Lieliska dāvana

What Lieliska dāvana does

Lieliska dāvana (legal entity SIA Lieliska Dāvana) is an online gift card and experience marketplace based in Riga, Latvia, founded in 2011 and operating as the Latvian arm of the Gera dovana Group (which also runs Lithuania's geradovana.lt and Poland's Super Prezenty). The platform aggregates more than 2,000 experience-based gift offerings from hundreds of leisure and entertainment partners — including SPA, restaurants, adventure activities, beauty services, accommodation, driving experiences, and wellness — and distributes them through multiple product formats: a universal Piedzīvojumu dāvanu karte (Adventure Gift Card), themed Dāvanu komplekti (Gift Bundles), E-dāvanu kartes for instant digital delivery, and shopping-center-branded gift cards. The catalog spans price points from €5 to over €500, with an average offer price of approximately €141.

The underlying technology is a standard e-commerce platform built on ASP.NET, supporting online checkout, session management, and integrations with Google Analytics, Google Ads, Facebook Pixel, Bing Ads, reCAPTCHA, Hotjar, MailerLite (email), LiveChat, Twilio, and InfoBip. The platform supports instant e-delivery (1-minute), courier, parcel locker (Omniva, Venipak, DPD), and Latvian Post delivery, alongside a Latvian Post logistics partnership and a network of physical stores in major Latvian shopping centers. The customer-facing experience is omnichannel, with digital and physical touchpoints feeding a shared catalog.

The business operates a hybrid B2C/B2B go-to-market. Consumers (the primary segment) purchase gift cards for personal occasions (birthdays, weddings, holidays, graduations) via self-serve e-commerce, anchored by a loyalty program (Lojalitātes klubs) offering approximately 5% cashback to drive repeat purchasing. The B2B channel is served by a dedicated corporate gifting portal (b2b.lieliskadavana.lv) targeting employers for employee incentives and client gifts. Revenue is generated primarily through marketplace transaction fees/margins on gift card and experience sales, with pricing structured on a unit basis and payment methods spanning internet banking, card, cash, invoice, and universal gift cards. Gift cards carry 12-month validity with free exchange. The entity has 15 employees and is privately held within the group structure; no external funding rounds have been disclosed.

Name

Lieliska dāvana

Legal name

SIA Lieliska Dāvana

Website

https://lieliskadavana.lv

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Lieliska dāvana is a Riga-based online marketplace that aggregates 2,000+ experience gifts from hundreds of Latvian leisure partners, serving individual consumers and corporate clients across the Baltic region.

Ownership category

akta.pro rank

Product category

Experience Gift Card Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Gift card marketplace
• Experience gifts
• Corporate gifting
• Experience vouchers
• Leisure aggregator

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Gift Card and Experience Sales: The company acts as a marketplace/platform for gift cards and experience packages. Revenue is generated through the sale of physical gift cards, e-gift cards, and gift sets from partner providers. The company aggregates experiences from hundreds of service partners (SPA, restaurants, adventure activities, beauty, etc.) and sells them through its own e-commerce platform. It earns a margin on each transaction. Gift cards are valid for 12 months with free exchange.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lieliska dāvana operates an online gift card and experience marketplace that aggregates more than 2,000 experience-based gifts from hundreds of leisure and entertainment service providers across Latvia, Lithuania, and Estonia. The platform sells physical gift cards, e-gift cards, and themed gift bundles under its own brand and through a dedicated B2B corporate gifting portal, earning a margin on each transaction. Gift cards are valid for 12 months with free exchange and can be delivered instantly by email or physically via parcel lockers, courier, or postal services.

Product overview

Lieliska dāvana operates as an experience-based gift marketplace and aggregator platform in the Baltic region, offering more than 2000 different experience gifts across Latvia, Lithuania, and Estonia. The platform functions through multiple product formats: the core Piedzīvojumu dāvanu karte (Adventure Gift Card) serves as the universal gift currency allowing recipients to choose from any experience, while Dāvanu komplekti (Gift Bundles) provide curated themed collections. E-dāvanu kartes enable instant digital delivery. The marketplace is organized into distinct product categories including SPA and masāžas, Atpūta Latvijā (accommodation), Ūdens piedzīvojumi (water adventures), Aktīvā atpūta (active recreation), Gardēžiem (culinary), Skaistums (beauty services), Kursi un Meistarklases (courses), Lidojumi un lēcieni (flights/jumps), Braucieni (driving experiences), Jautras dāvanas (entertainment), and Veselībai (health/wellness). Additional offerings include Tirdzniecības centra dāvanu karte (shopping center gift cards), Premium dāvanas (luxury tier), Lojalitātes klubs (loyalty rewards up to 5% cashback), and B2B/Korporatīvās dāvanas (corporate solutions). The company operates physical retail locations alongside the e-commerce platform, with products available through same-day delivery in Riga.

Differentiator

Problem solved

Functional benefit

Brands

• Lieliska dāvana: Primary brand for gift cards, gift packages, and experience vouchers in Latvia.

Products and services

• Piedzīvojumu dāvanu karte (Adventure Gift Card) Universal gift card allowing recipients to choose from more than 2,000 experience-based gifts including flights, SPA, accommodation, and adventure activities across Latvia, Lithuania, and Estonia. Valid for 12 months with free exchange.
• Dāvanu komplekti (Gift Bundles)

Quantifiable outcome

• 4.7/5 average customer rating from 4000+ reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor, major and core.

• Latvijas Pasts (Latvia Post)minorImplementation/ SI/ Consulting PartnerLatvijas Pasts (Latvia Post) provides postal and delivery services for physical gift cards and packages ordered through the Lieliska dāvana platform. It is one of the delivery service providers enabling the company's multi-channel fulfillment strategy.
• UAB Gera dovanamajorStrategic or Co-development PartnerUAB Gera dovana is the parent/group company of SIA Lieliska dāvana within the Gera dovana Group. The group operates in three Baltic markets: Lithuania (geradovana.lt), Latvia (lieliskadavana.lv), and Poland (superprezenty.pl). Lieliska dāvana benefits from group synergies and shared operational infrastructure.
• Telia Lietuva, ABminorGTM or Marketing PartnerTelia Lietuva is listed as a selected business partner, potentially for cross-promotional or marketing activities in the Lithuanian market.
• UAB SynopticomminorGTM or Marketing PartnerSynopticom is listed as a selected business partner, likely involved in digital marketing or advertising activities.
• Hundreds of leisure and entertainment service providerscoreChannel Partner/ Reseller/ DistributorLieliska dāvana partners with hundreds of leisure and entertainment service providers across Latvia, Lithuania, and Estonia. Partners include SPA and wellness centers, restaurants, adventure activity operators, beauty salons, hotels, cinemas, shooting ranges, and more. These partners supply the experiences sold through the Lieliska dāvana platform as gift cards and experience packages.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinggly: Global experience gift card company offering redeemable experiences across many countries. Operates an open-loop gift card model very similar to Lieliska dāvana's Piedzīvojumu dāvanu karte with cross-border redemption.
• Buyagift: UK-based experience gift marketplace offering thousands of experiences (adventure, dining, spa, short breaks) packaged as gift vouchers and boxes. Closely comparable in product, category mix, and gifting-occasion positioning.
• Red Letter Days: Established UK experience gift retailer with a long history of curating experience packages (driving, flying, spa, short breaks). Direct competitor in the experience gift vertical with similar catalogue breadth and B2C/B2B channels.
• Smartbox Group: Largest European multi-merchant experience gift box and gift card operator across 11+ countries. Directly comparable business model: aggregating experiences from thousands of merchants and selling them as gift cards/boxes via e-commerce and retail.

Broad incumbents

• Blackhawk Network: Global branded payments and gift card network operating gift card issuance, distribution, and processing platforms. Comparable as a gift card aggregator and issuance platform, though primarily B2B distribution rather than direct consumer experience marketplace.
• InComm Payments: Largest prepaid/gift card processor and distributor globally, providing technology and distribution infrastructure for closed-loop and multi-merchant gift cards. Comparable as a back-end gift card issuance/processing platform though not a direct consumer experience brand.
• Appreciate Group (Love2shop): UK multi-merchant gift card and voucher operator (Love2shop, Highstreetvouchers) providing flexible multi-retailer gift solutions. Comparable in multi-merchant stored value and corporate gifting use cases.

Regional players

• ZIZO: Latvian lifestyle and gift retailer carrying similar gifting categories (home goods, accessories, gifts). Local market overlap in retail gifting channels, though with a different product mix (physical goods vs. experiences).
• Gera dovana: Lithuanian experience gift marketplace operated by the same Gera dovana Group. Operates the identical playbook (gift cards, experience aggregation, loyalty) in the domestic Lithuanian market.
• Super Prezenty (Prezenty.pl): Polish experience gift marketplace operated by the same Gera dovana Group. Directly comparable business model, catalog, and brand positioning but serving the Polish market rather than Latvia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lieliskadavana
• Instagraminstagram.com/lieliskadavana
• LinkedInlinkedin.com/company/sia-lieliska-d-vana-
• Pinterestpinterest.com/lieliskadavana
• YouTubeyoutube.com/channel/lieliskadavana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lieliska dāvana