What consumr.ai does

consumr.ai is a consumer intelligence platform operated by ProfitWheel Inc., a privately-held company founded in 2020 and headquartered in Wilmington, Delaware. The company's core offering centers on 'AI Twins' — digital personas built from millions of real consumer behavioral data points that represent the mindset, intentions, behaviors, and decision-making patterns of thousands of actual consumers at the cohort level. The platform combines qualitative research (focus groups, interviews, co-creation workshops), quantitative research (surveys, brand health tracking, concept testing), and two specialized modules: Answer Engine Influence (AEI), which measures how AI-generated search answers shift consumer perception, and Creative Assessment, which scores ads and marketing assets before media spend. Data inputs are sourced from partnerships with major user platforms covering behaviors, search intent, and consumer mentions across social media, forums, and review platforms, with intelligence refreshed every few days.

The company operates an enterprise SaaS subscription model with quote-based pricing, complemented by custom research services for qualitative, quantitative, and hybrid engagements. Go-to-market combines enterprise field sales (demo-driven, targeting brands with material media spend) with product-led growth via sample reports available without credit card. Distribution is anchored by direct integrations with Meta, Google Ads, TikTok, Snapchat, Pinterest, and major DSPs, enabling deployment of consumer insights directly into advertising campaign activation. The platform holds enterprise security certifications including HIPAA, PCI DSS, and NIST 800-53, positioning it for healthcare, insurance, and banking verticals. The company maintains a lean 22-person team, has never raised institutional funding, and serves brands across the United States, India, Japan, and the Middle East. Named customers include Razorfish, Big Village, Halo Collar, Aditya Birla Capital, Dell Technologies, Prophet, Deer Stags, Wasserman, BBQ, and Marcus. The company is led by CEO and co-founder Gautam Mehra and co-founder Vivek Bhargava.

Name

consumr.ai

Legal name

ProfitWheel Inc.

Website

https://consumr.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

consumr.ai is a consumer intelligence platform that uses AI Twins, digital personas built from millions of real consumer behavior data points, to deliver qualitative and quantitative research, creative assessment, and answer engine influence measurement for enterprise brands in healthcare, insurance, banking, and retail.

Ownership category

akta.pro rank

Product category

Consumer Intelligence & Market Research Software

NAICS

Software Publishers (5132), Software Publishers (513210)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)

Keywords

• Consumer intelligence platform
• AI consumer research
• Behavioral data analytics
• Synthetic audience personas
• Market research software

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Enterprise subscription model for consumer intelligence platform access. Platform offers consumer research, AI Twins, surveys, focus groups, creative assessment, and answer engine influence modules. Pricing appears quote-based for enterprise deployments.
2. Research Services: Custom research projects including qualitative research (focus groups, interviews, brainstorming), quantitative research (surveys, brand tracking), and hybrid research combining multiple methodologies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

consumr.ai is a consumer intelligence platform that builds AI Twins—digital personas from millions of real consumer behavioral data points sourced from platforms like TikTok, Meta, Google, Snapchat, and Pinterest. It delivers qualitative and quantitative consumer research, creative assessment, and answer engine influence measurement to enterprise brands in minutes rather than months.

Product overview

consumr.ai is a consumer intelligence platform that combines a core Consumer Research Platform with specialized modules and industry solutions. The platform analyzes behavioral data from TikTok, Meta, Google, Snapchat, and Pinterest to deliver insights on what audiences think, search, buy, and consume. At its foundation are AI Twins—sophisticated digital personas built from millions of real consumer data points, representing thousands of actual consumers. The core research capabilities span Qualitative Research (focus groups, interviews, brainstorming via AI Twins) and Quantitative Research (surveys, brand tracking, concept testing). The platform offers two key modules: Answer Engine Influence (AEI) for measuring AI-powered search impact on brand perception, and Creative Assessment for pre-launch ad validation. Industry-specific solutions target Healthcare, Insurance, and Banking verticals. All insights deploy directly to Meta, Google Ads, TikTok, Snapchat, Pinterest, and major DSPs for immediate campaign activation.

Differentiator

Problem solved

Functional benefit

Brands

• AI Twins: Proprietary AI-powered digital personas that represent real consumer behaviors, built from millions of real consumer data points for market research.
• TwinSights
• Answer Engine Influence (AEI)
• Creative Assessment

Products and services

• Consumer Research Platform A consumer intelligence platform that analyzes behavioral data from TikTok, Meta, Google, Snapchat, and Pinterest to deliver insights on what audiences think, search, buy, and consume, combining qualitative depth with quantitative scale through AI Twins built from real consumer behaviors. For enterprise brands requiring consumer intelligence.
• Qualitative Research Qualitative studies using AI Twins built from real behaviors, mindsets, and digital memories to provide depth, nuance, and context. Includes Standard, Custom, and Mini Focus Groups, Creative & Content Research, Innovation Research, and Investigative Interviews.
• Quantitative Research Statistical research through AI Respondents mirroring real population segments for accuracy, scale, and speed. Includes Quick Polls, Custom Surveys, Brand Health Tracking, Creative Testing, Product/Concept Testing, Message Prioritization, and A/B Comparative Testing.
• AI Twins Sophisticated digital personas that embody the mindset, intentions, behaviors, online conversations, and decision-making patterns of actual customers, built from millions of real consumer data points, representing thousands of real consumers, updated frequently and available 24x7.
• Answer Engine Influence (AEI) Module measuring how AI-powered search results and answer engines (ChatGPT, Gemini, Perplexity) shift consumer perceptions and decision-making through pre/post AI Twin reactions, providing an AEO Impact Score quantifying effect on trust, preference, and intent.
• Creative Assessment Module that gets immediate feedback on ads, landing pages, and marketing assets from AI Twins representing different consumer segments before spending media dollars, scoring creatives on clarity, appeal, fit, and intent-to-act.
• Healthcare Industry Solution Consumer intelligence for healthcare marketing, helping brands understand patient emotions, validate sensitive messaging, and ensure compliance using focus groups, surveys, polls, and guided discussions with AI Twins across patient, caregiver, and medical professional audiences.
• Insurance Industry Solution Consumer intelligence for insurance brands covering shopper psychology to media activation, revealing trust-building factors, decision-making across touchpoints, and creative testing, including Answer Engine Influence measurement.
• Banking Industry Solution Consumer intelligence combining quantitative and qualitative research to uncover how banking decisions unfold across consideration, comparison, and commitment, validating creative, measuring Answer Engine Influence, and supporting customer acquisition.
• TwinSights Report Published research report 'TwinSights: The Consumer Intelligence Trends Shaping 2026' introducing the concept of Answer Engine Influence (AEI) as a new strategic layer shaped by AI discovery systems and identifying 'invisible audiences' as the next growth opportunity.

Quantifiable outcome

• 80-90% faster insights delivery compared to traditional research methods
• +5 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Aditya Birla CapitalcoreStrategic or Co-development PartnerStrategic partnership where consumr.ai platform helped reduce women's insurance research timelines from six months to 30 minutes while achieving 220% increase in qualified leads and 75% lower cost per lead. Aditya Birla Capital leveraged AI Twins for consumer intelligence in insurance product research.
• Meta (Facebook)coreTechnology or IntegrationPlatform integration enabling deployment of consumer insights directly to Meta advertising platforms. Meta Pixel integration for tracking user activity on site and improving downstream offerings.
• Google AdscoreTechnology or IntegrationIntegration with Google Ads enabling direct campaign activation from consumer intelligence insights. Includes Google Marketing Platform, Google Dynamic Remarketing, and Google AdWords Conversion tracking.
• TikTokcoreTechnology or IntegrationPlatform integration allowing deployment of consumer insights directly to TikTok for advertising activation based on behavioral data analysis.
• SnapchatcoreTechnology or IntegrationIntegration with Snapchat enabling direct activation of consumer insights for Snapchat advertising campaigns.
• Major DSPs (Demand-Side Platforms)coreTechnology or IntegrationIntegration with major DSPs enabling deployment of consumer intelligence directly to programmatic advertising platforms for immediate campaign activation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GWI (Global Web Index): Consumer intelligence platform providing survey-based audience insights across demographics, interests, and purchasing behavior for enterprise brands and agencies, overlapping directly with consumr.ai's research and persona offerings.
• Toluna: Global consumer research platform combining panel-based surveys with on-demand insights, competing directly for the same brand and agency research budgets that consumr.ai targets.
• Attest: Consumer research platform targeting brands with rapid, self-serve surveys and audience profiling, directly comparable to consumr.ai's positioning around faster, continuous consumer insights.
• Quantilope: Automated consumer research platform offering branded tracking, ad testing, and concept testing with an emphasis on speed and self-service, a direct alternative to consumr.ai's quantitative research modules.

Broad incumbents

• Brandwatch: Established consumer intelligence and social listening platform from Cision, offering overlapping capabilities in mentions, sentiment, and audience insights at a broader enterprise scale.
• NielsenIQ: Global market research and consumer measurement incumbent providing panel-based insights, brand tracking, and category data, competing for the same enterprise research budgets from a much larger footprint.
• Kantar: Large-scale market research and consumer insights incumbent serving CPG, retail, and financial services with established panels and brand-tracking methodologies overlapping consumr.ai's verticals.
• Ipsos: Global market research and analytics firm with deep relationships across healthcare, financial services, and consumer goods, comparable in vertical coverage and enterprise customer base.

Emerging players

• Maze: Rapid consumer research and product testing platform offering survey, concept, and usability testing, partially overlapping with consumr.ai's quantitative and creative assessment capabilities.
• Yabble: AI-driven consumer insights platform offering virtual audiences and synthetic research, comparable in methodology to consumr.ai's AI Twins approach but with a smaller enterprise footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/consumraibyprofitwheel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about consumr.ai