Lifonti & Company

What Lifonti & Company does

Lifonti & Company Srl is an Italian boutique communication and stakeholder engagement agency headquartered in Milan, founded circa 2008 as part of The Story Group holding structure. The firm operates with approximately 19 employees and serves as the corporate, B2B, and B2P communications arm of the group, working alongside sister companies Cabiria BrandUniverse (design) and Social Content Factory (video strategy). It targets large Italian enterprises and multinational subsidiaries, with a client roster spanning banking (Banca MPS, illimity, Allianz), energy (E.ON), manufacturing (Prysmian, Acciaierie d'Italia, FILA), telematics and fintech (Telepass, Worldline), real estate (COIMA), retail and travel (Amazon Italia, Autogrill), and luxury (PUIG).

The firm delivers four integrated service lines: media relations and PR (corporate communications, CEO reputation, crisis management), digital content marketing (social media management, influencer marketing, content creation), internal communications (employer branding, employee engagement, intranet content), and events (corporate events, branded entertainment, connected events such as satellite broadcasts). The agency differentiates on the basis that team members have held prior in-house corporate communication roles, enabling direct engagement with client C-suites and tailor-made strategy execution.

Lifonti generates revenue through professional services fees, billed via retainer and project-based engagements, with no publicly disclosed pricing. The go-to-market is relationship-led and direct: the firm engages senior communication executives at prospect organizations and converts through reputation, case history portfolio (150+ projects over 15 years), and very long average mandate durations (some exceeding a decade). The company is privately held, has no external funding, and operates exclusively within the Italian market while serving clients with multinational footprints.

Name

Lifonti & Company

Legal name

Lifonti & Company Srl

Website

https://lifonti.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifonti & Company is a Milan-based boutique stakeholder engagement and communications agency serving large Italian enterprises and multinational subsidiaries across banking, energy, manufacturing, and fintech with integrated PR, digital content, internal communications, and event services.

Ownership category

akta.pro rank

Product category

Corporate Communications Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industry

Investor Relations (IR) Services (BPAFADAC)

Keywords

• Stakeholder engagement services
• Corporate communication consulting
• Media relations and PR
• Digital content marketing
• Internal communications services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communication and Stakeholder Engagement Services: Professional services revenue from providing integrated communication consulting including media relations, digital content marketing, internal communications, and event management. Clients include large multinationals and Italian enterprises with long-term retainer relationships and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lifonti & Company is a Milan-based boutique communication agency that provides integrated stakeholder engagement services to large enterprises and multinationals. Its core offerings span four areas: media relations and corporate PR (including crisis, CEO reputation, and financial communication), digital content marketing and social media management, internal communications and employer branding, and corporate event design and management. Services are delivered through long-term retainer and project-based engagements, often spanning more than a decade with clients such as Prysmian Group, BTicino, E.ON, and Amazon Italia.

Product overview

Lifonti & Company is a contemporary communication agency specializing in stakeholder engagement. The company offers four core integrated service areas: Media Relations and PR (corporate communication, CEO reputation, crisis management), Digital Content Marketing (social media management, content creation, SEO, influencer marketing), Internal Communications (employer branding, recruiting campaigns, employee engagement), and Events (roadshows, conventions, connected events). These services work together as an integrated communication ecosystem, helping clients manage their narrative across traditional media, digital channels, internal communications, and live events. The agency operates as part of The Story Group alongside sister companies Cabiria BrandUniverse (design and branding) and Social Content Factory (video strategy).

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations and PR
• Digital Content Marketing
• Internal Communications
• Events

Quantifiable outcome

• Over 150 case history projects completed successfully
• +1 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• The Story GroupcoreStrategic or Co-development PartnerLifonti & Company is part of The Story Group, a holding structure that develops integrated activities of relation building, branding and Videostrategy. The group includes sister companies that collaborate on client projects.
• Cabiria BrandUniversecoreStrategic or Co-development PartnerSister company within The Story Group focused on design and branding universe. Collaborates on client projects including concept, design, and visual identity work. Examples include Prysmian Group campaigns, BTicino Living Now launch, Autogrill branding, illimity Bank events, and FILA social media management.
• Social Content FactorycoreStrategic or Co-development PartnerSister company within The Story Group specializing in Videostrategy corporate and consumer projects. Produces video content for client campaigns including branded series, event coverage, and corporate videos. Examples include Il Mistero Sottile for BTicino, Prysmian Group video content, Acciaierie d'Italia corporate videos, and MPS event documentaries.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Weber Shandwick: Global communications agency with Italian operations providing corporate communications, media relations, and stakeholder engagement. Comparable as a large incumbent competing for the same multinational enterprise PR mandates.
• Havas PR: Global PR network within Havas, with presence in Italy. Comparable as a broad incumbent offering integrated corporate communications, media relations, and content marketing to enterprise clients.
• FleishmanHillard: Global public relations and communications agency with offices in Italy. Comparable as a broad incumbent offering integrated corporate communications, public affairs, and content services to large enterprises.
• MSL Group: Global public relations and integrated communications network with Italian operations. Comparable as a broad incumbent offering corporate communications, public affairs, and content services to large enterprises.
• Edelman: Global public relations firm with a strong Italian practice. Comparable as a broader incumbent offering the same corporate communications, CEO reputation, and crisis management services to multinational enterprise clients including Italian divisions of global brands.
• BCW (Burson Cohn & Wolfe): Global communications agency with Italian operations serving enterprise clients across corporate communications, crisis, and public affairs. Comparable as a broad incumbent directly competing for the same multinational mandates.

Direct peers

• SEC Newgate: Italian public relations and communications consultancy with offices across Italy. Comparable as a homegrown Italian PR firm offering corporate communications, media relations, public affairs, and crisis management to enterprise clients.
• Barabino & Partners: Milan-based PR and investor relations agency serving listed and large Italian corporates. Comparable as a boutique Italian communications specialist with overlapping corporate communications and IR capabilities.
• Image Building: Milan-based Italian PR and communications agency specializing in corporate, financial, and product communications. Comparable as a domestic Italian boutique PR firm of similar size serving enterprise and listed clients in Italy.
• Community (Beverly Enterprises): Leading Italian communications and public relations group headquartered in Milan. Directly comparable as a domestic Italian PR and corporate communications agency serving enterprise clients across multiple sectors, competing for the same Italian enterprise mandates as Lifonti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lifonti-&-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifonti & Company