What Lifeline Inflatable Services Inc does

Lifeline Inflatable Services Inc. is a privately held marine equipment retailer and service provider headquartered at 1590 NW 159th Street, Miami Gardens, Florida, operating continuously since 1991. The company functions as an authorized multi-brand dealer for inflatable boats (AB, Achilles, Zodiac, GALA, COLT, and others), outboard motors (Yamaha and Tohatsu), liferafts (primarily Revere and Superior), and marine safety equipment (RescueMe/Ocean Signal, ACR Electronics, Hammar), with products ranging from sub-$20 consumables to premium ~$300,000 RIB packages.

The company operates a direct-to-consumer go-to-market model combining a physical retail showroom in Miami Gardens (staffed Monday–Friday 8:30 AM–5:00 PM) with a WooCommerce e-commerce storefront that ships within the U.S. It supplements these channels with annual participation in three major Florida boat shows (Fort Lauderdale International Boat Show, Miami International Boat Show, Palm Beach International Boat Show). Beyond retail, the company holds USCG Approved Liferaft Inspection Facility status, enabling recurring inspection/service revenue and supporting compliance-driven demand from commercial marine operators.

Revenue is generated primarily through one-time product sales at fixed unit prices, with ancillary service revenue from liferaft rentals, custom tube repair, and USCG-approved inspection services. The customer base is horizontally segmented across recreational boaters, commercial marine operators, and yacht owners, with bilingual (English/Spanish) service. The company is closely held with no documented external institutional investment, no parent company, no subsidiaries, and no disclosed leadership team in the available data.

Name

Lifeline Inflatable Services Inc

Legal name

Lifeline Inflatable Services Inc.

Website

https://lifelineinflatable.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifeline Inflatable Services Inc. is a South Florida marine equipment retailer and USCG-approved liferaft inspection facility, serving recreational boaters, commercial operators, and yacht owners since 1991. It multi-brand dealers inflatable boats, liferafts, outboard motors, and marine safety equipment through a Miami Gardens showroom and e-commerce channel.

Ownership category

akta.pro rank

Product category

Marine Equipment Retail and Service

NAICS

Boat Dealers (441222), Recreational Goods Rental (532284)

akta.pro primary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

Keywords

• Inflatable boats
• Liferaft inspection
• Marine safety equipment
• Outboard motors
• Marine accessories

Headquarters

HQ city

Miami Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of inflatable boats, liferafts, outboard motors, motor parts, boat accessories, and marine safety equipment through e-commerce website and physical retail location. Products are sold at fixed prices with some variation based on brand, size, and specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lifeline Inflatable Services Inc. is a marine equipment retailer and authorized multi-brand dealer selling inflatable boats (RIBs, dinghies, tenders), liferafts, outboard motors, marine safety equipment, boat accessories, and motor parts. The company is also a USCG Approved Liferaft Inspection Facility offering certified liferaft inspection, servicing, and rental, supported by a physical showroom in Miami Gardens, FL and a company-operated e-commerce website.

Product overview

Lifeline Inflatable Services Inc is a marine equipment retailer and service company serving South Florida since 1991. The company operates as a multi-brand dealer offering inflatable boats (RIBs, dinghies, tenders) from manufacturers including AB, Achilles, COLT, GALA, Zodiac, and others; liferafts primarily from Revere brand including Coastal, Offshore, and Standard series; outboard motors from Yamaha and Tohatsu; and comprehensive marine safety equipment including EPIRBs, PLBs, and life jackets. The company also provides boat accessories, motor parts, custom tube repair services, and is a USCG Approved Liferaft Inspection Facility. The product portfolio is organized into core categories: Inflatable Boats, Liferafts, Outboard Motors, Marine Safety Equipment, and Boat Accessories/Motor Parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Inflatable Boats A range of rigid inflatable boats (RIBs), dinghies, and tenders from multiple manufacturers including AB, Achilles, COLT, GALA, Zodiac, Brig, Highfield, and Flexboat, ranging from small portable boats to large luxury RIBs, sold to recreational boaters, commercial operators, and yacht owners.
• Outboard Motors Selection of outboard motors from Yamaha and Tohatsu brands, including various horsepower ratings for different boat applications, sold as new units via the e-commerce storefront and physical showroom.
• Liferafts Inflatable liferafts from Revere and Superior brands in coastal, offshore, and survival configurations with multiple capacities (2–8 persons), sold to recreational and commercial vessel owners through the company's USCG Approved Liferaft Inspection Facility.
• Marine Safety Equipment Comprehensive marine safety products including EPIRBs (e.g., RescueME EPIRB1 Pro), PLBs (e.g., RescueMe PLB1), man-overboard beacons (RescueME MOB1), inflatable life jackets (ComfortMax), hydrostatic release units (Hammar H20), and other essential boating safety equipment sold to recreational and commercial boaters.
• Boat Accessories Marine accessories including bimini tops (e.g., DeckTent L Inflatable Bimini), boat covers, RIB ladders (e.g., Armstrong RIB Ladder), valves, fabric, adhesives, fuel tanks, and custom fabrication services for inflatable boats.
• Motor Parts Genuine replacement parts for outboard motors including Tohatsu and Yamaha brand parts such as 4-stroke oil, fuel filters, impellers, oil filters, water pump repair kits, gear case gaskets and lube, and other consumables.
• USCG Approved Liferaft Inspection and Servicing USCG (United States Coast Guard) approved liferaft inspection and servicing performed at the company's Miami Gardens, FL facility, providing regulatory-grade inspection and recertification for liferafts sold by the company and other vessels.
• Liferaft Rental Rental service for liferafts offering SOLAS or Coast Guard approved life-saving equipment to vessels needing temporary or short-term coverage, delivered from the company's Miami Gardens, FL facility.
• Custom Tube Repair Custom tube repair services for inflatable boats, including Hypalon and PVC tube replacement and repair, performed at the company's Miami Gardens, FL service facility.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer selling Yamaha outboard motors including F20, F70, F350, and relatedYamaha products including Yamalube oils and Yamaha apparel. Company is an authorized Yamaha Marine dealer.
• TohatsucoreChannel Partner/ Reseller/ DistributorAuthorized Tohatsu dealer selling Tohatsu outboard motors and genuine Tohatsu replacement parts including impellers, filters, water pump kits, and gear case products.
• Revere Survival ProductscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Revere liferafts including Coastal Commander, Offshore Commander, Standard, and Offshore Voyager models. Also carries Revere cradles, lifejackets, and safety equipment.
• AB InflatablescoreChannel Partner/ Reseller/ DistributorAuthorized AB dealer selling AB inflatable boats including AB 13 DLX and AB 24 VST models. Carries AB valves and replacement parts.
• AchillescoreChannel Partner/ Reseller/ DistributorAuthorized Achilles dealer selling Achilles inflatable boats including LEX, LSI, AT, and LSR-E Series models.
• ZodiaccoreChannel Partner/ Reseller/ DistributorAuthorized Zodiac dealer selling Zodiac inflatable boats and replacement parts including Zodiac valves, valve inserts, and valve caps.
• GALA BoatscoreChannel Partner/ Reseller/ DistributorAuthorized GALA dealer selling GALA inflatable boats including GALA V330 and V360 models.
• Superior LiferaftscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Superior liferafts including HALO, Wave Breaker ISO, and Wave Racer ISO models.
• Orca (Achilles)coreChannel Partner/ Reseller/ DistributorCarries Orca Hypalon tubes (Orca 866) used in COLT 35 Rigid Inflatable Boats.
• RescueMe (Ocean Signal)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for RescueMe safety equipment including EPIRB1 Pro, MOB1, and PLB1 personal locator beacons.
• SE SportminorChannel Partner/ Reseller/ DistributorDealer for SE Sport high performance hydrofoils including SE Sport 200 and SE Sport 300 models.
• ArmstrongminorChannel Partner/ Reseller/ DistributorDealer for Armstrong RIB ladders and mounting hardware kits for inflatable boats.
• ACR ElectronicscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for ACR products including Hydrofix EPIRB Hydrostatic Release units.
• HammarcoreChannel Partner/ Reseller/ DistributorDealer for Hammar H20 Hydrostatic Release Units (HRU) used with liferafts.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Defender Marine: Defender is a large US marine retailer specializing in inflatable boats, outboard motors, safety equipment, and marine parts through a national catalog and e-commerce platform. It competes directly with Lifeline in the inflatable boat and safety equipment categories, but at much broader geographic reach.
• West Marine: West Marine is the largest US marine retailer, offering inflatable boats, outboard motors, safety equipment, and parts across hundreds of stores and a national e-commerce site. It is a broad incumbent that competes with Lifeline across nearly every product category but at national scale.

Direct peers

• Land and Sea Inflatable Boats: Land and Sea is a specialty retailer of inflatable boats, outboard motors, and accessories. It directly competes with Lifeline in the inflatable boat category with a similar online-plus-physical distribution model.
• Boater's World / Boat Outfitters: Boat Outfitters is an online retailer of inflatable boats, marine safety gear, and outboard motor parts with similar product mix to Lifeline. Both focus on the same niches — inflatable boats, safety equipment, and accessories — competing for online boat buyers nationwide.
• Sailrite: Sailrite is a marine retailer specializing in sailboat hardware, inflatable boats, canvas, and DIY marine supplies. It overlaps with Lifeline in inflatable boat retail and marine accessories while differing in its DIY/sail emphasis.

Regional players

• Boat Owners Warehouse: Boat Owners Warehouse is a Florida-based boat and marine equipment retailer. It overlaps with Lifeline's South Florida customer base and product categories including inflatable boats and outboard motors.
• Annapolis Performance Sailing: APS is a sailboat hardware and inflatable boat retailer serving the Mid-Atlantic and Chesapeake market. It is comparable to Lifeline as a marine specialty retailer, but its focus on sailing and geographic base differ from Lifeline's South Florida powerboat-tender emphasis.

Others

• Tohatsu Outboards: Tohatsu is a major outboard motor OEM and one of Lifeline's key supplier partnerships. Its dealer program and product roadmap influence Lifeline's catalog and competitive positioning in portable outboards.
• Revere Survival Products: Revere is a leading liferaft manufacturer and a core OEM for Lifeline's liferaft and lifejacket category. Its dealer program is a critical supply relationship for Lifeline's USCG-inspection business.
• Yamaha WaveRunners / Yamaha Marine USA: Yamaha Marine is the OEM whose outboard motors Lifeline sells. As a key supplier partner, Yamaha's direct-to-consumer strategy and dealer policy changes directly affect Lifeline's economics and competitive positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lifeline427
• Instagraminstagram.com/lifelineinflatable
• LinkedInlinkedin.com/company/lifeline-inflatable-svc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeline Inflatable Services Inc