Life Clinic Nama Group

What Life Clinic Nama Group does

Life Clinic Nama Group is a Greek coaching and wellbeing company founded in 2006 by Dr. Nancy Mallerou and headquartered in Neo Psychiko, Athens. The company delivers personal-development and business coaching programs to individual consumers, entrepreneurs, and corporate clients in Greece, with selective reach into broader Europe via EU-funded social impact projects. Its product portfolio spans entry-level seminars (€40–€120), mid-tier structured bootcamps such as the 6-week Self Confidence Bootcamp (€295) and the 8-week Business Bootcamp (€2,500), premium one-on-one coaching engagements including Evolve Life (€1,500), Evolve Business (€3,000), and the top-tier Elite Business program (€3,500), as well as "Power Session" laser coaching and the Nama Tribe subscription platform launched in 2021. Programs are underpinned by a proprietary trademarked methodology called "Εσωκεντρισμός©" (Egocentricism) and packaged across multiple modalities: recorded video content, live webinars, in-person sessions, and Zoom-based group coaching.

The business is operated by a lean team of approximately 11 employees using a virtual/distributed workforce model, with programs sold primarily direct-to-consumer via WooCommerce on lifeclinicgroup.com and delivered through a dedicated programs portal at programs.lifeclinicgroup.com. Payment processing is handled by Alpha Bank's Alpha e-Commerce platform and PayPal, with Klarna installment options (3 to 60 installments) on higher-priced offerings. Distribution is content-led: a weekly YouTube show "Καλύτερα Γίνεται" with over 100,000 subscribers and 11,000,000+ views serves as the primary awareness engine, supplemented by Instagram, Facebook, LinkedIn, TikTok, email newsletters, free self-assessment quizzes, and a free 10-day business coaching email funnel that feeds paid program conversions. Closed Facebook groups and a WhatsApp group for Elite Business members support post-sale retention and peer community.

Revenue is generated through five streams: one-time program purchases (seminar + bootcamp licenses), professional coaching services (Power Sessions and multi-session packages), the Nama Tribe recurring subscription, limited physical product sales, and freemium lead-generation content. Customer concentration is diversified across a long tail of individual D2C buyers, SMB coaching clients, episodic corporate engagements (e.g., ELPEN, Floridis S.A., Ales Group Hellas / Lierac Paris, Centaur Analytics), and EU social impact partnerships. The company is privately held, has not disclosed any external funding rounds, and is registered as a Greek société anonyme (A.E.) under registration number 136883601000.

Name

Life Clinic Nama Group

Legal name

Life Clinic Nama Group – Υπηρεσίες Σωματικής και Ψυχικής Ευεξίας A.E.

Website

https://lifeclinicgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Clinic Nama Group is a Greek coaching and wellbeing company, founded in 2006 by Dr. Nancy Mallerou, that sells personal-development and business coaching programs (seminars, bootcamps, 1:1 mentoring) and a subscription platform to Greek individuals, entrepreneurs, SMBs, and select corporate clients.

Ownership category

akta.pro rank

Product category

Life Coaching and Wellbeing Services

NAICS

Other Personal Services (8129), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Wellness Program Design & Accountability Coaching (HSADAGAC), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Life coaching services
• Executive coaching programs
• Personal development courses
• Wellbeing platform
• Business bootcamps

Headquarters

HQ city

Neo Psychiko, Attica

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Coaching Programs & Bootcamps: One-time purchase programs delivered online, including the Business Bootcamp (€2,500), Self Confidence Bootcamp (€295), Elite Business (€3,500), Evolve Business (€3,000), Evolve Life (€1,500), and seminar products (€40–€120). These are one-time license purchases with 1-year access to content.
2. Personal Coaching Sessions: Individual personal and business coaching sessions (Power Sessions of 60-90 minutes, Evolve Life with 5 personal sessions over 3 months). Delivered in-person or via phone/internet.
3. Nama Tribe Subscription Platform: Nama Tribe is a subscription-based coaching and wellbeing platform, positioning itself as the no.1 subscription platform for coaching in Greece. Established in 2021.
4. Physical Products (limited): The company sells physical products alongside services. Terms and Conditions page references physical product sales, delivery, returns policy, and payment processing via Alpha Bank e-Commerce and PayPal. Physical product revenue is a minor stream compared to digital programs.
5. Free Educational Content / Lead Magnet: Free 10-day business coaching program and free self-confidence test used to attract and convert leads into paid programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Life Clinic Nama Group sells structured personal and professional coaching programs delivered online and in-person, including multi-week bootcamps (Self Confidence Bootcamp, Business Bootcamp), one-on-one mentoring engagements (Evolve Life, Evolve Business, Elite Business), individual seminars, and one-off intensive coaching sessions (Power Sessions). The company also operates Nama Tribe, a subscription-based online wellbeing and coaching community platform launched in 2021, positioning itself as Greece's pioneering coaching and wellbeing brand since 2006.

Product overview

Life Clinic Nama Group is a Greek coaching and wellbeing company operating since 2006, founded by Dr. Nancy Mallerou. The product portfolio centers on coaching programs — both live/recorded seminars and structured multi-week bootcamps — alongside intensive mentoring offerings. The core programs include Self Confidence Bootcamp (6-week online, €295), Business Bootcamp (8-week online, €2,500), Evolve Life (3-month one-on-one coaching, €1,500), Evolve Business (3-month business mentoring, €3,000), and Elite Business (premium bi-weekly sessions, €3,500). Individual seminars like 'Αυτο Αμφισβήτηση Τέλος' (€120), 'Ξεπέρασε Όλα τα Εμπόδια' (€120), and 'Boost Your Confidence' (€110) serve as standalone modules or upsells. A free Self Confidence Test and a 10-day free Business Coaching Program serve as lead-generation entry points. The company also operates Nama Tribe, an online coaching subscription platform (founded 2021). Programs are delivered through WooCommerce on the main website and accessible via a dedicated programs platform at programs.lifeclinicgroup.com. Content is distributed via YouTube (100,000+ subscribers, 8+ million views for the weekly 'Καλύτερα Γίνεται' show). Payments are processed via Alpha Bank Alpha e-Commerce and PayPal, and sessions are conducted in-person, via Zoom, or by phone.

Differentiator

Problem solved

Functional benefit

Brands

• Nama Tribe: First online platform for Wellbeing Coaching & Personal Development in Greece, launched 2021.
• Business Bootcamp
• Self Confidence Bootcamp
• Evolve Life
• Evolve Business

Products and services

• Self Confidence Bootcamp A 6-week intensive online confidence-building program with weekly video lessons, workbooks, and challenges focused on four pillars (emotional, psychological/cognitive, physical, and spiritual confidence). Includes access to a closed Facebook group. Priced at €295.
• Business Bootcamp An 8-week online business development program teaching entrepreneurship fundamentals across 40 training videos covering mindset, vision, finance, branding, marketing, sales, customer experience, promotions, and high-performance energy. Includes worksheets, resource library, and an exclusive closed Facebook group. Priced at €2,500 with installment options.
• Evolve Life A 3-month personal life coaching program with 5 one-hour individual sessions with Dr. Mallerou, unlimited messaging/email communication, a customized action plan, and personal/professional development tools. Targets individuals seeking holistic personal transformation. Priced at €1,500.
• Evolve Business A 3-month intensive business coaching and mentoring program with 5 individual 2–2.5 hour sessions with Dr. Mallerou, unlimited communication, a customized action plan, and strategic tools. Designed for entrepreneurs seeking to scale their business. Priced at €3,000.
• Elite Business A premium personalized coaching and mentoring program with bi-weekly 2-hour in-person (or Zoom) sessions, daily WhatsApp group access, and peer networking with other successful entrepreneurs. Targets high-level business owners. Priced at €3,500.
• Power Session (Laser Session) A 60–90 minute focused, intensive one-on-one coaching session targeting a specific issue or goal. Described as 'laser-focused' coaching delivering immediate clarity, strategy, and action steps. Marketed as a transformational session for people feeling stuck.
• Self-Doubt Ends Seminar (ΑΥΤΟ ΑΜΦΙΣΒΗΤΗΣΗ ΤΕΛΟΣ) A 2-hour recorded seminar addressing self-doubt and negative self-talk. Includes a downloadable exercise workbook and the Self-Doubt Test. Available for €120 with lifetime access.
• Overcome All Obstacles Seminar (Ξεπέρασε Όλα τα Εμπόδια) A 2-hour recorded seminar teaching 10 practical methods to overcome life obstacles, change consciousness levels, and transform barriers into allies. Priced at €120.
• Boost Your Confidence Seminar

Quantifiable outcome

• Clients report doubling their revenue (My Fitness Life), achieving 110%+ revenue increase (Dance School Petros Kouroupakis), and launching 6-figure businesses (Nancy's Hair Salon) after completing business coaching programs.
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Calm: Subscription meditation, sleep, and mental wellness app with consumer and B2B (Calm Business) tiers. Comparable as a digital wellbeing subscription platform with corporate channel expansion, though its core modality (meditation/sleep) differs from Life Clinic's coaching focus.
• Tony Robbins (Results Coaching / Personal Mastery): Iconic personal development brand built around founder Tony Robbins, offering premium live seminars, coaching programs, and digital content at high price points. Comparable in the founder-driven, premium-priced personal-coaching business model and brand-led content distribution.
• CoachHub: European-headquartered digital coaching platform focused on enterprise leadership and development programs. Comparable as a B2B coaching competitor with overlapping corporate-wellness and executive-coaching offerings across European markets.
• BetterUp: Global enterprise coaching and mental wellness platform serving Fortune 500 clients with 1:1 coaching, AI-driven matching, and wellbeing content. Comparable as a direct competitor in the digital coaching subscription and corporate coaching segment, though operating at substantially larger scale and capital base.
• Headspace: Subscription-based mindfulness and mental wellbeing platform with consumer and B2B offerings (Headspace for Work). Comparable as a digital wellbeing subscription product with employer-sponsored access, though focused on mindfulness rather than life/business coaching.

Regional players

• LifeCo: Wellbeing and personal development brand offering coaching, retreats, and online programs with a Mediterranean/European footprint. Comparable as a regional wellbeing brand targeting similar personal-development and corporate-wellness use cases, though with a stronger retreat-based delivery model.

Direct peers

• Mindvalley: Online personal-growth education platform offering structured programs, courses, and communities in transformation, mindset, and wellbeing. Highly comparable as a digital-first, founder-led personal-development brand selling premium online programs and subscription content globally.
• Sherpa Coaching (sherpacoaching.com): ICF-credentialed coach training and corporate coaching provider offering certification programs and executive coaching services. Comparable in the structured life and executive coaching methodology, ICF-aligned training, and corporate client focus.

Emerging players

• Happify: Digital mental wellness platform offering self-guided activities, coaching, and therapist connections via subscription. Comparable as a subscription wellbeing platform with both consumer and enterprise channels and similar digital-coaching adjacency.
• Noetik (formerly Exponential Destiny): Digital personal-development platform offering structured self-improvement courses and community features. Comparable as an emerging digital personal-development platform with subscription and cohort-based programs targeting similar self-improvement audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NancyMallerou
• Facebookfacebook.com/lifeclinicgroup
• LinkedInlinkedin.com/company/life-clinic-nama-group
• Instagraminstagram.com/nancymallerou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Clinic Nama Group