What MIKE AND IKE does

MIKE AND IKE is a heritage chewy fruit candy brand owned by Just Born, Inc., a privately held, family-owned confectionery manufacturer headquartered in Bethlehem, Pennsylvania. The brand has been in continuous production since 1940 and is one of several candy brands in the Just Born portfolio, alongside PEEPS, HOT TAMALES, GOLDENBERG'S PEANUT CHEWS, and JUST BORN Jelly Beans. The product line centers on chewy, fruit-flavored candies sold in multi-flavor variety packs (Original Fruits, Berry Blast, Tropical Typhoon, Mega Mix, Mega Mix Sour, Red Rageous) and single-flavor SKUs (Cherry, Orange, Jolly Joes grape, and a growing sour sub-line), with limited edition seasonal offerings. All products are manufactured in the USA using globally sourced ingredients and carry Kosher, Gluten-Free, and Fat-Free certifications.

The brand generates revenue exclusively through one-time retail purchase of physical candy products; it does not operate a direct-to-consumer e-commerce channel. Distribution spans US grocery chains, mass retailers, convenience stores, and drug stores, with wholesale accounts managed by Just Born Customer Service. Pricing is set by individual retailers and is not publicly disclosed. The company supports the brand through a multi-channel marketing mix including organic social (Facebook, X, Instagram, YouTube), email newsletters, surprise-and-delight sweepstakes on Facebook, Instagram, X, TikTok, and Snapchat, and strategic partnerships with the Dignitas esports organization and Marvel Studios tentpole film releases.

MIKE AND IKE targets general consumers seeking fruity chewy candy for snacking occasions, with secondary emphasis on the gaming and esports community via the Dignitas partnership. The company does not disclose revenue, headcount, ownership structure, or financial metrics, consistent with its status as a privately held subsidiary of a family-owned parent corporation.

Name

MIKE AND IKE

Legal name

Just Born, Inc.

Website

https://mikeandike.com

Company type

Private

Founded year

1940

Operating status

Operating

Short description

MIKE AND IKE is a privately held, heritage chewy fruit candy brand owned by Just Born, Inc., producing multi-flavor and single-flavor fruit chewy candies since 1940 for US retail distribution across grocery, mass, and convenience channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Candy Product Sales: MIKE AND IKE generates revenue through the sale of its chewy candy products via retail distribution. Products are sold in various packaging sizes including small boxes, theater boxes, peg bags, and stand-up bags at mass market retailers, grocery stores, and convenience stores across the United States.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MIKE AND IKE is a manufacturer and supplier of chewy fruit-flavored candies, sold under the flagship Original Fruits variety plus Berry Blast, Tropical Typhoon, Mega Mix, Mega Mix Sour, Red Rageous, single-flavor SKUs, and limited-edition seasonal mixes. Products are produced in the USA by parent company Just Born, Inc. and distributed through grocery, convenience, drug, and mass-merchant retailers across the United States. The brand does not sell directly to consumers online but operates a product finder tool to direct consumers to nearby retail stockists.

Product overview

MIKE AND IKE is a confectionery brand owned by Just Born, Inc., offering a portfolio of fruity chewy candy products. The core product line consists of multi-flavor varieties including Original Fruits (5 flavors: Cherry, Lemon, Lime, Orange, Strawberry), Berry Blast (5 berry flavors), Tropical Typhoon (5 tropical flavors), Mega Mix (10 fruity flavors), Mega Mix Sour (10 sour flavors), and Red Rageous (5 red fruit flavors). Single-flavor options include Cherry, Orange, Sour Watermelon, Sour Blue Raspberry, Sour Lemon, and Jolly Joes (grape). Limited edition seasonal mixes include the Ice Cream Truck Mix and Thrill Ride Mix. All products are manufactured in the USA using globally sourced ingredients, with Kosher, Gluten-Free, and Fat-Free certifications available. The brand is manufactured by Just Born, Inc., headquartered in Bethlehem, Pennsylvania, which has been producing MIKE AND IKE candies since 1940.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Fruits The flagship MIKE AND IKE product featuring five fruity chewy flavors — Cherry, Lemon, Lime, Orange, and Strawberry — produced since 1940 and targeted at general consumers seeking a multi-flavor chewy fruit candy.
• Berry Blast Mixed berry-flavored MIKE AND IKE chewy candies featuring five flavors: Wild Berry, Blue Raspberry, Strawberry, Blueberry, and Peach Berry, targeted at general consumers seeking berry-forward chewy candy variety.
• Tropical Typhoon Five tropical-flavored chewy candies — Paradise Punch, Kiwi-Banana, Caribbean Punch, Strawberry-Banana, and Mango — targeted at general consumers seeking tropical fruit candy variety.
• Mega Mix Assorted fruit-flavored chewy candies featuring 10 flavors in one box: Caribbean Punch, Strawberry-Banana, Paradise Punch, Grape Soda, Kiwi Banana, Mango Delight, Watermelon, Pineapple Banana, Peach Berry, and Blue Raspberry.
• Mega Mix Sour Ten sour fruit-flavored chewy candies including Sour Zappin' Apple, Sour Slammin' Strawberry, Sour Screamin' Cherry, Sour Juicy Lemon, Sour Green Limeade, Sour Pucker Punch, Sour Power Pineapple, Sour Watermelon Wipeout, Sour Grape Soda, and Sour Shockin' Raspberry.
• Red Rageous All red fruit-flavored assortment including Strawberry, Raspberry, Watermelon, Fruit Punch, and Cherry.
• Sour Watermelon Single-flavor sour watermelon chewy candy delivering a mix of puckering sourness and watermelon sweetness.
• Sour Blue Raspberry Single-flavor sour blue raspberry chewy candy delivering bold, tangy flavor with sour and berry sweetness.
• Sour Lemon Single-flavor sour lemon chewy candy delivering tangy and sour taste.
• Jolly Joes All grape-flavored MIKE AND IKE chewy candies featuring juicy-grape flavor.
• Cherry Single-flavor cherry chewy candy delivering sweet cherry taste.
• Orange Single-flavor orange chewy candy delivering sweet orange taste.
• MIKE AND IKE Ice Cream Truck Mix Limited edition mix featuring five summer-inspired flavors: Strawberry Shortcake, Orange Twist, Chocolate Waffle Cone, Cherry Ice, and Creamy Banana Split.
• MIKE AND IKE Thrill Ride Mix Limited edition mix featuring five carnival-inspired flavors: Cotton Candy Craze, Lemonade Loop, Carousel Caramel Apple, Funhouse Fruit Punch, and Churro Coaster.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Marvel Studios/The Walt Disney CompanyflagshipGTM or Marketing Partner · 15 March 2025MIKE AND IKE ran the Hometown Screening Sweepstakes in partnership with Marvel Studios for the Thunderbolts* movie release. The sweepstakes offered a grand prize of a private screening for the winner and up to 100 guests at a movie theater near the winner's hometown, valued at up to $4,999. The sweepstakes ran from March 15, 2025 to April 5, 2025, with the screening anticipated around May 1, 2025.
• Dignitas Esports TeamcoreGTM or Marketing PartnerMIKE AND IKE maintains an ongoing partnership with Dignitas, the world's leading Fortnite esports team. The partnership includes branding on team jerseys, supply of candy to the Fortnite House, sponsorship of the annual Flavor Brawl tournament ($10,000 prize pool), and presence at gaming activations and events throughout the year. The team roster includes notable players such as Bugha, Khanada, Acorn, Dukez, and Pgod. Dignitas won all 3 majors in 2023.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Trolli (Ferrara Candy Company): Ferrara's sour and sweet gummy/chewy candy brand. Overlaps with MIKE AND IKE's sour SKUs and competes for the same novelty-seeking, younger-skewing consumer at retail.
• Starburst (Mars Wrigley): Mars Wrigley's flagship chewy fruit-flavored candy with multi-flavor peg bags and theater boxes. Directly competes with MIKE AND IKE for the same chewy non-chocolate fruit candy occasion and similar retail placement.
• Airheads (Perfetti Van Melle): Perfetti Van Melle's chewy fruit-flavored taffy-style candy. Competes for the same everyday snacking and theater-box occasion as MIKE AND IKE in the chewy non-chocolate category.
• Sour Patch Kids (Mondelez): Mondelez's sour-then-sweet chewy candy with multi-flavor variety packs. Competes head-to-head with MIKE AND IKE Mega Mix Sour for the same sour-seeker consumer and shelf space.
• Jolly Rancher (Hershey): Hershey's hard and chewy fruit-flavored candy portfolio. Overlaps with MIKE AND IKE on fruit flavor profile, multi-format packaging, and mass/convenience channel distribution.
• Swedish Fish (Mondelez): Mondelez's chewy fruit-flavored candy sold in similar bag/box formats. Direct competitor in the chewy non-chocolate segment with comparable target consumer and merchandising placement.
• Hot Tamales (Just Born): Sister brand under Just Born, Inc. producing cinnamon-flavored chewy candy. Comparable non-chocolate chewy format, distribution channel, and parent-company manufacturing footprint.
• Skittles (Mars Wrigley): Mars Wrigley's fruit-flavored chewy candy sold in similar pack formats across mass, grocery, and convenience. Overlaps with MIKE AND IKE on flavor variety, target consumer, and impulse-purchase shelf set.
• Now and Later (Phoenix Candy): Long-standing chewy fruit-flavored candy sold in brick-style packs. Directly competes in the same non-chocolate chewy segment, especially in convenience and mass channels where MIKE AND IKE is stocked.

Broad incumbents

• Haribo: Global incumbent in gummy/chewy candy with broader portfolio (Gold-Bears, Twin Snakes, etc.). Competes broadly in the chewy category and sets category merchandising standards for MIKE AND IKE to defend against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mikeandike
• YouTubeyoutube.com/user/MIKEANDIKE1940?feature=watch
• Facebookfacebook.com/mikeandike
• Instagraminstagram.com/mikeandikecandy/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIKE AND IKE