What Sour Patch Kids does

Sour Patch Kids is a sour gummy candy brand owned and operated by Mondelez International (NASDAQ: MDLZ) under its Snackworks division. The brand offers soft and chewy gummy candies in multiple flavors and package sizes, including a classic 8 oz SKU, share-size 11.03 oz Fruits Mix and 12 oz Watermelon variants, and limited edition flavors such as Lemonade Fest. The product portfolio targets kids, families, teens, and adults seeking a nostalgic or playful snacking experience, with positioning built around the distinctive 'sour-then-sweet' taste progression and colorful character design.

The brand does not sell directly to consumers; instead, distribution is executed through Mondelez International's established US retail network across grocery stores, convenience stores, and mass retailers. The standalone entity is small — approximately 8 employees, consistent with a brand management team rather than a revenue-generating operating company — with all production, logistics, and retail relationships embedded in the parent organization. Customer acquisition and retention are driven through a multi-channel marketing presence including Facebook, Instagram, TikTok, Twitter/X, email newsletter, SMS, and recipe content hosted on the Snackworks platform.

The revenue model is one-time transactional product sales at standard retail price points, with no disclosed subscription, licensing, or direct-to-consumer e-commerce channel on the brand website. The brand has selectively pursued adjacent category extensions, exemplified by a co-branded 'Glow Up' partnership with Hally Hair producing SOUR PATCH KIDS-branded hair gems sold through Hally's website, signaling brand-extension activity beyond the core confectionery portfolio.

Name

Sour Patch Kids

Legal name

Sour Patch Kids (Brand of Mondelez International)

Website

https://sourpatchkids.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sour Patch Kids is a sour gummy candy brand under Mondelez International that sells multi-flavor gummy candies through US grocery, convenience, and mass retailers. It serves kids, families, and general consumers seeking a sour-then-sweet snacking experience, with brand management handled by a small internal team.

Ownership category

akta.pro rank

Product category

Confectionery (Sour Gummy Candy)

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Gummy candy
• Sour candy
• Confectionery products
• Candy brand
• Snack products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Candy Product Sales: Sour Patch Kids generates revenue through the sale of branded gummy candy products at retail locations including grocery stores, convenience stores, and mass retailers. Products are sold in various package sizes (8 oz, 8.02 oz, 11.03 oz, 12 oz) at standard retail price points. The revenue model is a one-time transaction model through third-party retail distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sour Patch Kids manufactures and sells soft and chewy sour gummy candies in multiple flavors (including Lemonade Fest, Watermelon, and Fruits Mix) and package sizes (8 oz, 8.02 oz, 11.03 oz, 12 oz share-size). The brand is marketed under Mondelez International's Snackworks division and distributed primarily through U.S. grocery, convenience, and mass retailers, with consumer engagement driven by a brand website featuring recipes, newsletter/SMS signups, and social media content.

Product overview

Sour Patch Kids is a confectionery brand offering soft and chewy gummy candies in various flavors and sizes. The product line includes classic gummy candy alongside limited edition seasonal flavors like Lemonade Fest and Watermelon, as well as variety packs like Fruits Mix. Products are available in standard and share-size packaging. The brand also features recipe ideas on their website that incorporate their candies into desserts and snacks.

Differentiator

Problem solved

Functional benefit

Products and services

• SOUR PATCH KIDS Soft & Chewy Gummy Candy (Classic, 8 oz) Classic soft and chewy Sour Patch Kids gummy candy sold in an 8 oz package; targeted at kids, families, and general consumers seeking a casual sour-and-sweet snack.
• SOUR PATCH KIDS Lemonade Fest Soft & Chewy Gummy Candy (8.02 oz) Limited edition soft and chewy sour gummy candy with lemonade flavor, sold in an 8.02 oz package; targeted at consumers seeking seasonal/limited-edition flavor variety.
• SOUR PATCH KIDS Watermelon Soft & Chewy Gummy Candy (Share Size, 12 oz) Soft and chewy sour gummy candy with watermelon flavor in a 12 oz share-size package; targeted at consumers and groups seeking a shareable sour-and-sweet snack for occasions and gatherings.
• SOUR PATCH KIDS Fruits Mix Soft & Chewy Gummy Candy (Share Size, 11.03 oz) Assorted fruit-flavored soft and chewy sour gummy candies in an 11.03 oz share-size package (variety pack); targeted at consumers seeking flavor variety and shareable formats for snacks, parties, and celebrations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hally HairminorGTM or Marketing PartnerHally Hair, the original hair gem creators, partnered with Sour Patch Kids for a branded collaboration called 'Glow Up.' The partnership produced SOUR PATCH KIDS hair gems that glow under blacklight. Products include the Glow Ups Gem Pen Set available for purchase on Hally's website. This cross-brand collaboration extends the Sour Patch Kids brand into hair accessories and novelty items.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Skittles: Fruit-flavored candy brand owned by Mars, Inc. Direct competitor in fruit-flavored non-chocolate confectionery with similarly playful branding, kid/family target, and overlapping retail placement.
• Starburst: Fruit-flavored chewy candy brand owned by Mars, Inc. Direct competitor in fruit-forward non-chocolate candy, sharing retail shelf space, kid/family target consumers, and Mondelez-Mars competitive dynamic.
• Jolly Rancher: Fruit-flavored hard and chewy candy brand owned by Hershey's. Comparable to Sour Patch Kids on fruit-forward flavor positioning, kid/family demographic, and broad mass and convenience retail distribution.
• Airheads: Fruit-flavored non-chocolate candy brand (taffy and gummies) owned by Perfetti Van Melle. Comparable to Sour Patch Kids on fruit-forward flavor profiles, kid-and-teen customer base, and mass retail distribution.
• Haribo: Global leader in gummy/chewy candy including Gold-Bears and sour gummy ranges. Directly comparable to Sour Patch Kids on product format (gummy candy), target consumer (kids and families), and retail distribution through grocery and convenience channels.
• Trolli: Sour gummy candy brand owned by Ferrara Candy. Most direct competitor in sour-coated gummy worms and gummies, sharing the same sour-then-sweet taste positioning and kid/family occasion targeting.
• Swedish Fish: Fruit-flavored gummy/chewy candy brand owned by Mondelez International (same parent as Sour Patch Kids). Direct sibling brand in the non-chocolate chewy candy category, sharing distribution and consumer base.
• Mike and Ike: Fruit-flavored chewy candy brand owned by Just Born. Comparable to Sour Patch Kids on fruit-flavored non-chocolate format, share-size packaging strategy, and mass-market grocery/convenience distribution.

Broad incumbents

• Hershey's: Large North American confectionery incumbent with a broad portfolio spanning chocolate and non-chocolate candy. Competes with Sour Patch Kids across the candy aisle and for the same kid-and-family occasion occasions.
• Mars, Inc. Global confectionery and snacking conglomerate whose brands (Skittles, Starburst) directly compete with Sour Patch Kids. Comparable as a broad incumbent in the same non-chocolate candy category and Mondelez's primary competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SourPatchKids
• Facebookfacebook.com/sourpatchkids
• Instagraminstagram.com/sourpatchkids
• TikToktiktok.com/@therealsourpatchkids
• LinkedInlinkedin.com/company/sour-patch-kids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sour Patch Kids