

Problem solved

Functional benefit

Brands

• Elegido Servicio de Atención al Cliente del Año: Certification logo awarded to winning companies for use in their communications for one year
• Observatorio Europeo de Atención al Cliente

Products and services

• Certamen de los Líderes en Servicio An annual B2B award competition that evaluates and recognizes companies with the best customer service quality through mystery shopper evaluations and customer satisfaction surveys across 30 activity sectors. The competition evaluates 220 mystery shopper tests (135 phone, 55 email/web forms, 6 web navigations, 12 social media, 12 chat/WhatsApp) plus a 2,000-person satisfaction survey conducted by Netquest.
• Elegido Servicio de Atención al Cliente del Año A certification logo awarded to winning companies, valid for one year, certifying them as leaders in customer service quality in their respective sector. The trademark can be used in the company's communications and marketing materials during the license period.
• Observatorio Europeo de Atención al Cliente An annual European customer service research study conducted across Spain, France, Italy, Germany, and the UK, providing insights into customer service trends, expectations, and AI adoption. The report is available as a downloadable gated lead-capture asset.

Quantifiable outcome

• 94% of Spanish population considers customer service influences their purchase decision
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, major and minor.

• eAliciacoreTechnology or IntegrationeAlicia is the proprietary measurement program used to process and validate all evaluations for the Líderes en Servicio awards. All mystery shopper tests and survey data are processed through this quality measurement system.
• NetquestmajorTechnology or IntegrationNetquest conducts the representative customer satisfaction surveys of 2,000 people in Spain for the annual awards evaluation, providing objective third-party survey data for the certification process.
• Teatro EslavaminorOthersHistoric Madrid theater venue hosting the annual awards ceremony and gala event.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Stevie Awards: The Stevie Awards operate a portfolio of global business awards programs that monetize certification badges and gala-driven recognition. It is directly comparable as a peer awards organization that sells participation and trademark rights for winners.
• European Customer Experience Awards: The European Customer Experience Awards (run by CCGroup) certify CX excellence across European enterprises through a competitive, gala-driven program. It is a direct peer as a regional CX certification and recognition event.
• Market Force Information: Market Force is a customer experience intelligence and mystery-shopping firm that measures customer service quality for multi-location enterprises. It is directly comparable to Líderes en Servicio's mystery-shopping methodology and certification-style scoring outputs.
• Intouch Insight: Intouch Insight provides customer experience measurement, mystery shopping, and operational audits using a multi-channel methodology (phone, web, in-person). It mirrors Líderes en Servicio's channel-spanning test design and customer-survey benchmarking approach.
• ICERTIAS: ICERTIAS runs the 'Best Buy Award' and similar quality-certification programs in Europe and emerging markets, monetizing consumer-trust marks across multiple sectors. It is a direct peer in the customer-facing certification-badge model that Líderes en Servicio operates.

Broad incumbents

• J.D. Power: J.D. Power is the global benchmark for customer satisfaction research and awards across automotive, financial services, and consumer industries. It is comparable to Líderes en Servicio as a larger incumbent that monetizes CX quality certification and syndicated research, though it operates at much greater geographic and sectoral scale.
• Qualtrics XM: Qualtrics is the dominant experience-management platform offering continuous CX measurement, benchmarking, and analytics. It is comparable as a larger incumbent that absorbs enterprise CX research budgets that might otherwise flow to a discrete annual certification like Líderes en Servicio.

Others

• CXPA (Customer Experience Professionals Association): CXPA is a global membership organization for CX practitioners, offering certification (CCXP), training, and community programs. It is comparable as a CX community/membership body that competes for the same professional audience and sponsor pool.
• Forrester CX Research: Forrester publishes CX research, benchmarks, and recognition programs targeted at enterprise CX leaders. It is adjacent/related as an analytical and advisory peer that competes for the same enterprise CX decision-maker attention and budget.
• NPS Prism (Bain & Company): Bain's NPS Prism provides cross-industry CX benchmarking derived from large-scale consumer surveys, similar in method to the European Customer Service Observatory. It is a comparable research-driven benchmarking incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LideresServicio
• YouTubeyoutube.com/channel/UCYmuudz_mINoGJ0pBzV29bw/featured
• LinkedInlinkedin.com/company/l%C3%ADderes-en-servicio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Líderes en Servicio