What Likewise | Branding + Digital does

Likewise | Branding + Digital is a privately held Brazilian branding and marketing agency headquartered in Curitiba, Paraná, operating since its founding as a boutique firm co-owned by Creative Director Fabianne Bettega D'Avila. The firm positions itself as a brand builder, treating brand as reputation rather than solely as visual identity, and sells four primary professional services: brand creation (Criação de Marca), digital presence creation (Criação de Presença Digital), strategic marketing (Marketing Estratégico), and the BrandInsight 1h30 online mentorship program. Delivery is anchored on the proprietary Framework Likewise® registered methodology for brand strategy development.

The underlying technology layer is the trademarked Framework Likewise® methodology rather than a software platform; delivery is human-led and consultative. The firm sells through a multi-channel direct motion: WhatsApp contact for inbound inquiries, Calendly for free consultation scheduling, and the HotMart marketplace for transactional BrandInsight session purchases. Pricing is quote-based and not publicly disclosed, and the firm has no app, no public API, and no disclosed software product.

The business model is professional services with project-based revenue from brand creation, digital presence, and strategic marketing engagements, supplemented by a smaller, transactional mentorship revenue stream. The customer base is primarily Brazilian SMBs across food and beverage, health, and retail, with a few enterprise clients in safety and financial services (SafeStart International, Apoio Securitizadora). The firm operates with 7 employees, no external funding, no institutional investors, and no parent company, and is geographically concentrated in the Curitiba market.

Name

Likewise | Branding + Digital

Legal name

Likewise

Website

https://likewise.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Likewise is a privately held Brazilian branding and marketing agency based in Curitiba, serving SMBs and select enterprises with brand creation, digital presence, strategic marketing, and BrandInsight mentorship services built on its proprietary Framework Likewise® methodology.

Ownership category

akta.pro rank

Product category

Branding & Marketing Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Naming & Verbal Identity (BPAFAEAB), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Branding services
• Digital marketing
• Brand strategy
• Visual identity design
• Marketing consulting

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Creation Services: Professional services for creating brands from scratch or rebranding existing businesses, including positioning and visual identity development.
2. Digital Presence Creation: Services to build and establish digital presence for brands to gain visibility and connect with potential customers.
3. Strategic Marketing Services: Development of intentional, viable, and consistent marketing strategies for brand growth.
4. BrandInsight Mentorship: Online mentorship sessions (1h30) sold through HotMart platform, providing personalized brand insights and strategy consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Likewise | Branding + Digital is a Brazilian branding and marketing agency that creates and develops brand identities, digital presence assets, and strategic marketing plans for businesses. Its core deliverables include brand creation projects, digital presence creation (websites, social media assets), and ongoing strategic marketing support, all built on its proprietary Framework Likewise ® methodology. The agency also monetizes a BrandInsight digital mentorship course for entrepreneurs and brand owners.

Product overview

Likewise | Branding + Digital is a Brazilian branding and marketing agency based in Curitiba offering an integrated portfolio of brand development services. The core offering centers on the proprietary Framework Likewise ® for brand strategy development. Services include brand creation (Criação de Marca), digital presence creation (Criação de Presença Digital), strategic marketing (Marketing Estratégico), and the BrandInsight online mentorship program. The company positions itself as brand builders focused on reputation management and market positioning, serving clients across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Creation (Criação de Marca) End-to-end brand creation service that develops brand identity, positioning, naming, visual identity, and brand guidelines for businesses. Built on the proprietary Framework Likewise ® methodology. Targeted at SMBs and consumer brands seeking a structured brand launch or refresh.
• Digital Presence Creation (Criação de Presença Digital) Service that creates and develops digital presence assets including websites, social media profiles, and digital brand applications for client companies. Bridges the brand identity created upstream into usable digital touchpoints. Targeted at businesses needing digital launch or digital refresh aligned with their brand strategy.
• Strategic Marketing (Marketing Estratégico) Advisory and execution service that develops strategic marketing plans, positioning, and go-to-market guidance for client businesses. Uses the Likewise framework to align marketing strategy with brand strategy. Targeted at SMBs and growth-stage companies needing marketing direction.
• BrandInsight Mentorship Course (Mentoria BrandInsight) Self-paced digital course (mentorship) that teaches brand-building methodology and brand strategy fundamentals to individual entrepreneurs and brand owners. Distributed via the HotMart online course marketplace. Targeted at founders who want to apply brand-building principles to their own businesses without hiring a full-service agency.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MullenLowe Brasil: Brazilian operation of global creative network MullenLowe, offering brand strategy, advertising, and digital services. Competes for mid-market and enterprise brand-creation briefs in Brazil with significantly larger resource pools than Likewise.
• Landor & Fitch: Global brand consulting and design firm (WPP) specializing in brand strategy, visual identity, and brand experience. Direct category overlap with Likewise on visual identity and brand positioning, but serving enterprise and global accounts.
• Africa: One of Brazil's largest independent creative/advertising agencies, headquartered in São Paulo with multi-discipline capabilities across brand strategy, digital, and content. Operates at significantly greater scale than Likewise but competes for the same brand-strategy budgets in the Brazilian SMB and mid-market.
• DM9DDB: Historic Brazilian creative agency under DDB Worldwide, active in brand strategy, creative development, and integrated communications. Overlaps with Likewise on brand-identity and strategic-marketing work for Brazilian advertisers.
• AlmapBBDO: Major Brazilian full-service creative agency and part of the BBDO network. Competes with Likewise for brand-creation and identity mandates, particularly with larger Brazilian advertisers, offering far broader media and production capabilities.
• DPZ&T: Long-standing São Paulo-based creative agency under Publicis, with deep brand-strategy and campaign execution capabilities. Comparable to Likewise on the brand-building dimension but with vastly larger staffing and a portfolio of national advertisers.
• Wieden+Kennedy: Independent global creative agency with a São Paulo office, active in Brazil across brand storytelling and campaign work. Competes for the same Brazilian brand-building mandates as Likewise, particularly in consumer-facing categories.
• Interbrand: Global brand consultancy operating across brand strategy, identity systems, and naming — the closest functional peer to Likewise at global scale. Likewise's Framework Likewise® and naming-adjacent work directly overlap with Interbrand's core offering.
• FutureBrand: Interpublic-owned global brand consultancy covering brand strategy, identity, and experience design. Comparable product offering to Likewise's brand-creation service but at global, multi-office scale.

Direct peers

• Pereira O'Dell: Independent creative and brand agency with similar size and a founder-led culture, focused on brand storytelling, design, and integrated campaigns. Closer in scale and operating model to Likewise than the network-owned incumbents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/likewise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likewise | Branding + Digital