Lilla Torg FF
Lilla Torg FF is a Swedish non-profit football association in Malmö serving ~1,200 members across all age groups (4 to senior) with training, competitive teams, tournaments, and summer camps, funded by membership fees, tiered sponsorships, and event revenues.
- Company typePrivate
- Founded-
- HeadquartersMalmö, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lilla Torg FF does
Lilla Torg Fotbollförening (Lilla Torg FF) is a Swedish non-profit football association (ideell förening) headquartered at Mariedals IP in Malmö, Skåne County. Founded as an amateur community club, it has grown to approximately 1,200 members and 119 teams in series play, making it one of the largest football clubs in Skåne and the second-largest girls' football operation in the county (300+ active female players). The club operates a full age-4-to-senior pathway, including a football school (Fotbollsskola), boys' and girls' youth teams across all age groups, and senior men's (Division 2) and women's (Division 2) teams.
Revenue is generated from five streams: recurring membership and training fees (400 SEK membership + 1,600-2,900 SEK tiered training fees), multi-tier corporate sponsorship packages (25,000-100,000 SEK/year plus matchday and in-kind tiers), tournament entry fees (Mariedalscupen 5v5 and Lilla Torg Camp), merchandise sold through Intersport's Team Intersport platform, and affiliate/lottery revenue from Sponsorhuset and Svenska Spel partnerships. GTM is community-led: word-of-mouth, open tryouts, parent volunteer referrals, and local brand reputation. Operations are enabled by SportAdmin (member management), Intersport (retail), Craft (apparel), and a digital presence built and maintained by web-agency sponsor Blinka Blå.
The club is governed by an elected board, with Joel Smidje as club manager (Klubbchef), Terje Persson as chairman, and a coaching leadership that includes Chadie Hotait (men's head coach, appointed November 2024) and Emelie Löfgren (women's head coach, appointed November 2024). Notable professional talent has been produced, including Theodor Lundberg (Malmö FF A-contract) and Nathaniel Perez Torres (FC Midtjylland academy). The organization is member-owned, reinvesting all surplus into football activities, with no external investor or parent ownership.
Lilla Torg FF firmographics
Firmographics- Name
- Lilla Torg FF
- Legal name
- Lilla Torg Fotbollförening
- Website
- https://lillatorgff.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lilla Torg FF is a Swedish non-profit football association in Malmö serving ~1,200 members across all age groups (4 to senior) with training, competitive teams, tournaments, and summer camps, funded by membership fees, tiered sponsorships, and event revenues.
- Ownership category
- akta.pro rank
Lilla Torg FF industry classification
Industry- Product category
- Youth Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Lilla Torg FF is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lilla Torg FF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership and training fees: Annual membership fee of 400 SEK per member, plus training fees ranging from 1,600 SEK (football school) to 2,900 SEK (junior/senior) per year. Training fees vary by age group and team size.
- Sponsorship packages: Multiple sponsor tiers: Vit (25,000 SEK/year), Blå/Svart (40,000 SEK/year), Guld (60,000 SEK/year), Diamant (100,000 SEK/year), Ungdomspartner (by agreement), Matchday partner (10,000 SEK/match), In-Kind Partner (by agreement).
- Tournament entry fees (Mariedalscupen and Lilla Torg Camp): Revenue from running the Mariedalscupen 5v5 tournament (158+ teams in 2025) and Lilla Torg Camp (summer camp for children born 2014-2020). Entry fees fund these events.
- Merchandise sales: Club shop sells backpacks (289 SEK), T-shirts (279 SEK), training jerseys (449 SEK), and rain jackets (849 SEK) through Intersport's Team Intersport platform. Intersport also provides up to 20% member discounts.
- Lotteries and game evenings: Club runs lottery sales and annual game evenings (e.g., Bingolotter) as fundraising activities. Partnerships with Svenska Spel and Sponsorhuset generate referral revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Member — Annual membership with insurance and Intersport discounts |
| Subscription | Annual | Training fee — Football school (age 4) |
| Subscription | Annual | Training fee — 7 years (3v3) |
| Subscription | Annual | Training fee — 8-9 years (5v5) |
| Subscription | Annual | Training fee — 10-12 years (7v7) |
| Subscription | Annual | Training fee — 13-14 years (9v9) |
| Subscription | Annual | Training fee — 15-17 years (11v11) and Junior/Senior |
| Subscription | Annual | Training fee — Leaders, board, and supporting members |
| Subscription | Annual | Vit sponsor package |
| Subscription | Multi-year contract | Blå/Svart sponsor package |
| Subscription | Multi-year contract | Guld sponsor package |
| Subscription | Multi-year contract | Diamant sponsor package |
| Other | Multi-year contract | Ungdomspartner (Youth Partner) |
| Unit Pricing | Pay-as-you-go | Matchday partner (senior) |
| Other | Multi-year contract | In-Kind Partner |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Lilla Torg FF product offering
Product offeringCore offering
Lilla Torg FF is a non-profit football association based in Malmö, Sweden that organizes and delivers football training, league competition, and player development for all ages — from a football school for children aged 4 through senior men's and women's teams. The club also operates the annual Mariedalscupen 5v5 tournament, the Lilla Torg Camp summer camp, and sells official club merchandise through a partnership with Intersport.
Product overview
Lilla Torg FF is a football club offering a comprehensive range of football-related products and services. The core offerings include organized football teams and training programs spanning all age groups from 4-year-old beginners in Fotbollsskola through senior men's and women's teams. The club operates annual events including Mariedalscupen (a 5v5 tournament) and Lilla Torg Camp (summer training camp). Additionally, the club offers official merchandise through an Intersport partnership, featuring branded backpacks, t-shirts, training jerseys, and rain jackets. The club utilizes SportAdmin for member and membership management.
Differentiator
Problem solved
Functional benefit
Brands
- Mariedalscupen: Annual 5-a-side football tournament organized by the club for boys and girls, held at Mariedals IP
- Lilla Torg Camp
Products and services
- Football Teams and Training Year-round football training and competitive teams for all ages from 4 years (Fotbollsskola) through seniors, including youth boys (P7-P17), youth girls (F6-F19), and senior men's (Division 2) and women's (Division 2) teams. Members pay annual training and membership fees.
- Mariedalscupen Annual 5v5 football tournament organized by Lilla Torg FF at Mariedals IP in Malmö, the city's largest 5-a-side cup with 158+ teams in 2025. Open to external boys' and girls' teams via entry fees managed through Procup.
- Lilla Torg Camp Multi-day summer football camp for children born 2014-2020, held annually at Mariedals IP with professional coaching and partner sponsorship.
- Fotbollsskola (Football School) Introductory football program for children aged 4-6, providing playful introduction to football with simple exercises, new friendships, and a positive environment. Annual training fee 1,600 SEK.
- Club Merchandise Shop Official club merchandise including backpacks (289 SEK), T-shirts (279 SEK), training jerseys (449 SEK), and rain jackets (849 SEK), sold through the Intersport Team Intersport online store under a partnership.
- Sponsorship Packages Multi-tier corporate sponsorship packages sold to local and regional businesses: Vit (25,000 SEK/year), Blå/Svart (40,000 SEK/year), Guld (60,000 SEK/year), Diamant (100,000 SEK/year), Matchday partner (10,000 SEK/match), plus in-kind and youth partner packages by agreement.
Quantifiable outcome
- Nearly 1,200 members making Lilla Torg FF one of Skåne's largest clubs
- +6 more outcomes
Companies that use Lilla Torg FF
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Lilla Torg FF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lilla Torg FF partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- BauhauscoreBauhaus becomes the new main partner for training apparel from 2026. Their logo appears on T-shirts and shorts available in the Intersport webshop. Bauhaus, a construction and home improvement retailer, frames the partnership as supporting youth and community development in Malmö.
- Re:hydrateminorRe:hydrate is a Swedish company specializing in carbohydrate-electrolyte drinks developed to restore the body's fluid balance. Their products are enriched with magnesium, niacin (vitamin B3), and vitamin B6. The club integrates their products for player performance and recovery.
- Friskis&Svettis MalmöminorFriskis&Svettis Malmö became a new cooperation partner for 2025, offering members a broader range of activities. The partnership allows the club to provide alternative training options beyond football.
- NordbrocoreNordbro is a modern, accessible business law firm offering cost-effective legal services. They serve as main partner for both the women's and men's senior teams during the 2025 and 2026 seasons, with their logo appearing on team kits.
- Sparbanken SydcoreSparbanken Syd is the only fully independent savings bank in Sweden. As main partner, they support Mariedalscupen and Lilla Torg Camp, and collaborate on a joint project for increased social sustainability and financial health for youth players. Sparbanken Syd uses its profits to support local community initiatives rather than maximizing shareholder returns.
- Våningen&VillanminorVåningen&Villan is one of the leading real estate firms in Malmö, Lund, Helsingborg, Svedala and Näset. They sponsor the football school and provide water bottles for the youth section.
- IntersportcoreIntersport provides official match and training apparel through a renewed agreement with Craft. They manage the Team Intersport online store for Lilla Torg FF merchandise and offer members up to 20% discount on football products. The partnership includes member days with 25% discounts.
- Craft (sportswear)coreCraft continues as official supplier of match and training clothing for the club under a renewed agreement with Intersport. Craft's apparel appears on all teams during matches and training.
- Skånes FotbollförbundminorSkånes FF provides coach education courses (C-diploma) for club leaders, including scheduled training days in October and November.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Lilla Torg FF competitors and assessment
Company assessmentBroad incumbents
- Malmö FF: Dominant Malmö professional football club; functions as the broader incumbent that Lilla Torg FF feeds into via talent development (Theodor Lundberg A-contract). Not a direct competitor for amateur members but sets the regional football landscape.
- IF Elfsborg: Established Swedish professional football club with full youth-to-senior pathway; relevant benchmark for what scaled youth-development infrastructure looks like in Sweden.
Direct peers
- Kvillebäcken IF: Malmö-area football club with comparable youth football operations and senior teams in regional divisions. Competes for the same local player pool and sponsors.
- IF Limhamn Bunkeflo (LB07): Rival Malmö-area semi-professional football club; directly competes with Lilla Torg FF in senior football and recruiting from the same youth population. Listed as a scheduled opponent in the data.
- BK Olympic: Historic Malmö-based football club with a youth-to-senior pathway. Directly comparable in scale, geography, and community-anchored amateur/semi-pro positioning.
- IFK Malmö: Malmö-based football club with similar community roots; competes with Lilla Torg FF for players, sponsors, and volunteers in the same metropolitan area.
- FC Rosengård: Malmö-based football club serving similar youth and senior segments; overlaps with Lilla Torg FF in citywide tournament participation and youth recruitment.
Regional players
- Trelleborgs FF: Skåne-based professional football club where coaching staff previously worked; comparable football ecosystem role in southern Sweden but serves a different city.
- Älvsjö AIK: Stockholm-area football club referenced in coaching-staff career history (Oscar Sundell). Similar community-club structure with comparable youth development programs.
- IFK Simrishamn: Skåne regional football club where head coach Chadie Hotait previously coached; comparable amateur/semi-pro scale and operational model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lilla Torg FF social profiles
Digital presenceLilla Torg FF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lilla Torg FF leadership team
Management profileNumber of profiles
Lilla Torg FF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lilla Torg FF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lilla Torg FF
What does Lilla Torg FF do?
Lilla Torg FF is a non-profit football association based in Malmö, Sweden that organizes and delivers football training, league competition, and player development for all ages — from a football school for children aged 4 through senior men's and women's teams. The club also operates the annual Mariedalscupen 5v5 tournament, the Lilla Torg Camp summer camp, and sells official club merchandise through a partnership with Intersport.
Is Lilla Torg FF a public or private company?
Lilla Torg FF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lilla Torg FF founded?
Lilla Torg FF was founded in -1. It employs 1 to 10 people.
Where is Lilla Torg FF based?
Lilla Torg FF is headquartered in Malmö, Sweden, in the Europe region.
How does Lilla Torg FF make money?
Five revenue lines are on record. Membership and training fees are the primary driver. The others are sponsorship packages, tournament entry fees (Mariedalscupen and Lilla Torg Camp), merchandise sales and lotteries and game evenings.
Who are Lilla Torg FF's main competitors?
Broad incumbents on record are Malmö FF and IF Elfsborg. Direct peers are Kvillebäcken IF, IF Limhamn Bunkeflo (LB07), BK Olympic, IFK Malmö and FC Rosengård. Regional players are Trelleborgs FF, Älvsjö AIK and IFK Simrishamn.
Does Lilla Torg FF have an API?
No public API is recorded for Lilla Torg FF.
What industry is Lilla Torg FF in?
Lilla Torg FF's product category is Youth Football Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.