What Lille Lab does

Lille Lab AS is a Norwegian private limited company founded in 2019 that operates a chain of indoor family play spaces in Oslo, Norway. The company serves families with children aged 0–6 years through four physical locations (Hasle, Sentrum, Torshov, and Tøyen), with Tøyen designed exclusively for babies aged 0–2 years. The core product is a monthly membership priced at 485 NOK per child that grants unlimited access to all four locations, supplemented by pay-per-visit entry fees, private event rentals (birthday parties, baptisms, baby showers, book launches), a baby and child first aid course (490 NOK) led by an emergency physician, gift cards, and in-venue food and beverage sales.

The underlying technology is a web-based booking and membership management platform with Vipps mobile payment integration, multi-location profile management, and digital gift card functionality. The platform supports self-serve booking, subscription billing, and centralized membership access across all venues. Brand partnerships with established children's product companies (Stokke, Micro, BRIO) extend the in-venue experience and provide co-branding leverage.

The go-to-market model is direct-to-consumer and community-led, with acquisition driven primarily by word-of-mouth, social media engagement on Facebook and Instagram, email newsletters, and referral from kindergartens and existing families. Most members are described as visiting almost daily, indicating very high engagement. The company is founder/owner-operated with no disclosed external funding, no parent company, and six total employees, suggesting a lean operator running a venue-based recurring-revenue business at the scale of a small Norwegian SMB.

Name

Lille Lab

Legal name

Lille Lab AS

Website

https://lillelab.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lille Lab operates four indoor family play spaces in Oslo, Norway, serving families with children aged 0–6 years through a monthly membership subscription, pay-per-visit entries, private event rentals, and first aid courses. The business leverages a community-led, direct-to-consumer model with high member engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Membership Subscription: Core revenue driver. Monthly subscription at 485 NOK per child provides unlimited access to all locations during opening hours. No binding period, auto-renews monthly. Adults enter free with a child membership. Most regular customers are members who visit almost daily.
2. Per-Visit Entry Fees: Non-members pay per visit. Booking system allows pre-ordering entry for individual visits. Baby/parent visits have specific pricing with parent entry included free.
3. Private Event Rentals: Birthday parties, baptism celebrations, baby showers, book launches, and other private events. Requires advance booking (recommended two months ahead). Events require additional cleaning fees due to cake and birthday food.
4. First Aid Courses: Baby and child first aid courses taught by emergency physician. 490 NOK per person. Courses cover infant/child CPR, choking, drowning, falls, allergies, fever, fractures, and poisoning. Based on Norwegian Resuscitation Council guidelines.
5. Food and Beverage Sales: Healthy food and drinks sold at low prices. Coffee and food priced significantly below other cafes. Parents can purchase while children play.
6. Gift Cards: Digital gift cards with one-year validity. Purchased online with code generated for use at checkout on lillelab.no. Can be applied to membership purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lille Lab operates four indoor family play spaces in Oslo designed for children aged 0–6 years, with one location (Tøyen) dedicated to babies aged 0–2. The company sells monthly memberships (485 NOK per child) providing unlimited access across all locations, plus pay-per-visit day passes, private event rentals (birthdays, baptisms), baby and child first aid courses, gift vouchers, and on-site food and beverage.

Product overview

Lille Lab is a multi-location indoor family playground chain operating in Oslo, Norway, primarily serving families with children aged 0-6 years. The core offering is the Membership program (485 kr/month) providing unlimited access to all four locations (Hasle, Sentrum, Torshov, Tøyen), complemented by pay-per-visit day passes. Additional offerings include Birthday Party Packages for private venue rentals, a Baby & Child First Aid Course (490 kr), and Gift Vouchers. The company also operates Lille Lab Tøyen as a specialized baby-only location for children under two years old. The business model emphasizes affordable family access with no binding period and free adult admission.

Differentiator

Problem solved

Functional benefit

Products and services

• Lille Lab Membership Monthly subscription at 485 NOK per child providing unlimited access to all Lille Lab indoor play locations in Oslo, with free adult admission, free diapers and no binding period (auto-renews monthly).
• Day Pass (Non-Member Entry) Pay-per-visit access to Lille Lab indoor play spaces for children, with adults admitted free of charge and pre-booking available online.
• Birthday Party Package Private venue rental at selected Lille Lab locations (Hasle, Sentrum, Torshov, Tøyen) for children's birthday celebrations and other family events such as baptisms and baby showers; advance booking recommended two months ahead with additional cleaning fees for cake and birthday food.
• Baby & Child First Aid Course First aid training course for infants and children taught by an emergency physician, covering CPR, choking, drowning, falls, allergies, fever, fractures and poisoning, based on Norwegian Resuscitation Council guidelines. Priced at 490 NOK per person.
• Gift Voucher Digital gift certificates valid for one year from purchase, redeemable for membership or entry passes on the Lille Lab website.
• Lille Lab Tøyen (Baby Location) Dedicated Lille Lab location exclusively for children aged 0 up to two years, offering baby singing, maternity/paternity meetups, children's disco, play and community activities in a calmer age-appropriate environment.
• Food and Beverage Sales Healthy food and drinks sold at low prices across Lille Lab locations, with coffee and food priced significantly below other Oslo cafés; parents can purchase while children play.

Quantifiable outcome

• Membership costs 10% of kindergarten prices in Norway
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• StokkeminorOthersListed as a collaboration partner on the Lille Lab website. Stokke is a Norwegian furniture company known for the Tripp Trapp high chair and other baby/toddler products. The partnership appears to be product display/endorsement relationship where Stokke products are featured or available at Lille Lab locations.
• MicrominorOthersListed as a collaboration partner. Micro is a Swiss scooter manufacturer known for high-quality children's scooters and mobility products. Products may be featured or available for use at Lille Lab locations.
• BRIOminorOthersListed as a collaboration partner. BRIO is a Swedish toy manufacturer famous for wooden toy trains and creative play systems. BRIO toys are featured or available at Lille Lab play spaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Micro Mobility: Swiss children's scooter and mobility brand. Listed as a Lille Lab partner; comparable as a featured children's mobility product brand that shares Lille Lab's family-oriented, premium-Northern-European positioning.
• Stokke: Norwegian premium brand for children's furniture and baby gear (e.g., Tripp Trapp). Listed as a Lille Lab partner; overlaps in serving the same affluent young-family customer base and is an adjacent incumbent in the Nordic parenting category.
• BRIO: Swedish heritage toy manufacturer (wooden trains, creative play). Listed as a Lille Lab partner; comparable as a supplier of in-venue play equipment and an established Nordic children's brand targeting the same end consumer.

Direct peers

• Leos Lekland: Sweden-based chain of indoor family play spaces offering memberships and birthday party hosting. Most directly comparable to Lille Lab by format, customer segment (families with young children), and recurring revenue model.
• HopLop: Finland-based indoor playground chain serving families with young children. Comparable to Lille Lab through shared indoor-play positioning, multi-location footprint within a country, and family event hosting.
• KidsEmpire: Germany-based chain of indoor playgrounds and family entertainment centers. Comparable as a multi-location indoor play venue serving young children, with similar birthday-party and event revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LilleLab
• Instagraminstagram.com/lille_lab
• LinkedInlinkedin.com/company/lillelab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lille Lab