Life Art Distribuție

What Life Art Distribuție does

Life Art Distribuție is a Romanian private limited company (SRL) headquartered in Joița, Giurgiu, that distributes, rents, and services air-treatment and climate-control equipment for residential, commercial, heritage, construction, and event customers. The operating model is organized into three branded divisions — Lifeart Shop for retail sales, Lifeart Rentals for short-term equipment hire, and Lifeart Events for event-climate solutions — accessed through lifeart.ro and ancillary web properties, with regional zone representatives in counties including Sălaj, Timiș, and Dobrogea.

The core product set spans dehumidifiers, humidifiers, air purifiers (including HEPA and UV-C industrial units), heaters, ventilation equipment, and specialty solutions such as drying powders. The strategic flagship is the Mursec Eco electroosmotic moisture-inversion system, sourced under an exclusive Romanian distribution partnership with Humicontrol Spain (signed in 2023), with named first installations at sites such as ARCUB and Tipografia. Mursec Eco is marketed with a "SmartPolar multi-frequency" signal pattern and WiFi/app monitoring. Sponsorship of the MONUMENTE RENASCUTE heritage-restoration event and documented church/religious-building projects indicate a deliberate vertical focus on moisture remediation for historic and cultural structures.

The company employs approximately 15 people, has no disclosed external funding, no acquisitions, and no public certifications. Revenue is generated through unit sales (Shop), rental contracts (Rentals), and event-service contracts (Events), with Mursec Eco listed at roughly 11,923-24,507 Lei (€2,400-€4,900) per system and conventional dehumidifiers spanning roughly €200-€4,700. No financial figures are publicly disclosed.

Name

Life Art Distribuție

Legal name

LIFE ART DISTRIBUȚIE SRL

Website

https://lifeart.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Art Distribuție is a Romanian air-treatment equipment specialist that distributes, rents, and services dehumidifiers, air purifiers, and the exclusive Mursec Eco electroosmotic system for residential, heritage, construction, and event clients via Shop, Rentals, and Events divisions.

Ownership category

akta.pro rank

Product category

Air Treatment and Climate Control Equipment Distribution

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD)

akta.pro secondary industries

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)

Keywords

• Air treatment equipment
• Dehumidifier distribution
• Industrial air filtration
• Climate control rentals
• Capillary moisture remediation

Headquarters

HQ city

Joița

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Lifeart Shop): E-commerce sales of air treatment equipment including dehumidifiers, humidifiers, air purifiers, air conditioners, heaters, fans, ventilation equipment, measuring instruments, and the Mursec Eco capillary moisture system. Online storefront with pricing in RON, installment payment options via Banca Transilvania, FirstBank, GarantiBank, Alpha Bank.
2. Equipment Rentals (Lifeart Rentals): Rental of dehumidifiers, heat cannons, fans, and electric air heaters for drying, construction, and renovation applications. Service and maintenance included.
3. Event Climate Solutions (Lifeart Events): Mobile climate control solutions for public or private events including mobile air conditioning, air coolers, and heating systems. Complete rental, transport, setup, and teardown services.
4. Installation and Consultation Services: Professional consultation and installation services for Mursec Eco devices (e.g., historic building implementations), AC installation, and technical evaluation for industrial/commercial applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Life Art Distribuție distributes and rents air treatment and climate control equipment in Romania through three divisions: Lifeart Shop (e-commerce retail of dehumidifiers, humidifiers, air purifiers, heaters, ventilation, AC, and the Mursec Eco electroosmotic system), Lifeart Rentals (dehumidifier and heater rental with service and maintenance), and Lifeart Events (mobile climate solutions for events). The company is the exclusive Romanian distributor of the Mursec Eco electroosmotic system for capillary moisture inversion, developed by Humicontrol Spain with SmartPolar multi-frequency and WiFi app control.

Product overview

Life Art Distribuție operates three divisions: Lifeart Shop (e-commerce), Lifeart Events (event climate solutions), and Lifeart Rentals (equipment rental). The core product portfolio centers on air treatment and climate control equipment. Key offerings include the proprietary Mursec Eco electroosmotic system for rising damp (with companion Pudră de Drenare), premium Venta humidifiers/air purifiers featuring WiFi/app/voice control and HEPA H13 filtration, industrial dust filtration systems (Heylo StaubStop/PowerFilter), UV-C sterilization lamps (Sterilon), dehumidifiers for residential/industrial/pool use, heat cannons and electric air heaters, air coolers, ventilation equipment (axial/centrifugal/explosion-proof fans), air conditioning (Sendo), and measurement instruments. The company positions itself as a specialist in air treatment with over 10 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Mursec Eco: Wireless electroosmotic device system that reverses the polarity of water molecules to combat rising damp and capillary moisture in buildings. Uses SmartPolar multi-frequency technology. Coverage ranges from 30 m² to 3,000 m². Sold exclusively through Lifeart in Romania under a partnership with Humicontrol Spain.
• Lifeart Shop
• Lifeart Rentals
• Lifeart Events

Products and services

• Mursec Eco Electroosmotic Capillary Moisture System Wireless electroosmotic device that reverses the polarity of water molecules in capillary walls to combat rising damp. Features SmartPolar multi-frequency technology and WiFi control via mobile app or PC. Coverage ranges from 30 m² (Radius 4) to 3,000 m² (Radius 30) with a 30-year warranty. For heritage buildings, museums, churches, residential basements, and any structure with capillary moisture issues.
• Pudră de Drenare (Draining Powder) Professional additive mixed with sand and cement to create high-porosity drying mortar that absorbs humidity from walls and gradually releases it as vapor, with salt crystallization contained inside the wall. Used as a complementary product to Mursec Eco for full rising-damp remediation treatments.
• Dehumidifiers (Residential, Professional, and Pool) Moisture removal equipment for residential, commercial, and swimming pool applications. Includes consumer units (Master DH712P at 968 Lei; Klarstein Drybest 2000 at 467 Lei), professional drying units for post-water-damage restoration, and specialized swimming-pool dehumidifiers for natatorium humidity and condensation control.
• Venta Humidifiers and Air Purifiers Premium German Venta evaporative humidifiers, air purifiers, and hybrid units combining humidification with HEPA H13 filtration. Include residential models, professional units (e.g., Venta AH902 Professional at 7,274 Lei), and consumables/accessories. Selected models feature WiFi/app control, UV-C sanitization, and smart-home integration.
• Venta AP100/AW100 Hybrid 3-in-1 Air Purifier with Fan and Heater Hybrid air purifier with fan and ceramic heater function. Purifies air with 99.97% filtration efficiency down to 0.1 µm particles, heats rooms up to 70 m², and supports app, voice, and touchscreen control. Targeted at premium residential and small commercial users seeking a single combined device.
• Industrial Air Purifiers and Dust Filtration Systems Heavy-duty air purification and dust filtration systems for construction sites, workshops, and industrial facilities, including the Heylo StaubStop 6000 (10,367 Lei) and Heylo PowerFilter 3500 (23,142 Lei). Features HEPA H14 filtration, dust collection bags, and asbestos containment accessories to meet EU-reduced dust thresholds (1.25 mg/m³).
• UV-C Sterilization Lamps (Sterilon) UV-C air and surface sterilization devices including Sterilon Flow, Flow Premium, Air, and Car models, used to neutralize viruses, bacteria, and pathogens in indoor spaces. Priced between 1,321 Lei and 2,439 Lei. Targeted at clinics, offices, retail, and residential users seeking pathogen control.
• Heat Cannons and Electric Air Heaters Direct and indirect combustion diesel-fired heat cannons, plus single-phase and three-phase electric air heaters, for industrial, commercial, and event heating applications. Includes accessories such as hot-air ducting. Used for construction drying, renovation heating, and event climate support.
• Air Coolers (Mobile and Fixed Evaporative) Mobile and fixed evaporative air coolers for residential and commercial cooling applications, including Master BC series units. Used where refrigerant-based air conditioning is impractical or for energy-efficient cooling in dry indoor environments.
• Ventilation Equipment (Fans and Ducting) Axial and centrifugal fans, explosion-proof (Anti-Ex) fans, wind machines, and flexible ducting (hot air, cold air, antistatic, ventilation) for industrial, commercial, and event ventilation applications.
• Sendo Air Conditioning Systems Split and portable air conditioning units for residential and commercial applications, with installation services and extended warranty options. Includes residential and commercial lines plus partner and extended warranty programs.
• Measurement Instruments (Hygrometers and Data Loggers) Hygrometers for air humidity, surface moisture meters for screed/wall/wood, and data loggers for environmental monitoring. Used by homeowners, contractors, and heritage-building professionals to diagnose and track moisture and air-quality conditions.
• Lifeart Rentals — Equipment Rental Service Rental, service, and maintenance of dehumidifiers, heat cannons, fans, and electric air heaters for drying, construction, and renovation projects. Service and maintenance included as part of the rental engagement. Targeted at contractors, restoration professionals, and short-term project needs.
• Lifeart Events — Mobile Climate Solutions for Events Mobile climate control rental for public or private events, including mobile air conditioning, air coolers, and heating systems. Complete service package covers consultation, transport, setup, and teardown. Targeted at cultural organizations, associations, and event planners hosting events in non-climatized venues.
• Installation and Professional Consultation Services Professional consultation and installation services for Mursec Eco electroosmotic devices in heritage buildings and other structures, AC installation for residential and commercial customers, and technical evaluation for industrial and commercial air-treatment applications. Includes on-site assessment and custom offers.

Quantifiable outcome

• Mursec Eco reduced humidity from 6.26% CM to 3.87% CM in underground exhibition spaces of ARCUB Gabroveni in 12 months
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Humicontrol SpaincoreOEM/ Whitelabel/ Licensing Partner · 1 January 2023Partnership established in 2023 between Humicontrol Spain and Lifeart for exclusive representation and promotion of the Mursec Eco electroosmotic capillary moisture system in Romania. Lifeart serves as the authorized distributor and technical representative, with Humicontrol providing the proprietary SmartPolar technology and 40+ years of development expertise. The partnership was formalized in 2023, with first Romanian implementations in 2024 (ARCUB Hanul Gabroveni, Tipografia Bisericii Reformate Cluj).
• Fan CourierminorChannel Partner/ Reseller/ DistributorCourier delivery partner for shipping products to customers. Lifeart shares customer name, delivery address, phone number, and email for delivery purposes only.
• Urgent CargusminorChannel Partner/ Reseller/ DistributorCourier delivery partner for shipping products to customers.
• X CurierminorChannel Partner/ Reseller/ DistributorCourier delivery partner for shipping products to customers.
• Banca Transilvania, FirstBank, GarantiBank, Alpha BankminorOthersBanking partners enabling installment payment options for online card purchases. Customers can pay in installments through these banks when purchasing products on lifeart.ro.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dyson: Global premium brand with overlapping product lines in air purifiers, humidifiers, heaters, and fans. Competes with Lifeart Shop on premium specs and brand-led marketing in the same Romanian consumer segment.
• Altex Romania: Major Romanian electronics and home appliance retailer carrying overlapping SKUs (AC, dehumidifiers, air purifiers). Competes with Lifeart Shop on price and assortment breadth.
• eMAG: Romania's largest online marketplace, selling overlapping SKUs (dehumidifiers, air purifiers, AC units, heaters) at competitive price points. Not a niche specialist but competes directly with Lifeart Shop on commodity items.
• Daikin Romania: Major HVAC and air-conditioning incumbent operating in Romania with broad residential, commercial, and industrial product lines. Overlaps with Lifeart's AC, ventilation, and air-handling segments.
• Philips (Signify): Sells air purifiers, humidifiers, and indoor climate products through Romanian retail. Directly overlaps with Lifeart Shop's residential product portfolio at mass and premium tiers.
• Bosch Thermotechnology Romania: Large heating, ventilation, and climate-control player in Romania with broad product portfolio. Competes in the residential and commercial climate-equipment categories Lifeart serves.
• Heylo: German manufacturer of construction dryers, air purifiers, and dust filtration systems — Heylo products are already distributed by Lifeart, but Heylo's direct sales channel to Romanian contractors overlaps with Lifeart's industrial/construction segment.

Direct peers

• Boneco: Swiss specialist in humidifiers, air purifiers, and air washers — a direct product-category competitor to Lifeart's Venta-led residential lineup in the premium European indoor-air-quality segment.
• Drymat: Manufacturer of electroosmotic wall-drying systems, the direct technological competitor to Mursec Eco in the rising-damp / capillary moisture remediation category.
• Stadler Form: Swiss designer of humidifiers, air purifiers, fans, and aroma diffusers. Competes with Lifeart Shop in the premium, design-led European indoor-air-quality niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lifeartdistributie
• Facebookfacebook.com/lifeartdistributie
• LinkedInlinkedin.com/company/life-art-distributie
• Instagraminstagram.com/lifeart.ro
• TikToktiktok.com/@lifeartdistributie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Art Distribuție