Life Family Chiropractic Center

What Life Family Chiropractic Center does

Life Family Chiropractic Centers is a single-location chiropractic practice headquartered at 5795 Balsam Dr., Hudsonville, Michigan, founded in 2002 by Dr. Steve Swindle, a graduate of Life University's College of Chiropractic. The practice delivers a broad menu of chiropractic and ancillary services including spinal adjustments using techniques such as ProAduster 360, Thompson Terminal Point, Webster, and Activator methods, alongside advanced modalities such as computer-controlled spinal decompression, cold laser therapy, electrical muscle stimulation, interferential and microcurrent therapy, therapeutic ultrasound, cryotherapy (ice pack and whole-body), acupuncture, and on-premise x-ray diagnostics. A robust massage therapy offering includes deep tissue, prenatal, relaxation, sports, Swedish, hot stone, Thai, and burn-scar massage delivered by a dedicated massage therapist.

The practice segments its patient base by use case, serving local families and individuals for general musculoskeletal care, athletes (including named relationships with the Grand Rapids Griffins and the Conquerors International Strength Team), children and infants, expectant mothers (Webster Technique, prenatal massage), and auto-injury patients (whiplash and personal injury rehabilitation). Distribution is entirely through in-office visits at the Hudsonville location, with appointments scheduled via phone, email, online request form, or walk-in.

Revenue is generated on a fee-for-service / insurance-billing basis: chiropractic and massage services priced per session (massage ranges $35 for 30 minutes to $70 for 60 minutes), a $75 new-patient special covering exam, consultation and x-rays, and ancillary product sales of nutritional supplements including Standard Process lines. The practice accepts most major insurance providers, offers payment plans upon request, and runs cash/credit/check. The company also participates actively in community events (Hudsonville Community Fair, Eagle 5K, David Warsen Memorial Run) as a top-of-funnel marketing channel.

Name

Life Family Chiropractic Center

Legal name

Life Family Chiropractic Centres

Website

https://lifefamilychiro.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Family Chiropractic Centers is a single-location chiropractic and massage therapy practice in Hudsonville, Michigan, founded in 2002 by Dr. Steve Swindle, serving local families, athletes, children, expectant mothers, and auto-injury patients across West Michigan.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (621310)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAB

Sports Chiropractic & Performance Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAH

Auto Injury & Personal Injury Chiropractic (Whiplash)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAD

Prenatal & Postpartum Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAI

Pain Management Chiropractic (Neck/Back/Sciatica)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Chiropractic adjustments
• Spinal decompression therapy
• Cold laser therapy
• Massage therapy services
• Chiropractic injury treatment

Headquarters

HQ city

Hudsonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Chiropractic Services: Fee-for-service chiropractic adjustments and treatments including spinal manipulation, cold laser therapy, spinal decompression, and therapeutic exercises
2. Massage Therapy Services: Massage therapy sessions including deep tissue, prenatal, relaxation, sports massage, and Swedish massage. Priced at $70/hour, $52/45 min, $35/30 min
3. Insurance Billing: Practice accepts most major insurance providers and submits insurance forms on behalf of patients
4. New Patient Package: $75 new patient special including x-rays, exam, and consultation (cannot be billed to insurance)
5. Nutritional Supplements: Sale of supplements including Standard Process products, Vitamin D3, curcumin, fish oil, and other natural health products

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Life Family Chiropractic Center is a private chiropractic practice providing spinal adjustments, spinal decompression, cold laser therapy, electrical stimulation modalities, and massage therapy to patients in Hudsonville, Michigan and surrounding West Michigan communities. The practice also sells nutritional supplements and custom foot orthotics, and offers specialized treatment for auto, personal, and sports injuries.

Product overview

Life Family Chiropractic Center is a healthcare practice offering a comprehensive range of chiropractic services and treatments. The core offering centers on spinal adjustments and manipulation, complemented by advanced therapeutic technologies including spinal decompression, cold laser therapy, various electrical stimulation therapies (EMS, Interferential Current, Microcurrent), therapeutic ultrasound, cryotherapy, and acupuncture. The practice provides extensive massage therapy services encompassing deep tissue, prenatal, relaxation, sports, Swedish, hot stone, Thai, and burn scar massage. Additional services include custom foot orthotics, diagnostic capabilities (Surface EMG, on-premise X-ray), and specialized injury treatment for auto, personal, and sports-related injuries. The practice has operated since 2002 serving the Hudsonville, Michigan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Spinal Adjustments and Manipulation

Quantifiable outcome

• 20+ years of continuous operation since 2002
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• The Joint Chiropractic: National chiropractic franchise chain with hundreds of locations offering standardized, walk-in spinal adjustments at flat membership pricing. Comparable as the large-scale, multi-location benchmark for the U.S. retail chiropractic category in which Life Family operates.
• HealthSource Chiropractic: Multi-location chiropractic franchise offering adjustments plus corrective care plans, weight loss, and rehab services. Directly comparable as a franchise-format chiropractic operator serving local communities with bundled care plans.
• ChiroOne Wellness Centers: Multi-clinic chiropractic group with a patient-centered, education-focused model similar to Life Family's blog-driven, relationship-based approach. Comparable as a clinic-network operator in the same chiropractic category.
• 100% Chiropractic: Growing chiropractic franchise combining adjustments with massage, stretch, and wellness services. Comparable in offering a multi-modality (chiropractic + massage + rehab) service model inside single clinics.
• FYZICAL Therapy & Balance Centers: Franchised physical therapy and rehab network offering therapeutic modalities, balance training, and injury recovery. Comparable in delivering physical-medicine modalities (EMS, ultrasound, manual therapy) alongside rehab programming.
• Palmercare Chiropractic: Mid-Atlantic chiropractic clinic group operating multiple owned locations. Comparable as a multi-clinic owner-operator in the same outpatient chiropractic services category.
• Concentra (Select Medical): National occupational health and urgent care operator offering physical therapy, injury rehab, and auto-injury treatment. Comparable in providing insurance-billed injury rehabilitation services, including whiplash/auto injury care that Life Family specializes in.

Direct peers

• Airrosti: Outpatient musculoskeletal care provider emphasizing injury-focused treatment, manual therapy, and active rehab with outcomes-based protocols. Comparable in the focus on measurable recovery (e.g., Life Family's 8-week decompression timeline) and insurance-billed injury care.
• Lightbridge Chiropractic: Single/regional chiropractic practice offering diversified modalities including adjustments, massage, and physiotherapy equipment. Closely comparable in scale and service breadth to a community-rooted practice like Life Family.

Emerging players

• StretchLab: Assisted stretching and recovery franchise that competes for the same musculoskeletal wellness wallet share, particularly with athletes and active adults. Comparable as an adjacent modality competing for the same therapeutic use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/life-family-chiropractic-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Family Chiropractic Center